velocity creative // summer 2014 intern project
DESCRIPTION
During my summer at Viacom, I created and presented three social media concepts to the department in collaboration with three other interns (project management intern Alexander Arm, video/production intern Luigi Romano, and copywriting intern Emma Schmidt) for the first-ever Velocity Creative Intern Project! In addition to concept ideation, it was also my responsibility as the design intern to create all visual content for the project including a presentation deck, campaign mockups and branding.TRANSCRIPT
Calling all makeup gurus! It’s time for MTV’s Covergirl
Face-Off! Submit your best makeup tutorial to show us
why you should be Katy Perry’s makeup artist for the
VMAs! Katy Perry has a unique sense of style so be
creative!
Each participant can post one video to either the Face-Off
Contest tab on Covergirl’s Facebook page or by using
#covergirlfaceoff on Instagram. In your tutorial, you must
only use Covergirl products, but it can be as long as you
want. The tutorial with the most likes will win!
Ever heard that smell can bring back memories? Andrew Shultz hosts
these comedic vignettes playing on how Axe scents stimulate
flashbacks for Viacom talent. Kathryn Prescott, Nicole Richie, John
Stewart, John Taffer, and Taylor Wright “Lil Bit” will sniff an Axe product
causing embarrassing, funny, and shocking stories from their pasts to
resurface. Andrew will then ask questions and make jokes about what
the talent tells him.
The campaign will be promoted and aired on Network websites with
featured talent and on Axe’s YouTube page. After a video is posted, fans
can join the conversation with #AXEthrowbacks or by commenting on
the videos.
Want to win two tickets to the 2015 VMAs? Join the VMAs
Subzero Countdown! One day before the 2014 VMAs, the
clock is set to 24 hours and the check list is released!
Participants will race to finish before the clock runs out on
Subway’s website.
When the competition ends, a winner will be randomly
selected from the contestants who successfully completed
the challenge. During the VMAs that night, the winner will
also be featured in a Subway ad.
