VERÓNICA COCHÓN VAZQUEZ Double citizenship: Argentine-Spanish

Mobile 00 54 9 11 5 646 7436 Mail: veronicacochon@gmail.com

Skype: veronica.cochon Date of birth: February 22nd, 1973

PROFILE Huge experience in leading companies across the world in Marketing, Advertising and Sales Areas in both American and European markets. Specialized in creating successful strategies for a wide range of global companies. Focus on strategic restructuring of brands from a different approach which involves the last management techniques. Particularly implied with luxury business trends. Passionate for new challenges, innovation and creativity. Curious and energetic. I´m eager to work in environments where I can learn, create and communicate valuable experiences and knowledge.

EDUCATION Master in Community Management: Universitat de Barcelona - OBS & (Barcelona-Spain) - 2012 Master in Business Administration, UCEMA (Argentine) - 2009 Degree in Marketing, UADE (Argentine) - 1998 Languagues: Spanish: Native level. English: Advanced level. French: Intermediate level

WORK EXPERIENCE

INCEDO Marketing Director November 2011 up to now

Specialized in Engagement Programs (Loyalty Programs) - www.incedo.com.ar (Argentine, Uruguay, Chile & Paraguay)

Strategic Planning: International Benchmarks. Business Plan. Unique Brand Equity. Brand & Product Management: Marketing Plans (short, medium and large terms). POS Experiential Marketing: Field Marketing. Omnichannels and Concept Stores. Social Media. On-Line Identity and Reputation. Content Marketing. Influencer Marketing. Communities Management. E-Commerce. Analysis & ROI. Engagement Programs. Affinity & Networking Programs (Cobrandings). Market Research. PR & Public Relation. Launching & Relationships events. Coaching: Speaking. 360 Communications Design.

MAISON DU LUXE/MCF Strategic Project Manager December 2009 up to November 2011

International Luxury Consultancy - www.maisonduluxe.com.ar / www.mcfconsultoria.com.br (Argentina & Brazil)

Not every brand works on the luxury market, however every one can learn from their management techniques to improve its strategic positioning and develop a strong competitive advantage throughout the years.

Marketing intelligence. Swot and Pestel Analysis. Market Research. Business plan. Strategic Brand Equity. Repositioning and Product Launch. Endomarketing. Development of strategic marketing plans. 2.0 Luxury & Premium strategies. Advertising Campaigns. Media Strategy. Organization and implementation of the International Luxury Business Conferences 2010 and 2011. Media and PR coordination. Adviser and Full Adviser.

Main accounts: Givenchy, Patio Bullrich, Bentrani (Emporio Armani, Michael Kors, Donna Karan New York, Burberry, Fossil y Skagen), Graf von Faber Castell, L´Oreal, Prestige Department ,Muaa, among others.

PS GROUP Marketing Manager of Danfer and Coterie September 2008 to December 2009

Luxury group in the fashion industry (Watches, jewels, bags and accessories) - www.danfer.com.ar (Argentina)

Development of marketing plan and sales budget. Analysis of markets, market share and sales evolution. Launching and positioning of new brands. Creation of advertising campaigns. Media strategy. Organization and implementation of events. Coordination of press activity. Development, implementation and analysis of promotional actions focused on image and brand positioning. Analysis of investment return. Price Setting. Managing of corporate image and sales points. Creation and implementation of strategic alliances and Loyalty Program.

In charge of more than 20 brands, such as:

Danfer: Blancpain, Breguet, Breitling, Glashütte Original, Omega, Piaget, Tag Heuer, among others.

Coterie: D & G Dolce & Gabbana, Marc Jacobs, Burberry, Bottega Veneta, , Furla, Jimmy Choo.

COCHÓN VAZQUEZ Marketing Manager July 2005 up to September 2008 Family company specialized in packaging, marketing and 360 design (Latinamerican markets) Marketing Consultancy: Identity and Corporate Image. Product and Brand Positioning. Market Research Coordination. Sales Budget. PR & Public Relation. Launching Events. Main accounts: Gillette, Llorente, Unilever and Random Corp for local and Latin American markets. Main achievements Incorporation of Llorente and Random Corp account for Latin American markets.

AUNA CABLE Corporate Manager April 2004 up to May 2005 Spain Telecommunications Company - www.ono.es (Spain)

Responsible for sales, promotion, trade & merchandising activities. In charge of sales of telephony, television and internet products by cable for the Corporate market in the centre zone of Madrid.

Main Achievements

Development of sales, promotion, trade & merchandising plans for the new cable zones in the Corporate market.

Increase by 20% of the net sales in my zone.

Improvement by 30% of the optical fiber cable penetration

GIVENCHY Marketing Manager February 2000 up to November 2003 Member of Louis Vuitton Moët Hennessy - Prestige Cosmetics and Fragrances - www.lvmh.com (Argentina and France)

In charge of the development and implementation of marketing plan and sales budget, price policy, creation of advertising campaigns, media strategy, coordination of press activities, organization and implementation of events, development and implementation of promotional activities, demand estimation, coordination of purchases and imports, manage of the Sell Out team. Development and implementation of strategic alliances and Loyalty Program. Main Achievements:

In the Fragrances Department Duplication of the total fragrances sales throughout my period of management Launching of strategic products of Givenchy, “Very Irresistible Givenchy” and “Givenchy pour Homme”, positioning

them in ranking N1 Increase of market share from 14% to 18% Improvement of the total fragrances ranking, from 3rd position to N1. Improvement of advertising investment from 5% in 2002 to 9% in 2003 and 12% versus budget 2004.

In the Cosmetic Department Development and implementation of the strategic relaunching of the new Cosmetic and Skincare line, “Givenchy

Beaute”, in all the categories. I tripled the sales total Make Up y Skincare 2000 versus 2002. Improvement of market share from 5% in 2001 to 9% in 2002.

VISUAL LATINA Key Account Manager (Latam) April 1999 up to February 2000 Worldwide Trade Marketing Consultancy – www.visuallatina.com - Latinamerican markets

Trade Marketing Consultancy: 360º Brand Activation, Non Traditional Media, Identity Visual, Packaging Design, Retail strategies, Shopper Programs, among others. Main Achievemetns: Acquisition of Panamco Account for the Venezuelan market and Kraft for Latin American markets.

Accounts in charge: Panamco, main distribuitor of Coca Cola Latinoamerica. Project: relaunching of “Malta Regional”, venezuelan market. Kraft, project: relaunching of Oreo and Express brands. Latin American Markets

RAPP COLLINS WORLDWIDE Marketing Coordinator February 1993 up to December 1998 Member of Omnicom Group - www.rapp.com – Argentine

Direct Marketing Consultancy: Analysis and competitive intelligence of markets. Coordination of market research, Development of advertising and promotion campaigns. Media coordination. Creation of Acquisition and Loyalty Campaigns. Membership Programs. Development of Direct Communications Campaigns. Accounts Management. Coordination of the Creativity, Database Marketing and Telemarketing Departments. Main Achievements: Coordination of the team that received, from the ECHO AWARDS, the qualification among the first ten positions for best strategy and direct marketing communications in 1996. Account: “Telecom”, project: “Launch of 0800”. Also, we received from AMBA (Argentine Bank Marketing Assotiation) the prize for best strategy and direct marketing communication in 1998. Account: “BBVA Banco Francés”. Project: “Banca Personal” Main Accounts: Unilever, Elida Pond´s Department, Dove and Axe. Nestle, Launching of “Maggi” and relaunching of “La Lechera” Danone, Fresh Products Division. Arcor: Food Division. BankBoston: Individuals and Corporate Departments. Citibank: Gold Credit Card. BBVA Banco Francés: Launching of “Banca Personal”. Telecom: Corporate Division, Launching of “0800 Red Inteligente”.

ACADEMIC ACTIVITIES

Professor in “Product Policy” (1999-2000) Universidad Argentina de la Empresa (UADE)