MODULE 3: Sessions 1 to 5

[Lessons 7 to 11]

Live Action

Screen Capture Animation

Module 3: Session 1

Script Writing

Video Recording Editing

Module 3: Session 1

LIVE ACTION

SCREEN CAPTURE

• Website app,

demo or reviews

• Presentation

Videos

• Shows the real YOU

• Demonstrates something

• Shows the real THING

ANIMATED VIDEOS

• Show abstract ideas

• Model the future

• When it’s hard to show

through live action

Module 3: Session 2

1. What is the quick elevator pitch?

2. Who is your target

audience?

4. What are the 3 key benefits

you would like to highlight? 5. How does your

product or service work?

6. What tone would you

like your video to use?

7. What are the

special elements of

the visual style?

8. What is the

call to action?

Module 3: Session 3

3. What specific problems

are you solving?

Module 3: Session 4

Based on the scrip created in previous module

1. Choose your video editor: e.g. Adobe Premier Pro & After Effects, Camtasia

(PC/Mac) or Screenflow (Mac)

2. Import your footage to the

computer

4. Move the clips around

to tell a coherent story.

5. Make video coherent and interesting

with different camera angles

6. Add narration, music, titles,

transitions, photos, graphics, videos

7. Watch video. Adjust

where needed.

8. Save the final file and

export it to the hard drive.

Module 3: Session 5

3. View the material and key

moments you want to see in

your final production