“vet practices of excellence”

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Aust Vet J Vol 79, No 1, January 2001 72 News MANAGING EDITOR DENNIS RINGROSE SCIENTIFIC EDITOR COLIN WILKS CLINICAL EDITOR MAUREEN REVINGTON DESIGN NEWS MANAGEMENT NATIONAL ADVERTISING MANAGER TONKIN MEDIA PROFESSIONAL ADVERTISEMENTS CO-ORDINATOR VERONICA KELLS BOARD MEMBER RESPONSIBLE FOR PUBLICATIONS KERSTI SEKSEL AUSTRALIAN VETERINARY ASSOCIATION CHIEF EXECUTIVE OFFICER BRUCE WYNN AVA BOARD PRESIDENT IAN DENNEY, VICE-PRESIDENT GARTH McGILVRAY, PRESIDENT-ELECT ROBERT BAKER, BOARD MEMBERS BILL MORGAN, NICK KANNEGIETER, KERSTI SEKSEL, JO TOIA, JOANNE SILLINCE AND NORM BLACKMAN. PRINTED BY QUALITY IMAGES The Australian Veterinary Journal (AVJ) is the official journal of the Australian Veterinary Association. It is produced each month and is distributed to members of the AVA and to subscribers. The publisher, The Australian Veterinary Association, does not hold itself responsible for the statements made in the AVJ. Unless so stated, material in the AVJ does not reflect the endorsement, official attitude or position of the Australian Veterinary Association or the Editors. Advertisers are responsible for complying with the Trade Practices Act 1974, as amended. CONTRIBUTIONS News and general correspondence News items and general correspondence should be submitted to the Managing Editor, AVA House, 134-136 Hampden Rd, Artarmon NSW 2064, Australia or PO Box 371 Artarmon NSW 1570 Australia. Telephone (02) 9411 2733, fax (02) 9411 5089, email [email protected] Web address www.ava.com.au Scientific section Articles for the Scientific Reports section of the AVJ should be submitted to The Scientific Editor, AVA House, 272 Brunswick Rd, Brunswick Victoria 3056. Telephone (03) 9387 2982, fax (03) 9388 0112, email [email protected] Clinical section: Articles for the Clinical Section should be submitted to The Editor, Clinical Section, AVA House, 272 Brunswick Rd, Brunswick Victoria 3056. Telephone (03) 9387 2982, fax (03) 9388 0112, email [email protected] Non-member subscriptions Non-members pay $341 (incl GST) a year for subscription to the AVJ. Contact Debbie Dresner at the AVA National Office. Advertising Sydney: Tonkin Media, PO Box 101, Avoca Beach NSW 2151, telephone (02) 4385 1746, fax (02) 4385 2017. Australian VETERINARY JOURNAL COVER This photograph of a dairy cow (Box taurus) was submitted by award-winning wildlife photo- grapher, Johanna Campbell, of Vincentia, NSW. She has a range of landscapes and wildlife pictures available for purchase as hand-made greeting cards or as framed works. She can be contacted on: Tel) 02 4441 7997 or C/- PO Box 290, Vincentia, NSW 2540. Australian VETERINARY JOURNAL • AVA helps launch docking law • “Vet Practices of Excellence” awards • Call for AGM motions • BSE: special Exotic Animal Diseases Bulletin • Macropods unlikely hosts for JE • Ivermectin moved to S5 • Spinal metastasis from mast cell tumour • Treatment of canine congestive heart failure • Treadmill videoendoscopy in horses • Anthelmintics and survival of dung beetles FEBRUARY 2001 VOLUME 79 No 2 T he AVA and one of our major sponsors, Pfizer, have agreed to establish an annual award for six “Vet Practices of Excellence in Customer Service” around Australia. A fundamental requirement of the awards scheme is that at least two of the winners each year must be mixed practices where small animals represents less than 70% of the overall workload. Another entry requirement is that at least one of the principles in a nominated veterinary practice must be a Member of the AVA. Each winning practice will receive a cash award, plus recognition at the following year’s AVA Conference. All successful practices will be profiled in the AVJ in the months following the announcement of the winners, expected to be in August each year. A full list of eligibility criteria is to be published in the March AVJ. It is hoped that the first round of entries can be processed by June this year – to fit the schedule for judging the entries and arranging a formal announcement of the six winners. The new awards scheme is a refinement of – and replacement for – the original Pfizer Vet Practice of the Year concept, announced at the AVA’s Perth Conference Dinner last June and published in the August 2000 edition of the journal. It was decided that nominating multiple winners would do more to encourage improved customer service at AVA practices than the idea of choosing one. This was particularly so when the new concept ensured that rural and semi-rural mixed practices could be guaranteed a better chance of competing against highly sophisticated large metropolitan practices. Nominations will be called from individual practices. They will involve a written report on the overall operation of the practice, with special emphasis on precisely how it aims/plans to provide and improve the level of customer service, in its broadest sense. Customer service will cover direct customer relationships but will also extend to: staff management issues, continuing education, communication within the practice, the use of IT, the presentation of the practice and the use of accredited veterinary nursing staff. A nomination kit will be sent to each eligible practice in coming months. The selection process will involve a wide range of expertise from the profession, Pfizer and from non-veterinary consumer representa- tives – to ensure the widest range of views on what constitutes excellence in customer service are involved. Among those to be represented on the selection panel are: AVA, Pfizer, ASAVA, AEVA, AACV, AVPMA, with nominees from the veterinary industry sector. The current President of AVPMA, Dr Lindsay Hay, will be the first Chairman of the selection panel. “Vet practices of excellence” V ET PRA CT IC ES O F E X C E L L E N C E Special BSE reports in this issue T he increasing prospect that European farming practices may now mean a world-wide BSE threat to consumers who have eaten contaminated beef or beef products is rapidly capturing the attention of the international media. It also recently led to a joint ban by Australia and New Zealand on all forms of European beef until the potential risk to public health has been eliminated. This month’s AVJ includes three full pages of information about BSE and the actions being taken to protect consumers from the risk of developing Creutzfeldt-Jakob disease, which has been linked to BSE. AFFA (Agriculture, Fisheries and Forestry – Australia) has prepared a special edition of its two-page Exotic Animal Diseases Bulletin (p90-91). The former Scientific Editor of the AVJ, Dr Jouko Koppinen, has also devoted his bi-monthly, Letter from Europe, to a more light-hearted summary of the human, political and diplomatic hypocrisy surrounding the BSE problem within the European Union (p92).

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Page 1: “Vet practices of excellence”

Aust Vet J Vol 79, No 1, January 200172

News

MANAGING EDITOR DENNIS RINGROSE

SCIENTIFIC EDITORCOLIN WILKS

CLINICAL EDITORMAUREEN REVINGTON

DESIGNNEWS MANAGEMENT

NATIONAL ADVERTISING MANAGERTONKIN MEDIA

PROFESSIONAL ADVERTISEMENTS CO-ORDINATOR

VERONICA KELLS

BOARD MEMBER RESPONSIBLE FOR PUBLICATIONSKERSTI SEKSEL

AUSTRALIAN VETERINARY ASSOCIATION

CHIEF EXECUTIVE OFFICERBRUCE WYNN

AVA BOARDPRESIDENT IAN DENNEY, VICE-PRESIDENT

GARTH McGILVRAY, PRESIDENT-ELECT ROBERT BAKER, BOARD MEMBERS BILL MORGAN, NICK KANNEGIETER,

KERSTI SEKSEL, JO TOIA, JOANNE SILLINCE AND NORM BLACKMAN.

PRINTED BY QUALITY IMAGES

The Australian Veterinary Journal (AVJ) is the official journal of theAustralian Veterinary Association. It is produced each month and isdistributed to members of the AVA and to subscribers. The publisher,The Australian Veterinary Association, does not hold itself responsiblefor the statements made in the AVJ. Unless so stated, material in theAVJ does not reflect the endorsement, official attitude or position of theAustralian Veterinary Association or the Editors. Advertisers areresponsible for complying with the Trade Practices Act 1974, asamended.

CONTRIBUTIONSNews and general correspondenceNews items and general correspondence should be submitted to theManaging Editor, AVA House, 134-136 Hampden Rd, Artarmon NSW2064, Australia or PO Box 371 Artarmon NSW 1570 Australia.Telephone (02) 9411 2733, fax (02) 9411 5089, [email protected] Web address www.ava.com.au

Scientific sectionArticles for the Scientific Reports section of the AVJ should besubmitted to The Scientific Editor, AVA House, 272 Brunswick Rd,Brunswick Victoria 3056. Telephone (03) 9387 2982, fax (03) 93880112, email [email protected]

Clinical section:Articles for the Clinical Section should be submitted to The Editor,Clinical Section, AVA House, 272 Brunswick Rd, Brunswick Victoria3056. Telephone (03) 9387 2982, fax (03) 9388 0112, [email protected]

Non-member subscriptionsNon-members pay $341 (incl GST) a year for subscription to the AVJ.Contact Debbie Dresner at the AVA National Office.

AdvertisingSydney: Tonkin Media, PO Box 101, Avoca Beach NSW 2151, telephone (02) 4385 1746, fax (02) 4385 2017.

Australian

VETERINARYJOURNAL

COVERThis photograph of a dairy cow(Box taurus) was submitted byaward-winning wildlife photo-grapher, Johanna Campbell, ofVincentia, NSW. She has a rangeof landscapes and wildlifepictures available for purchase ashand-made greeting cards or asframed works. She can becontacted on: Tel) 02 4441 7997 orC/- PO Box 290, Vincentia, NSW2540.

Australian

VETERINARYJOURNAL

• AVA helps launch docking law • “Vet Practices of Excellence” awards• Call for AGM motions • BSE: special Exotic Animal Diseases Bulletin •Macropods unlikely hosts for JE • Ivermectin moved to S5 • Spinalmetastasis from mast cell tumour • Treatment of canine congestiveheart failure • Treadmill videoendoscopy in horses • Anthelmintics andsurvival of dung beetles

FEBRUARY 2001 VOLUME 79 No 2

THE JOURNAL OF

THE AUSTRALIAN

VETERINARY

ASSOCIATION LTD

ACN 008 522 852 ISSN 0005-0423

The AVA and one of our majorsponsors, Pfizer, have agreed toestablish an annual award for six

“Vet Practices of Excellence in CustomerService” around Australia.A fundamental requirement of the awardsscheme is that at least two of the winnerseach year must be mixed practices wheresmall animals represents less than 70% of the overall workload. Another entryrequirement is that at least one of theprinciples in a nominated veterinarypractice must be a Member of the AVA.Each winning practice will receive a cashaward, plus recognition at the followingyear’s AVA Conference. All successfulpractices will be profiled in the AVJ in themonths following the announcement of thewinners, expected to be in August each year.A full list of eligibility criteria is to bepublished in the March AVJ. It is hopedthat the first round of entries can beprocessed by June this year – to fit theschedule for judging the entries andarranging a formal announcement of thesix winners.The new awards scheme is a refinement of– and replacement for – the original PfizerVet Practice of the Year concept,announced at the AVA’s Perth ConferenceDinner last June and published in theAugust 2000 edition of the journal. It was decided that nominating multiplewinners would do more to encourageimproved customer service at AVApractices than the idea of choosing one.This was particularly so when the newconcept ensured that rural and semi-rural

mixed practices could be guaranteed abetter chance of competing against highlysophisticated large metropolitan practices.Nominations will be called from individualpractices. They will involve a writtenreport on the overall operation of thepractice, with special emphasis on preciselyhow it aims/plans to provide and improvethe level of customer service, in its broadestsense. Customer service will cover directcustomer relationships but will also extendto: staff management issues, continuingeducation, communication within thepractice, the use of IT, the presentation ofthe practice and the use of accreditedveterinary nursing staff.A nomination kit will be sent to eacheligible practice in coming months. Theselection process will involve a wide rangeof expertise from the profession, Pfizer andfrom non-veterinary consumer representa-tives – to ensure the widest range of viewson what constitutes excellence in customerservice are involved. Among those to berepresented on the selection panel are:AVA, Pfizer, ASAVA, AEVA, AACV,AVPMA, with nominees from theveterinary industry sector. The currentPresident of AVPMA, Dr Lindsay Hay, willbe the first Chairman of the selection panel.

“Vet practices of excellence”

VET PRACTICES

OF EXCELLENCE

Special BSE reports in this issue

The increasing prospect thatEuropean farming practices maynow mean a world-wide BSE threat

to consumers who have eatencontaminated beef or beef products israpidly capturing the attention of theinternational media.It also recently led to a joint ban byAustralia and New Zealand on all forms ofEuropean beef until the potential risk topublic health has been eliminated.This month’s AVJ includes three full pagesof information about BSE and the actions

being taken to protect consumers from therisk of developing Creutzfeldt-Jakobdisease, which has been linked to BSE.AFFA (Agriculture, Fisheries and Forestry– Australia) has prepared a special editionof its two-page Exotic Animal DiseasesBulletin (p90-91).The former Scientific Editor of the AVJ,Dr Jouko Koppinen, has also devoted hisbi-monthly, Letter from Europe, to a morelight-hearted summary of the human,political and diplomatic hypocrisysurrounding the BSE problem within theEuropean Union (p92).