UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGYLEVEL 3 EXTENDED DIPLOMA

Unit 8: Developing a creative media production

Date Issued 19th March 2019Final Deadline: 7th June 2019

Lead internal Verifier: Sarah Wilson (All classes)External Verifier: UAL Senior External Moderator for subject

Unit 8: Developing a creative media production project

Provide you with the opportunity to make use of the skills, knowledge and understanding developed through the previous units to complete a creative media project. The unit will provide you with a measure of self-directed learning, and an opportunity to begin to clarify your longer-term goals through your choice of an activity to explore in greater depth.Marking criteria can be found at http://www.arts.ac.uk/media/arts/about-ual/ual-awarding-body/resources/Level-3-Grade-Criteria-Exemplification-Matrix-V1.0.pdf

Grades awarded and progression

Your Unit 8 Ceative media production project (Final major project) will determine your 1st years grade and your progression to the Year 2 180 credit extended diploma. You will be awarded a PASS / MERIT or DISTINCTION (E / C / A) grade at the end of this academic year. Only a merit or higher will see you progress to year 2

Marking process Your marking teachers will mark and feedback at all stages of the assignment and will award you a FINAL grade at the end. This feedback may be verbal, emailed or written but it is down to you as the student to take this on board and change it in due time for ONE more round of marking.After this the marking teachers will submit the grades to the Lead IV. Once these grades have been submitted students are not allowed to work on any aspect of their project.The lead Internal verifier (SARW) will then select 50% of students work to verify to make sure marking is correct and the grades awarded reflect the work submitted.The FINAL grade given by the Lead IV the week of the 10 th June will be submitted to the External Verifier by Thursday 13th June.The external verifier will then come in around the 17th June and assess 100% of the submissions and grant the final grade ready for submission to the exam board on Monday 24th June 2019. It is at this stage you will be told your grade for year 1 by your teachers.

Vibe productions would like you to produce a final project which can be showcased in next years exhibition and as a promotional tool for the course and college. Your project will also determin your grade for the 90 credit diploma and your entrance into year 2.Whilst you can create a production of your choice there are a few rules which you must follow

Rules All criteria must be met (outlines in the following pages) for you to pass You will work on the re-submissions after each section and NOT at the end. As

soon as a section is completed, there will be no going back to it. Although all teachers are guiding you, you must always go to your ‘marking

teacher’ for grades and written feedback (all teachers can guide and feedback verbally during lessons however)

For you to gain the highest grade possible you will be required to work outside your 11 lessons and be in on Wednesday afternoons

Resubmissions for each section may be done on Wednesdays so you will be required to attend in order to pass / improve

Group work is permitted but only as pairs (with extra rules for groups) A deadline is a deadline – you are marked on your professionalism so late

submissions will go against your grade You will sign ‘hand in’ forms so we can track who has kept to each deadline You will be required to sign a letter of authenticity (to state all work is your

own) There can be no extensions as this work is submitted to the exam board and if

it is not there on deadline day they will fail it If you are filming off campus, the marking teacher must approve BEFORE you are

allowed to go and the filming days must match your production schedule. Actors must be part of the course or have signed a declaration to say they will be

at the filming location – ‘no show actors’ will not be allowed as an excuse

Group workIf you decide to work as a pair, you must allocate roles. These cannot be doubled and you must be confident and good at that role (do not choose a group with your mate and get stuck with production jobs you are not good at – your marking teacher will decide if you can work with in that pair based on your expertise)

ALL research will be carried out individually – you must not submit the same research

Production forms must be completed individually (someone else has them is not an excuse)

You must ALL be at the filming of the production You must ALL be at the edit of the production In order to obtain an INDIVIDUAL grade you must log EVERYDAY with what you

did in that team and what your role was for that day. This also is marked after each section and not at the end.

You must all individually evaluate You must both be part of the pitch and presentation process (this can be a group

piece) Evidence of communication and meetings between you must also be uploaded You will be monitored and graded on your teamwork by the marking teacher who

will also keep a record of how you performed.

Independent workYou are allowed / recommended to ask fellow peers on the course to help you as they will know the importance of the deadline but all work must be carried out by you and you alone.

What needs to be submitted! Additional information can be found on Vibe

Create a page on your website (away from all other units) titled: Unit 8: Developing a creative media production

LO1: Undertsand the requirements of a creative media production (Context)

LO2: Be able to use research methods to inform ideas (Research & test shoots)

LO3: Use skills and knowledge to produce a creative media production (planning and production)

LO4: Be able to evaluate a creative media production (evaluation)The banner on each page must represent your project (make the work look professional) and the deadline for each section must also be uploaded onto each page. On your main unit 8 tab, please upload the following link - This is the marking criteria for your Final project http://www.arts.ac.uk/media/arts/about-ual/ual-awarding-body/resources/Level-3-Grade-Criteria-Exemplification-Matrix-V1.0.pdf

Deadlines and marking dates along with resubmission dates

Deadline Pitch / evaluationsLO1 Thursday 21st March Feedback Monday 25th March

Final resubmission Wednesday 27th MarchYou are required to attend workshop to submit this work and get it signed off

LO2 Friday 5th April Feedback over Easter holidayFinal resubmission Wednesday 24TH April You are required to attend workshop to submit this work and get it signed off

LO3 Planning – Friday 26th AprilProduction - Friday 17th May

Pre-production feedback given Monday 29th April and must be completed BEFORE shoot- this work will be marked in class as you work on it so should not require a resubmissionProduction feedbackThis work should also be getting marked as you work on it – show your teacher and re-shoot when told to.

LO4 Week of 3rd June Pitch With Evaluations being written when you are not completing your pitchEvaluation Thursday 6th June It is COMPULSORY you attend Wednesday as an evaluation workshop will be held to guide students through the process

The whole project will be marked and internally verified the week of 10th – 14th June

Students are required to attend in order to PASS the unit or work on gaining a higher grade if needed

LO1: Undertsand the requirements of a creative media production

Fail Pass Merit Distinction

Context

Write a professional and informal brief

Limited understanding of subject context, lacking clarity in aims and purpose.

Understanding of subject context used appropriately to make judgments, describe aims and clarify purpose.

Good understanding and knowledge of subject context used to make sound judgments, articulate ambitions and clarify purpose.

Comprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose.

You are required to write your own brief, which must look professional and follow the required guidelines. You must include in your brief (Individually written with your own roles)

CONTEXT Concept (music video / documentary etc.) Who you will be producing this work for (find a production company / artist who

you could produce this work for) Why you are creating this production Deadlines for the production Items required for the project (planning items, pre-production items and the

production itself) Name of production Team (names and job titles) Your role and exactly what is required of you Clearly state your ambitions and purpose for this project

LO2: Be able to use research methods to inform ideas

Research

Fail Pass Merit Distinction

Research

Research your idea referencing everything

Little or no evidence presented or information does not relate sufficiently to task.

Sufficient relevant information has been gathered, documented and used in the development of ideas.

Thorough and sustained research and investigation of relevant sources, interpretation and synthesis of information used to inform, support and develop ideas.

Independently identified, thorough and sustained research and investigation of a range of relevant sources, insightful interpretation and synthesis of information used to inform, support and develop ideas.

Individually, you are required to research your productionItems to include in your research are:

Medium (short film / music video / documentary etc.) What is it? Genre – the conventions of your chosen genre along with TWO examples from

that genre focusing on camera angles, lighting, narrative and mise-en-scene Content Artists / professionals within the chosen medium who you admire and whose

work you would like to draw on for your own project Practical tasks – practicing skills needed to complete your production Target audience (this needs to be primary and secondary and your findings

need to be presented professionally using infographics) Platforms your work can be viewed on - internet / TV etc. and the advantages of

such platforms – this could be researched through a focus group Actors and Characters

All work MUST be referenced and you must use different types of research such as internet search, survey monkeys and focus groups Harvard Referencing can be completed using Neil’s toolbox http://www.neilstoolbox.com/bibliography-creator/Infographics can be generated using Venngagehttps://venngage.com

All survey monkey answers must be uploaded and all face to face interviews or focus groups must be voice recorded or filmed and uploaded.

Problem Solving

Fail Pass Merit Distinction

Problems faced

What problems do you see yourself facing and how will you overcome these?This work must also be documented in your blogs

Insufficient exploration of alternative ideas and processes. Problems unresolved.

Sufficient exploration of alternative ideas using established approaches to resolve practical and theoretical problems

Decisive demonstration of initiative in effectively solving problems, adapting to unforeseen practical and theoretical challenges to achieve identified goals

Decisive demonstration of initiative in effectively solving problems, autonomously implementing creative solutions and adapting to unforeseen practical and theoretical challenges to achieve identified goals.

You are required to individually complete:

Contingency plan for all aspects that you could face during filming Legal and ethical issues you may face producing this production – focus on

plagiarism and copyright as well as filming in unauthorised locations, scenes of nudity, upsetting scenes, covering difficult subjects / topics, advertising unauthorised material / products, content of the narrative could be sensitive etc.

You are required to obtain consent forms to film in locations as well email confirmation of actors and their involvement

Test Shoots from filming, camera work and editing as well as lighting and sound

All problems faced must be recorded in your log

LO3: Use skills and knowledge to produce a creative media production

Planning and production and practical skillsFail Pass Merit Distinction

Planning and production

Pre-production,Production and self-evaluation

Ineffective planning and little or no evaluation against aims. Task or tasks are incomplete.

Evidence of effective planning and evaluation against aims that have contributed to a satisfactory completion of the task or tasks.

Coherent and reasoned planning, subject engagement and commitment.Realistic evaluation against aims and efficient production against timescales.

Detailed and coherent self- directed planning and negotiation, subject engagement and commitment.Continuous evaluation against aims and efficient production against timescales.

Practical skills

FilmingLightingMise-en-sceneSoundEditing

Limited range of processes demonstrated, judgement and execution of techniques is poor.

Adequate range of processes, skills and knowledge demonstrated. Competent execution and application of techniques used to develop ideas.

Consistent and appropriate processes, skills and knowledge applied to extend enquiry and develop creative solutions.

In depth understanding and aesthetic awareness, imaginative and flexible processes, skills and knowledge applied in extensive enquiry to develop creative solutions.

You are required to produce:Pre-productionProduction schedule - this is vital for your filming and must be submitted (hard copy as well as uploaded) to your marking teacher so they know when you are filming and where

Location recces Storyboard Script Health and safety Crew list Props list Equipment hire forms Found footage (including sounds)

Production Print screens as you edit different stages (to prove authenticity of work)

Critical evaluation of the process (complete this as you go and compare to your intentions and discuss YOUR role in the production phase)

A distinction grade student would film the process and upload a ‘behind the scenes clip’

Final production

LO4: Be able to evaluate a creative media production

Fail Pass Merit Distinction

Presentation and pitch

Ineffective communication and presentation of ideas. Lack of clarity in structure, selection and organisation.

Competent communication and sufficient clarity and consistency in presentation of ideas appropriate to the intended audience

Confident selection, organisation and communication of ideas. Consistent approach to presentation demonstrating a good understanding of conventions and standards.

Confident selection, organisation and communication of ideas. Demonstrating autonomy, personal style and an ambitious use of available resources to communicate ideas effectively to an intended audience.

Evaluation and refelction

Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little or no justification for ideas

Clearly communicated evidence of valid evaluation and realistic analysis independently used to inform and develop ideas.

Effective communication of analysis and interpretation, independent synthesis of information and application of reasoned decision making to inform development of ideas

Accomplished and professional communication of perceptive analysis and interpretation, demonstrating clarity and sophistication in thinking and maturity in decision making to progress ideas.

Presentation and pitch

Once you have produced you production you are required to showcase it to your peers and gather feedback for your evaluationYour presentation should contain

A confident delivery A hand out with questions so peers can answer for your evaluation

Your pitch must include (no PowerPoint – Be creative) Your brief Details on who you produced the work for (company / artists)

Platform it will be aired Target audience Your finished production Your opinion of your production

Presentations will be filmed and must be uploaded to your site

Evaluation

Along with your week you will produce a final evaluationYou could record your evaluation as a blog or a video evaluation or write it as an essay

The evaluation must cover: Your intentions How you met these Did you produce a production that suited your target audience? Did you meet the conventions of the genre? Discuss the technical aspect and if your skills were professional (filming, lighting,

mise-en-scene, editing) What you could do to improve Compare your work to work already produced (the work you looked at in your

research) Role you played Did your production team work well together? Did you work to the best of your ability? Is this now an area of media you would like to go into (music video / editing etc.)

Your evaluation must include print screens / footage of your work and the ‘behind the scenes’ if you did this

Social Media Campaign

Alongside your project, you need to build and develop a social media campaign to promote it.You are required to promote your upcoming production through social media, offering teasers, behind the scenes footage and building interest in what you are producing.

For this you must: Establish who your target audience is What is their most commonly used social media platform? What makes them click on something? Create a social media page Build up ‘hype’ Release footage to entice the audience Show behind the scenes imagery Have a release date

Once your production is completed, you will then be able to share it online through this platform.