A STUDY ON

SUMMER TRAINING REPORTONSTUDY OF CUSTOMER BEHAVIOUR AND COMPANY STRATEGY FOR INSTRASTRUCTURE PRODUCTS SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREEOF BUSINESS ADMINISTRATION (2015)

SUBMITTED BY:-SUBMITTED TO:-

Department of ManagementAMITY UNIVERSITY NOIDACERTIFICATEThis is to certify that, a student of management, Greater Noida has prepared his training Report entitled Under my guidance. He has fulfilled all requirements under regulation of the BBA I wish him all success in life

STUDENT DECLARATION

CERTIFICATE

ACKNOWLEDGEMENTI take this opportunity to express my deep sense of gratitude towards Radheshyam Dubey, for giving me the opportunity to pursue my summer internship program at their esteemed organization and for their constant guidance and encouragement. My sincere thanks to Dr. Upendra Singh for her guidance and motivation towards completion of my project.

SIGNATURE OF STUDENT

CONTENTSSr. No.ContentsPage No.

1.Executive summary8

2.Introduction 9

Objectives10

Limitations11

3.Company Profile 12-20

4.Residential & Commercials21-42

5.Marketing Competitive Strategies43-47

6.Research Methodology48-49

7.Nature Of Data50

8.Formulation of Questionnaire Analysis51

9.Learning in the Thesis52

10.Scope in India53-56

11.Data Analysis57-67

12.Suggestions68

13.Findings 69

14.Questionnaire Sample70-71

15.SWOT Analysis72-75

16.Bibliography76

EXECUTIVE SUMMARYWith high regards I take this opportunity to put forward the project report after in depth and exhaustive training at Vasu . during my training tenure study of marketing strategies of real estates and study of customer mind was undertaken. Vasu Infrastructure Pvt. Ltd. has main competitor is investorclinic. In the project I learned how consumer react over various factors like price, rates, locations, and services and payment terms.So my work is to completely find out the various customer preferences and to see that how ours marketing strategies bring changes in the customers mind while buying flats and kothis, villas etc and how other competitors are responding to ours strategies .so all the project is all about finding these things where I learned a lot which would be very helpful in giving a good beginning to my career.In this period of globalization, factor like market expansion plays an important role in companys success. This factor is influenced with economic crises, differences in standard of living, imbalance in income distribution, environmental degradation, political unrest and plethora of other social, economic and technological problems tend to increase the challenges and threats faced by companies and nation while the factor can be threats to a business, marketers try to cautiously to convert them into opportunity thereby increase the size of the market and thus result in expansion of the market.In todays dynamic and ever changing market, the marketers are finding it is very difficult to differentiate their product from the competitors. The tastes of the consumers are changing frequently and the companies have to always take into consideration. In order to create brand image the company has to fulfill the needs and wants of the consumer.

NEED OF STUDYThis study was conducted to know how many of the customers are interested and aware of Vasu Infra. Pvt. Ltd. SERVICES .. It also helpful to interact the customers.SCOPE OF STUDYThis research was done for academic and company purpose and the study have got its own limitation of operations.GEOGRAPICAL SCOPETo understand the customers behavior and get the customers.TIME SCOPEPeriod of project is only 2 months.Demographic scopeAll the customers were randomly queried for their response through a structured questionnaire without restrictions in demographic features such as name, age, income, gender, occupation, contact number etc.

OBJECTIVES:The primary objective of the study was to find out the customer awareness about the real estate and the VASU Infra. Pvt. Ltd. The main objective of the management thesis is to provide an opportunity to apply the concepts learnt in real life situations and also to create awareness about strengths and weaknesses in the work environment.The main aim of the present study is to accomplish the following objectives: Proper understanding and analysis of the real estate products. To create awareness about Vasu. products to the customers. To know the preferences of people in taking by conducting market survey. To know the risks and returns of the investment plans. To know the market position and growth rate of VASU Comparative study of investment plans and to differentiate the products compare to other products. To identify the potential customers and process of approach to that customers.

LIMITATIONS: Time to explain to the customer about the VASU / investments products is less. Getting the prospective customers is very time consuming Language problem is also considered as a limitation. We may not be get good responses from the customers They may be partial or refuse to cooperate.Most of the customers are not aware of the Vasu Infra.Season is also a limitation why because already March month was completed .The people were already invested in other real estate companies. So this is a limitation for me.

COMPANY PROFILEVasu Infrastructure Pvt. Ltd.ConstitutionPvt. Ltd. Company

Date Of Incorporation16/03/2007

ActivityReal Estate Development

Address-Registered Office45-A,Gupta Colony, Transport Nagar,Meerut-250002

Corporate OfficeFortune Residency at Plot No. GH-11,Ahinsa Khand-II,Indrapuram, Ghaziabad,U.P.

GroupNIL

Present Group Exposure with usNIL

Promotors/DirectorsThe following are the Directors of the company-1.Sh. Rakesh Agrawal2.Sh. Vineet Mittal3.Sh. Pankaj Mittal

ProjectThe proposal belongs to M/S Vasu Infrastructure Pvt. Ltd. The project is launched in the name of Fortune Residency to be constructed by the company at Raj nagar Extension,District Ghaziabad,U.P.The company owns project land of 30292 sq. mt.The total saleable area will be around 1207198 sq. ft. for residential flats.The construction of phase-I project is completed and for phase-II company has got additional FAR from GDA and start construction on it.Total flats of phase-I & phase-II will be 1014 ,out of which 432 flats having saleable area of 513745 sq. ft. has been sold.As on date 582 flats having saleable area of 69345 sq. ft. are unsold.The value of sold area is around Rs. 91.00 crore out of which Rs. 47.84 crore already recived.

Name Of the Directors

1.Mr. Rakesh Agrawal2.Mr. Vineet Mittal3.Mr. Pankaj Mittal

BRIEF BACKGROUND:> M/S VasuInfrastructure Pvt. Ltd. is a closely held company promoted by Mr. Rakesh Agrawal,Mr. Vineet Mittal, Mr. Pankaj Mittal.>The company was incorporated on 16/3/2007 with the objective developing large scale real estate project including residential and commercial project , shopping malls and multiplaxes integrated townships.>The promoter Mr. Rakesh Agrawal has already completed many project in Ghaziabad district.>The Company has acquired 30292 sq. mt. land from farmers and got approval of Ghaziabad Development Authority(GDA) to build project called FORTUNE RESIDENCY.

>The project will have 1014 flats of various size ranging from 550 sq. ft. to 1690 sq. ft.>The total saleable area of the project will be 1207198 sq. ft. and sale value of the project is around Rs. 307.84 crores.>Total project cost is app. Rs. 241.99 crore.>The project is located at Khasara no. 1116 and 1123 of village Noor Nagar,popularly known as Raj nagar Extension,Ghaziabad,U.P. The project is near NH-58,which connects Meerut from Delhi.The highlights of the project are as follows-1.Located in upcoming sub-city of Ghaziabad which is prime destination in NCR2.Earthquake resistant structure3.Car parking will be available for all flats owners.4.Lift in all blocks.5.24 hours running water.6.Proposed metro line near the project.7.Modular Kitchen.8.Club,Gym and swimming pool9.Party Furnished apartment.Locational Advantage:-Only 12 km from Delhi border and 3 km from Ghaziabad City.All basic amenities such as school,transportation,Colleges etc are available.Demand and Supply in nearby areas:The project is situated in Raj Nagar Extension,Ghaziabad,U.P. which is one of the upcoming township developed by GDA.There is a huge demand for flats in Raj Nagar Extension as rate is low compared to those in NOIDA, Indirapuram or Greater Noida.The company has already booked 432 flats out of 1014 flats.Some of the prominent developers having projects in nearby areas are Gaursons,Ajnara,Landmark and KMP.All builders have sold 50% to 60% of their inventory within 12 months of launch.The price ranges between 2800 to 3200 per sq.ft.

MISSION :VASU INFRASTRUCTURE (P) Ltd. has completed exceptional quality projects which meet budget and schedule goals. Our intention is to provide comfortable growth on the money invested to transform their investment highly lucrative. We strive to provide value-added construction services to our customers by creating a successful partnership with them throughout the construction process. We measure ourselves not against our competitors but by our client's success. We exist only to perform for our customers the highest level of quality construction services at fair and market competitive prices.VISSIONAt Vasu Infrastructure Private Limited, is not just a construction company. We are a dedicated team striving to bring growth to our community, helping to maintain existing companies and assist our clients in making their dreams become a reality. We are committed to being a construction contractor that is known externally for quality, integrity and resourcefulness, and internally for profitability and employee satisfaction.

VASU infrastructure Pvt. Ltd.Raj Nagar Extension , NH - 58;Ghaziabad, U.P. Phone:8826288883/4/7Email:vasuinfrastructure@yahoo.comWebsite:http://www.vasuinfratech.com

ABOUT THE ALLIED CONCERNS a.M/S Aggrawal & Associates M/S Aggrawal & Associates is a proprietorship concern of Mr. Rakesh Agrawal and is engaged in the activity of real estate.Till date company has promoted 10 project of 94 flats at Indirapuram , Shalimar Garden,Ghaziabad,U.P.Business Experience of Directors:- Mr. Rakesh Aggrawal Mr. Rakesh Aggrawal aged about 49 years,is Director of the Company and has done graduation from Delhi University. He has experience of more than 20 years in construction of residential complexes. His job profile includes overall construction of project,control on finance,material management and compliance of statutory obligation under various statutes.

Mr. Pankaj Mittal Mr. Pankaj Mittal aged 43 years, Director of the Company has done his graduation from Meerut University. He has experience of 18 years in real estate marketing and more than 6 years in construction of buildings. His job profile includes overall execution of the marketing of the project. Mr. Pankaj Mittal is one of the partner in M/S Kanti Prasad Mittal in 1st class Govt. Electrical Contractor regulate with U.P Govt. as EPC contractor and have experience of more than 22 years.

Mr. Vineet Mittal Mr. Vineet Mittal ,aged 40 years, Director of the Company has done his graduation from Meerut University. He has experience of 17 years in real estate marketing and more than 6 years in construction of buildings. His job profile includes overall execution of the marketing of the project. Mr. Vineet Mittal is one of the partner in M/S Kanti Prasad Mittal in 1st class Govt. Electrical Contractor regulate with U.P Govt. as EPC contractor and have experience of more than 22 years.

PROJECTS

VERTEXis one of the popular STILT 3 STOREY Residential Developments in INDIRAPURAM neighborhood of NCR The landscape is beautiful with spacious Houses.

Aditya Enclave is one of the popular 4 storey Residential Developments in Shalimar Garden, Delhi. With spacious houses surrounded by green area. . Aditya Enclave is graced with excellent road and rail connectivity, making your daily commute to the workplace very convenient. You may also avail of the in-house to and fro bus service . ADitya Enclave offers good infrastructure and boasts of good educational, medical and recreational facilities. Aditya Enclave offers 2BHK, 3BHK apartments. Project has various modern amenities like Garden, Swimming Pool, Play Area, Health Facilities, 24Hr Backup, Maintenance Staff, Security, Intercom, Club House, Rain Water Harvesting, Wifi, Cafeteria, Broadband Internet, Library, Tennis Court, Badminton Court, Gymnasium, Indoor Games, Basket Ball Court, Community Hall, Temple etc.

Park Avenue, With an aspiration to set benchmarks for the future of real estate developments, AIG is coming with a landmark project, Park Avenue in Gaur City township. Spread over 130 acres of land in Noida Extension, this place is a fine blend of high living embellished with all the necessities, such as multiplex, stadium, swimming pool, hostels, hospitals, and schools among others.

MARKETING STRATGIESThe American Marketing Association (AMA ) as The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and Organizational goals. Marketing deals with products. A product can be a good, service or an idea. Marketers must adopt different marketing approaches when selling intangible products (service and ideas) as they have no physical form.Needs and Wants Needs constitute the basic requirements for the existence of life, such as food, clothing, shelter, and belongingness. A want arises when the basic needs are satisfied. It is important for a marketer to understand whether his product falls in the needs category or in the wants category and devise his marketing strategies accordingly. Marketing Strategies of VASU INFRASTRUCTURE Def: Communicating and sharing data between different departments of an organization to collectively formulate future strategies and implement them with maximum efficiency. One always has to pay a price one always has to balance conflicting objectives, conflicting opinions and conflicting priorities. The best strategic decision is only an approximation and a risk.

Marketing Strategies such as Market Leadership, Market Challenger, Market Follower and Market Niche.Competitive Strategies:1. Cost Leadership strategy2. Focus strategyKM,3. Generic strategy mixCost Leadership strategy: A firm gains cost leadership in an industry when its cost of production is lower than that of its competitors. It can gain cost leadership by managing its process and costs in every aspect of the business Cost can be controlled by developing efficient methods of production, curbing over head and administrative costs, procuring materials at low prices and monitoring costs of promotion, distribution and service. By bringing down its operational costs, a organization can offer its products and services at lower prices.Differentiation strategy: The Differentiation strategy adopted by the firms needs to possess sufficient skills and abilities to differentiate the product from that of the competitors based on some attributes that allow the consumers to perceive the products as different from that of the competition. A firm may differentiate its products and services in various ways. It may differentiate itself from others in terms of design or brand image, features, technology, customer service or quality. Focus Strategy: A firm pursuing a focus strategy tends to serve a specific segment instead of catering to the entire market. The segment may be special group of customers, a specific geographic area, or a particular product or service line. The customers will also be loyal to the company and therefore, the entry of a new competitor into that area becomes difficultGeneric Strategy Mix: These generic strategies are not necessarily compatible with one another. If a firm attempts to achieve an advantage on all fronts, it may achieve no advantage at all. For e.g.: if a firm differentiates itself by supplying very high quality products it risks undermining that quality if it seeks to become cost leader. Even if the quality did not suffer, the firm would risk projecting a confusing image.DESIGNING COMPETATIVE STRATEGIESThe competitive strategies for market leaders, market challenger, market followers, and market nicher.MARKET LEADER STRATEGIES: A market leader has a considerable market share, a significant presence in the industry and is acknowledged as the leader by other firms in the industry.A1 rise and jack trout in their successful book marketing warfare have said that marketing has to be considered as a war and forms have to focus on competition rather than customers to sustain themselves in the market. To strengthen their argument, they compared marketing to a football match. If a team just identifies the goalpost and moves towards it without considering the other team, they will easily be blocked by the rival team in their pursuit of hitting a goal. The team must focus its efforts on gaining an advantage over the rivals, if it wants to win the game. Therefore, evaluating the competitors strategies is very important for the firm.MARKET CHALLENGER STRATEGIES: Market challengers are those firms which occupy the second, third or fourth positions in the market. The firm which is in the second position can best adopt the strategy of offensive attack against the market leader to grab a market share. This is especially the case when it does not pay off to snatch the market share from the company in the third position, which usually as much lower market share. The challenger can attack firms of its own capacity; it can also attack vulnerable areas of the leader, but it should have sufficient resources to sustain the attack, or it can attack the leader in its weak spots and try to leverage the maximum market share by such an attack. There is another strategy whereby the challenger can attack its competitors by offering the market all the benefits and feature sand all other facilities provided by its competitors.MARKET FOLLOWER STRATEGIES: Market followers prefer to follow the leader rather than attack it. Most follower firms manufacture products leveraging on the product innovations of the market leaders. If the follower attacks a market leader with the same quality offerings and at the same price, it might have to face severe attacks from the market leader. So, unless the follower firm has some strong point in its armor, it will not dare attack the market leader.

MARKET NICHER STRATEGY: Companies following niche strategies do not like to attack the market leader and therefore, operate in a small segment of the market in which the leader is not interested. a niche marketer usually focuses all his resources to efficiently serve a small market segment and thus gains the loyalty of customers in this segment.

RESEARCH METHODOLOGY:Research methodology is a way to systematically solve the research problem. It has many dimensions and research methods do constitute a part of the research methodology.RESEARCH DESIGN. Research design is the plan of structure and strategy of investigation conceives so as to obtain answers to research questions and to control variance. The definition consists of the three important term plans, structure and strategy. The plan is an outline of the research scheme on which the researcher is to work.. The function of a research design is to provide for the collection of relevant evidence with minimal expenditure of effort, time and money. In fact, the research design is the capital structure with in which research is conducted; it constitutes the blue print for the collection, measurement and analysis of data. Research design is needed because it facilitates the smooth sailing of the various research operations there by making research as efficient as possible. Therefore the question of a good design is related to the purpose or objective of the research problem and also with the nature of the problem to be studied.

Research designs used in the study are: Exploratory study Descriptive studyExploratory study:Exploratory study, which deals with the formulation of a more precise research problem or developing a hypothesis . it is from the findings of these studies that new research problem may be formulated or a new hypothesis developed. As such, formal design is absent in exploratory studies, we can distinguish three separate stages that are usually in exploratory studies and conducted in the sequence listed as follows: Study of secondary sources information Interviews with the person who are knowledgeable about the subject areas being explored. Analysis of selected cases.

Descriptive study:A study, which wants to portray the characteristics of a group or individual or situation, is known as descriptive study. Descriptive research includes surveys and fact finding inquiries of different kinds the major purpose of this research is the description of the state of affairs, as it exists at present. For instance, the degree to which he product use varies with the income, age, occupation or other characteristics is a descriptive study. The main objective of descriptive study is to acquire knowledge.

NATURE OF DATAa) Primary datab) Secondary dataPrimary sources The primary data is collected with the direct interaction of customers through questionnaire and personal interview. The questionnaire consists of close- ended and open-ended questions regarding their personal details, awareness about Vasu Infrastructure real estate products.E.g.: interviews, questionnaire etc. Secondary sources:Secondary data like graphs, company profile and industry profile are collected from Journals Newspapers Magazines Websites Report

FORMULATION OF THE QUESTIONNAIREThe required data was collected through well-structured questionnaire, Closed ended questionnaire Open-ended questionnaire Multiple-choice questionnaire Dichotomous questionnaireClose-ended questionnaireThey are those in which answers were arranged in a structured pattern. Under this type of questions there are various subtypes.Open-ended questionnaireIn this type the questions are arranged in a structured form but the Reponses are unstructured. The respondents are free to replay their own attitude towards the questions.Multiple-choice questionnaireThese types of question list a number of answers and permit the respondent to select the answers.Dichotomous questionnaireThese questions allow only two possible answers. E.g. YES OR NO

LEARNINGS IN THE MANAGEMENT THESISManagement thesis is a platform to apply the concepts learnt in real life situations:-Those are:- MANAGEMENT THESIS provides good scope for developing necessary managerial skills and positive attitude. During my SIP I understood the company culture and nature of the work also. From the management thesis I have learnt about real estate field, its nature , benefits of the real estate , advantages and features also and marketing strategies of the real estate product . I have understood the needs of the customers and perception of different types of customers. My strengths and weaknesses in the work environment, managing interpersonal relationships and team work also I have learnt from the management thesis. I have learnt some managerial skills like discipline, dedication, commitment, time management, hard work, positive attitude.

REAL ESTATE IN INDIAIndia has experienced near-double-digit growth in the last several years and stories of the Indian economic juggernaut fill newspapers and bookstores. The commercial real estate market is no exception. The IT boom has created a huge demand for quality office space that was nonexistent a few short years ago. Several prominent Indian developers have emerged, and more and more international investors and developers are plunging into the country. As with any local or regional market, there are many idiosyncrasies that color the business environment, and India is no exception. Below is an introduction into the current conditions within the Indian real estate market and what the future may hold as India quickly becomes a global superpower. What City am I looking at?India is a large country with an even larger population, and multi-national companies are taking a strategic approach to capitalize on this growing market and rich pool of talent. In terms of establishing office locations, most companies consider three types of cities: Tier I cities are the hubs of business. The financial capital of Mumbai, the political capital of Delhi, and the technology capital of Bangalore are the first destination for most corporations and real estate demand and rental pricing reflect this. Consider this: office space in a prime location such as Nariman Point in Mumbai costs upwards of 350 Rupees per square foot per month (or approximately $105 per square foot per year), making it one of the most expensive real estate markets in the world. While bursting demand and constrictions on new supply have propelled rental rates, these cities face significant infrastructure issues, particularly road congestion, and the capital markets environment is somewhat stymied due to the prominence of strata title and opaque ownership history, specifically on older, more established assets in downtown locations.Tier II cities such as Chennai, Hyderabad and Pune are the burgeoning centers of IT commerce. With large populations, developing infrastructure, airport connectivity and top-notch educational institutions, many companies look to establish large operational hubs here. While demand for space in these cities remains strong, stronger interest by developers has caused inflated land prices and many markets are predicting an oversupply of new office supply in the next ten to eighteen months. As a result, rental rates are leveling in many cities after several years of growth.Too many to list, Tier III cities are those that have yet to see the formation of a formal real estate market, but to varying degrees have the right ingredients to attract multi-national tenants. Corporate occupiers are increasingly looking to gain first-movers advantage into cities such as Kolkata, Chandigarh, Kochi, Coimbatore and Vishakapatnam due to the potential of untapped labor markets and heavily discounted real estate costs that accompany less established locations. In light of rising costs, particularly in real estate and human capital, and a weaker dollar, these cities in coming years are sure to provide plenty of competition to Tier II cities. What to ExpectDespite early signs of the market reaching a peak, most of Indias cities continue to be overwhelmingly a landlords market. All cities are still seeing multiple leases and active requirements from 100,000 to over 1 million square feet, and tenants are sometimes forced to wait months for the completion of core shell construction to start the hiring process for their new operations. Tenants are faced with the resulting conditions: no tenant improvement allowance, free rent periods that are only given during fit-out construction, and maintenance charges up to twenty percent above cost.Things to Look Out For A relatively young democracy celebrating its 60th year of independence this year India is still maturing economically and politically, and a thorough due diligence is required when considering India from an occupier or investor perspective. Local developers are still responsible for the majority of new supply in most markets and their reliability on timelines and construction quality varies. State governments play a key role in the viability of any particular market and a shift in power can cause major changes in the growth patterns of a city. Furthermore, the economic vehicles created for IT companies are a source of much debate. STPI, or Technology Parks of India, is a longstanding government agency, which provides tax benefits until 2009, and the extension of these benefits is unclear. The result of this is that the majority of new requirements are looking at Special Economic Zones, or SEZs, which allow for up to 15 years of tax holidays for both occupiers and developers. However, frequent changes in SEZ product require companies to create a customized strategic plan with their tax consultant before commitment and occupancy. Likewise, there is no clearly defined exit strategy for SEZs and developers are currently required to adopt a long-term hold strategy on these assets.

The FutureDespite volatility in the US and elsewhere due to sub prime lending, Indian equity markets have remained strong, and this means companies from the subcontinent are quickly reaching market capitalizations and credit levels that allow for major acquisitions abroad. According to Grant Thornton, in the first eight months of 2007, there have been 164 acquisitions by Indian companies worth nearly $31 billion, compared to 73 in-bound deals worth $15 billion. Global brands such as Tetley Tea are already Indian-owned and Tata Steel made headlines early this year with its $12 billion acquisition of Corus Steel to become one of the worlds largest steelmakers. Indian realty major DLF made its Initial Public Offering in June and reached a market capitalization of over $20 billion, rivaling the sale price of Equity Office to Blackstone last year. Interest in institutional assets abroad is only inevitable and dont be surprised to see Indian real estate majors such as DLF and Unitech or conglomerates such as Reliance and Tatas owning premium real estate assets in major US markets in the coming years.India offers an unparalleled opportunity to participate in one of the fastest-growing economies in recent history. Indias integration into the global marketplace can be measured on a daily basis, and the most successful real estate occupiers and investors will be willing to adopt a flexible strategy that works with the country through this growth phase. If you do business here, look beyond the confronting challenges of overcrowded streets, poor infrastructure and still-pervasive poverty, and youll find a country of wonderful people, beautiful scenery, colorful history and plenty of opportunity. The Indian tiger is ready to pounce.

SWOT AnalysisStrengths.VASU INFRA is a biggest Group Company. 1. VASU INFRA provides multi-channel access to all its customers through a strong online presence Trade facility2. VASU INFRA has dedicated research teams for fundamental and technical research, Which constantly track the pulse of the market and provide timely investment advice free of cost to its clients which has a strike rate of 70-80%.

Weakness1. Localized presence due to insufficient investments for countrywide expansion. 2. Lack of awareness among customers because of non-aggressive promotional strategies (print media, newspapers, etc).3. Lesser emphasis on customer retention. Opportunities1. With the booming capital market it can successfully launch new services and raise its clients base.2. It can easily tap the retail investors with small saving through promotional channels like print media, electronic media, etc.3. As interest on fixed deposits with post office and banks are all time low, more and more small investors are entering into stock market.

4. Abolition of long-term capital gain tax on shares and reduction in short term capital gain is making stock market as hot destination for investment among small investors.

5. Increasing usage of Internet through broadband connectivity may boost a whole new breed of investors for trading in securities.

Threats1. Aggressive promotional strategies by close competitors may hamper India infolines acceptance by new clients.2. Lack of sufficient branch-offices for speedy delivery of services.3. More and more players are venturing into this domain, which can further reduce the earnings of India infoline.

ANALYSIS:Did you have any real estate product?a) Yes b) NO

Real estate productHaving real estate product

Yes 95

No5

According to the above data out of 100 respondents 95customers are having real estate product and the remaining 5 respondents are not having the real estate product. Because of they are not aware of the real estate product.

If yes, which real estate product you are having?a) Vashu b) other companiesName of the companyNo. of people having

Vasu35

Other companies65

According to the above data out of 100 respondents 35 customers having the product in VASU company and the remaining 65 persons having the real estate product in other companies like AJNARA,INVESTOR CLINIC,BINIYAD etc,

If no, do you want to take the product in Vasu Infra.?a) Yes b) NoReal estate productAbout Vasu

Yes70

No30

According to the above data out of 100 respondents 70 customers are having the interest to take the product in Vasu and the remaining persons not having the interest to take the product in BUNIYAD,AJNARA,INVESTOR CLINIC.

What is your opinion about the Vasu ?a) Excellent b) Good c) Satisfactory d) Better e) Poor Opinion Satisfaction level

Excellent35

Very Good28

Satisfactory23

Better20

Poor4

According to the above data out of 100 respondents 35 customers are said that it is excellent it gives us more information and some 28 customers are said that it is very good and some 23 customers said that it is satisfactory and 20 customers are said that it is better than other real estate companies and the remaining 4 customers said that it is a poor one why because they dont know Vasu.

Do you believe the product sold by Vasu?a) Yes b) NoReal estate productAbout Vasu

Yes70

No30

According to the above data out of 100 respondents 70 customers are said that Vasu product are better than the other real estate companies and the remaining 30 respondents are said that they are not feeling that Vasu is better one.

Which one do you find profitable whether Vasu or other companies?a) Vasu b) other companiesName of the companyProfitable in percentage

Vasu55

Other companies45

According to the above data out of 100 respondents 55 customers said that Vasu products are profitable and the remaining 35 customers are said that other companies are profitable.

Have you come across in any service problem in VASU INFRA?a) Yes b) NoReal estate productService problem

Yes40

No60

According to the above data out of 100 respondents 40 customers said that they find a service problem in VASU INFRA and the remaining 60 customers said that no service problem in VASU INFRA.

Why do you prefer to have an real estate product? Is it your own decision or advice by a third party?a) Own decision b) third partyOpinionNo. of persons

Own decision40

Third party60

According to the above data out of 100 respondents 40 customers are taken their own decision and remaining 60 customers are taken the product that the suggestion given by third party.

Do you feel the short-term product are beneficiary or long term?a) Long term product b) short-term productReal estate productNo .of persons

Long term80

Short-term20

According to the above data out of 100 respondents 80 respondents are interested to take the long-term product and the remaining 20 respondents are interested to take the product short-term product.

Would you like to recommend the product of VASU INFRA or other companies to your friends or relatives?a) RITHVEE b) other companiesReal estate productNo. of persons

VASU INFRA70

Other companies30

According to the above data out of 100 respondents 70 customers are said that they will suggest products to their friends and their relatives and the remaining 30 persons are said that they will suggest the other companies.

Do you want any implementations in the real estate product?a) Yes b) NoThe 100 respondents said that they couldnt expect more implementations in product.

SUGGESTIONS

Conduct awareness campus in specific places where the VASU INFRA real estate product has a prospect of getting more customers This should be creating awareness of the entire range of services provided by VASU INFRA Real Estate Company. VASU INFRA Real Estate Company should be give the more advertisements to attract the customers.

FINDINGS VASU INFRA Company is enjoying the goodwill in the market. Already the customers are attracted towards these product. This survey shows that this real estate company has get good potential to leave other competitors behind. This can be achieved by capitalizing on the goodwill the customers are having of the product and making mass of it. This company has a good impression in the customers mind and it lacks is that the VASU INFRA Company is not able to create awareness of the latest facilities and services being provided as and when they are launched. This can be improved by implementing most of the suggestions / recommendations given in this report. The perception of people about the real estate market is relatively weak but they can be influenced by giving them appropriate information about how to invest, when to invest, so that their confidence will build up.There is a lot of scope for real estate companies in respect of investment they get from their client, which can be improved by giving them better service facilities, which will not only increase their investment but also would result in their recommendation about investing through their company in share market.Those who are already buy the real state product but they do not have complete information about the basic terms related to the market which opens up the gate for the companies to increase their awareness by giving them full information about the market through seminars or conference.QUESTIONNAIRE

NameAgeMay I know your profession?a) An employee b) Business c) Others1) Did you have any real estate product Yes No2) If yes, which real estate product you are having VASU INFRA Other companies3) If no, do you want take the VASU INFRA real estate product Yes No4) What is your opinion about the VASU INFRA Company? Excellent Good Satisfactory Better Poor5) Do you believe the product sold by VASU INFRA better or not? Yes No

6) Which do you find profitable whether VASU INFRA or other companies? VASU INFRA other companies7) Have you come across in any service problem in VASU INFRA? Yes No8) Why do you prefer to have an real estate product? Is it your own decision or advise by third party? Own decision family members third party.9) Do you feel the short-term product are beneficiary or long term? Long term product Short term product10) Would you like to recommend the product of VASU INFRA or other companies to your friends or relatives? VASU INFRA other companies11) Do you want any implementations in the real estate product in future? Yes No

If yes, any suggestions

BIBLOGRAPHYBooks:-1. Marketing Management by Phillip Kotler.2. Marketing Management by Peter F. Druker3. TASMAC AND Maverick School Books4. Brochures of VasuWEBSITES: -INFOLINE real estate company websites.www.indiainfoline.comwww.google.comwww.Vasu Infra.com

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