vasiliy sabirov, devtodev
TRANSCRIPT
Where is the money, Lebowski? How to identify and solve the problem in
game economy
Vasiliy Sabirovlead analyst
We have a full cycle analytics solution for game developers: user behavior analysis, traffic optimization & push notifications
Attract more users for less money
Retain and engage them
Convert them into payers
Get more money from your app
www.devtodev.com
Analytics is the remedy for your project
1. Take measurements2. If everything is clear, make a
decision3. If not, measure additional KPIs4. Go to point 1
Level 1Major KPI
● metrics of scale (quantitative)○ revenue, gross○ DAU, WAU, MAU○ users online○ new users / installs
Level 2Metrics of quality
● retention○ day 1,7,28 retention○ rolling retention○ lifetime○ sticky factor
● monetization○ ARPU○ ARPPU○ paying conversion○ LTV
Revenue is falling. Why?
New users
Retention
Paying share
ARPPU
DAU, MAU
LTV Revenue
ARPU
Level 3Events & funnels
How to build the event structure?○ mark key user’s actions (payments, share button, churn)○ find its neighborhood (shop → sword → buy → confirm)○ where can user have problems?
Pay attention to your tutorial, analyze it in details.
Conversion funnel
Level 4Game structure
● player levels, game locations, loops○ conversions○ complexity○ churn○ revenue○ any additional parameter (stars / health
points / steps / boosters, etc.)
Players got stuck on level 7.Why?
Level 5Game economy
● currencies○ spendings○ earnings○ purchases○ on account
● IAP○ by categories○ by levels○ by prices
How to increase payments on levels 20-25?
● major KPI● metrics of quality● events & funnels● game structure● game economy
But there is always one additional dimension.
It’s called segmentation.
by paying activity & frequency
● frequent sessions - paying users● frequent sessions - non-paying users● rare sessions - paying users● rare sessions - non-paying users
RFM-analysis
● R - recency● F - frequency● M - monetaryFor paying users only.
Richard Bartle’s classification
Richard Bartle’s classification
http://app2top.ru/game_development/psihotipy-igrokov-za-chto-igroki-gotovy-platit-95619.html
Richard Bartle’s classification
Other types of segmentation● country● language● device● platform● traffic channel● eventsetc.
1. major KPI2. metrics of quality3. events & funnels4. game structure5. game economy
We love games. We understand the process of game development and the needs of game studios.
From marketing to game design - devtodev provides you with valuable insights for any role and any side of game development.
devtodev for game studios
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PRODUCER ANALYST ACQUISITIONMANAGER
GAMEDESIGNER
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Here’s howwe work
All data sources and platforms
SDKs for all platforms
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Your server directly (using our API) to analyze any complicated internal values
The MARKET (Apple AppStore, Google Play) to enrich the data, verify it and make analytics more detailed.
We can also get data from:
