Winter ’15 Vol 21, No 1

UniqUe cheese and dairy prodUcts from Wisconsin, america’s dairyland

What’s

from WisconsinNEW

REtail & FoodsERvicE coNtact: Thomas LaRochelle, Lactalis Deli, Inc. Corporate: P.O. Box 1806 New York, NY 10150 (508) 888-2127, Mobile: (508) 932-6671 Email: Thomas.LaRochelle@lactalis.us Website: www.artofcheese.com

• Available in 7-oz. chunks• Available in 6-oz. slice zipper packs• Available in 5-lb. loafs with repack labels• Available in saddle pack slices for

portion control

• Available in 4.9-oz. wheels

Sincerely, Brigitte craftS flavorful artiSan KoSher cheeSeS Sincerely, Brigitte™ cheeses are the creation of Brigitte Mizrahi, who developed the line to fill a niche of upscale kosher cheese. The cheese starts with premium milk sourced from only small Wisconsin dairy farms using vegetarian microbial rennet. From there, Mizrahi looks to her travels for flavor inspiration.

Roasted Garlic Basil Prairie Jack evokes the aromas of a kitchen in Tuscany while Chipotle White Cheddar takes its cue from the smoky, spicy flavors of the Yucatan. Other flavors include Blue Marble Cheddar, Jalapeño Cilantro Prairie Jack, Parsley Chives Prairie Jack and Tomato Olive Prairie Jack.

New Prairie Jack flavors coming in 2015 include Tarragon Ginger, Orange Ginger, Wasabi and Moroccan Spice.

Wee Brie DeliverS claSSic Brie flavor in SpreaDaBle WeDgeS

For brie lovers on the go, Président has introduced Wee Brie,™ a creamy, brie-flavored spreadable cheese made from Wisconsin milk. These individually wrapped 40-calorie wedges—which come in wheels of 8—can easily be added to lunch bags or

packed as a mid-afternoon snack. Try Wee Brie on whole grain crackers with fruit or spread on

carrot and celery sticks.

This is the latest addition to Président’s line of brie products, which includes brie wedges, a brie

log, brie wheel, brie spread and a Triple Crème line of products.

REtail & FoodsERvicE coNtact: Lori Soto, Sincerely, Brigitte Corporate: 2 Burma Road Jersey City, NJ 07305 (516) 747-2210, ext. 40 Email: lori@aifoods.com Website: www.sincerelybrigitte.com

What’s

from WisconsinNEW

Stella hanD-ruBBeD cheeSeS noW availaBle in WeDgeS

hooK’S cheeSe ScoreS With triple play

Stella® Hand-Rubbed Cheeses are now available in 8-ounce exact weight wedges. Mediterranean Parmesan is enrobed with delightfully earthy flavors of tomato, extra virgin olive oil and a bold blend of spices. Naturally aged for 10 months, this Italian-style cheese offers buttery and nutty flavors enhanced with savory flavors of paprika, sesame seeds and garlic. Rosemary Medium Asiago is carefully hand-rubbed with extra virgin olive oil and rosemary. Black Pepper Romano is cloaked with a veil of cracked black peppercorns.

Made in Wisconsin, the cheeses are carefully aged for a minimum of 5 months to allow the flavors to seamlessly meld together. All three Stella cheeses make excellent additions to any cheese plate and grate wonderfully over pasta dishes or steamed vegetables.

REtail & FoodsERvicE coNtact: Brian Loch, Saputo Cheese USA Inc. 3018 Helsan Drive Richfield, WI 53076 (262) 677-3407 Email: bloch@saputo.com Website: www.saputospecialty.com

Triple Play, a new original cheese from Hook’s Cheese Company, is an example of the ingenuity and craftsmanship of Wisconsin cheesemakers. This unique offering starts with three different milks—cow, sheep and goat—and then incorporates three different starter cultures to achieve an intriguing flavor profile. With the consistency of a classic white cheddar, Triple Play has a mild, creamy flavor with notes of baby swiss, havarti and gouda.

Its meltability makes Triple Play an excellent addition to burgers and hot sandwiches.

REtail & FoodsERvicE coNtact:Tony Hook, Hook’s Cheese Company, Inc. 320 Commerce Street Mineral Point, WI 53565 (608) 987-3259 Email: hookscheese@yahoo.com Website: www.hookscheese.com

David Leonhardi, WMMB Director of Tradeshows, Tours and Events, was recently elected chairman of the board of the International Dairy-Deli-Bakery Association (IDDBA) for the 2014-2015 year. He has served on the board of directors since 2002 and has been actively involved in many committees. IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese and supermarket foodservice industries.

Sara Hill, WMMB Manager of Cheese Education and Training, offers tips for building your own cheese skewers and party platters in the holiday issue of Grate. Pair. Share., WMMB’s online magazine about cooking and entertaining with Wisconsin Cheese. Visit www.GratePairShare.com for her expert tips and lots of great cheese appetizer recipes that can be used throughout the year.

NEWs & NotEs

• Available in 8-oz. exact weight wedges • Available in 10-lb. random weight wheels

• Available in 5-lb. blocks• Available in 8-oz. random weight pieces

Super Bowl Sunday is the busiest day of the year for pizza delivery. This year, get in on the action with take-and-bake pies that offer value and high-quality ingredients like Wisconsin Cheese. Follow these tips for a winning game day pizza promotion:

• Football-themed pies–Make it easy to get in the spirit with football-shaped pizzas and team-colored toppings.

• Cross promotions for the win–Merchandise beer and snacks with pizzas. Offer party bundles pricing for shoppers stretched for time.

• Boast bold flavors–Create combinations that satisfy consumers’ cravings for spice and big flavors: buffalo chicken and blue cheese, BBQ pulled pork with gouda and red onion, carne asada with monterey jack and queso fresco.

• Add flavor with cheese blends–Take your pizzas to the next level by combining cheeses into custom blends. Pair melting cheeses like Wisconsin mozzarella, fontina and gouda with sharp cheeses like parmesan and asiago. Feta and blue cheese also make great additions.

• A quality offense–Highlight specialty ingredients like real Wisconsin Cheese, charcuterie and gourmet accompaniments.

• Deliver for extra points–Offer delivery for ready-to-bake pizzas and other party staples. Look to local grocery delivery and ride sharing services for partnership opportunities.

For topping ideas and recipes, visit www.EatWisconsinCheese.com.

frigo cheeSe heaDS noW availaBle in BolD neW flavorS

cryStal farmS expanDS line of WiSconSin Sharp cheDDar With thin SliceS

Saputo Cheese USA has expanded its line of Frigo® Cheese Heads® Brand Premium Snacking Cheese to include three new bold flavors: Smoke Flavor White Cheddar, Cheddar Cheese with Parmesan Notes and Wisconsin Colby Habanero. The line also includes Chipotle Cheddar, Pepper Jack String, Wisconsin Sharp Cheddar and Wisconsin Colby Jack. All varieties are made with real Wisconsin Cheese.

These new introductions are a response to increased demand for natural cheese, snack items and bold flavors. Individually wrapped, the cheese sticks can conveniently be packed for lunches and on-the-go snacking.

REtail & FoodsERvicE coNtact:Carrie Duggan, Saputo Cheese USA Inc. Corporate: One Overlook Point, Suite 300 Lincolnshire Corporate Center Lincolnshire, IL 60069 (847) 267-1000 Email: cduggan@saputo.com Website: www.frigocheeseheads.com

Crystal Farms Wisconsin Sharp Cheddar Cheese is now available in thin slices. These 45-calorie slices pack the same great flavor of regular Wisconsin Sharp Cheddar and melt perfectly on sandwiches such as the Turkey Cheddar Panini. This recipe and others are conveniently listed on the back label of the package.

Crystal Farms has been producing cheese in Lake Mills, Wisconsin—and delivering savory, wholesale dairy products to consumers—since 1926.

REtail coNtact:Katie Egan, Crystal Farms Corporate: 301 Carlson Parkway, Suite 400 Minnetonka, MN 55305 (952) 542-1235 Email: katie.egan@crystalfarms.com Website: www.crystalfarmscheese.com

tRENds

• Available in 6.84-oz. resealable packages

• Available in packs of 10 individually wrapped 0.83-oz. sticks

Prep for Game Day Success with Pizza Promotions

www.WisconsinCheeseRetail.com

in-Store cheeSe eventS aDD fun, help SaleSIt’s no secret that sampling is key to selling specialty cheese. As you plan your 2015 cheese department promotions, consider stepping up your sampling game with in-store events and promotions.

The Wisconsin Milk Marketing Board can help bring the artisans who craft award-winning cheeses to your store with Meet the Cheesemaker events. These can include tastings and recipe demos, as well as an opportunity for customers to learn about how the cheese is made. Consumers increasingly want to know where their food comes from, and these events put them directly in touch with the people who make the products. Meet the Cheesemaker events can be combined with holiday, seasonal cooking or sports promotions. One recent event brought Wisconsin Master Cheesemaker Kerry Henning to Rouses Market in New Orleans for a friendly Cheesehead invasion as the Saints faced off with the Green Bay Packers.

Cheese carvings are another great way to bring attention to the cheese department. Mammoth cheese wheels—which range from 12 pounds all the way up to 4,500 pounds—can be carved into nearly any design to match your promotion. Shoppers can watch as an expert cheese carver transforms a wheel of cheese into a work of art. Cheese carver Sarah “The Cheese Lady” Kaufmann recently traveled to Bristol Farms in Palm Desert, California, to recreate the town’s iconic Marilyn Monroe statue in cheddar cheese form.

A little healthy competition adds another layer of excitement to cheese promotions. This fall, Buy for Less and Uptown Grocery locations in Oklahoma hosted a Wisconsin Cheese Soup Showdown, highlighting new offerings in their prepared food department. Representatives from six Wisconsin Cheese companies were on hand to serve samples of their specialty soup recipes and shoppers voted for the winner.

For more information about promotional opportunities, contact your WMMB regional marketing manager or visit www.WisconsinCheeseRetail.com.

What’sfrom WisconsinNEW

PRSRT STDU.S. POSTAGE

PAIDMADISON, WI

PERMIT NO. 1877

UniqUe cheese and dairy prodUcts from Wisconsin, america’s dairyland Winter ’15 Vol 21, No 1