Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Ventura Oysterfest Online, Print and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings and Calendar Postings

were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival.

We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach.

•  Print Advertising Campus Circle ran a print advertsiing for the festival in our publication. The

issue is distributed to over 500 retail outlets and colleges in Los Angeles.

Ventura Oysterfest Campaign Recap

Banner Advertising - 324K impressions, 270 clicks Editorial Page – 1,710 Page Views • Sweepstakes – 410 Page Views

Newsletter Banner Ad – 2 wks, 27K+ emails, Page Views – 2,500, Clicks – 66 Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775

Calendar Listing - 206 Page Views • Facebook Views – 1,172

Total Event Related Page Views – 4,826 Total Clicks – 336

Print Ads In Campus

Circle

Issue dates – 9/25, 10/11 Readership – 90,000 Circulation – 30,000

Distribution – 500 Retail Stores +

Colleges

Editorial Page Views – 1,710

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com.

The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 324K. Clicks – 270 in 14 days.

Campus Circle

Newsletter

Emails – 27K Opens – 2,500

Event Clicks – 66 Newsletter – 2X

Calendar Listing

Page Views – 206 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Event Calendar in Campus Circle Issue dates – 9/25, 10/11 Readership – 90,000 Circ – 30,000

Distribution – 500 Retail Stores + Colleges

Sweepstakes Campaign

Page Views – 410 in 7 days

Age – 21 to 34 (44%) 35 to 65 (56%)

Gender – Male (55%) Ethnicity -

Caucasian (45%) Hispanic (13%) Asian (11%)

Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. Facebook Like: 6,182 1172 people saw the FB posts Twitter followers: 2,775

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