TEXTTEXT

Vision. Drive.Performance.

Victor H. Pitts - MonikerJune 18, 2008

New TLDs - What is the impact in 2009 with 200 new TLDs?

New TLDs – Impact to Domain Buyers

Impact to Brand Holders - forces decision to protect brand over new TLDs Increase cost Increases complexity

Impact to Domain Aggregators None initially – because few of the new extensions will have direct

navigation traffic – YET In the long run, some of the new names may prove to stick, and good

names will be in the mix.

Impact to Domain Investors New investors will want in on ground floor of new TLDs Current investors may drop of marginal domain TLDs, in favor of trying

new TLDs

New TLDs – Impact to Current TLDs

Observations and my predictions Impact to premium domain names - short term impact is none, long term

impact is little. Cream will always rise to the top

Direct navigation traffic will not change patterns overnight – so these names will continue to be most attractive

COM is still global leader and most recognized TLD. Introduction of new TLDs to date has not affected that much.

ccTLD use will rise

MOBI use will continue to rise as more applications, services, and corporate Web sites turn to this domain

It is formable competitive landscape for any new TLDs to enter My prediction – is that speculative registration of these domains will be

brisk for certain niche TLDs, but most new TLDs will struggle to get a ROI in the first few years

These names will not make it into the top 100 list of aftermarket domains for a couple of years, if not longer. (DNJOURNAL’s Global Contenders list)