victoria coca tiffany and co final

TIFFANY & CO.Design Brief

CONTENTS

UX PERSONA 4

CONCEPT 5

OBJECTIVES 6

DESIGN MATRIX 7

SITE MAP 8

WIREFRAMES 9-11

PROTOTYPES 12-14

Lauren MillerABOUT

TECHNOLOGY

USER EXPERIENCE GOALS

SCENARIO PRIMARY CONCERN

SOCIAL MEDIA & WEB

UX PERSONA

The tag on her tag bracelet broke. The bracelet was a gift from her husband on their anniversary so the piece is important to her. She went on line to see about shipping it out for repair as there is not a Tiffany & Co. in her area.Since the piece would have to be sent out for repair she decided she would get her initials engraved on the piece as well. This was an option that was passed up when the piece was purchased.

After going to the website for assistance she did not find any information about the repair and engraving services she was informed of inside the store when the piece was purchased. She was looking to send the piece out by mail and have it mailed back when completed. GOALS• Send bracelet to near by store for repair• Have piece engraved with initials while it is out for repair

Age: 37 Career: LawyerIncome: $80,000Married 7 years2 Children/ 2 & 6Small dogFamily OrientedExtrovert

Hobbies: biking, yoga, hiking, art, museums, travel, photography, cooking, skiing, reading, gardening

Interests: shopping, Online shopping, dinner parties, jewelry, antiques, DIY

The tag on her tag bracelet broke. The bracelet was a gift from her husband on their anniversary so the piece is important to her. She went Online to see about shipping it out for repair as there is not a Tiffany & Co. in her home town area.Since the piece would have to be sent out for repair she decided she would get her initials engraved on the piece as well. This was an option that was passed up when the piece was purchased.

E-Commerce

Social Media

Shopping

Entertainment

Blogging

Education

Email

News

FAVORITE TIFFANY & CO. PIECES

CONCEPT

“Promote Services and Repairs

for Previously Purchased Products

to keep them Personalized

while looking and working Beautifully”

Providing the consumers with an addition of a new service menu on the website will promote maintenance, personalization and other services for consumers. The service menu will promote options engraving for new and previously owned pieces. It will also be very easily accessible for consumers to maintain their own T & C pieces that had been gifts or purchased previously. This will be an added benefit to the convenience for the consumer if they choose not to go into a store, or if there is not one in their area.

The new service area will educate the consumer about the services offered as well as instructions to set

up a service order and send the product out for repairs.

The service menu and APP gives existing consumers an opportunity to visit the website for maintenance on their item while also increasing revenue for the company by promoting the service and aspect of business.

The service are will also increase potential sales by bringing current consumers to the site where they can see new merchandise. While checking on their service a new piece may catch their eye possi-bly inspiring them to purchase something that was not originally intended.

OBJECTIVES

OFFER MAINTENANCE& REPAIR SERVICESCreate a new service area tab for the website for existing consumers looking to service previously purchased items.

Create an information page to educate the consumers about services offered.

• Machine Polish and Buffing• Repairs• Re-Sizing

PROMOTE PERSONALIZATIONCreate an information page to educate the consumers about personalization and engraving of their select products.

• Information on pieces that can be personalized or engraved

• Fonts available for engraving• Pricing information

INCREASE REVENUEBy adding another aspect of service to the website previous consumers will visit the site for maintenance and service. They will spend additional funds on maintaining the pieces they purchased in the past increasing the overall company revenue.

This also gives the consumers another chance to visit the site and see a new piece that catches their eye while visiting the website for service or personalization.

• Offering Repairs and Personalization on the website as well as the store.

• Returning consumers possibly seeing a new piece they may be interested in.

MATRIX

PAGE CONTENTREQUIRED

TIME LINE CHANGE LOG

HOME Navigation, click-able pictures, company info for footer, search bar

03.02-2015 5PM Completed 03-01-2015

MAINTENANCE Service information on maintenance procedures, pricing & turn around time, pictures, maintenance piece

03-06-2015 5PM Completed 03-04-2015 Revised 03-05-2015

ENGRAVING Information on pieces available for the engraving option, font selections and size options, engrave piece

03-08-2015 12PM Completed 03-06-2015 Revised 03-07-2015Revised 03-08-2015

REPAIR SERVICE Information on the repair services, pricing information, make claim

03-10-2015 5PM Completed 03-09-2015

NOTES: Add a search bar to top left of every page

SITE MAP

EngagementSearch Collections Accessories Watches Gifts History Services

RepairServices

Home

Engraving

Tracking

PAGES TO BE DEVELOPED

WIRE FRAMES

HOME

• Navigation• Search• Picture links: (Engagement, Collections, Jewelry, Watches, Personalization) • Social Media: (Face Book, Twitter, Intagram, Pintrest)• Contact information• Store locator• Employment Information

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SEARCH STORY SERVICEGIFTSENGAGEMENT WATCHESACCESSORIESCOLLECTIONS

Large close-up photo of key collection piece

Large close-up photo of classic collection piece

Large close-up photo of modern collection piece

Large close-up photo of key collection piece

Large close-up photo of ID collection piece

WIRE FRAMES

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SERVICE

• Navigation• Search• Information about Service Department & Craftsmanship at Tiffany & Co.• Service Menu: (Maintenance, Repairs, Personalization) • Contact information• Store locater

SEARCH GIFTSENGAGEMENT WATCHESACCESSORIESCOLLECTIONS STORY SERVICE

Large close-up photo of watch

Large close-up photo of rings

Large close-up photo of bracelet





Large close-up photo of necklace

WIRE FRAMES

SERVICE MOBILE APPLICATION

• Navigation• Search• Text Links: (Maintenance, Repairs, Sizing, Personalization, Tracking) • Store locater• Social Media Links

STORE LOCATORJEWELERYCOLLECTIONS

SERVICE

ENGRAVING

TRACKING

NEW ITEMS

COLLECTIONS

PROTOTYPES

SERVICE

ENGRAVING

TRACKING

NEW ITEMS

COLLECTIONS

COLLECTIONS JEWELERY STORE LOCATOR

SERVICE

ENGRAVING

TRACKING

NEW ITEMS

COLLECTIONS

STORE LOCATORJEWELERYCOLLECTIONS

PROTOTYPES

PROTOTYPES

WEDDING & GIFT REGISTRY

BUSINESS ACCOUNTS

TIFFANY FOR THE PRESS

MOBILE SITE

ENGAGEMENT RING FINDER APP FOR IPHONE®

ENGAGEMENT RING FINDER APP FOR ANDROID™

WHWHAT MAKES LOVE TRUE APP

CHOOSE YOUR COUNTRY

SITE INDEX

OUR COMPANY

CORPORATE RESPONSIBILITY

INVESTORS

TIFFANY CAREERS

ACCESSIBILITY

RELATED TIFFANY SITES

CUSTOMER SERVIE

US 800 843 3269

YOUR ACCOUNT

EMAIL CUSTOMER SERVICE

FREQUENTLY ASKED QUESTIONS

SHIPPING & RETURNSSHIPPING & RETURNS

PRODUCT CARE

PRIVACY POLICY

TERMS OF USE

LATEST FROM TIFFANY

FACEBOOK

INSTAGRAM

PINTEREST

TWITTER

TUMBLR

YOUTUBEYOUTUBE

GOOGLE+

CLASSIC

IDENTITY

MODERN

ELEGANCE

LUXURY

HOME PAGE


BUSINESS ACCOUNTS


MOBILE SITE




CHOOSE YOUR COUNTRY

SITE INDEX

OUR COMPANY


INVESTORS

TIFFANY CAREERS

ACCESSIBILITY


CUSTOMER SERVIE

US 800 843 3269

YOUR ACCOUNT




PRODUCT CARE

PRIVACY POLICY

TERMS OF USE

LATEST FROM TIFFANY

FACEBOOK

INSTAGRAM

PINTEREST

TWITTER

TUMBLR

YOUTUBEYOUTUBE

GOOGLE+

TIFFANY & CO. SERVICE

WE REPAIR ITEMS MADE BY TIFFANY & CO. YOU MAY EITHER BRING YOUR ITEM TO THE TIFFANY STORE NEAREST YOU OR SEND IN YOUR ITEM VIA MAIL. IF YOU CHOOSE TO SEND YOUR ITEM VIA MAIL, PLEASE FOLLOW THE INSTRUCTIONS LISTED BELOW:

1. DOWNLOAD OUR REPAIR FORM.

2. PRIN2. PRINT FORM AND COMPLETE ALL INFORMATION.

3. ENCLOSE FORM WITH ITEM TO BE REPAIRED.

4. SEND ITEM AND FORM, VIA AN INSURED SHIPPING METHOD,

TO:

TCO CUSTOMER SERVICE DEPARTMENT

75-20 ASTORIA BOULEVARD, THIRD FLOOR

EAST ELMHURST, NY 11370

AFTERAFTER WE MAKE AN ASSESSMENT, WE WILL SEND YOU A FREE ESTIMATE.

SERVICE PAGE


BUSINESS ACCOUNTS


MOBILE SITE




CHOOSE YOUR COUNTRY

SITE INDEX

OUR COMPANY


INVESTORS

TIFFANY CAREERS

ACCESSIBILITY


CUSTOMER SERVIE

US 800 843 3269

YOUR ACCOUNT




PRODUCT CARE

PRIVACY POLICY

TERMS OF USE

LATEST FROM TIFFANY

FACEBOOK

INSTAGRAM

PINTEREST

TWITTER

TUMBLR

YOUTUBEYOUTUBE

GOOGLE+

STORE LOCATIONS. FOR ADDITIONAL OPTIONS OR MORE INFORMATION ABOUT

OUR ENGRAVING SERVICES, PLEASE CONTACT CUSTOMER SERVICE AT 800 843

3269. REPRESENTATIVES ARE AVAILABLE 8:00AM-12:00AM EST MONDAY-FRIDAY,

10:00AM-5:00PM EST SATURDAY AND SUNDAY.

OTHER ITEMS AVAILABLE ON TIFFANY.COM THAT CAN BE ENGRAVED

DOWNLOAD ENGRAVING REQUEST

TIFFANY & CO. ENGRAVING

ALL ENGRAVING IS DONE AT OUR FACILITY IN NEW YORK CITY OR THROUGH

TIFFANY.COM DURING CHECKOUT IF IT IS AVAILABLE ON YOUR SELECTED

ITEM. ENGRAVING SERVICES REQUIRE 3 TO 6 WEEKS.

THE “RETURN TO COLLECTION” IS DESIGNED TO BE ENGRAVED WITH THREE

INITIALS OF YOUR CHOICE IN ONE OF THREE CLASSIC STYYLES.

ADDITIONAADDITIONAL SERVICES ARE OFFERED OVER THE PHONE OR AT ONE OF OUR

ENGRAVING PAGE

victoria coca tiffany and co final

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