VCT ProgramSara Ruese

The VCT Program

● For my project I worked with Donna and the VCT program

● Problem: How to bring more students to the VCT program here at BGSU.

● Solution: Stronger Social Media Presence as well as making changes to the VCT website.

Goals and Objectives

1. Increase posts on social media/increase followers and social media awareness

2. Create a social media campaign to continue after project is complete

3. Ensure the VCT Website is up-to-date 4. Create a VCT specific staff directory 5. Overall make information more appealing

and accessible to future students

What can we change on the Website?

● First, Donna wanted to make minor changes to ensure Data was up to date and accurate.

● Second, we decided to add a Facebook newsfeed to the Homepage of the Website.

● Last, we wanted to have the VCT Staff directory be more available and to only include VCT’s direct staff

Steps Taken

● Take the CMS training course through the university to gain access to VCT site

● Meet with Donna to finalize changes for the website○ Finalize layout for changes (create mock ups) ○ Decided on positioning of new content ○ Code the new content on the server ○ Launch new pages and changes

Social Media (Facebook)

● Have more of a social media presence ● Bring in students, recognize the students

that are currently attending ● Quick and easy way to get information to

students, parents and even staff

Steps Taken

1. Design an announcement for the Spontelli Scholarship for the Facebook Page

2. Design a VCT Student Spotlight

3. Collect information for the spotlight from staff

4. Discuss the possibilities of a Twitter and Instagram with Donna a. Weigh pros and cons

b. Explain uses for each

Results of Solutions

● Social Media○ Donna likes the Spotlight idea and layout, as you

saw the first one was posted○ Donna is still deciding on where to go with the

Twitter and Instagram decisions ○ Followers and activity on the Facebook page have

increased but could still be doing better

Results of Solution Cont.

● Website ○ The changes have been implemented and approved

by Donna ○ We are still working on getting some correct

documents on the website ○ Website is inviting and utilizing cross media

promotions now

Lessons Learned

● Jump at the first opportunity you have to complete a training

● Things can seem simple, but really be a lot more complicated than they look

● Only listen to the advice of your client not anyone else

● Meet with your client as much as possible

Overall

Working with Donna has been absolutely amazing and I am very happy that I got this opportunity to learn from her and work with her in a professional setting.