What is a 'video production agency' ?

With an estimated 3,000+video production companiesin the UK, theres clearly a lot of choice when it comes to commissioning a video.These companies come in many shapes and sizes and with slightly different offerings, but mostly with the same USPs - creativity, value and reliability being the favourites, and of course the old chestnut, unparalleled customer service.When its time to commission a video, an organisation seeks out one of these 3,000 companies and (hopefully!) provides a brief. But with the ability to shoot great quality video on a mobile phone, professional video is often now viewed as a commodity purchase, with price the main influence when it comes to deciding on a supplier.Avideo productionagencyis a bit different. They can offer the same production expertiseas a more traditional video production company, but also operate in more of an agency style, providing strategic insight and advice on campaign development and distribution which in turn influences the direction and nature of the video content. This is a crucial difference when youre looking to create a return on investment from your video; avideo production agencyunderstands how to create effective, targeted content that will generate measurable results based around your business objectives and KPIs.

Involving a specialistvideo production agencyfrom the early stages of a project means benefiting from their experience in video - running research projects where necessary and developing creative that resonates with your target audience. Distribution will also be considered at the beginning, with a seeding strategy that might include PR, PPC, SEO and whatever else the research suggests !Producing relevant content that gets seen by the right people will naturally lead to better results, whether thats visits to your website, engagement, calls, or sales.

Simon Crofts
Creative Director Big Button Video Production company London Birmingham