video games investment review
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Global Games Investment Review Executive Summary
2012
“Amazingly complete report, great stuff! I don’t send out a lot of unsolicited random compliments,
but you guys earned this one!”
Dr. Mike Capps* President Epic Games
(Infinity Blade, Gears of War, Unreal, Unreal Engine)
© Digi-Capital Limited 2012 www.digi-capital.com
* Commenting on 2011 Review
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Disclaimer
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Contents (of full Games Investment Review and individual Sector Reviews)
Executive summary (free)
Sector Reviews (dynamics, trends, 2012*/2011/2010 private placements and M&A, public company comparables*)
– Mobile/tablet
– Social/casual
– Massively Multiplayer Online (MMO)
– Console
– Middleware
– Advertising
About Digi-Capital
* As at 13th February 2012. No public company comparables for Middleware or Advertising
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Executive summary
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ConsolidationVille: Social Games 1.0 M&A in 2012
Games investment and M&A more than doubled in 2011 Private placements grew value by 96% to $2B, volume by 67% to 152 transactions, average fundraising round size by 17% to $13M Together with Zynga ($1B+) and Nexon ($1.2B) IPOs, investment value nearly quadrupled M&A grew value by 160% to $3.4B, volume by 88% to 113 transactions, average transaction size by 38% to $30.4M Private placement and M&A activity led by social, mobile, MMO and middleware
Social Games 1.0 M&A in 2012 – exit or consolidate (or you might miss the boat) Social/casual dominated investment and M&A in 2011 (57% of private placement value, 45% of M&A value) Zynga IPO may be the high water mark for Social Games 1.0, as it becomes harder to keep social games social (i.e. user acquisition and retention) Analysis comparing total games portfolio DAU and average individual game DAU shows some (e.g. Wooga, King) but not all delivering in a crowded market Current sector dynamics and dealflow indicates 2012 could be the year for Social Games 1.0 consolidating M&A
Social-mobile and cross-platform are the next battlegrounds for games investment and M&A Mobile/tablet 2nd in transaction volume (30% private placement, 27% M&A) but not value (16% private placement, 4% M&A) as an early stage market DeNA (2011 >$1.4B revenue at 50% operating margin) and Gree (12 months to December 2011 >$1.4B revenue at 46% operating margin) show what investment in
social-mobile games can deliver Mobile/tablet, social-mobile and cross-platform (iOS/Android/social network) attracting serious interest from both investors and acquirers
Free-to-play and new market entrants reinvigorating MMO* M&A and investment opportunities MMO 2nd (31%) in M&A value due to large scale transactions, but only 4th (8%) in private placement value due to investment risk profile Nexon (>$1.1B revenue at 58% EBITDA margin in 2011) shows why the MMO market is moving towards free-to-play Consolidating M&A and investment opportunities through 2012 due to continued MMO market transition and growth
Asian consolidating M&A and investment hold great promise, but local knowledge and relationship gaps remain Strong Chinese, Japanese and South Korean games companies are looking for Western M&A and investments, but local knowledge and relationship gaps remain Similarly Western games companies are looking for strong Chinese, Japanese and South Korean partners, but face the opposite side of the same challenge By bridging relationships and different business/investment cultures, this may become one of the dominant axes for games M&A and investment
Console giants must accelerate pivot to online/mobile Electronic Arts has led the way with blockbuster M&A of PopCap and Playfish, yielding synergies with Sims Social Other cash generative console/MMO publishers have a window of opportunity for online/mobile investments and M&A before it is too late to change
Middleware is the dark horse generating significant investment and M&A Middleware 3rd by value in both private placements (18%) and M&A (16%) despite being lower profile than consumer games sectors High profile M&A from non-traditional sources such as Visa’s acquisition of PlaySpan for $190M shows the potential for middleware investors/management Accelerating M&A and investment in online/mobile middleware driven by growth in underlying online/mobile games markets
* MMO = Massively Multiplayer Online games
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The video games market continues to transform across sectors
Casual online Simple single player online/download games Played on browser or downloaded Example company: Big Fish Games
Social online Simple multiplayer online games Played on social networks Example company: Zynga
Mobile/tablet (iPhone/iPad/Android) Single player mobile games Played on smartphones/tablets Example company: Rovio
Browser based MMO Thousands of simultaneous online player games Played on browser based online MMO websites Example company: Gameforge
Social mobile Multiplayer mobile games Played on smartphones/tablets Example company: Gree
Console Retail/digital download console games Played on PS3, XBox360, Wii, 3DS, PSP Example company: Activision Blizzard
Client based Massively Multiplayer Online (“MMO”) Thousands of simultaneous online player games Played on PC/Console (via retail or digital download) Example company: NCSoft
Middleware (online, mobile and console/PC) Technology for online/smartphone/tablet games Software as a Service B2B business model Example company: Unity
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As online/mobile games both grow and fragment the market
Sources: PWC, Companies, Casual Gaming Association, TechCrunch, Inside Network Note: Online includes MMO, casual and social games. Total revenue excludes hardware revenue
Online/mobile growing scale and share 2010P $22B revenue = 39% of global video games revenue 2015F $41B revenue = 50% of global video games revenue
As consumer markets fragment Apple, Google grew Casual Mobile market (25B+ Apps downloaded) Gree, DeNA grew Social-Mobile market (170M+ users) Tencent, Zynga, Yahoo!, Big Fish Games grew Social/Casual Web
market (1B+ users) Gameforge, Bigpoint grew free-to-play Browser MMO market
(500M+ registered users) Activision-Blizzard, Nexon, NCSoft grew Client MMO market (40m+
subscribers/users) Wii grew Casual Console market (89M+ Wii’s sold) Onlive, Gaikai growing Cloud-Gaming across web/mobile/TV (no
console)
Supported by profitable business models Best companies growing revenue 100%+ annually while also
generating 20-50+% EBITDA margins App stores: paid and free-to-play, virtual goods, advertising World of Warcraft: $12.99-$14.99 monthly fee Zynga: free-to-play, virtual goods, advertising Gree: free-to-play, virtual goods, advertising Nexon: free-to-play, virtual goods
And requiring specific skills and approaches Multiple, parallel game development business platforms (not “one
game” hit driven companies) Multiple distributors (not just Facebook) across platforms and
geographies Rapid, low cost game development and continuous daily
redevelopment cycles for rapid market response Fast failure (cut commercial losers, back commercial winners) Strong analytics (to maximise commercial returns) Aimed at delivering true scalability and category leadership, with
profit margins increasing as revenue grows
Console/PC
Online/Mobile
Casual Hardcore
Value (large long-term niche)
Volume (mass market growth)
China
Japan
South Korea
India
Brazil
America
Europe
Social
Mobile
Social-mobile
Free-to-play MMO
Online/mobile middleware
Console
Retail MMO
Users: thousands to tens of millions
ARPU: $-$$$
Costs: $ millions to tens of millions
Operating profit: negative to 20%+
Growth rates: negative to <10%
Business model: unit sales, subscriptions, virtual goods
Users: thousands to hundreds of millions
ARPU: ¢ - $$
Costs: $ tens of thousands to millions
Operating profit: negative to 70%+
Growth rates: negative to 100%+
Business model: unit sales, free, virtual goods, ads
Creating the Big V: the great games market split
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Asia, not America, could dominate the global games market
Sources: PWC (excludes hardware revenue), Companies * Note: Pure console excludes MMO † Note: Online includes MMO, casual and social games ** Average Revenue per User
Online† and mobile games
should grow total video games
market size to $82B and take
50% revenue share at $41B
(14% CAGR 11F-15F). The
historically strong pure
console* sector is flat to down
Asia and Europe should take
87% revenue share for online
and mobile games (China 36%,
Europe 20%, South Korea
12%, Japan 10% in 2015F).
North America remains
important Regional Online/Mobile Games Revenue ($B)
Global Video Games Sector Revenue ($B)
Chinese, Japanese and South
Korean domestic strength has
produced high volume (up to
20M peak concurrent users),
low ARPU**, cost efficient
games businesses with up to
50%+ operating margins,
enabling significant
investment in foreign markets
0
10
20
30
40
50
60
70
80
90
2006 2007 2008 2009 2010P 2011F 2012F 2013F 2014F 2015F
Console Online Mobile PC Advertising
0
5
10
15
20
25
30
35
40
45
2006 2007 2008 2009 2010P 2011F 2012F 2013F 2014F 2015F
Asia Europe North America Latin America
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Games investment and M&A more than doubled in 2011
Sources: CapitalIQ (excludes Vivendi Activision and Vivendi Universal Publishing deals), NPD Group, Charttrack, GfK, Activision Blizzard, Companies, Bloomberg, VentureBeat, NY Times Note: Funds raised/transaction value only includes disclosed or estimated amounts, including announced earn outs where applicable * Excludes Tencent’s $760M fund announced in January 2011
Games private placements nearly doubled in 2011* Private placement volume grew 67% to 152 transactions
Private placement value grew 96% to $2B
Average private placement deal size grew 17% to $13M
Together with IPOs, total games investment nearly quadrupled Zynga raised $1B+ at a $8.9B valuation
Nexon raised $1.2B at $7.2B valuation
Games M&A more than doubled in 2011 M&A volume grew 88% to 113 transactions
M&A value grew 160% to $3.4B
Average M&A deal size grew 38% to $30.4M
Quality investment demand still exceeds supply High quality, high growth (100% annual revenue growth, 20-50%+ operating margin) online/mobile games companies are seeking investment to accelerate growth Outside major investment deals, online/mobile games companies still find it
challenging to find high quality investors Traditional VCs becoming increasingly selective, with a recent trend towards later
stage games deals. This may change as online/mobile game markets evolve in 2012
With global consolidation reflecting changing dynamics US Console – US Social/Casual: Electronic Arts/Popcap $1.3B US Media – US Social/Casual: Disney/Playdom $763M US Gambling – US Social/Casual: IGT/Double Down Interactive $500M US Console – Europe Social/Casual: Electronic Arts/Playfish $400M Japan Mobile – US Mobile: DeNa/NgMoco:) $400M China Social/Casual/MMO – US MMO: Tencent/Riot Est. $350M-$400M US Finance – US Middleware: Visa/Playspan $190M China MMO – China MMO: Changyou/17173.com $163M Japan Mobile – US Mobile: Gree/Openfeint $104M China MMO – US Advertising: Shanda/Mochi Media $80M
Global video games private placements* ($M)
Global video games mergers and acquisitions ($M)
0
20
40
60
80
100
120
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Transaction value Number of transactions
0
20
40
60
80
100
120
140
160
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Funds raised Number of investments
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With most activity in social, mobile, MMO & middleware*
Sources: CapitalIQ (excludes Vivendi Activision and Vivendi Universal Publishing deals), NPD Group, Charttrack, GfK, Activision Blizzard, Companies, Bloomberg, VentureBeat Note: Funds raised/transaction value only includes disclosed or estimated amounts, including announced earn outs where applicable + As at 13 February 2012 ** Excludes Tencent’s $760M fund announced in January 2011
Sector private placements 2011*
-
200
400
600
800
1,000
1,200
0 10 20 30 40 50 60
MMO
Mobile
Advertising
Console/PC
Middleware
Social/Casual**
Transaction Volume
Tra
nsa
ctio
n V
alu
e ($
M)
Sector M&A 2011*
-
200
400
600
800
1,000
1,200
1,400
1,600
0 5 10 15 20 25 30 35
MMO
Mobile
Advertising Console/PC
Middleware
Social/Casual
Transaction Volume
Tra
nsa
ctio
n V
alu
e ($
M)
*See full Review and individual Sector Reviews for detailed private placements, M&A, and public company valuations+
Selected M&A* Selected private placements*
Date Target Acquirer Deal value
26 Apr 11 $350m
04 Feb 11 Est. $350M-
$400M
22 Apr 11 $104m
12 Jul 11 $1,300m
09 Feb 11 $190m
12 Oct10 $400m
17 Oct 11 $30m
Sector
MMO
MMO
Mobile
Social/Casual
Middleware
Mobile
Date Target Investors Deal value Sector
Social/Casual
Social/Casual
Mobile
Social/Casual
Mobile
MMO
01 Aug 11 $35m
04 Dec 11 $26m
10 Mar 11 $42m
26 May 11 $85m 7 investors
19 Jan12 $85m 13 Jan 12 $500m Social/Casual
20 Jul 11 $30m Middleware
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Online/mobile independents: invest for growth or exit now
* Note: some outlier deals may occur, e.g. Microsoft/Massive acquisition + Note: highlighted companies are for illustrative purposes only
Consolidation Curve for Video Games
Sector Launch
Sector Growth for Scale
Sector Consolidation
Sector Equilibrium
Sector Consolidation
Low
High
Medium
Advertising
Mobile
Social/Casual Online
Client based MMO
Console/PC
Expected Deal
Activity*
- VC Investment - Some small
M&A
- Limited M&A/ investment
- Cost focus - Alliances or
spinoffs
- Growth equity investment
- High volume, mid-market strategic M&A
- Leveraged buyouts
- Low volume, large scale strategic M&A
Browser based MMO
Middleware Social-Mobile
Potential Consolidators+
Asian Games
Online/Mobile Games Console Games
Media/Other
• International growth platforms • IP for strong domestic markets
• Synergy with core business • Leverage distribution platforms
• Synergy with core business • Diversify revenue streams
• Investment in growth markets • Diversify revenue streams
Also potential private equity/IPO exits
There is an opportunity for dedicated online/mobile game funds
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Investing in quality online/mobile games companies* 50-100% annual revenue growth 20-50%+ operating margin or potential $1M+ revenue Domestic strength with East/West ambitions (Asia to the West or the West to Asia) Strong management teams, intellectual property and commercial track records with clear exit
strategies Specific sector focus+
Casual/social online iPhone/iPad, other smartphone/tablet Social-mobile Browser based MMO Online/smartphone/tablet middleware Cloud gaming Gamification
With clear investment strategy $5M average investment ($1-10M range) VC ROI targets (30%+ IRR, 5-10x money multiple) Direct Western and Asian investments Co-investment with Tier 1 partners Clear exit paths via trade sale to strategic game and media corporates as market consolidates IPO potential depending on market conditions
And industry standard fund structure $100M+ committed funds 2012-2016 investment period (aim to invest 75%+, remainder for follow on rounds) 2012-2021 fund lifetime Committed funds fee basis Average 2% annual management fee 20% General Partners carry
Return of funds invested before carry Return of fees before carry
Example Fund Structure
Limited Partners Investors
Game Fund $100M+ funds committed 5 year investment period
10 year fund lifetime
General Partners Source, invest in, oversee
and exit portfolio companies
Portfolio Companies
* Equity investments, not project funding/publishing of individual games + Not pure console or retail MMO due to investment risk Note: example is for illustrative purposes only
Tencent, Shanda, Giant Interactive, The9 and Perfect World have invested in dedicated funds
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There are potential growth and consolidation opportunities*
Sector Mobile Social/Casual MMO Console Middleware Advertising
Opportunities Small to mid-market tactical tuck-in or strategic roll-up M&A
Selective large scale M&A for international growth platforms or to bring leading IPs into strong domestic markets
Avoid large, value destroying M&A
Organic investment in mobile and social-mobile, with focus on cross-platform (iOS, Android, Facebook, Tencent, Renren, Gree, DeNA, other)
Leverage IPs from mobile to cross-platform social-mobile
Commercial partnerships with brand owners for licensed mobile and social-mobile games
Invest in game fund
Small to mid-market tactical tuck-in or strategic roll-up M&A
Highly selective large scale M&A for international growth platforms or to bring leading IPs into strong domestic markets
Avoid large, value destroying M&A
Organic investment in social, with focus on cross-platform
Leverage IPs from social to cross-platform social-mobile
Commercial partnerships with brand owners for licensed social/ casual games
Invest in game fund
Highly selective large scale M&A for international growth platforms or to bring leading IPs into strong domestic markets
Mid-market strategic roll-up M&A
Avoid large, value destroying M&A
Highly selective new IP investment in client based MMO, preferably leveraging existing IPs
Focused new IP investment in browser based MMO, preferably leveraging existing IPs
Commercial partnerships with brand owners for licensed MMOs
Invest in game fund
Acquire economically challenged AAA independents to repurpose for high quality online/ mobile games
Avoid large, value destroying M&A
Mid-market online/ mobile middleware strategic roll-up M&A
Small tactical M&A to deepen technology platform and/or cut costs
Invest in game fund
Limited organic investment
Small strategic M&A
Avoid large, value destroying M&A
For major online/mobile games companies
* Note: opportunities are for illustrative purposes only
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There are potential growth and consolidation opportunities*
Sector Mobile Social/Casual MMO Console Middleware Advertising
Opportunities Small to mid-market M&A
Avoid large, value destroying M&A
Organic investment to leverage existing IPs in mobile and social-mobile with focus on cross-platform
Commercial partnerships with brand owners for licensed mobile and social-mobile games
Invest in game fund
Small to mid-market tactical tuck-in or roll-up M&A
Avoid large, value destroying M&A
Organic investment to leverage existing IPs in social/ casual with focus on cross-platform
Commercial partnerships with brand owners for licensed social/ casual games
Invest in game fund
Highly selective large scale M&A for international growth platforms or to bring leading IPs into strong domestic markets
Avoid large, value destroying M&A
Mid-market strategic M&A
Highly selective new IP investment in client based MMO, preferably leveraging existing IPs
Focused new IP investment in browser based MMO with focus on cross-platform potential, preferably leveraging existing IPs
Commercial partnerships with brand owners for licensed MMOs
Invest in game fund
Core franchise organic investment
Limited new IP investment until 8th generation consoles
Avoid large, value destroying M&A
Acquire economically challenged AAA independents to control internal costs or repurpose for high quality online/mobile games
Commercial partnerships with brand owners for licensed console games
Strategic review of underperforming assets with potential redeployment to online/mobile or disposals through M&A
Mid-market strategic online/ mobile middleware roll-up M&A
Small tactical M&A to deepen technology platform or cut costs
Invest in game fund
Limited organic investment
Small strategic M&A
Avoid large, value destroying M&A
For major console games companies
* Note: opportunities are for illustrative purposes only
16
There are potential growth and consolidation opportunities*
Sector Mobile Social/Casual MMO Console Middleware Advertising
Opportunities VC or growth equity fundraising
Exit to major games consolidator
Organic investment in mobile and social-mobile, with focus on cross-platform
Leverage IPs from mobile to cross-platform social-mobile
Commercial partnerships with brand owners for licensed mobile and social-mobile games
VC or growth equity fundraising
Exit to major games consolidator
Private equity buyout
Organic investment in social/casual with focus on cross-platform
Leverage IPs from social/casual to cross-platform social-mobile
Commercial partnerships with brand owners for licensed social/ casual and social-mobile games
VC or growth equity fundraising
Exit to major games consolidator
Private equity buyout
Highly selective new IP investment in client based MMO, preferably leveraging existing IPs
Focused new IP investment in browser based MMO with focus on cross-platform potential, preferably leveraging existing IPs
Commercial partnerships with brand owners for licensed MMOs
Exit to major games consolidator
Strategic review of underperforming assets with potential redeployment to online/mobile or disposals through M&A
Core franchise organic investment (if possible)
Limited new IP investment until 8th generation consoles
Commercial partnerships with brand owners for licensed console games
Mid-market strategic online/ mobile middleware roll-up M&A
VC or growth equity fundraising
Exit to major games consolidator
Private equity buyout
Small tactical M&A to deepen technology platform and/or cut costs
VC or growth equity fundraising
Exit to major games consolidator
Mid-market strategic advertising roll-up M&A
Small tactical M&A to deepen technology platform and/or cut costs
For independent games companies
* Note: opportunities are for illustrative purposes only
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For venture capital firms
* Note: opportunities are for illustrative purposes only
There are potential growth and consolidation opportunities*
Sector Mobile Social/Casual MMO Console Middleware Advertising
Opportunities Portfolio company M&A to major games consolidators
Investment in early to late stage mobile and social-mobile, with focus on cross-platform
Investment in mobile and social-mobile strategic roll-ups
Follow-on investments in portfolio companies pivoting from mobile to cross-platform social-mobile
Portfolio company M&A to major games consolidators
Investment in early to late stage social/casual with focus on cross-platform
Investment in social/casual strategic roll-ups
Follow-on investments in portfolio companies pivoting from social/casual to cross-platform social-mobile
Portfolio company M&A to major games consolidators
Investment in early to late stage browser based MMO with focus on cross-platform
Investment in browser based MMO strategic roll-ups
Highly selective investment in client based MMO
Portfolio company M&A (if any) to major games consolidators
Portfolio company M&A to major games consolidators
Investment in early to late stage online/mobile middleware with focus on cross-platform
Investment in online/mobile middleware strategic roll-ups
Portfolio company M&A to major games consolidators
Selective investment in advertising platforms
18
For private equity firms
* Note: opportunities are for illustrative purposes only
There are potential growth and consolidation opportunities*
Sector Mobile Social/Casual MMO Console Middleware Advertising
Opportunities Portfolio company M&A to major games consolidators
Selective growth equity investments in mobile and social-mobile, with focus on cross-platform
Selective growth equity investments in mobile and social-mobile strategic roll-ups
Portfolio company M&A to major games consolidators
Growth equity or LBO investment in social/casual with focus on cross-platform
Growth equity investment in social/casual strategic roll-ups
Portfolio company M&A to major games consolidators
Growth equity or LBO investment in browser based MMO with focus on cross-platform
Growth equity investment in browser based MMO strategic roll-ups
Highly selective growth equity investment in client based MMO
Portfolio company M&A (if any) to major games consolidators
Portfolio company M&A to major games consolidators
Selective growth equity investment in online/mobile middleware with focus on cross-platform
Selective growth equity investment in online/mobile middleware strategic roll-ups
Portfolio company M&A to major games consolidators
19
There are potential growth and consolidation opportunities*
Sector Mobile Social/Casual MMO Console Middleware Advertising
Opportunities Strategic M&A to leverage core brands, distribution platforms and technology
Avoid large, value destroying M&A
Commercial partnerships with games companies for licensed mobile and social-mobile games
Avoid standalone organic investment due to different core competencies
Invest in game fund
Strategic M&A to leverage core brands, distribution platforms and technology
Avoid large, value destroying M&A
Commercial partnerships with games companies for licensed social/casual games
Avoid standalone organic investment due to different core competencies
Invest in game fund
Strategic M&A to leverage core brands, distribution platforms and technology
Avoid large, value destroying M&A
Commercial partnerships with games companies for licensed MMO games
Avoid standalone organic investment due to different core competencies
Invest in game fund
Strategic review of underperforming assets with potential redeployment to online/mobile or disposals through M&A
Commercial partnerships with games companies for licensed console games
Limited organic investment
Small tactical M&A to deepen technology platform or cut costs
Invest in game fund
Small tactical M&A to deepen technology platform or cut costs
Avoid large, value destroying M&A
Limited organic investment
For major media, technology and telecoms companies
* Note: opportunities are for illustrative purposes only
20
1. Executive summary
a) Games global market overview i. Market segmentation ii. Global games revenue by sector (2006-2015F) iii. Online/mobile games revenue (2006-2015F)
b) Games global investment and M&A market overview i. Games private placements (1998-2011) ii. Games M&A (1998-2011) iii. Games sector private placements by sector (2011) iv. Games sector M&A by sector (2011) v. Games sector consolidation curve vi. Potential games market consolidators
c) Potential games sector investment/M&A opportunities** i. By sector (mobile, social/casual, MMO, console, middleware,
advertising) ii. By company type (major online/mobile games, major console
games, independent games, venture capital, private equity, major technology, media and telecoms)
* At 13th February 2012 ** For illustrative purposes only
2. Mobile/tablet sector review a) Global sector size
i. Mobile games revenue (2006-2015F) ii. Smartphone/tablet sales by OS (2010-2015F) iii. Mobile broadband subscribers (2006-2011F)
b) Sector segmentation c) Mobile user Lifetime Value economics d) Mobile user acquisition approach e) iOS vs Android
i. Total apps available ii. Games share of Top 300 apps (US paid and free) iii. Game genre share
f) DeNA and Gree analysis i. Revenue, EBITDA, users
g) Public company comparables including 2010, 2011(A/F) and 2012F Revenue and EBITDA multiples (Com2Us, DeNA, Gameloft, Gamevil, Glu Mobile, Gree, Mixi)
h) Sector M&A transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
i) Sector private placement transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
j) Potential sector investment/M&A opportunities** by company type (major online/mobile games, major console games, independent games, venture capital, private equity, major technology, media and telecoms)
Detailed contents (of full Games Investment Review and individual Sector Reviews)
21
3. Social/casual sector review a) Sector size
i. Global social games revenue (2010-2014E) ii. Casual players vs payers male:female ratio iii. Social player age profile (UK)
b) Sector segmentation i. Top 40 Facebook social games company market share ii. Social network average developer revenue shares (Facebook,
Tencent, RenRen, Sina Weibo, Mixi) iii. Total games portfolio DAU vs average DAU per game (Top 40
Facebook games publishers) c) Zynga analysis
i. Major game DAU curves ii. Financials vs users
d) Paying players in social games analysis (average spend, share of revenue, share of paying players)
e) Value chain f) Tencent analysis
i. Games revenue ii. Chinese games market share
g) Public company comparables including 2010, 2011(A/F) and 2012F revenue and EBITDA multiples (Electronic Arts, G5 Entertainment, Gigamedia, Real Networks, Zynga, Asiasoft, Gamania, Kingsoft, Tencent)
h) Sector M&A transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
i) Sector private placement transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
j) Potential sector investment/M&A opportunities** by company type (major online/mobile games, major console games, independent games, venture capital, private equity, major technology, media and telecoms)
4. MMO sector review a) Sector market share
i. By game ii. By genre
b) Sector segmentation c) Nexon analysis
i. Revenue ii. Revenue vs EBITDA iii. Game franchise lifetime revenues iv. Regional revenues
d) Public company comparables including 2010, 2011(A/F) and 2012F revenue and EBITDA multiples (Activision Blizzard, ChangYou, Giant Interactive, NCSoft, Nexon, Netease, Perfect World, Shanda Games, Sohu, Tencent)
e) Sector M&A transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
f) Sector private placement transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
g) Potential sector investment/M&A opportunities** by company type (major online/mobile games, major console games, independent games, venture capital, private equity, major technology, media and telecoms)
Detailed contents (of full Games Investment Review and individual Sector Reviews)
* At 13th February 2012 ** For illustrative purposes only
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5. Console sector review a) Sector size
i. Global console games revenue by region (2006-2015F) b) Console games economics
i. Development costs vs sales ii. Major franchise sales iii. Publisher economics iv. Financing models
c) Value chain d) Sector segmentation e) Public company comparables including 2010, 2011(A/F) and 2012F
revenue and EBITDA multiples (Activision Blizzard, Electronic Arts, Gamestop, Take Two Interactive, THQ, Capcom, Konami, Namco Bandai, Nintendo, Sega Sammy, Square Enix, Atari, Game Group, Gameloft, Ubisoft)
f) Sector M&A transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
g) Sector private placement transactions (2010, 2011, 2012*) including target, acquirer and deal value (where available)
h) Potential sector investment/M&A opportunities** by company type (major online/mobile games, major console games, independent games, venture capital, private equity, major technology, media and telecoms)
6. Games middleware sector review a) Value Chain b) Sector M&A transactions (2010, 2011, 2012*) including target,
acquirer and deal value (where available) c) Sector private placement transactions (2010, 2011, 2012*)
including target, acquirer and deal value (where available) d) Potential sector investment/M&A opportunities** by company type
(major online/mobile games, major console games, independent games, venture capital, private equity, major technology, media and telecoms)
7. Games advertising sector review a) Sector size
i. Global games advertising revenue (2006-2015F) b) Sector M&A transactions (2010, 2011, 2012*) including target,
acquirer and deal value (where available) c) Sector private placement transactions (2010, 2011, 2012*)
including target, acquirer and deal value (where available) d) Potential sector investment/M&A opportunities** by company type
(major online/mobile games, major console games, independent games, venture capital, private equity, major technology, media and telecoms)
* At 13th February 2012 ** For illustrative purposes only
Detailed contents (of full Games Investment Review and individual Sector Reviews)
Reports
Global Games Investment Review 2012 (102 pages) $999
(includes all individual Sector Reviews below)
Individual Sector Reviews
(dynamics, trends, 2012*/2011/2010 private placements and M&A, public company comparables*)
Mobile/Tablet Games Review 2012 (17 pages) $499
Social/Casual Games Review 2012 (18 pages) $499
MMO Games Review 2012 (12 pages) $499
Console Games Review 2012 (14 pages) $499
Games Middleware Review 2012 (8 pages) $249
Games Advertising Review 2012 (4 pages) $99
* As at 13th February 2012. No public company comparables for Middleware or Advertising
23
Full Games Investment Review and individual Sector Reviews
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About Digi-Capital
Digi-Capital is a digital investment bank focused on games • Focused on high growth games companies across America, Europe and Asia (China, Japan, South Korea) • Video games, digital media, digital services, mobile, software and media industry specialist • Regulated by the Financial Services Authority with US SEC Regulation 15a-6 coverage • UK and China, US operating relationship Managing high growth digital companies’ and investors’ investment banking needs • Fundraising/investment • Exit/sale • Merger • Acquisition • Venture partner • Restructuring Leveraging broad experience • Investment banking, software engineering and corporate Working with leading clients and high growth independents
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About Digi-Capital
Global media Global media
Media, communications, tech focused private equity
Global growth private equity
Global video games Global online casual games
Mobile social games
Global online games Global business media
iPhone/iPad games and apps Cross-platform transmedia games Social games
Global Games Investment Review Executive Summary
2012
Contact: tim.merel digi-capital.com
© Digi-Capital Limited 2012 www.digi-capital.com
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