Broadcast to thousands of cycling customers and influencers, Vegas Live is a daily, live-streamed webcast from Interbike that explores the industry's hottest gear, athletes, icons, and trends as they become breaking news.

Give your fans and customer exclusive, live access to a closed, industry-only trade show through Competitive Cyclist's Facebook page and Teton Gravity Research's web site.

VEGAS LIVE is a daily, live-streamed minute TV show broadcast live on Competitive Cyclist and Tetongravity.com and Facebook page, from the InterBike 2012 trade show.

Hosted by industry media veteran Doug Schnitzspahn, and on the floor reporters, the pro-gram will celebrate the movers, shakers, beacons and innovations of the cycling industry in a live, talk show-style TV program.

Interbike brings the outdoor industry’s athletes, icons, influencers, and gear gurus all together in one place at one time, and VEGAS LIVE will take advan-tage of the confluence of talent to have frank, fun conversations about current events, trends, gear and industry gossip.

Like FUEL TV for the cycling industry, VEGAS LIVE will celebrate the people and products that make a unique and dynamic cycling community. It will also open up the cutting edge happenings of the trade show to a much larger consumer audience.

Consumers are now more savvy than ever and demand to be privy to the same information as indus-try insiders. This open look into the workings of the industry is a natural progression of the way digital and social media channels have sated consumers’ thirst for information on what is hot, trending and influential in the industry. While most media outlets report post-show, VEGAS LIVE puts gear addicts and outdoor enthusiasts in the heat of the action—where they rightfully belong.

The live show will leverage a theater-style, interactive atmosphere by encouraging and answering questions from the studio and online audience during the live-stream via Facebook and Twitter, ensuring the high-est level of social interaction.

WHAT IT IS:

Doug Schnitzspahn - Schnitzspahn is an award-winning writer who spent five years as editor of the Outdoor Retailer Show Daily and currently is editor-in-chief of Elevation Outdoors. His work has appeared in Outside, Men's Journal, National Geographic Adventure, Islands, The Chicago Tribune and High Country News. He has reported on the outdoor industry at SNEWS and edited the Outdoor Industry Association’s Active Outdoor Recreation Report.

VEGAS LIVE’s target audience includes the industry members who are attending the show in search of an alternative perspective on the latest industry and show news, viewing the program while they check email and their social networks before they head to the Sands.

Additionally, live-streaming the show through Competitive Cyclist’s Facebook page will reach fans and customers of the store. Competitive Cyclist’s customers are some of the most influential consumers in the cycling marketplace, providing reviews and opinions on gear and brands that have a direct effect on buying decisions.

TARGET AUDIENCE

HOST DISTRIBUTION

VEGAS LIVE will be live-streamed through a dedicated tab on Competitive Cyclist’s Facebook page (480,000 fans).

Vegas Live will be broadcast from a dedicated page on TetonGravity.com (450,000-500,000 uniques/month), and be promoted via their community and Facebook and Twitter feeds.

As a sponsor, you will also be able to host a live-stream of the show through your FACEBOOK page or blog.

VEGAS LIVE will also be streamed on UStream.tv’s sports channel.

VEGAS LIVE will be broadcast four times a daily, at the

top of the hour between 11am and 3pm

Each broadcast will be 15 minutes long and include one

Q&A with a cycling celebrity or icon, one new gear

feature, and one trivia contest.

The midday slot will provide ample time to promote each

segment, driving views and engagement. The 15-minute

slots is designed to keep the short-attention-span audi-

ence engaged as much as possible.

VEGAS LIVE Show will also include:

The Love Seat: A spot in which people/companies product, event, or personal announcements can get some love.

What happened to the hippies?

Metro a No-No: It’s all about lifestyle, or is it?

Dirtbagging: An athlete with a project looking for sponsors?

The Next New Thing: “See anything cool?” is the age-old INTERBIKE question. The show will answer that query and examine under-the-radar people, gear, and businesses.

SEGMENTS PROMOTION

FreeRange Media will drive awareness and

viewership by promoting the program through

a variety of traditional and social media channels before,

during, and after the show including:

Facebook ads linking to Competitive Cyclist’s tab

Facebook sponsored stories linking to CompetitiveCylist’s tab

Competitive Cyclist will promote VEGAS LIVE through their Facebook page

Promoted Tweets linking to the Ustream feed

Social media influencer outreach campaign

Daily and during-the-show Tweeting with #Interbike hashtag

Industry press releases leading into and during the show

SPONSOR LEVELS

TITLE SPONSOR - $4,000The live-stream feed broadcast on one of your social media properties30 second commercialPre-roll and credit coverageOn-air thank you'sMention in all promotional materialsLogo with link on consumer pageFeatured in all promotional materials and press releases.

SUPPORTING SPONSOR - $2,500The live-stream feed broadcast on one of your social media properties30 second commercialPre-roll and credit coverageOn-air thank you'sMention in all promotional materials

SPONSOR $1,000Livestream feed to one of your social media propertiesPre roll and credit coverage

IS A FREERANGE MEDIA PRODUCTION

FOR MORE INFORMATION CALL:

Mike Geraci

FreeRange Media

(307) 413-0114

mikethegeraci@gmail.com