VeriFone Global Marketing Update Leah Roscoe VP, Global Marketing Programs VIP Business Partners Meeting, Dubai 2008 2 Global Marketing Overview 1.Who we are. 2.What we do. 3.Recent deliverables YOU can use. 4.Focus for 2H Product launch calendar and upcoming programs. 6.How can YOU benefit. 3 Global Marketing Organization Leah Roscoe VP, Global Marketing Gary Fravel Manager, Branding & Communications Ryan Kramer Online Marketing Mgr Dawn Robb Director, Launch & Marketing Solutions Erin Davis Marketing Mgr Peter Cullinan Marketing Mgr Team works closely with regional marketing and product managers. 4 Global Marketing Responsibilities Product & Solution Launches Demand Generation Programs Key Initiative Programs (Wireless, Contactless, etc.) Branding & Communications Public & Media Relations Corporate Materials & Communications (Web, Videos, etc.) Global Training Programs & Corporate Events 5 V x 810 DUET Debuted April 15 Mini web site Photography Selling Guide V x 810 DUET dynamic mini site. Unique, graphical portal for all product info Short, visual multimedia sales tool for trade shows and sales presentations Sales guide offered as lead generation tool includes both V x Solutions and V x 810 DUET product info Acquirer sheet and customer PPT Promotionaltemplate V x 810 DUET (global) Ultra-sleek, feature-rich, hand- over device thats newest member of countertop portfolio an addition to V x Solutions 6 PAYware PC Launched to North America PC-based Payment Powerhouse New Merchant and Integrator sales sheets, white papers and cert matrix VeriFone.com Web page with lead-generation Flash-like animated merchant PPT Competitive matrix PAYware PC vs. PCCharge comparison chart FAQ VFI.com Web page with lead generation Web promotion on VFI.com PAYware PC (North America) Credit Sale Demo Competitive Matrix White Paper All launch materials were integrated with IS and NAFG Marketings regional launch plans, show presence and ETA beta promotion. Animated Customer Presentation Lead Generation Tool Comparison Chart 7 Introduced VeriShield Protect Launched April 10 HUGE press response with lots of press coverage, including WSJ Hosted external customer webinar with over 100 customers from major oils to large retailers to key financial customers Micro-site with lead- generation tool White paper Internal and external FAQs Competitive matrix Customer PPT with demo 8 Contactless Campaign Continued QX120 promotions and contactless internal education Updated acquirer and merchant sheets Updated customer PPT New multimedia piece to be created Contactless webinar had 64 attendees. i_contactless_forum QX120 (global) Product looks slightly different than when launched at Cartes Flash Piece Contactless Connection eNewsletter New Product Photos Contactless Initiative Page on VeriWeb: New info about events, articles, sales tools, whitepapers and research! 9 VeriFone.coms QX120 Spotlight Updated product pages and Home page promotion 10 The Launch Pad eNewsletter Bi-weekly distribution to worldwide sales and marketing Product launches and initiatives Branding updates PR/communications Web activities and stats Sales/Marketing links 11 Updated Integrated Retail Brochures Integrated Retail Solutions brochure (EMEA) New PAYware branding and new products Updated look and feel MX Solutions Brochure (international) Includes map detailing all device combinations possible throughout a retail location Updates PAYware branding 12 New VeriFone.Com New site launched Feb 19, 2008 Broad scale re-build: infrastructure, architecture, look & feel, and maintenance New staff: Ryan Kramer, Online Marketing Manager Initial integrated campaigns are generating thousands of impressions for current, key topics Supporting campaigns with lead gen recommendations and content design IBM.com our best practice comparison 13 Early stats for home page campaigns: Apr 1- Apr 22 (note campaign go-live dates below) V x 810 DUET Live April 15 Clicks: 585 VeriShield Protect Live April 9 Clicks: 270 ETA 2008 Live April 2 Clicks: 345 V x Solutions Since Apr 1 Clicks: 1,202 PAYware PC Live April 15 Clicks: 360 QX120 Live April 15 Clicks: 47 April Campaign Average: 30% of the landing pages traffic is driven from the homepage. Other 70% comes from vanity URLs or intra-site traffic. Exception: DUET = 65% 14 Marketing Calendar - Q208: VFI.Com VERIFONE.COM LAUNCHES MILESTONES EVENTS Web site launch Feb 19 Home page: 1) Vx Solutions 2) Corp 3) Retail 4) Security Spotlight: PumpPAY Spotlight: Restaurant Markets Mtg Mar 26-27, ATL ETA Apr 15-17, NAFG Vx 810 DUET PAYware PC QX120 VeriShield Protect FebruaryMarchApril Home page: 1) Vx Solutions 2) Corp 3) Retail 4) Security Spotlight: PumpPAY Spotlight: Restaurant Home page: 1) Vx Solutions 2) ETA, Apr 1 3) VeriShield Protect, Apr 9 4) Vx 810 DUET (mini site), Apr 15 Spotlight: QX120 Spotlight: PAYware PC 15 Traffic up 10% from same period last yr: 83,910 Unique Visitors Feb - Apr 08 Does not Include VFI Traffic Shows an improvement in content relevance and longer time on site 16 Initiated campaign support two weeks after launch: ETA Pages, live Apr 2 This row of content added at start of ETA (4/15) 17 VeriShield Protect pages live April 9 Call to Action 18 V x 810 DUET Campaign live April 15 Flash Site 19 Regional support includes: Localized Content China Spain Italy 20 Regional support includes: trade show promotion planning andmarketing Retail Solutions 2008, London NAFGsupport NRA home page promotion 21 Regional support includes: trade show promotions and event registration Italy promotion: Cards 2008, Rome Dubai Registration Site 22 Recent Press Releases 05/19/2008 OSI Selects VeriFones Secure ON THE SPOT Vx 670 Payment System for Carrabbas Italian GrillOSI Selects VeriFones Secure ON THE SPOT Vx 670 Payment System for Carrabbas Italian Grill 05/13/2008 VeriFone Further Expands into West AfricaVeriFone Further Expands into West Africa 05/05/2008 VeriFone Brings Breach Protection to Petroleum RetailersVeriFone Brings Breach Protection to Petroleum Retailers 04/17/2008 VeriFone Announces Preferred US Reseller ProgramVeriFone Announces Preferred US Reseller Program 04/15/2008 VeriFone Announces PAYware PC for Next-Generation Payment AcceptanceVeriFone Announces PAYware PC for Next-Generation Payment Acceptance 04/15/2008 VeriFone Introduces Vx 810 DUET with Innovative Dual-User Design for Merchant and Customer UseVeriFone Introduces Vx 810 DUET with Innovative Dual-User Design for Merchant and Customer Use 04/10/2008 Family Dollar Opts for VeriFones MX830 and VeriShield ProtectFamily Dollar Opts for VeriFones MX830 and VeriShield Protect 04/09/2008 VeriFone Introduces VeriShield Protect: Secures Consumer Card Data Even When Retailer Systems Are BreachedVeriFone Introduces VeriShield Protect: Secures Consumer Card Data Even When Retailer Systems Are Breached 04/08/2008Credibanco Orders 18,000 VeriFone Payment SolutionsCredibanco Orders 18,000 VeriFone Payment Solutions 03/05/2008Hang Seng Bank Selects VeriFone Contactless SolutionsHang Seng Bank Selects VeriFone Contactless Solutions 02/28/2008VeriFone Announces Retail Banking Distribution Agreement with BLM TechnologiesVeriFone Announces Retail Banking Distribution Agreement with BLM Technologies 02/21/2008VeriFone Supplies Bank of China with Payment SolutionsVeriFone Supplies Bank of China with Payment Solutions 23 Press Releases: What do we consider newsworthy? 1.Customer Win 1.BRAND 2.$ Amt or Value 3.Project (FIMPE) 4.Competitive Win 2.Product, Solution or Initiative Launch VeriFone Launches ON THE SPOT VeriFone Launches MX Solutions VeriFone Launches 3.Firsts First PCI Cert First Wireless First to Market 4.Investor Relations & SEC Requirements Acquisitions, Filing Our analysis shows that press releases citing a customer win produce 3 TIMES the coverage of a press release without a customer tie. 24 Current Media Relations Campaigns Consumer/Investor Campaigns: North America Pay at the Table VeriFone Transportation Systems NYC & Philly Taxi Secure PumpPAY Initiative Campaigns: Contactless Installations (Hang Seng in Hong Kong) New Product Installs (DUET, OP4100, Vx810, MX) Security & Wireless (PATT) 25 Success Stories New Product Unique Installation New Market Initiative Contactless, Unattended, etc. Solution Story ROI/Problem Solving 26 Example: Case Study on Contactless in Mexico At the Speed of Light Contactless Improves Checkout Times and Drawer Accuracy for McDonalds Mexico View the Case Study >> 27 Example: Case Study Mini Site OverviewWhy Contactless?IntegrationPartnerFind Out More Contactless Delivers Bottom-line Results Checkout Times and Drawer Accuracy Improve Behold the Power of Contactless VeriFone is working to protect your contactless investment with standard application protocols on all of our contactless solutions moving forward. Our "future- proofing" development makes our solutions ready for the latest payment innovations. Adding contactless payment to the point of sale offers significant advantages for quick service restaurants, drug stores, supermarkets, gas stations, movie theatres, sports venues and other establishments where speed and convenience are crucial to maintaining customer loyalty and maximizing revenue during peak hours. Mini Site Menu Lead Gen 28 Example: Localized eNewsletter & Promotion 29 Additional Tools Case Studies verifone.com/casestudies Image Library verifone.com/imagelibrary 30 Focus 2H FY08 online marketingLead VeriFones online marketing efforts New website and platform for lead generation and program tracking Work closely with regions to support local campaigns demand generationDevelop global demand generation campaigns Implementation of Marketing CRM database andtool integrated campaignsLaunch products and solutions with integrated campaigns Product launch calendar More INTEGRATED campaigns training programsDevelop global training programs Online Worldwide Sales Meeting new global campaignsLaunch new global campaigns Contactless, VeriFone Edge, Wireless, etc. 31 Upcoming Programs Q3 & Beyond CRM Database &marketing tools VeriFone Edge Campaign Product & Solution Launches Online Marketing Campaigns Virtual WWSM 32 CRM Working with IT to add Oracle CRM solution to VeriFone platform Will include anmarketing solution, contact databases, lead management tools, campaign management, and eventually sales activity & analytics. 33 VeriFone EDGE: Campaign to focus Q3-Q4 sales messaging 34 VeriFone EDGE: Work Plan 1.Develop broad based campaign theme. 2.Create graphics to support the campaign. 3.Frame the corporate overview with the theme. 4.Test messaging in Dubai. 5.Create a contest to have worldwide sales validate the campaign proof points. 6.Update the current corporate video to reflect the theme. 7.Determine if additional collateral is need to support the campaign. The EDGE Campaign Deliverables 35 3Q08 Launch Calendar MX Solutions and Retail Solutions MX860 international launch Leadership Academy Webinar: PAYware6.11 Contactless internal ongoing education Software messaging6.11 Unattended initiativeongoing Security leadershipongoing VeriShield Retain TBD Contactless internal ongoing education Leadership Academy webinar: NFC 5.13 V x 700 previewKiosk Europe MX710 previewKiosk Europe Unattended initiativeongoing Leadership Academy Webinar: Terminal MgmtTBD Contactless internal education ongoing Unattended initiative - ongoing Security leadership - ongoing VeriCentre 3.0TBD Kiosk Europe Retail Solutions 36 Marketing Calendar Q308: VFI.Com VERIFONE.COM LAUNCHES MILESTONES EVENTS Home page: 1) Retail Solutions (EMEA, May 26) 2) NRA (May 6) 3) VeriShield Protect 4) Vx 810 DUET (mini site) Spotlight: QX120 Spotlight: PAYware PC MayJuneJuly Home page: 1) Retail Solutions (EMEA) 2) Case history (TBD) 3) Vx 810 DUET (mini site) 4) PAYware PC (IntSys) Spotlight: MX 860 Spotlight: VeriShield Protect Home page: 1) Software (LAC event-TBD) 2) China (Asia-Pac) 3) Case history 4) PAYware PC Spotlight: MX 860 Spotlight: Vx 810 DUET Retail Solutions Jun 24-26, EMEA MX 860 (Intl) NRA May 17-20, NAFG Kiosk Europe May 6-8, EMEA U.S. Shutdown Jun 30-Jly 4 PAYware PC Campaign Mid June-Mid Aug IS Customer Forum May Vx 700 MX710 37 Virtual World-wide Sales Kickoff 2009 Goal: Provide worldwide training and corporate communication Proposed 2009 Sales Kickoff Product Training Region-specific in-depth product training to take place at sales/staff meetings Corporate Messages day Executive Video Conference Doug (VFI Vision), (Financials), Paul (Global Product Strategy) Bill N (Corporate Marketing Message), Other as needed Host at large site facility first week of November Awards presentation Include brief awards presentation in Video Conference Product Training Recorded Webinars on product and solution topics 38 Call to Action! VeriFone Edge Campaign Carry out the message to your customers Deliver the EDGE Provide feedback and deliverables Product & Solution Launches Use the tools! What do you like? What else do you need? Provide us with success stories! Follow up on leads. Public Relations & Success Stories PRs & Success Stories WE NEED YOU! Online Marketing Promote our website; drive customers to the site. Ask for YOUR content; Promote YOUR events.