view pdfs of a hirschi realtors pre-listing...

Real Estate Services ProposalPrepared Especially for:Tom & Mary White7 Deep Run CourtHunt Valley, MD 21030

For marketing the property located at:7 Deep Run Court

Prepared by:Angela McKendrick, CRS, GRIAgentHirschi REALTORS123 Main StreetHunt Valley, MD 21030

Office: 410-555-1234Home Office: 410-432-7890Fax: 410-555-5607Web Site: www.demorealty.com/angelaEmail: [email protected]

Date: November 30, 2017

Real Estate Services ProposalPrepared Especially for:Tom & Mary White

For Marketing the Property Located at:7 Deep Run Court

Prepared by:Angela McKendrick, CRS, GRIAgentOffice: 410-555-1234Home Office: 410-432-7890Fax: 410-555-5607Web Site: www.demorealty.com/angelaEmail: [email protected]

Hirschi REALTORS123 Main StreetHunt Valley, MD 21030


Real Estate Services ProposalPrepared Especially for:Tom & Mary White7 Deep Run CourtHunt Valley, MD 21030

For marketing the property located at:7 Deep Run Court

Prepared by:Angela McKendrick, CRS, GRIAgentHirschi REALTORS123 Main StreetHunt Valley, MD 21030

Office: 410-555-1234Home Office: 410-432-7890Fax: 410-555-5607Web Site: www.demorealty.com/angelaEmail: [email protected]


November 30, 2017

Tom & Mary White7 Deep Run CourtHunt Valley, MD 21030

Dear Tom & Mary:

Thank you very much for giving me the opportunity to present the enclosed proposal tomarket your home. I appreciate the time you spent with me reviewing the features of yourhome and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and HirschiREALTORS to represent you. We have represented many families in this area concludingtransactions that realize maximum value in a reasonable time. I hope you will select me asyour agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determiningthe market value and pricing of your home. I hope the information included on me andHirschi REALTORS will confirm that I am best qualified to market your home.

Sincerely,

Angela McKendrick, CRS, GRIAgent, REALTOR®

Listing Appointment Overview

My plan in meeting with you today (and steps taken so far) consist of the following:

1. Preparation and Research Prior to Appointment (Research and gathering of property, tax and ownership data)

2. Initial Visit with Homeowner & Property Preview (Determination of unique property features, characteristics and condition)

3. Establish Seller’s Motivation & Objectives for Selling Through Seller Counseling Questions (Discovering seller’s wants, needs, experience, timing, & expectations in selling)

4. Present Marketing Plan to Seller (What I will do to get your home sold in the shortest amount of time, with the least amount of trouble, and net you the most money)

5. Selection of Agent (Select agent based on competency and marketing plan -- NOT on price. Since agents DO NOT determine the value of your home [buyers do], don’t make the mistake of selecting a less competent agent who quotes a higher price)

6. Establish an Asking Price for Property (CMA)

Seller Counseling Questions Prior to preparing and presenting my Marketing Plan for your home, it would be very helpful if you could answer a few questions I have provided below. If this is completed before our appointment, it could save us both some time, as well as give me a better understanding about your wants, needs and expectations for the sale of your home. 1) How long have you owned this home?___________ Have you definitely decided to sell?__________ 2) Why are you selling?________________________________________________________________ 3) How soon do you want to place your home on the market?___________________________________ 4) How soon would you like to be moved?_________________________________________________ 5) Are you able to buy another home without selling yours first?________________________________ 6) How many homes have you owned?__________ Have you ever sold a home before?_____________ 7) Have you used a real estate agent before?________________________________________________ 8) How have your past experiences been?__________________________________________________ 9) Are you interviewing other companies/agents?________ Who?______________________________ 10) What do you feel are the most important factors in selecting an agent/company? ________________ ____________________________________________________________________________________ ____________________________________________________________________________________ 11) What is the most important service a real estate agent should be able to provide?________________ ____________________________________________________________________________________ 12) What price are you considering for your home?__________________________________________ 13) What improvements have you made?___________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________

www.HirschiRealtors.com 940-692-8120 3631 Maplewood, Ste. 1, Wichita Falls, Tx 76308

The Quality Team in Real Estate Service Since 1966

HIRSCHI REALTORS Company History and Profile

HISTORY Hirschi Realtors was established in 1966 by John Hirschi, an energetic, dedicated, and community-minded businessman whose family has served the Wichita Falls area for generations. In the 1960's and 70's, John Hirschi built a leading real estate company and helped the growth of Wichita Falls by developing new residential and commercial areas. The image and reputation of his real estate firm grew in a very positive manner as the agents he selected shared his philosophy of community service, dedication, and providing the best possible real estate services. In the 1980's John's interests moved even more toward "service to others" through civic involvement, and participation in state and local government. John sold his real estate company in 1983, and today it is owned by Danny Steed who is a native Wichitan, a past president, director, Realtor of the Year and Distinguished Service Award winner of the Wichita Falls Association of Realtors, and a Certified Residential Brokerage Manager with more than 40 years of sales and management experience with Hirschi Realtors. Danny continues a tradition of service excellence through exceptional agents working in a learning-based company utilizing the latest technology and marketing tools to provide superior service. PROFILE Hirschi Realtors was recognized by the Better Business Bureau as a 1999-2000 award winner of the Torch Award For Marketplace Excellence, and was nominated again for the award in 2004. Through the Torch Awards, the BBB recognizes local businesses and corporations nationwide who express the highest standards of conduct and values within a system of business and human relationships. Hirschi Realtors continues to maintain an “A+” rating as an accredited business with the BBB. Hirschi Realtors was also recognized as Texoma's Best Real Estate Company for 2014, 2015 and 2016 by the readers of the Wichita Falls Times Record News. The average agent at Hirschi Realtors enjoys more than 10 years experience as a local real estate professional, and each agent is a vital part of the overall success of the Hirschi TEAM. Sales associates at Hirschi Realtors are also very productive, with the average Hirschi agent selling more than three times as much real estate as the average agent with the local Multiple Listing Service.

Since 1966, Hirschi Realtors has:

Closed Over One Billion Dollars in Total Sales Volume

Participated in more than 20,000 Successful Transactions

Successfully marketed more than 10,000 Seller Properties

Assisted more than 10,000 Buyers Relocating to New Homes

Received more than 65% of our business from Satisfied Repeat Customers

Received an additional 20% from Out-of-Town Transferees, Corporate,

Military, and National Relocation Contacts...

...and all of this is accomplished with a Quality of Service Rating that is second to none in Wichita Falls and its surrounding market areas!

WE WANT TO BE YOUR REALTOR IN THE WICHITA FALLS AREA!



Market-Leading Real Estate Team Since 1966!

Alicia Ayers Scott Balch Whitney Beeson Jennifer Bomer Jody Brannon Claudette Burlison Floyd Cable

Lee Bybee Stephanie Dockery Nick Duzich Sandie Hadsell Caitlin Hartman Christy Koski Carol Lawrence

Roma Martin Jay McWhorter Melissa O’Brien Carla Rogers Leigh Sweeney Kelly Thomas Scott Williams

Danny Steed, CRB Tanya Ruff Patty Pearson Devin Williams Broker/Owner Assistant Broker Office Manager Client Services

Since 1966, HIRSCHI REALTORS has been providing superior service in residential,

relocation and commercial real estate through full-time, well-trained and dedicated

professional agents. Our Market-Leading Real Estate Team consists of more than 20

sales associates, marketing assistants, support staff and professional management. The

average Hirschi Realtors’ Team Member has more than 10 years of real estate

experience, adding confidence and strength to YOUR real estate transactions.



Hirschi Realtors Was Voted

Texoma’s Best Real Estate Company By Readers of the Times Record News

Four Years in a Row!

Thank You!



Supporting Our Military

Find Hirschi Realtors in the Sheppard AFB Newcomer Guide And Find Our Listings on your Smart Phone’s MyBaseGuide App

MyBaseGuide provides you with essential information about Sheppard Air Force Base. You will find a wealth of information there (including ALL of our Home Listings!). If you haven’t already done so, download the MyBaseGuide app to your tablet or smart phone today.

Hirschi Realtors has supported our Military by

consistently advertising in the SAFB Newcomer Guide

for more than 40 years!

Exclusive Real Estate Advertiser

In 2016!

Reprinted From The Wichita Falls Times Record News



050

100150200250300350400450500550600650 HIRSCHI

Remax WF

Bishop

Remax Elite

McGregor

C-21 Gold Coat

Domain

Strategic

Nortex

M.L.S. Market Share Report Total Wichita Falls Area Residential Closed Transaction Sides Reported By WFAR MLS

From 1-1-16 to 12-31-16

614

424 405

290 178 171 147 121 119

This graph was compiled using information supplied by the Multiple Listing Service of the Wichita Falls Association of Realtors and includes all residential properties listed and sold through the Wichita Falls MLS system.

HIRSCHI REALTORS was the Number 1 Real Estate Firm

in the Wichita Falls Market Area in Total Closed MLS Residential Transactions from January thru

December of 2016.

“Top 9” Companies



Leading the Market… Year After Year!

#1 in

2016!

9

Years

In

A Row!



HIGHEST SELLING PRICE (As a Percentage of the Listing Price)

Over the past year, using information reported by the Wichita Falls

Multiple Listing Service for Residential Properties, Hirschi Realtors’

Average Selling Price as a Percentage of the Listing Price was

96.8%* vs 95.4% (MLS)

And

FEWER DAYS ON THE MARKET Hirschi Realtors’Average Days On Market to Sell Our Listings was

76 Days* vs 85 Days (MLS)

*From initial Listing Date to Contract Date using information reported by the Wichita

Falls Multiple Listing Service for Residential Properties sold over the past year

We’re Selling Homes for More Money

In Less Time and with

The Least Inconvenience to YOU.

Our Qualified Home Buyers Come From These Sources...

66% - Reputation and Referrals13% - Internet Website12% - Yard Signs5% - Target Marketing4% - Newspaper/Magazine

Newspaper/ Magazines

Target Marketing

Reputation & Referrals

Yard Signs

Internet Website

*Recent customer survey responses from hundreds of Hirschi Realtors’ homebuyers indicated that the vast majority of buyers came to us through Reputation and Referral Sources. This includes recommendations and repeat business from satisfied clients and customers, as well as corporate, military and relocation contacts.

We’re Bringing Thousands of Viewers Monthly To Our

Highly Rated Website To See (and Buy) Our Listings…

@ www.HirschiRealtors.com

By utilizing Specialized

Search Engine Marketing and

Optimization, and by Linking

to many Highly Searched

Real Estate web portals.

Greater Internet Exposure Means

More Potential Buyers for YOUR Property!

Hirschi Realtors Has

On Our Internet Website!

Just Click On www.HirschiRealtors.com

(It’s The Next Best Thing To Being There!)

Buyers: Simplify the home selection process by virtually Atouring@ our listings on your computer... then call HIRSCHI REALTORS for appointments!

Sellers:

Reach today=s best qualified buyers for your home, with the least amount of inconvenience to you, by listing with HIRSCHI REALTORS!

Just Click www.HirschiRealtors.com Or Call 940-692-8120

Do Our Virtual Tours Get Results? We have received over Two Million property “Tour Views” since adding customized

Virtual Tours to our HirschiRealtors.com Website. Are we getting results?

Based on these actual comments, YOU be the judge!

“I was wondering if my Wife and I can set up an appointment to view the home on 1575 Carol Lane sometime this next

Friday anytime during the day? Please call 723-2650 (or 781-9117 cell) and ask for John so I can find out more. Please call

before 2:00 pm. Thank You.”

“Hello I'm Marie Loftin and my husband and I are interested in looking at the house on Sheppard (2211). We took the virtual

tour and liked what we saw. we are first time home buyers. Could you tell us what we need to do so we can buy this house.

We are really interested. Thank you Marie & Randy Loftin”

“I'm Capt Randy Feltner, USAF. My family and I are getting ready to PCS (move) to Sheppard AFB, and are looking for a

great place to live within our USAF budget. Please contact us about the house at 4811 Olympic. My wife, Kristi, and I are

very interested, but have many more questions to ask, budget, schools, location, etc. Our home phone is (321) 773-8007, cell

is (321) 749-6272 and home E-mail is [email protected]. We look forward to hearing from you soon.”

“I would like some more information about this neighborhood. I am currently stationed in Italy, but will be moving to the

area this summer (late July / early August). We have seen several properties on your website that we might be interested in.

Any help you can give would be greatly appreciated.”

“My husband and I are very interested in this house. we are moving to the area about the end of June...early July. My

husband is in the Air Force. We would like some information on this house and on getting a VA home loan. If you would e-

mail me with this info we would appreciate it. Thank you April and Michael Forseth”

“My husband and I have been looking at the house at 1627 Ardath for several weeks now and we have viewed the virtual tour

that you set up. We were wondering if we could set up a time with you to see the house. I teach in Burkburnett and my

husband teaches at MSU and works for Vernon College in the evenings. Is there any way that we can see the house on a

Saturday?”

“I am an attorney with the Air Force and my wife, son and I will be moving to WF in June. We are very interested in this

house. How close is it to the base, and do think the seller is willing to close in late May early June? Thanks-Jarrod Blecha”

“Please contact, very interested. 3 families moving to area, need info for all. Please hurry. Price ranged from 100,000 to about

170,000. Also, what are the taxs on this property. Contact and I'll give my home address so you can send more. Thanks

much!! Lisa Johnson”

“We are interested in seeing this house. We are needing to move into something by the 1st week in Jan. We are wanting to

see if we can make an appt for tomorrow after 3:30. Let me know if this is possible.”

“Hello, I will be relocating to Sheppard in about 3 weeks. We have already been prequalified for a loan. We saw this home

on Northview 5342. Have there been any interest in it? How soon did the owners want to sell? I would like to be able to

contact you when I get to Wichita Falls, is that okay?”

“Can you tell me (roughly)what the yearly taxes are on this property. I am very interested in it. I will be arriving in Texas on

the 31st of the month and would like to see it if it is still available.”

“Hello, I am interested in the house at1401 S FM 369. I am on my way to Texas and I like this property. How much would

the annual taxes be on 2.74 acres? When will it be ready for occupancy. I arrive on the 30th of October. Please send me any

infomation available.”



Attracting Home Buyers to Your Listing

IMMEDIATELY

With our MobileTarget Lead Capture System

Today’s “drive-by” prospects want information NOW, so we give it

to them – instantly! With a simple Text Code obtained from our

sign rider and entered into their smart phone or mobile device, they

receive your customized VisualTour instantly… and we receive

their contact information to follow up.

THE COST OF A LISTING / The Basis of a Brokerage Fee The estimated costs below are based on years of experience and thousands of listings sold. The time invested by the listing agent, marketing costs, company overhead, and fees paid to co-operating real estate firms are paid for by the Seller ONLY if the property is successfully marketed and sold. Description of Marketing Activity (“Soft” Costs / Time Only) Est. Time In Hours Preparation For Listing Appointment 2.0 Listing Appointment 2.0 Complete Listing File for Office 1.0 Write Ads (Newspaper, Magazines, Internet, TV, etc.) 1.0 Make Duplicate Keys, Install Key Box and Sign .5 Property Tour (Office and MLS) 1.0 Open House (Preparation and Actual Time per each) 3.0 Preparation of “Just Listed” Cards 1.0 Preparation of Property Flyers, Virtual Tour for Website 3.0 Deliver Flyers to Property, to MLS, to Other Agents 1.0 Upload Property Photo and Information to Internet 1.0 Prepare Property Data Form and Input in MLS and Company System 1.0 Scheduling of Showing Appointments (120 Day Listing) 4.0 On-Going Communications With Seller 8.0 Follow-Up on Agent Showings 2.0 Contract Negotiations 6.0 Monitor Buyer’s Loan Application 1.0 Schedule, Coordinate and Discuss Property Inspections 3.0 Schedule, Coordinate and Attend Closing 3.0 Est. 42 to 45 Hours Description of “Hard” Costs $$$$$ Sign and Sign Riders $ 50 Electronic Key Box $ 15 Flyers, Post Cards, & Other Marketing Materials $ 65 Ads in Newspaper, Magazines, Website & Other Media $ 250 MLS Prorated Fees $ 20 Est. $ 400 Company Overhead Costs (Per Each Listing Sold) Est. $600 to $800 These costs are expenses to Hirschi Realtors and are not included above. These costs include, but are not limited to: - Institutional Advertising (Yellow Pages, Air Force Times, Maps, Guidebooks, etc.) - Support Staff Salaries (Management, Receptionist, Clerical) - Office Building (Rent, Utilities, Taxes, Maintenance, Insurance) - Office Equipment (Computers, Telephones, Printers, Copiers, FAX, Voice Mail, etc) - Computer Software and Maintenance Support - Memberships and Organizations (Referral Organizations and Business Organizations)

The marketing and selling time involved in the typical listing is anywhere from 40 to 60 hours invested by the listing agent. Fully 50% to 70% of that time is invested after a qualified buyer is found for the property.

The Discounted Brokerage Fee…

Is Cheaper Always Better? Discounting of brokerage service fees (commissions) is an enticing option and a serious consideration when making the decision about listing your home with a Realtor. Real estate agents are competing for your business, and the fees they charge can make a difference in your decision about who to list your property with. In a competitive environment, there are always service providers who will work for less. The question becomes: “Is cheaper always better, and will I get the real results I am looking for?” Your home is also in a competitive environment. You are not only competing with many other properties in the marketplace, but you are also competing for the attention and interest of a large number of real estate agents who may represent the perfect buyer for your home. Statistics show that 50% of all homes are sold by agents with companies other than the listing company and 90% of the time, the buyer for your home will be represented by an agent other than your listing agent. How does this affect you? Why should this make a difference to you? It may not. Keep in mind, however, that the buyer’s agent is selecting the homes that not only meet the needs of his client, but homes that the agent is motivated to show. That buyer’s agent has many competing properties to choose from when “narrowing down the field” for his/her buyer client. The reduced fees offered to buyer’s agents COULD be a deterrent and could possibly lead to less showing activity, fewer offers, a longer marketing time, and ultimately, less money to you. On the surface, discounted brokerage fees sound beneficial to you and you would certainly hope to net more money from your sale. It may not work out the way you planned. Discuss this with your listing agent. Make sure the incentives are in place to get your home properly marketed to buyers and agents alike. Remember, you are marketing to agents just as much as you are marketing to potential buyers. Those cooperating agents will be the ones bringing your buyer 90% of the time. The commission investment you make in the marketing of your home could be the difference in reaching your goal, or falling short. Insist that your listing agent discusses with you the importance of Paragraph 8. “Cooperation With Other Brokers” in the Listing Agreement that you will be signing, and the impact it could have on your sale. Real estate agents are independent business people who work extremely hard to get you the results you desire. Good agents understand the value of their time and expertise. Those agents, who represent a large number of buyers, will generally choose the business opportunities which promise the greatest rewards.

Why use a REALTOR®?

When selling your home, your REALTOR® cangive you up-to-date information on what ishappening in the marketplace including price,financing and terms of competing properties.These are key factors in a successful sale of yourproperty at the best price in the least amount oftime.

Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expectedto maintain a higher level of knowledge of the process of buying and selling real estate. They arecommitted to treat all parties to a transaction honestly. REALTOR® business practices are monitoredat local board levels. Arbitration and disciplinary systems are in place to address complaints from thepublic or other board members.

Your REALTOR® can help you objectivelyevaluate every buyer's proposal and then helpwrite an appropriate legally binding saleagreement. Between the initial sales agreementand settlement, questions may arise. Forexample, unexpected repairs may be required toobtain financing or a problem with the title isdiscovered. Your REALTOR® is the best personto help you resolve those issues and move thetransaction to settlement.

This information is brought to you by the Texas Association of REALTORS® as part of its Graduate REALTOR® Institute (GRI) curriculum. Whenever you buy, sell, or lease real estate, make sure your agent is a REALTOR®.© 2005 by the Texas Association of REALTORS®. All rights reserved.

20 reasons to hire a REALTOR®

1. Homes are bought by comparison. I have a large inventory at my disposal through MLS while you have an inventory of one.

2. I am very familiar with competitive houses so I can help you position your home well.

3. It is hard negotiating for yourself. I have lots of experience in writing contracts and can negotiate aggressively on your behalf.

4. Buyers are not always forthright about their financial situation. I insist on pre-qualifying before I even bring you an offer.

5. My lender contacts and mortgage experience help buyers get the financing they need.

6. Most buyers don’t want to tell the seller why they don’t make an offer. I can probe the buyer or his agent for that information.

7. Any follow up you do with a buyer can be seen as desperation. I follow up as part of my job so that you are not perceived in a compromising light.

8. I can showcase your improvements better so that you don’t appear like you are “selling.”

9. Most sellers who spend their time as a For Sale By Owner end up by listing in the end. A recent NAR survey found that only 11% of sellers nationally ended up selling by owner. Why spend your time and money if in the end you will hire a REALTOR®?

10. Unqualified buyers can tie up your home. I make sure that doesn’t happen.

11. Personality conflicts with a buyer can get in the way. I come between the buyer and the seller so that personalities don’t enter in.

12. Most buyers use a REALTOR®, which increases the number of buyers who will see your home.

13. I can mobilize my company agents and other area REALTORS® on your behalf.

14. An NAR survey of recent closed sellers found that REALTOR®-assisted sales brought in 20% more sales price than For Sale By Owner sales.

15. A FSBO sign makes you vulnerable for any curiosity seeker or unsavory character. When you list, only buyers accompanied by a REALTOR® will get into your home.

16. Being accessible to show your home limits your personal time and cuts down the available showing time. When you list, your property will be available during normal showing hours and the prospect will always be accompanied by me or another REALTOR®.

17. Additional exposure through MLS and the Internet brings you a higher price.

18. I orchestrate the contract-to-closing process, including the appraisal, buyer-loan process, title, inspections, pest control, survey, etc., taking this burden off of you.

19. I make sure that you are compliant with all laws relating to the sale of your home.

20. I only get paid when I get the job done.

Why List With Hirschi Realtors? Buying or selling a home is the biggest, and most important, financial transaction people experience in their lifetime. And, once you decide to sell your home, choosing the right real estate company and agent to represent you during this transaction is the most important decision you will make. Consider the following reasons why you should list with Hirschi Realtors.

We are a recognized Market Leader and Top Producing real estate firm in this area, and we have been since 1966.

Our agents are full-time, well-trained and successful at working as a supportive sales TEAM to market your property.

Our affiliations with several national referral networks and relocation organizations bring us more qualified buyers for your property.

Our effective marketing and advertising programs are designed to attract the most qualified buying prospects for your property.

Our highly-acclaimed Internet website gives your property 24 hours a day, 7 days a week, world-wide exposure and attracts thousands of property views every month.

Our satisfied past customers and clients (over 18,000 of them!) provide a large source of potential buyers for your property.

On-going communication with Sellers through use of computerized property activity information and feedback.

We are available 7 days a week, 24 hours a day, to assist you, potential buying prospects, and other cooperating real estate agents.

We are "The Quality Team in Real Estate Service" and committed to excellence in all areas of our business.



What Makes Hirschi Different?

Points of Difference

Well-Trained Agents

Full-Time, Client Focused &

Highly Productive Agents

Dominant Market Presence

(#1 for 9 Years in a Row!)

Over 50 Years in Marketplace

with Strong Image, Reputation,

Integrity and Trust

Unsurpassed Advertising,

Media and Marketing Efforts

Superior Technology, Website

and Social Media Results

Exceptional Communication

and Feedback Programs

Strong “Success Numbers”

Exceeding Other MLS Offices

Benefits to YOU

Better advice, counseling, negotiating

and problem solving = Better RESULTS.

Available, accessible and focused on your needs (Part time or less committed agents can generate weaker results). Strength in the marketplace brings more

buyers through greater exposure and a larger

referral base (over 20,000 families served!).

Longevity in this market, recognition as a BBB Torch Award Winner and Texoma’s Best Real Estate Company, along with strong client ratings (RealSatisfied.com) help build trust and loyalty and bring us many new prospects for your home. Dominant Newspaper Ads, Exclusive TV Show, MobileTarget Ads with text codes, Exclusive Realtor advertiser in SAFB Guide and MANY Open Houses add up to MORE new prospects. Strong Website (Over 30,000 Page Views/month

@HirschiRealtors.com), Virtual Tours (Over 15,000

Page Views/month), and Social Media sites create even MORE. #HirschiRealtors

Automated Agent/Client Showing Feedback as

well as Showing Reports and Tour View Reports

keep you better informed about market activity.

Higher Percentage of List-Price-to-Sale-Price

Ratios and Fewer Days on Market net you

MORE MONEY than the average MLS Realtor

and get your property SOLD FASTER.

Services You Will Receive

� We will help you determine the best selling pricefor your home.

� We will suggest what you can do to get yourhome in top selling condition.

� We will develop a strategy to show your home.

� We will enter your home in the MultipleListing System.

� We will implement the enclosed marketing plan.

� We will talk with you to review progress periodically.

� We will advise you of changes in the market climate.

� We will present all offers to you promptly and assist in evaluating them.

� We will monitor progress toward closing when acontract is accepted.

� We will monitor the appraisal and buyers loanapproval.

� We will immediately advise you of events thatmay threaten closing.

� We will coordinate and monitor the settlementprocess.

BEFORE WE LIST YOUR HOME WE WILL…

! Research property values by studying recently sold properties, analyzing expired

listings and reviewing homes currently on the market. ! Prepare a market analysis of properties in your geographic area.

! Secure necessary tax and appraisal district information on your property.

! Suggest an appropriate pricing strategy and marketing plan.

! Recommend possible improvements to yield the highest price.

! Explain seller closing costs and provide Estimate of Net Proceeds from the sale.

! Prepare a market update to review market conditions and prevailing interest rates.

! Review “Information About Brokerage Services” and discuss agency relationships.

! Discuss Seller Disclosure Statement and possible Lead Based Paint disclosures.

! Review the Multiple Listing Service Listing Agreement.

! Discuss personal property and exclusions from sale.

! Offer assistance and information about your destination city (if moving from area).

AFTER WE LIST YOUR HOME WE WILL… ! Install a Hirschi Realtors "For Sale" yard sign (and electronic keybox, if desired).

! Obtain detailed property information and the required Seller Disclosure Statement.

! Complete a property data entry into the Multiple Listing Service.

! Contact current database of prospects to offer a private showing.

! Take digital photos for Hirschi Realtors’ internet website and property flyers.

! Create effective ads for media advertising.

! Prepare a computerized Property Photo Flyer for your home.

! Screen and qualify all prospective buyers.

! Arrange for an Office and/or Multiple Listing Service tour of your home.

! Explain details of the purchase agreement and negotiations.

! Explain home inspections and appraisal procedure.

! Stay abreast of current market conditions and inform you of changes.

! Communicate with cooperating agents and follow up on showings.

! Explain the appointment system and showing procedures.

! Promote your property at weekly sales meetings of brokers.

! Keep you informed regarding property activity and marketing efforts.

When An Appointment Is Made

Agents from many real estate firms will want to show your home. Please allow any agent who calls toshow your home at the suggested time. If you are not frequently available, it is suggested that you allowa lockbox to be installed on your door. You will increase your odds for a sale by allowing more qualifiedbuyers to see your home. You do not want to miss an out-of-town transferee because your home was notable to be shown.

During a showing:

� Open all draperies and window shades during daylight hours.

� The kitchen & bathroom should sparkle.

� Open windows one half hour before showing to circulate fresh air.

� Open all the doors between rooms to give an inviting feeling.

� Place fresh flowers on kitchen table and/or in the living room.

� If possible, bake cookies or bread to add an inviting aroma.

� Turn on all lights and replace bulbs with high wattage bulbs where needed.

� Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share yourlove of animals. Some people may be allergic to them.

� All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.

� Replace any items not included in the sale, or tag them appropriately with “to be replaced with…”or “not included” signs.

� Beds should be made & clothes picked up. Bathrooms should be clean, with towels folded andtoilet lid down.

� When you leave the house, please leave it as if you know it is going to be shown. You never knowwhen the right person is going to look at it!

800-379-0057 | showingtime.com

Electronic Noti�cations

1

S E L L E R ’ S G U I D E T O S H O W I N G T I M E

Don’t have time to make or take a call? Communicate through text, email, or our mobile app instead! Our electronic notifications allow you to easily confirm, decline, or reschedule showings based on preferences that work best for you.

Mobile App (push notifications) - Download the App and view the status of each appointment with the color-coded guide.

Red = Declined or CanceledYellow = Needs Review

Green = Confirmed

Text - Instant information that allows you to confirm with a “Y” or decline with an “N”.

Email - See the appointment details and a personalized link to view your listing activity report.

Keep track of all the showings occuring on your listing!

Every email notification includes a ‘Quick Link’ button that will take you directly to your

personalized Listing Activity Report. Here you can see all activity for your home including a list

of all the showings completed or scheduled.Your feedback is listed with the showings, and

can be broken down to show trends to help you identify those items to address to sell your

home faster.

Sellers love ShowingTime because it’s simple to stay informed and easy to confirm appointments. Not only will you be able to receive notifications about showings automatically, but you will be able to

see feedback from potential buyers and view all activity on your home during the sales process!

Listing Activity Report

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc.

WHEN AN OFFER IS RECEIVED WE WILL… ! Analyze purchase agreement for completeness and greatest benefits to you.

! Provide an estimate of seller expenses and net proceeds from sale.

! Discuss qualifications of the buyer.

! Negotiate on your behalf.

! Prepare a calendar of key upcoming actions (i.e., mortgage application, mortgage

approval, option periods, inspections, closing). ! Explain all details and contingencies of the contract.

! Prepare and deliver all counter proposals promptly.

! Maintain communication with cooperating agents involved in the transaction.

WHILE YOUR OFFER IS PENDING WE WILL… ! Deposit earnest money with the selected Title Company.

! Provide contracts to Title Company and request title search to begin.

! Coordinate appraisal process and provide needed information when appropriate.

! Coordinate the property inspection process. ! Review property inspection report, possible repair requirements and estimates

for repairs.

! Give a weekly report of pending details. ! Follow up with borrower’s mortgage lender.

! Help you locate your next new home, if desired.

! Show sale as “pending” on Multiple Listing records.

! Assist cooperating agent with any problems relative to the sale.

! Schedule the closing date, time and place.

! Order property survey and coordinate all final inspections.

! Offer names of reputable contractors available for any needed repairs.

AT CLOSING WE WILL… ! Request copy of Closing Statement and review prior to closing.

! Discuss proceeds and closing statement with you.

! Attend closing at Title Company and answer your questions.

! Coordinate possession of property.

! Maintain a file of closing papers.

! Arrange for payment of expenses from closing proceeds.

! Coordinate all final inspections and prepare all necessary documents.

! Coordinate the transfer of utilities and keys.

! Pick up yard sign and key lockbox.

The Peace of Mind

LISTING PERFORMANCE WARRANTY

What is the biggest fear you have when listing your home with a real estate professional?

“You Don’t Want To Be Locked Into An Agreement With Someone Who Is Not Doing What They Are Supposed To Be Doing”

When your property is entrusted to HIRSCHI REALTORS under an Exclusive Right to Sell Listing Agreement for a minimum of 120 days, our company will warrant the performance outlined in our statement of “Seller Services”. Many agents in our marketplace will want you to unconditionally commit to a long-term listing contract for selling your home. Although necessary and important in spelling out the terms and expectations of the Realtor-Seller relationship, I am NOT asking you to unconditionally commit to our listing agreement. As a reputable real estate firm interested in meeting and exceeding your expectations, we want you to be totally satisfied with your relationship with your real estate professional. It is for this reason that we offer this Listing Performance Warranty. We are confident that the services provided by Hirschi Realtors and me, and outlined in the attached “Seller Services You Will Receive” statement, will help you achieve your ultimate, realistic sales goal at a minimum of inconvenience to you. Our relationships with our Sellers are based on knowledge, honesty and trust. We want you to be an informed Seller and a partner to us in the marketing of your property. We also want you to feel like you are in control. Afterall, neither of us benefits if we are not successful in this venture. We look forward to providing you with a level of service that is so exceptional that we can offer this type of performance warranty.

If at any time during the listing period, you are not satisfied with the service you are receiving, you may notify our office in writing and your listing will be terminated.

Client Name_______________________________________________________________

Agent Name___________________________________________Date________________ A member of The Quality Team In Real Estate Service at Hirschi Realtors.

Preparing Your HomeYour home has just one chance to make a great impression with each potential buyer. And it can! The following "tricks of thetrade" will help you keep track of what needs to be done. The whole idea is to present a clean, spacious clutter-free home--thekind of place you’d like to buy. Accomplish a little everyday, and before long your home will be ready to make theimpression that can make the sale.

Your Home’s Curb Appeal� Mow lawn� Trim shrubs� Edge gardens and walkways�Weed and mulch� Sweep walkways and driveway, remove

branches, litter or toys� Add color and fill in bare spots with

plantings� Remove mildew or moss from walls or

walks with bleach and water or other cleaner� Take stains off your driveway with

cleanser or kitty litter� Stack woodpile neatly� Clean and repair patio and deck area� Remove any outdoor furniture which is not

in good repair� Make sure pool or spa sparkles� Replace old storm doors� Check for flat-fitting roof shingles� Repair broken windows and shutters,

replace torn screens, make sure frames andseams have solid caulking

� Hose off exterior wood and trim, replacedamaged bricks or wood

� Touch up exterior paint, repair gutters andeaves

� Clean and remove rust from any windowair conditioning units

� Paint the front door and mailbox� Add a new front door mat and consider a

seasonal door decoration� Shine brass hardware on front door,

outside lighting fixtures, etc.� Make sure doorbell is in good working

order

General Interior Tips� Add a fresh coat of interior paint in light,

neutral colors� Shampoo carpeting, replace if necessary� Clean and wax hardwood floors, refinish if

necessary� Clean and wash kitchen and bathroom

floors�Wash all windows, vacuum blinds, wash

window sills� Clean the fireplace� Clean out and organize closets, add extra

space by packing clothes and items youwon’t need again until after you’ve moved

� Remove extra furniture, worn rugs, anditems you don’t use; keep papers, toys, etc.picked up--especially on stairways

� Repair problems such as loose doorknobs, cracked molding, leaking taps andtoilets, squeaky doors, closets or screendoors which are off their tracks

� Add dishes of potpourri, or drop of vanillaor bath oil on light bulbs for scent

� Secure jewelry, cash and other valuables

The Living Room� Make it cozy and inviting, discard chipped

or worn furniture and frayed or worn rugs

The Dining Room� Polish any visible silver and crystal � Set the table for a formal dinner to help

viewers imagine entertaining here

The Kitchen� Make sure appliances are spotless inside

and out (try baking soda for cleaningFormica stains)

� Make sure all appliances are in perfectworking order

� Clean often forgotten spots on top ofrefrigerator and under sink

�Wax or sponge floor to brilliant shine,clean baseboards

� Unclutter all counter space, removecountertop appliances

� Organize items inside cabinets, pre-packanything you won’t be using before youmove

The Bathrooms� Remove all rust and mildew� Make sure tile, fixtures, shower doors, etc.

are immaculate and shining� Make sure all fixtures are in good repair� Replace loose caulking or grout� Make sure lighting is bright, but soft

The Master Bedroom� Organize furnishings to create a spacious

look with well-defined sitting, sleeping, anddressing areas

The Garage� Sell, give away, or throw out unnecessary

items� Clean oily cement floor� Provide strong overhead light� Tidy storage or work areas

The Basement� Sell, give away, or throw out unnecessary

items� Organize and create more floor space by

hanging tools and placing items on shelves� Clean water heater and drain sediment� Change furnace filter� Make inspection access easy� Clean and paint concrete floor and walls� Provide strong overhead light

The Attic� Tidy up by discarding or pre-packing� Make sure energy-saving insulation is

apparent� Make sure air vent is in working order� Provide strong overhead lighting

When It’s Time To Show� Make sure your property profile folder,

utility bills, MLS profile, house locationsurvey, etc. are available

� Open all draperies and shades, turn on alllights

� Pick up toys and other clutter, check tomake sure beds are made and clothes are putaway

� Give the carpets a quick vacuuming� Add some strategically placed fresh

flowers� Open bathroom windows for fresh air� Pop a spicy dessert or just a pan of

cinnamon in the oven for aroma� Turn off the television and turn on the

radio music at a low volume� Make a fire in the fireplace if appropriate� Put pets in the backyard or arrange for a

friend to keep them� Make sure pet areas are clean and

odor-free� Make sure all trash is disposed of in neatly

covered bins

Tips for Selling:

17 Simple Things to Make Your Home More Marketable

1. Make sure your entranceway says "Hey, look at me!"

2. Prune dead limbs from trees.

3. Paint (or touch up) exterior, and repair screens and windows.

4. Clean your windows.

5. Check A/C and heating systems.

6. Fix leaky faucets, toilets, and faulty lights.

7. Vacuum drapes and carpets.

8. Repair wall cracks, re-caulk bathrooms and kitchen.

9. Clear out closets.

10. Remove excess furniture.

11. Keep cats and dogs out of visitors’ way.

12. Mow lawn, edge driveway and walkways

13. Ensure windows, doors, and locks work smoothly.

14. Weed flower beds and trim shrubs.

15. Throw out junk from garage and storage areas.

16. Clean lawn furniture.

17. If you have a pool, make it crystal clear.

Texas REALTORS®

working for you!This information is brought to you by a proud member of the Texas Association of REALTORS®, the recognized advocate for real estate in Texas. Whenever you buy, sell, or lease real estate, make sure your agent is a REALTOR®.© 2001 by the Texas Association of REALTORS®. All rights reserved.

You know you should clean everything, get rid of clutter, and hide your wall-to-wall Hummel collection. But aside from that, how do you broaden the appeal of your house?

Here are a few tips:

• Walk through the house and pick out things that would enhance the value of the home if they were different. You’ll be better able to prioritize this way. For example, repainting a child’s bubble-gum pink bedroom may attract more buyers than something not as apparent, such as replacing an old dishwasher.

• You can direct a potential buyer’s eye away from something negative or toward something positive. Use artwork or a room’s own features, such as a fireplace, to capture a buyer’s attention. However, There’s a fine line. You want buyers to be able to appreciate the room and not just focus on the items in the room.

• Remove any furniture that tightens spaces. If a couch or chair makes you turn your body as you walk by or just makes a passage look small, get rid of it. Everybody wants more space.

• Rid the house of personal effects, and don’t forget simple things like magnets on the refrigerator. Small distractions to the buyers’ eyes will disturb their thinking, preventing them from picturing the house as theirs. And while you want the rooms to look well-decorated and spacious, avoid turning the house into a perfect home. Try to balance the brand-new look with some of its lived-in warmth.

• Potential buyers often feel uncomfortable in bedrooms and bathrooms because they are, by definition, personal and private places. To counter this reaction, make bedrooms and bathrooms look like a model home (toss the lived-in feel out the bathroom window). Clear off all surfaces of the bathroom—remove even simple things like toothpaste and soap. Put out nice, fresh towels instead. The goal is to make these rooms comfortable for buyers. When they’re comfortable, they’ll linger and picture themselves in the house.

Tips for Selling:

Staging Your Home to Sell

Texas REALTORS®


Reason RemedyOverpriced New market analysis, lower price

Price reductions too New market analysis, significantly lower little, too late price below the next price break or two

New competition since New market analysis, lower price, property listed offer incentives

Builder competition New market analysis, offer upgrades competitive with builder

Difficult to show/not Use lockbox and readjust showing readily accessible hours if necessary

Glutted or slow market Adjust pricing and offer incentives

Property has become shopworn Re-enter into MLS, adjust price, add new photos, offer incentive, inform area Realtors®

Many showings but no offers Reduce price

Offers forthcoming but not Re-examine counters and adjust to offersconsummated

Condition Freshen up and review your ways (maintenance problems) to improve

Condition Rehab as necessary—new carpet, paint(major problems)

Cosmetic allowances have Rehab as necessary—remove allowance not enticed offer

Location not desirable Compensate with price adjustment

Showcased poorly in MLS Re-enter in MLS—change remarks and photos

Realtors® not showing property Create a direct link to property and an e-mail target list, new market analysis, and adjust price if necessary

Pets (odor, soil, and intimidation) Deodorize carpet, cage pets when not home

Price range not moving Offer incentives, create a direct link to property, and create an e-mail list to target

Neighbors or neighborhood Counsel with neighbors regarding interference and condition of their properties

External influence Adjust price, gather accurate data, and(new highway, etc.) prepare fact sheets

Tips for Selling:

Why Hasn’t My House Sold?

Here are a few reasons and remedies for why your home may not be selling.

Texas REALTORS®


Tips for Selling:

Selling Your Home?Less is Definitely More

Reduce clutter• Clean out closets, pick up clutter, and pare down what’s inside. That goes

for those treasured family photos and mementos, too. The reason? Besides adding a spacious feel to the home, pared-down surroundings can help potential buyers better envision themselves and their family photos in the house.

• Pack away items and special collections usually displayed in cabinets and hutches, and move a few pieces of furniture out of the house. This will help buyers to better see where their furniture might go in the house.

• Don't forget to keep the house clean every minute it’s on the market. This takes great effort, but the buyer may need to see it in the next five minutes, and you’ll need to be prepared.

Tone down your creativity• So, you like your house to “say something” about your personality. Well,

it’s time to tone it down. Go buy some plain-vanilla paint to cover those red-and-purple walls in your boudoir—it’ll make a difference when you’re trying to sell your home. Many buyers can’t see your Picasso genius (and just can’t get past the splatter-paint wall in the living room) to visualize colors they’re more comfortable with.

• If you’ve got an Italian fresco on a living room wall that stops people in their tracks, they may lose sight of the rest of the home’s wonderful features. If you’re resistant to do anything about it, ask someone you trust to give you an independent view of your home. Better yet, ask your Realtor® or an appraiser if the house looks cluttered or if any colors are too bright. Some may see bright colors as gaudy. Listen to their answers and take their advice.

By “paring down,” organizing, and carefully sorting your possessions, you’re ensuring that your home will appeal to the greatest number of potential buyers. Remember to remove about half of the items stored in closets and cabinets and toss or give away things you don't use. Not only will de-cluttering and cleaning help to sell your house quickly, you’ll be ahead of the game when it comes to packing up and moving to your new location.

Here are a few tips to make your home more attractive to a potential buyer:

Texas REALTORS®


A member of

Tips for Selling:

Landscaping - Little Touches Make the Difference

The right landscape design can make all the difference to a prospective buyer, especially when it’s beautifully and carefully executed. In fact, Realtors® and landscape professionals estimate that a well-landscaped yard can add 5% to 15% to the selling value of a house. Houses that look good from the road carry higher price tags—a fact that turns landscape investments into money in the bank when selling a house. Here are a few ideas on how to improve your landscape:

Trees• One of the best investments you can make is a glorious stand of healthy

trees as part of a well-landscaped yard. Realtors® across Texas and the rest of the country know that healthy trees can increase the property value of a home, as well as provide years of aesthetic benefits to owners. Trees also cut down energy costs. When Kiplinger published the 25 best ways to invest $1,000, buying a big tree was at the top of the list. If your selling timetable doesn’t allow for planting and nurturing a tree to maturity, remember this advice for your next house.

• Since a tree is a long-term investment, it’s important to start with a high-quality plant. In the case of trees, money definitely buys quality. Trees that are 8 to 10 feet tall—either balled and wrapped in burlap or established and growing in containers—are usually the best buy. Homeowners can expect to pay anywhere from $200 to $1,000 for a quality tree.

Plants• Add a few plants around the foundation of the house and in “curb appeal”

areas such as near the front door. Or, consider using more permanent bushes, especially those that flower in the summer and have colorful buds in the winter.

• Gardeners on a budget can buy a few plants, then, add more as your budget allows.

• For an especially inexpensive jolt for your yard, flowers are a homeowner’s best friend. Bright splashes of color add visual appeal, though they’re usually temporary. For this reason, they’re great if you suddenly need to put your house on the market and need a quick landscaping fix. At that point, it’s best to stick to the basics, leaving more costly and permanent landscaping to the new owners.

Texas REALTORS®


Tips for Selling:

Carpets in Need of a Tune-up?Try These Ideas

Quick fixes for new-looking carpets• First, to really get it clean, sweep the carpet with a broom, which will make

the nap stand up and loosen embedded dirt. Next, vacuum the carpet. Your carpet should show a noticeable improvement just from taking these two steps.

• If you have pets and need help neutralizing strong odors, mix one cup Borax with two cups cornmeal. Sprinkle the carpet with this mixture. Let stand one hour, then vacuum. To freshen the carpet, combine three-quarters of a cup baking soda, two tablespoons cornstarch, and one-quarter cup perfumed talcum powder. Sprinkle on dry carpet, let stand five to 15 minutes, then vacuum.

Spot-cleaning tips

DO • Use a clean white, absorbent terry towel• Blot or tamp the spot• Pretest the carpet in an inconspicuous area• Clean the stain from the edge to the center• Apply cleaner to the towel• Clean with modest amounts of cleaning solution• Adhere to product safety guidelines and general instructions• Remove the stain as soon as it is noticed• Remove the dirty excess before cleaning• Use cleaning compounds at lukewarm temperature

DON'T• Saturate the carpet with cleaning compounds• Apply heat or vigorously scrub the stain• Leave the stain until later• Fail to remove dried excess stain prior to cleaning• Forget to pre-test the carpet or stain

Follow these tips, and your carpet will look good as new again in no time.

Texas REALTORS®


Determining the Value of Your HomeA Comparative Market Analysis (CMA) is essentialto determine the value of residential property.Location and characteristics of the property are thekey elements in determining value. Therefore, thebasis for valuation is similar properties in your area.The market analysis takes into account the amountreceived from recent sales of comparable propertiesand the quantity and quality of comparableproperties currently on the market. The desired endresult is to find a price that will attract a willing andable buyer in a reasonable time.

Once the value of your home has been determined, you can decide on an offering price that will achieveyour goals. Generally, the price should not exceed the value by more than 5% or potential buyers maynot even make offers. Naturally, if you want to sell quickly your asking price should be very near thevalue.

The following are a few things to keep in mind about pricing:

� Realistic pricing will achieve maximum price in a reasonable time.

� Your cost or profit desire is irrelevant; the market determines the price.

� The cost of improvements are almost always more than the added value.

� Houses that remain on the market for a long time do not get shown.

� A house that is priced right from the beginning achieves the highest proceeds.

The Importance of Intelligent Pricing

Figure 1 - Percentage of Buyers by Asking Price

Figure 2 - Activity versus Timing

Figure 3 - The Effect of Overpricing

Determining the best asking price for a home can be oneof the most challenging aspects of selling a home. It isalso one of the most important. If your home is listed at aprice that is above market value, you will miss out onprospective buyers who would otherwise be primecandidates to purchase your home. If you list at a pricethat is below market value, you will ultimately sell for aprice that is not the optimum value for your home. AsFigure 1 illustrates, more buyers purchase theirproperties at market value than above market value. Thepercentage increases as the price falls even further belowmarket value. Therefore, by pricing your property atmarket value, you expose it to a much greater percentageof prospective buyers. This increases your chances for asale while ensuring a final sale price that properlyreflects the market value of your home.

Another critical factor to keep in mind when pricing yourhome is timing. A property attracts the most attention,excitement and interest from the real estate communityand potential buyers when it is first listed on the market(see Figure 2). Improper pricing at the initial listingmisses out on this peak interest period and may result inyour property languishing on the market. This may leadto a below market value sale price (see Figure 3), or,even worse, no sale at all. Therefore, your home has thehighest chances for a fruitful sale when it is new on themarket and the price is reasonably established.

We can give you up-to-date information on what ishappening in the marketplace and the price, financing,terms, and condition of competing properties. These arekey factors in getting your property sold at the best price,quickly and with minimum hassle.

July 2016 texasrealestate.com 17

zillow.com

“The Zestimate is not an appraisal and you won’t be able to use it in place of an appraisal, though you can certainly share it with real estate professionals. It is a computer-generated estimate of the worth of a house today, given the available data. Zillow does not offer the Zestimate as the basis of any specific real-estate-related financial transaction. Our data sources may be incomplete or incorrect; also, we have not physically inspected a specific home. Remember, the Zestimate is a starting point and does not consider all the market intricacies that can determine the actual price a house will sell for.”“Is a Zestimate an appraisal?” at zillow.com/zestimate

trulia.com

“If you’re looking for a precise value for your home, or if you’re thinking of selling your home, we recommend you talk to a real estate professional. After all, our algorithms are smart, but we can’t know everything about your home’s features and location. Connect with real estate experts in your area.”trulia.com/trulia_estimates

homes.com

“We’re not suggesting that you use our home value estimate in lieu of an appraisal from a trained professional when selling, purchasing, or refi-nancing, but it’s the perfect source when you just need a reasonable estimate and you don’t want to wait.”homes.com/home-prices

chase.com

“The data and valuations are provided as is without warranty or guarantee of any kind, either express or implied, including without limitation, any warranties of merchantability of fitness for a particular purpose. The existence of the subject property and the accu-racy of the valuations are estimated based on avail-able data and do not constitute an appraisal of the subject property and should not be relied upon in lieu of underwriting or an appraisal.” chase.com/mortgage/mortgage-resources/

home-value-estimator

housevalues.com

“For a professional valuation of your home that includes all the information about your property (plus overall condi-tion, style of house, and other features) please contact a real estate expert.”housevalues.com/report

Disclaimers accurate as of June 20, 2016

It’s fun to enter an address on a website and instantly receive an estimate of what that property is worth. But the data that pow-ers many of those automated valuation models is inaccurate and unreliable.

Who says? The websites themselves. Look below to see how popular sites that offer online price estimates describe limita-tions with their own data.

WHY YOU SHOULDN’T TRUST ONLINE REAL ESTATE PRICE ESTIMATES

Use a REALTOR®

For help with price, negotiations, and other parts of your real estate trans-action, a Texas REALTOR® is your best resource. Now that’s a smart move.

How Buyers Found the Home They Purchased

Homebuyers may use several information sources in their searchprocess, but they are most likely to find the home they actually

purchase through a real estate sales professional.

Source: National Association of Realtors®

Profile of Home Buyers and Sellers.

Important Factors In Choosing A Real Estate Agent

A variety of factors influence a seller's decision to list with a particular real estate agent.



What Sellers Want Most From Real Estate Professionals

Real estate agents can best serve their clients when they fullyunderstand what their clients expect from them.



ABSORPTION RATE ANALYSIS To Assist in Accurate Pricing of Your Property

1) INVENTORY The total number of like-kind homes for sale within your price range. 2) ABSORPTION RATE

The rate at which like-kind homes will sell within your price range in a given period of time. It can be expressed in unit sales per month.

EXAMPLE: Sales Last 6 Months Divided By 6 Mos. = Sales Per Month (In Your Price Range) (Absorption Rate)

6 12 72

YOUR MARKET:

3) MONTHS OF INVENTORY

Determines the length of time required to sell all the existing homes by dividing Current Inventory by Absorption Rate.

EXAMPLE:

Current Inventory Div. By Sales per Month = Months of Inventory

60 12 5

YOUR MARKET:

4) PRICING STRATEGY

Homes priced closest to market value within your price range will sell first. Slower (higher) absorption rates require pricing closer to the market.

SELLERS’ MARKET < - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - > BUYERS’ MARKET Months 1 --- 2 --- 3 --- 4 --- 5 --- 6 --- 7 --- 8 --- 9 --- 10

Key Market Factors

How long does it take to sell a property? Some properties sell in a few days, others may takeseveral months. By recognizing some key factors that influence marketing a home, you can getsignificant control over market time.

The proper balance of these factors will expedite your sale:

� LocationLocation is the single greatest factor affecting value. Aneighborhood’s desirability is basic to a property’s fair marketvalue.

� CompetitionBuyers compare your property against others in thatneighborhood. Buyers interpret value based on availableproperties on the market.

� TimingThe real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot bemanipulated; an individually tailored marketing plan of action must be developed for eachproperty.

� ConditionThe property condition will affect price and speed of sale. Optimizing physical appearance andadvance preparation for marketing maximizes value.

� TermsThe more terms available, the larger the market, the quicker the sale and the higher the price.Terms structured to meet your objectives are important to successful marketing.

� PriceIf the property is not properly priced, a sale may be delayed or even prevented. Reviewing theComparative Market Analysis assists you in determining the best possible price.

ACTIVITY VS. TIME ON MARKET

The majority of showings occur in the early period of marketing (typically the first 2 or 3 weeks)… then diminish after existing buyers have seen your property. PRICE

Don’t overprice your home during the period of its best activity… then lower the price after the buyers are gone!

1 2 3 4 5 6 7 8

WEEKS ON MARKET

“We Can Always Come Down”

(The “Bargaining Room” Myth)

The rationale of pricing your home higher than market value in order to leave “bargaining room” is an ill-advised pricing tactic. Buyers shop and compare, and recognize when homes are well-priced in the market.

$ PRICE

Lower Price Lower Price MARKET VALUE

SOLD

Overpricing can cause yourproperty to stay on themarket longer than you wantand sell for LESS thanmarket value when it finallydoes sell. Price it RIGHT…from the beginning!



Sellers want Feedback… We give it to you!

Using our unique email Showing Feedback surveys, we request

important feedback results from showing agents on ALL showings.

Timely and candid feedback gathered from showing agents and buyers

helps with proper pricing and condition decisions, creating a faster sale.

The Purpose of Feedback

The reasons we follow up with the Agent who showed your house are: 1. To jog the Agent’s memory about the house so that we may be able to get a second showing. 2. To answer any questions or concerns that the Buyer expressed so that the house will be reconsidered. 3. To get the impression of the Buyers or Agents that might help us to better market your house. Note: Don’t expect Agents to give a full critique of the house. If they showed 12-15 houses, they honestly may not remember it in detail. Also, if an Agent doesn’t call us back, it means the Buyers are not interested.

Interpreting Feedback

When An Agent Says: The Agent Means:

“The Buyer thought the house was > The Buyer found larger homes too small.” for the same price.

“They liked the house, but bought > They found other houses that another one.” were better values.

“They liked the house, but bought > Buyers will pay 10 – 15% more a new home.” for a new house.

“They didn’t like the carpet.” > Seller should replace carpet because of age or color.

“They thought the yard was too > They found other homes with small, the street too busy…” larger yards, quieter streets.

“They didn’t like the floor plan.” > They didn’t like the floor plan.

Price Objections are Always Clothed in Different Terms

SELLERS’ GOAL: To Be the Nicest House in the Price Range

Understanding The Real Estate Market

• If our house is not being shown, it means the agents think

our price is too high for that neighborhood.

Recommendation: A significant price adjustment

• If our house is being shown, but we are not getting any offers, it means the Buyers are finding nicer homes for the money.

Recommendation: A moderate price adjustment

• If our house is “in the running” but the Buyers buy something else, or if the Buyers view the house a second time but buy something else, it means that we are close.

Recommendation: A minor price adjustment

According to the National Association of REALTORS,

if our house is priced correctly, we should get one offer for every 10 showings.

In a normal market, we should get

1-2 showings per week.

RESUMEAngela McKendrick

Experience:1998-Present: Real Estate Agent specializing in singlefamily, multi-family, condominiums, and land sales.1994-2002: Marketing Director for McCormick Company.

Affiliations:Greater Baltimore Board of Realtors.Maryland Association of Realtors.National Association of Realtors.Residential Sales Council.

Education:Columbia UniversityNorth Carroll High SchoolProfessional Courses sponsored by the National Associationof Realtors.

Community:Former American Cancer Society "Person of the Year."Hunt Valley Community Association.Greater Baltimore Association.Scoutmaster Troop 211.

Personal:Married to Jason McKendrick.Children: David (31) and Anna (26).Hobbies: Golf and Tennis.

Customer References

Sellers...

Fred & Susan Fredericks 23 Elm Street 822-4554

Joe & Lisa Johnson 1400 N. Timonium Road 922-2222

Ron & Dawn Larkin 2311 E. Roundtop Circle 444-3948

Debra Jones 433 Forest Drive 231-6932

Don & Julia Smith 32 E. Running Road 211-4599

Len & Hanna Leonard 443 Forest Drive 343-6798

Buyers...

Mark & Joan Dawson 2300 S. Timonium Road 666-3033

Suzanne Swift 22 Forrest Avenue 667-9888

Ron & Joan Burns 55 W. Running Road 333-9843

Joe & Ann Reese 321 Pine Forest Lane 222-4563

Robert Johnson 324 82nd Terrace 342-6879

Jay & Sarah Volkers 75 Winding Way 234-1098

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RealSatisfied Client TestimonialsAngela McKendrick Real Estate Agent5.0 rating based on 4 reviews.

Overall Satisfaction Overall Performance Overall Recommendation

(Seller)4/3/2017 12:55:27 PM Chris Davis, Baltimore, MD 21231Angela hit a home run when selling our home! Her attentiveness to our needs, her understanding and knowledge made the process a walkin the park. Our home sold in 40 days! Angela priced the house correctly for the current market. I will only use Angela to make my nexthome purchase or to sell my home. If you choose Angela you will not strike out!Satisfaction Performance Recommendation

(Buyer)10/19/2016 5:30:12 PM James White, Philadelphia, PA 19093Mrs. McKendrick is understanding and willing to get the job done whatever it takes. I could not be any happier in the decision to useAngela as my agent. What made my situation difficult was I was doing everything from out of state. I flew in for three days to visitBaltimore for the first time. Angela spent the time with us going over the entire city from her desk, followed by a four hour car rideexplaining the different neighborhoods. I would definitely recommend anyone shopping from out of town to see Angela first![Review3]Satisfaction Performance Recommendation

(Seller)10/16/2016 2:00:22 PM Isabella Gomez, Hunt Valley, MD 21030Very knowledgeable, easy to contact and kept us well informed during the whole process. She sold our home in less than 30 days for morethan our asking price. We couldn't have had a better experience selling our home. Excellent agent! I would strongly recommend.Satisfaction Performance Recommendation

(Buyer)10/15/2016 1:39:29 PM William Turner, Baltimore, MD 21211Best Agent in Maryland! Angela knows the trends and neighborhoods so well that she removes any doubts you have becoming ahomeowner. Easy to work with, great communication. I would recommend Angela to anyone who is buying or selling a home in theBaltimore area.Satisfaction Performance Recommendation

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Zillow ReviewsAngela McKendrick, REALTORReal Estate Agent

5 Reviews11 Recent SalesLocal Knowledge:Process Expertise:Responsiveness:Negotiation Skills:

All Star Realtor!11/8/2016 12:55:27 PM Chris Davis, Baltimore, MD 21231Angela hit a home run when selling our home! Her attentiveness to our needs, her understanding and knowledge made the process a walkin the park. Our home sold in 40 days! Angela priced the house correctly for the current market. I will only use Angela to make my nexthome purchase or to sell my home. If you choose Angela you will not strike out!

Great for Out of Town Buyers!10/19/2016 5:30:12 PM James White, Philadelphia, PA 19093Mrs. McKendrick is understanding and willing to get the job done whatever it takes. I could not be any happier in the decision to useAngela as my agent. What made my situation difficult was I was doing everything from out of state. I flew in for three days to visitBaltimore for the first time. Angela spent the time with us going over the entire city from her desk, followed by a four hour car rideexplaining the different neighborhoods. I would definitely recommend anyone shopping from out of town to see Angela first!

Sold my House for Over Asking Price!10/16/2016 2:00:22 PM Isabella Gomez, Hunt Valley, MD 21030Very knowledgeable, easy to contact and kept us well informed during the whole process. She sold our home in less than 30 days for morethan our asking price. We couldn't have had a better experience selling our home. Excellent agent! I would strongly recommend.

Excellent to Work With!10/15/2016 1:39:29 PM William Turner, Baltimore, MD 21211Best Agent in Maryland! Angela knows the trends and neighborhoods so well that she removes any doubts you have becoming ahomeowner. Easy to work with, great communication. I would recommend Angela to anyone who is buying or selling a home in theBaltimore area.

A Real Treasure!10/12/2016 1:10:41 PM Edward Teach, Fells Point, MD 21231I just moved recently from the Caribbean and couldn't be happier with the job that Angela did. I needed to move fast and she was able toget the job done. I also needed a place to keep my ship and she found a beautiful home with a dock and all the amenities. I was worriedthat the home I was looking for would cost me an arm and a leg, but nope, she found a very affordable home for me.

In Conclusion

When you choose Angela McKendrickyou will receive:

� Excellent service and support.

� A market analysis of your home.

� A winning marketing plan.

� Every effort to sell your home promptly.

� The resources of Hirschi REALTORS.

List Your Home Nowwith Angela McKendrick!

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