VEHICLE WRAP DESIGNWhat You Need to Know

WHY A VEHICLE WRAP DESIGN?

Many business owners fail to understand that

vehicle wrap design is as important as any of a

business’s other marketing and branding

efforts.

WHY A WRAP DESIGN?

When people ignore your business name and

message because it is visually boring or even

worse - unprofessional looking - that is a lost

opportunity. 

STARBUCKS’ SUCCESS

Just think about Starbucks for a minute. 

How is it that they can charge $3 or $4 for

a cup of coffee and be lined up out the

door every morning?!  Especially when

McDonald’s sells coffee for $1 or less. 

MCDONALD'S SUCCESS

Speaking of McDonald’s, how is it that they

are the #1 fast food restaurant every

year? 

In 2012 McDonald’s sales were 3 times

that of the #2 restaurant chain, Subway. 

THE POWER OF BRANDING

How is it that some companies are so much more

valuable than others, that some companies charge

more and earn more and completely dominate the

market? 

The answer: Effective Branding.

EFFECTIVE VEHICLE WRAP DESIGN

So, what is effective when it comes to vehicle wrap design?

That depends on your goal. Consider:

Where do you want to be in a year?  How about 3 or 5 years? 

What are you doing to meet those goals? 

What type of customer are you trying to attract and not attract? 

PLANNING IS CRUCIAL

Even if you as the business owner are the only

one that ever reads it, having a plan - a road

map of where you want to go - is absolutely

crucial for achieving desired outcomes with a

vehicle wrap.  

EFFECTIVE VEHICLE WRAP DESIGN

While vehicle wrap design uses many of

the elements of other marketing media,

there are some crucial differences that

can’t be ignored. 

So, in talking about what makes great

design, let’s talk about pitfalls to avoid.

#1 PITFALL: TOO MUCH INFORMATION

The business owner often has a difficult time limiting

what it is their company does.

There may be no way for anyone to digest all that

information.  And worse, they will be distracted from the

company name. 

#2 PITFALL: INCONSISTENT OR CONFUSING DATA

Inconsistent information can be a result of a tagline that

doesn’t make sense for the type of business.

Bob’s

Mortuary-

“The Happiest

Place on Earth!”

#2 PITFALL: INCONSISTENT OR CONFUSING DATA

Inconsistency may also be a difference between

company and website names.

It is unnecessary to include http or WWW with a web

address these days- just list your company name and

“.com.”

#3 PITFALL: PHOTOGRAPHY

First, if the images themselves are not extremely high

resolution, then they’ll look terrible and will do harm to

your public image. 

#3 PITFALL: PHOTOGRAPHY

Secondly, if the photos are not at a certain level of

professionalism they will not represent your brand well. 

Reflections, bad lighting and bad angles will make the

imagery look cheap - not how you want to be thought of,

right?

#3 PITFALL: PHOTOGRAPHY

Most importantly, photographic imagery is extremely

difficult to incorporate across all of your marketing

efforts. 

Consistency of imagery is important for a

business/brand when shaping the impression a potential

client might have. 

#3 PITFALL: PHOTOGRAPHY

Another huge mistake companies make is having

photographs of the products they sell on their vehicle

wraps.

The most pressing concern of anyone needing to choose

a company is “Can I trust this company?”

PREVENTING PITFALLS

Here, we’ll discuss several methods to

protect your company from these

common pitfalls.

PREVENTING TOO MUCH INFORMATION

Carefully choose what information is critical and nice to

have, while eliminating whatever is non-crucial.

Include:

Logo/business name

One service you’d like to promote (or a word that encompasses

multiple services)

Tagline

One way to contact you

PREVENTING INCONSISTENT OR CONFUSING INFORMATION

Stick to one company, one idea.

Think about who you are and what you want to be known

for.

PREVENTING INCONSISTENT OR CONFUSING INFORMATION

If your website is different from your company name

then consider changing the website or listing your phone

number. 

PREVENTING POOR PHOTOGRAPHY

If you are going to use photography, only do

professional, high resolution images.

Photographs contain a lot of detail, which can distract a

potential client from remembering the most important

details of all –

your business name and what you do.

SUMMARY

Vehicle wraps can be a critical component of a branding or marketing

strategy, as they communicate messages to potential customers on a daily

basis.

There are several pitfalls to avoid in vehicle wrap design, such as too much

information, inconsistent or confusing information, and poor photography.

At SmartWrap, we take pride in helping our clients understand where their

business is going and how we can support them in achieving desired results

through vehicle wrap design.

To learn more about effective vehicle wrap design strategies, connect with our experts today:

Online: SmartWrapPhone: 623.889.0862E-mail: tim@smartwrap.com