venture design - start your startup
DESCRIPTION
Knowing how to design a compelling business strategy is an essential skill for any creative leader. As businesses are ecological and evolve, adaptive business planning means gaining a healthy appetite for change and an aptitude for seizing opportunities. This hands-on workshop was designed to help early stage startups and young entrepreneurs to help turn your ideas into action. Covering: Business Models, Problem-Solution Fit, Customer Profiling, Business Culture and Psychology,Partnerships, Design Strategy, Branding, & Pitching. Delivered as a halfway surgery for the Lean Entrepreneurship Programme at Launch Academy, Vancouver BC. Helping entrepreneurs bridge the gap between business and design - to connect all of the moving parts.TRANSCRIPT
- INTRO - CO / SOMETHING
FRAMESHAPE
SAY / HEAR / THINKVALIDATEACTIVATE
Q&A - WRAP -
DESIGN IN A VACUUM
A company born out of: Happy Accident ‘John Rowe […] tripped and fell backwards, smashing his jar. Covered in honey, he feared he would not survive camping overnight in bear country. Thankfully, he did. As a result of this mishap, Rowe spent the next ten years researching a way to make pure honey in a solid form.’
YOUR CUSTOMER
What do they believe?
Who do they trust?
What are they afraid of?
Who do they love?
What are they seeking?
Who are their friends?
What do they talk about?
FROM SETH GODIN’S BLOG
thingsyou can’t control
DEMAND PRODUCT
opportunity.
COMPETITION
fit.
relevance.
BRAND EQUITY
PEOPLE AND PARTNERS
SCENARIOS
You as the leader, your staff, customers, partners & others each play a particular
role in relation to your operations.
Who makes your business tick?
SCENARIOS
What makes your business tick?
From clicking on the ‘Buy Now’ button onyour website through to the delivery &
invoicing of your product to the customer.
CREATIVE PEOPLE BUSINESS
TECHNOLOGICAL
PARTNERS
PLANNING & PROCESS
What is your business idea?
What unmet need have you identified [problem]
What is the market opportunity [solution]
Why are you the right person for the job?
1 minute GO
SAY
HEAR
THINK
/
/
PROPOSTION
PASS
FAIL/
Designyour
TEST
IDEAS TO ACTION
• What are you selling?
• Who is your customer?
• How will they hear about your product?
• What are your costs, what determines your pricing?
• What profit margins do you require to succeed?
• What back-office support will you require?
• Who will be your supplier, manufacturer, distributor?
• Who will be doing the selling?
• Who will be your competitors, how will you differentiate?
10 minutes GO
TAKE THE STEP
What is the smallest subset of the problem we can usefully solve?
What will you NOT do?
CONTEXTUALISE
• Is the business landscape in the country of your proposed
operation a positive or a negative factor?
• Is the technology your business will rely on readily available
at an affordable price, do you have the resources to develop it?
• Will your proposed product or service be well received in light
of existing societal norms or expectations?
5 minutes GO
IDEAS TO ACTION
research
ideate
develop
test
• Where are you now?
• Where would you like to be?
• Why is your product important to your customer?
• What would you like your business to be recognised as?
• What do you need to do to achieve this?
• What does success look like, and how will you measure it?
DESIGN STRATEGY
1. Team
2. Air Game
3. Problem Defined
4. Solution Made Clear
5. Market Size
6. Competition
7. Customer Acquisition
8. Growth Strategy
CONSIDERATIONS
Don’t scrimp on sales and marketing
Avoid a fetish for failure
Launching a venture is different than a product
STARTUP IN BUSINESS
thingsyou can’t control
thingsyou can’t control
thingsyou cancontrol
things that matter.
IDEAS TO ACTION
YOU CONTROL THE NARRATIVE
