SHOCK AND BORE:

Here are 5 top tips that will give you a killer Verbal Identity.

DOES YOUR AUDIENCE YAWN WHEN YOUR BRAND SPEAKS?

FINDING THE RED THREAD:  WHAT IS VERBAL IDENTITY?  

Verbal Identity is like a red thread that runs from top to bottom of your organisation. If a brand is a promise delivered, then it’s Verbal Identity is the way it expresses that promise at every touch point. Don’t mistake Verbal Identity as a fancy term for tone of voice – yes, that’s part of it, but recognise that your marketing guidelines are only helping a small part of your organisation speak to customers effectively.

#1.  TANDEM DEVELOP IN  

Your Verbal Identity should be in cahoots with your Visual Identity. Develop them together to make sure your brand works effectively in the real world.

#2.  

Verbal Identity ensures your brand uses the same language and tone of voice, and tells the same stories – from advertising to customer services.

IS KING CONSISTENCY  

#3  NUTURE IT  

It takes time to create a robust Verbal Identity, along with developing the tools and training to equip everyone in your business – not just comms experts – to use it properly.

#4  

The brand police are always on the case with your Visual Identity. Verbal Identity needs equal focus and rigour to develop and flourish in the right way.

CHAMPION IT  

#5.  MANY PEOPLE ONE VOICE,  

Make sure your Verbal Identity leaves room for people to express the brand story consistently but in a way that feels natural to them.

YOUR VERBAL IDENTITY SO,HOW DOES  

STACK UP? We’d love to help you find and develop your Verbal Identity so get in touch! newbiz@callingbrands.com

Click here to take the Verbal Identity Challenge!