Aut inveniam viam aut faciamHannibal

Aut inveniam viam aut faciamHannibal

There is always a way, and this is my firm belief.

I am Venkatesh Nayak alias Venky, a musician, an ideator and a self proclaimedbanana-walnut cake master. I graduated from Bangalore University with a

Bachelors Degree in Arts, and walked out of Indian Institute of Journalismand New Media with a Post Graduate diploma in Broadcast Journalism

I am Venkatesh Nayak alias Venky, a musician, an ideator and a self proclaimedbanana-walnut cake master. I graduated from Bangalore University with a

Bachelors Degree in Arts, and walked out of Indian Institute of Journalismand New Media with a Post Graduate diploma in Broadcast Journalism

An insight into my work inDigital and Social advertising

An insight into my work inDigital and Social advertising

Miller High LifeFacebook/Twitter/YouTube properties of Miller High Life

• July 15th 2011, Miller High Life launched with their first campaign TheCoolest Job

• I have been working on the brand from the time it was conceived digitally• Page posts, updates, engagement concepts on the page, Facebook ads,

banners, applications, digital activations etc, all come under my wing.• On Facebook www.facebook.com/millerhighlifeindia• Twitter was used as a support mechanism during campaign and now to

publish Miller events across the country . On Twitter, @thecoolestjob• YouTube channel was also a support system for the campaign and videos

created by the brand are published here. On YouTubehttp://www.youtube.com/user/thclstjb?feature=results_main

• July 15th 2011, Miller High Life launched with their first campaign TheCoolest Job

• I have been working on the brand from the time it was conceived digitally• Page posts, updates, engagement concepts on the page, Facebook ads,

banners, applications, digital activations etc, all come under my wing.• On Facebook www.facebook.com/millerhighlifeindia• Twitter was used as a support mechanism during campaign and now to

publish Miller events across the country . On Twitter, @thecoolestjob• YouTube channel was also a support system for the campaign and videos

created by the brand are published here. On YouTubehttp://www.youtube.com/user/thclstjb?feature=results_main

The Coolest Job

• Miller High Life launched with The Coolest Job• A call out for people to prove their worth and get a job which pays them

1,00,000 rupees each month and involves hosting parties• Radio and Print supported the campaign -application on Facebook• Over 37000 user applications received• 60 short-listed candidates flown to Goa for a Weekend bash and final

selection• 4 Ambassadors of Miller High Life

• Miller High Life launched with The Coolest Job• A call out for people to prove their worth and get a job which pays them

1,00,000 rupees each month and involves hosting parties• Radio and Print supported the campaign -application on Facebook• Over 37000 user applications received• 60 short-listed candidates flown to Goa for a Weekend bash and final

selection• 4 Ambassadors of Miller High Life

Miller High LifeiPad Game

• A game designed to assist sampling activity in Pubs and other drinkinghangouts across metros in India

• The game objective is to maintain balance by collecting equal number ofwork and party words

• If user fails to do so he/she loses• Each user who completed the first level of the game was awarded a Miller

High Life pint• Later game was released on iTunes with 2 more levels• Game was reviewed by Valerie Lauer of TheiPhoneAppReview.com, here’s

the link http://bit.ly/wquNQf

• A game designed to assist sampling activity in Pubs and other drinkinghangouts across metros in India

• The game objective is to maintain balance by collecting equal number ofwork and party words

• If user fails to do so he/she loses• Each user who completed the first level of the game was awarded a Miller

High Life pint• Later game was released on iTunes with 2 more levels• Game was reviewed by Valerie Lauer of TheiPhoneAppReview.com, here’s

the link http://bit.ly/wquNQf

Durex – Love in JeansFacebook page for Durex Jeans condoms

• Durex Jeans was an exciting brand to work with for a fresher• The communication tone was already set and as the owner of the brand in

the agency I was responsible for all tactical activations of the brand onFacebook from October 2010 to August 2012

• Apart from daily interactions on the page, during this period I workedalong with my art resources to churn out engagements which deliveredthe brand’s message in a fun way

• Durex Jeans was an exciting brand to work with for a fresher• The communication tone was already set and as the owner of the brand in

the agency I was responsible for all tactical activations of the brand onFacebook from October 2010 to August 2012

• Apart from daily interactions on the page, during this period I workedalong with my art resources to churn out engagements which deliveredthe brand’s message in a fun way

Snake and Jeans

• A Facebook game based on Snakes and Ladder• The user has to roll the dice and with the help of Durex Jeans reach the

end• At the end is a guy/girl waiting for some Love in Jeans• The snakes(obstacles) were replaced with real life situations like, parents,

Hostel wardens, younger siblings etc.

• A Facebook game based on Snakes and Ladder• The user has to roll the dice and with the help of Durex Jeans reach the

end• At the end is a guy/girl waiting for some Love in Jeans• The snakes(obstacles) were replaced with real life situations like, parents,

Hostel wardens, younger siblings etc.

Cupid’s Spell

• A facebook game application which celebrates Valentine’s day with DurexJeans

• Core message is to protect your loved ones hearts with Durex Jeans• The user gets to play the Durex Cupid and shoot at red hearts to turn them

Durex blue• Total hearts converted = the score

• A facebook game application which celebrates Valentine’s day with DurexJeans

• Core message is to protect your loved ones hearts with Durex Jeans• The user gets to play the Durex Cupid and shoot at red hearts to turn them

Durex blue• Total hearts converted = the score

What a Shot

• A facebook game application released during IPL• Core message is to protect one’s stump from getting bowled using a Durex

Jeans cricket bat• Total balls played in 60 seconds = Score

Get on Top

• On page contests were an integral part of all the userengagement on the brand’s Facebook page

• When contests were banned, we decided to take it to a micro-site

• The core message to the user was to Get on Top of his gamewith Durex Jeans

• Simple text and image based contests were hosted onwww.loveinjeans.com/getontop

• Winning user each week received Durex goodies• Contest was discontinued in August 2012

• On page contests were an integral part of all the userengagement on the brand’s Facebook page

• When contests were banned, we decided to take it to a micro-site

• The core message to the user was to Get on Top of his gamewith Durex Jeans

• Simple text and image based contests were hosted onwww.loveinjeans.com/getontop

• Winning user each week received Durex goodies• Contest was discontinued in August 2012

Durex INFOGRAPHICS

Scream for Team IndiaTopical campaign for Play Up

• An integrated campaign aiming for the records spread over 45 plus days• Aimed at getting citizens of the country to join in and scream for one

nation’s attempt at records in support of their national team• Users had various entry points – online and offline, to register and scream

in support• The micro-site featured peppy, cheerful and patriotic imagery, and call for

action from Indian Cricketer Rohit Sharma and Actress Jiah Khan• Toll free numbers to call in and scream• Vans deployed across Bangalore, Mumbai and Delhi asked for registrations

and distributed Scream for Team India merchandise to all participants• live updates and contests on Facebook, directing people to the micro-site

to register and participate

• An integrated campaign aiming for the records spread over 45 plus days• Aimed at getting citizens of the country to join in and scream for one

nation’s attempt at records in support of their national team• Users had various entry points – online and offline, to register and scream

in support• The micro-site featured peppy, cheerful and patriotic imagery, and call for

action from Indian Cricketer Rohit Sharma and Actress Jiah Khan• Toll free numbers to call in and scream• Vans deployed across Bangalore, Mumbai and Delhi asked for registrations

and distributed Scream for Team India merchandise to all participants• live updates and contests on Facebook, directing people to the micro-site

to register and participate

Micro site

Outdoor communication

Merchandise

Place For ChangeWebsite copy

Place for change is an organization which specializes in voluntourism tobring about significant change in the society and environmentwww.placeforchange.com

Scooty GalsFacebook page for TVS Scooty

• Being Babelicious was the brands core, and our duty at Geekwas to get this message across to TVS’s users

• Apart from daily interaction on the page, we worked on atactical campaign for the brand

• We also worked on the website for their new range ofScooties, Scooty Streak.

• Being Babelicious was the brands core, and our duty at Geekwas to get this message across to TVS’s users

• Apart from daily interaction on the page, we worked on atactical campaign for the brand

• We also worked on the website for their new range ofScooties, Scooty Streak.

Babelicious BreakA facebook application

• This application was launched during the exam season• Users were driven to send a Babelicious break to their

hardworking, book worm besties• Users could select any of the wacky audio messages they want

to send and customize the text that goes along with it

• This application was launched during the exam season• Users were driven to send a Babelicious break to their

hardworking, book worm besties• Users could select any of the wacky audio messages they want

to send and customize the text that goes along with it

Online BannersMake My Trip

• Online rich media banners for various offers that Make My Trip had tooffer . Click on the images to view the pdf

Online BannersMyntra

• Youtube Mast head: http://www.geekcreativeagency.com/myntra/index3.html

http://www.geekcreativeagency.com/myntra/index2.html

• Online rich media banners to bring out the features offered at Myntra

Apart from the work shown earlier I have worked and am currently workingon brands from various verticals like,

Fashion (avirate, splash)Food and Beverage (Biere Club, Garuda Foods),IT(Wipro, Intel, Citrix), Real Estate (Common Floor), Automotive(Mitsubishi), Education (Manipal group) etc.

Work at 22feet.in

• Post my service at Geek Online Private Ventures Igot an offer from 22 Feet to play a double role ofcontent management and business development.

• With 22Feet I was handling the complete contentmanagement and partial businessdevelopment(coming up with new campaigns andideas for the brand)

• I worked primarily with just one client, Fastrackand supported Royal Enfield with contentmanagement and ideas frequently.

• Post my service at Geek Online Private Ventures Igot an offer from 22 Feet to play a double role ofcontent management and business development.

• With 22Feet I was handling the complete contentmanagement and partial businessdevelopment(coming up with new campaigns andideas for the brand)

• I worked primarily with just one client, Fastrackand supported Royal Enfield with contentmanagement and ideas frequently.

@FASTRACK

• Fastrack is a very fast brand, in terms of comingout with new product lines and campaigns

• Most of the times new campaigns start on theday the current campaign ends.

• I was handling the content for Fastrack facebookpage and their Twitter profile.

• The first campaign that I got to work on withFastrack was for a military line of watches andsunglasses. Go Commando!

• Fastrack’s communication is direct, short andwith subtle sexual innuendos

• Fastrack is a very fast brand, in terms of comingout with new product lines and campaigns

• Most of the times new campaigns start on theday the current campaign ends.

• I was handling the content for Fastrack facebookpage and their Twitter profile.

• The first campaign that I got to work on withFastrack was for a military line of watches andsunglasses. Go Commando!

• Fastrack’s communication is direct, short andwith subtle sexual innuendos

Fastrack Arm Yourself

• Military and defence inspired collection to be promoted on their social properties.• Arm Yourself was the central digital thought, all images and posts drove the central

thought.• Each of the watches was given a military name and was promoted on the page as

image posts• Mainline campaign creatives were used as posts and we made a Facebook game

out of it. Arm Yourself. User had to look out for clues in a single static image, eachclue would yield him/her a new weapon(the watch)

• On twitter the strategy was to get #ArmYourself trending. But as we wanted to stayaway from the then happening women safety issues we could not push the trend.

• Military and defence inspired collection to be promoted on their social properties.• Arm Yourself was the central digital thought, all images and posts drove the central

thought.• Each of the watches was given a military name and was promoted on the page as

image posts• Mainline campaign creatives were used as posts and we made a Facebook game

out of it. Arm Yourself. User had to look out for clues in a single static image, eachclue would yield him/her a new weapon(the watch)

• On twitter the strategy was to get #ArmYourself trending. But as we wanted to stayaway from the then happening women safety issues we could not push the trend.

Arm Yourself

When survival is the key, it's time toArm Yourself!

Fastrack Change the name

• The task was to get as many fans to the page in the shortest amount of time with as littlespend as possible. From 5 million to 10 million.

• We knew that our TG loves challenges. What they love more than challenges was to Provesomeone wrong.

• We threw this ‘getting fans’ challenge back at them.• Our idea, ‘If you, the people of Fastrack get us to 10 million likes in 40 days , we(Fastrack) will

Change the Name• The big bosses at the Fastrack office were mind blown by this campaign and were actually

planning to change the name if the community reached 10 million fans.• It was a win-win situation for the team behind this campaign.

A. 10 million was a very unrealistic number and we knew it would be impossible to reach thatnumber in 40 days. (we would never change our name)B. We played it safe. Our communication always indicated that the Fastrack fans thought thatthey could get the community to 10 million fans. We(Fastrasck) never thought so. Provingthem wrong made Fastrack Right!C. In the process we did manage to get over 2 Million fans to the page.D. Twitter reflected what we did on Facebook and did manage to get us some fans from cross-platform promos.

• The task was to get as many fans to the page in the shortest amount of time with as littlespend as possible. From 5 million to 10 million.

• We knew that our TG loves challenges. What they love more than challenges was to Provesomeone wrong.

• We threw this ‘getting fans’ challenge back at them.• Our idea, ‘If you, the people of Fastrack get us to 10 million likes in 40 days , we(Fastrack) will

Change the Name• The big bosses at the Fastrack office were mind blown by this campaign and were actually

planning to change the name if the community reached 10 million fans.• It was a win-win situation for the team behind this campaign.

A. 10 million was a very unrealistic number and we knew it would be impossible to reach thatnumber in 40 days. (we would never change our name)B. We played it safe. Our communication always indicated that the Fastrack fans thought thatthey could get the community to 10 million fans. We(Fastrasck) never thought so. Provingthem wrong made Fastrack Right!C. In the process we did manage to get over 2 Million fans to the page.D. Twitter reflected what we did on Facebook and did manage to get us some fans from cross-platform promos.

Fastrack name app, we created a small application whichwould get the users to post their new name for Fastrack.Good names generated from the application were featured on the page.

Post campaign we put up a small video of what Change the Name was about,watch it here, http://www.youtube.com/watch?v=zdphC7-l25w

This act got some amount of media coverage and yes we did take help of the PR partner to getour PR note in circulation

http://www.business2community.com/social-media/change-the-name-fastrack-challenges-its-fans-0413144#!xEOw3

http://lighthouseinsights.in/change-the-name-fastrack-challenges-its-fans.html

Change Name PR.pdf

Fastrack Explorer

• Fastrack launched a new range of bags+sunglasses+watches. Because they were tougherand more outdoor’ish the brand decided to name them the Explorer edition.

• We had to compliment this on their social properties.• We broke down the Explorer into three stages of Exploration.• 1. Get me out of here: That feeling of wanting to go out, not being able to confine yourself

to one place, etc. These emotions coming out from the Bags’s point of view2. Time Out: Taking time out for life. The watches point of view3. I Explore: Going out and exploring. Point of view of the sunglasses

• A photographer accompanied with our exploration expert Naveed Mulki set out with themerchandise on an actual exploration of North and West India. Images were of productsplaced in these locations .

Fastrack Sale

• Fastrack does a lot of salepromotions. Wecontinuously tried tocome up with quirky waysof showing the samething.

• This treatment got us agood response. Storelocator was usuallypushed along with imagesin order to drive walk-in’s

• Fastrack does a lot of salepromotions. Wecontinuously tried tocome up with quirky waysof showing the samething.

• This treatment got us agood response. Storelocator was usuallypushed along with imagesin order to drive walk-in’s

Fastrack Flagship store

• Fastrack Flagship store is located in Indiranagar. Our taskwas to give this store a good promo on our social platformsand create online contest to drive walk-ins on the day of thefull launch.

• We created a video ‘Drive thru the Fastrack store’ thisinvolved two semi-pro Remote controlled car handlers and afilm crew to come up with a cool looking video for thelaunch. The scripting was our scope and after fun andstressfully long hours we gave this out to the Fastrack fanshttp://www.youtube.com/watch?v=v7pwNT5MkDo

• On twitter we ran a contest to drive walk-ins. Give us yourreason to #RobFastrack and if we find it good enough youwill get to rob us. This got trending for 3 days in a row at topposition in India trends on twitter.

• Fastrack Flagship store is located in Indiranagar. Our taskwas to give this store a good promo on our social platformsand create online contest to drive walk-ins on the day of thefull launch.

• We created a video ‘Drive thru the Fastrack store’ thisinvolved two semi-pro Remote controlled car handlers and afilm crew to come up with a cool looking video for thelaunch. The scripting was our scope and after fun andstressfully long hours we gave this out to the Fastrack fanshttp://www.youtube.com/watch?v=v7pwNT5MkDo

• On twitter we ran a contest to drive walk-ins. Give us yourreason to #RobFastrack and if we find it good enough youwill get to rob us. This got trending for 3 days in a row at topposition in India trends on twitter.

Work at PEnA Power Engineeringand Automation (P) Ltd.

• PEnA is a family owned venture which deals with providing automationsolutions for large scale Power plants and Renewable energy systems forcommercial and residential use

• At PEnA I was handling multiple responsibilities• Apart from direct sale of renewable energy systems I was also responsible for

handling all types of communication across paid and free digital media• With zero spend assigned for digital media we used it only for hygienic

purposes. The new website which is the main provider of all information isunder development and should be up by the end of this financial year.

• During my time with PEnA I was responsible for project management as well.Under my management we have set up close to 50KWP solar power plants forcommercial and residential use in Karnataka, Tamil Nadu and Sri Lanka.

• With my limited knowledge of free image editing software, I was alsoresponsible for all the printed material like brochures, banners and handoutsetc.

• I am managing their two digital properties, www.facebook.com/Penapower andwww.twitter.com/gogreenergy

• PEnA is a family owned venture which deals with providing automationsolutions for large scale Power plants and Renewable energy systems forcommercial and residential use

• At PEnA I was handling multiple responsibilities• Apart from direct sale of renewable energy systems I was also responsible for

handling all types of communication across paid and free digital media• With zero spend assigned for digital media we used it only for hygienic

purposes. The new website which is the main provider of all information isunder development and should be up by the end of this financial year.

• During my time with PEnA I was responsible for project management as well.Under my management we have set up close to 50KWP solar power plants forcommercial and residential use in Karnataka, Tamil Nadu and Sri Lanka.

• With my limited knowledge of free image editing software, I was alsoresponsible for all the printed material like brochures, banners and handoutsetc.

• I am managing their two digital properties, www.facebook.com/Penapower andwww.twitter.com/gogreenergy

Over time I have come to a much better understanding of the digital mediumand the human relation to it.

Thank you for your patienceVenkatesh Nayak

Over time I have come to a much better understanding of the digital mediumand the human relation to it.

Thank you for your patienceVenkatesh Nayak