variability and capability: the foundation of competitive operations performance

8
George Foo David J. Friedman Variability and Capability: The Foundation of Competitive Operations Performance From an operations perspective, there are six primary competitive priorities on which a company can elect to focus: cost, quality, service, flexibility, time, and technology. Two tactics improve the performance of these priori- ties: enhancing current process capability by reducing variability, and using technical innovation to define new "breakthrough" capabilities. This paper discusses the importance of both tactics and reviews specific case studies that demonstrate their significance. Introduction Duringthe early 1980s, leading edu- cators 1 ofmanufacturing strategy maintained that there were four competitive priorities in operations: quality, service, flexibility, and cost. Recently, becauseofa changein the competitive paradigm, the priority of time has been added.? as it relatesto the introduction of newproducts and the reduction ofthe interval between receiving and filling an order. We maintain that there is a sixth prior- ity, manufacturing technology. After all, it would be pointless for a company to have the lowest cost structure and the highest quality values if it did not possess the basic technol- ogyto manufacture a product. We believe that there are two strat- egies for enhancing the performance ofthe six competitive priorities: introducing tech- nical innovation and reducing process varia- bility by improving process capability. We also believe that anysuccessful manufactur- ing company must have a balanced program that embodies both approaches. To focus solely on reducing variability could place a company in jeopardy, because it would render the company vulnerable to a competitor with a "breakthrough" technology. At the other extreme, to concentrate only on technical innovation without continuously improving the existing technology and processes could alsobe lethal. Ambitious technical innova- tions require patience and are not always suc- cessful. Even if an innovative product or pro- cess is developed, it does not ensure domi- nance whencompetitors enter the market. Overthe years, AT&T manufacturing has led a balanced attack on improving manu- facturing performance. In itsJuly/August 1990 issue, the AT&T Technical Journal dis- cussed one example of how AT&Ts manufac- turing efforts had improved its process capa- bility. This issue will add to that discussion, but it will emphasize howtechnical innovation affects manufacturing. Proce.. Capability In Competltlvene.. Since Shewhart's" introduction of control charts in the late 1920s, the heart of process control has been consistency of pro- duction. Classical control charts were designed to highlight inconsistent ("out-of- control") observations within a process. Operators and engineers fine-tuned a process by combining control charts with traditional quality improvement tools, such as Pareto analysis and fishbone diagrams. Pareto charts use a graphical display of problem source versus frequency of occurrence to expose the largestsourcesof problems. The fishbone diagram (also called the cause-and-effect diagram) starts with an effect (usually a prob- lemor failure) and works backward to iden- tify all possible causesofthis effect. Over a period of time, fine-tuning techniques such as these would decreasevariability and improve process capability. A convincing argument can be madethat this gradual, unending improve- ment (what the Japanese call Kaizen 4 ) should be the major competitive priority in manufac- turing today. (The concept of Kaizen, devel- opedby Masaaki Imai, encourages continu- ous improvement to a process or organization by involving everyone in implementing 2 AT&T TECHNICALJOURNAL• JULY/AUGUST 1992

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George Foo

David J. Friedman

Variability and Capability: The Foundationof Competitive Operations Performance

From anoperations perspective, therearesix primary competitive prioritiesonwhich a company can elect tofocus: cost, quality, service, flexibility,time, and technology. Two tactics improve the performance ofthese priori­ties: enhancing current process capability byreducing variability, and usingtechnical innovation todefine new "breakthrough" capabilities. This paperdiscusses the importance ofboth tactics and reviews specific case studiesthatdemonstrate theirsignificance.

IntroductionDuringthe early 1980s, leading edu­

cators1 ofmanufacturing strategymaintainedthat there werefourcompetitive priorities inoperations: quality, service, flexibility, andcost.Recently, becauseofa changein thecompetitive paradigm, the priority oftime hasbeen added.? as it relatesto the introductionofnewproducts and the reduction oftheinterval between receiving andfilling anorder.Wemaintain that there is a sixthprior­ity, manufacturing technology. After all, itwould be pointless fora company to have thelowest cost structureand the highestqualityvalues if it didnotpossessthe basictechnol­ogyto manufacture a product.

Webelieve that there are two strat­egiesforenhancing the performance ofthesixcompetitive priorities: introducing tech­nical innovation and reducing processvaria­bility by improving processcapability. Wealsobelieve that anysuccessful manufactur­ingcompany musthave a balanced programthat embodies bothapproaches. To focussolely on reducing variability could place acompany injeopardy, because it would renderthe company vulnerable to a competitor witha "breakthrough" technology. Atthe otherextreme, to concentrate only on technicalinnovation without continuously improvingthe existing technology and processescouldalsobe lethal. Ambitious technical innova­tionsrequirepatience and are notalways suc­cessful. Even if an innovative product or pro­cess is developed, it does not ensure domi­nance whencompetitors enter the market.

Overthe years, AT&T manufacturing

has led a balanced attack on improving manu­facturing performance. In itsJuly/August1990 issue, the AT&T TechnicalJournal dis­cussedoneexample ofhow AT&Ts manufac­turingefforts had improved its process capa­bility. This issuewill add to that discussion,but it will emphasize howtechnical innovationaffects manufacturing.

Proce.. Capability In Competltlvene..Since Shewhart's" introduction of

control charts in the late 1920s, the heart ofprocess control has been consistency ofpro­duction. Classical control chartsweredesigned to highlight inconsistent ("out-of­control") observations within a process.Operators andengineersfine-tuned a processbycombining control charts with traditionalquality improvement tools, suchas Paretoanalysis andfishbone diagrams. Pareto chartsuse a graphical display ofproblem sourceversusfrequency ofoccurrence to expose thelargestsourcesofproblems. The fishbonediagram (also called the cause-and-effectdiagram) starts with an effect (usually a prob­lemor failure) andworks backward to iden­tify allpossible causesofthis effect. Over aperiod oftime, fine-tuning techniques suchasthese would decreasevariability and improveprocesscapability. Aconvincing argument canbe madethat thisgradual, unending improve­ment (what the Japanese call Kaizen4) shouldbe the major competitive priority in manufac­turingtoday. (The concept ofKaizen, devel­opedbyMasaaki Imai, encourages continu­ous improvement to a process or organizationby involving everyone in implementing

2 AT&T TECHNICALJOURNAL• JULY/AUGUST 1992

- -

1.00.80.60.4

Decreasing variabilityon the procJ(Jction line

Arrival rate + service rate (percent)

0.2o

FIgure 2. The average throughput time of a slngle-serverqueue as a function of how much of the system's capacity Isbeing used. For a given system capacity, the throughputtime depends on the degree of variability In the system.

tUpper specification

limit(a)

Targetvalue

Quality characteristic

The Taguchi loss function

tLower specification

limit

FIgure 1. Two views of how variability affects customersatisfaction. (a) The digital view (as discussed In Bhote), Inwhich the customer Is 100-percent satisfied no matter hownarrowly a parameter falls Inside the product specification.If a parameter falls outside, the customer will be 100­percent dissatisfied. (b) The Taguchl view, In which custo­mer satisfaction Is represented as a curve. At zero, the cus­tomer Is satisfied. As the parameter moves up the curve,customer satisfaction decreases.

incremental changesin every aspectofwork.)Initially, the basicpremise ofreducing variability

to improve quality wasapplied both to manufacturingoutputand processes. To ensurecustomersatisfaction,these concepts have been updated andextended to otherareasofoperations.

Customer satisfaction. Bhote' statesthat variabil­ityis evil andexcessvariability is the graveyard ofpoormanagement. Variation createscustomer dissatisfactionand, eventually, economic loss. Consider Figure la (from

Quality characteristictLower specification

limit

(b)

tUpper specification

limit

Bhote), which portrays the traditional view ofproductspecifications. Nomatterhow narrowly a parameter fallswithin a specification limit, the customer will be lOO per­cent satisfied; no matterhownarrowly a parameter fallsoutside a specification limit, the customer will be lOO per­centdissatisfied. In reality, customer satisfaction cannotbe measured in digital form, but rather is reflected bythecurve shown in Figure lb, which represents the view ofTaguchi." According toTaguchi, customer dissatisfac­tionis at zerowhen a product parameter is at,or veryclose to, the targetvalue. It increases as the parametermoves away from the targetvalue toward oneendor theotherofthe specification limit. Taguchi maintains thatlossofcustomer satisfaction canbe measured in mone­tarytenns.

Acase studythat clearly shows the effect ofvari­ability on customer satisfaction wasdescribed byDonaldPeterson, the former chairman ofthe FordMotor Com­pany.? Although both the Mazda Hiroshima, Japan, andFordBatavia, Ohio, plants manufactured transmissionsfrom the samedesign, the final products weredramati­cally different. TheJapanese transmission was well likedbycustomers, while the onemadein Ohio wasnot. Cus­tomerscomplained thatgears on the Fordtransmissionsshifted poorly. When Fordengineers tookthe two trans­missions apart, theycould actually see a difference. The

AT&T TECHNICAL JOURNAL. JULY/AUGUST 1992 3

Figure 3. Assembly 70Intervals for circuitboards manufactured

60on the Denver Worksassembly line. • June 1986

ImproVed shop-floor ~ 50 • JUly 1987~ .. April 1988

procedures and~

material flow dramati- c: 400

cally lowered the ~~

manufacturing Inter- ~ 30val and Its associated Q.

variability. The Denver J 20Works now assem-bles most circuit 10boards In less thantwo days.

0

4 8 12 16 20 24Time (days)

28 32 36 ~40

partsused in the Mazda transmission wereexceptionallywell manufactured andfinished, andevery measurementfell within extremely closetolerances. Even thoughtheFordtransmissions met the specifications, muchmorevariability existed in partsdimensions from onetransmis­sion to another. Thisvariability in partsdimensions,although within specification, ledto increased variabilityin the final product Whenthe final product wasassem­bled, the Fordtransmissions varied inperformance andhada lower level ofcustomersatisfaction.

nme. The review ofelementary queueing theorydescribed in References 8 and9 discusses the relation­shipbetween variability andtime. Figure 2shows theaverage throughput timeofa single-server queue (suchas that associated with a single machine onthe factoryfloor) as a function ofhowmuchsystem capacity is beingused. This is measured as the ratio ofthe arrival rate ofentities to the rate at which the resource (or machine)canoperate. Fora given percentage ofsystemcapacity,the throughput timedepends on the degreeofvariabilityin the system. Infact, if variability wereremoved, thethroughput timewould equalthe service time, the timerequired to perform the designated task.Thiswould con­tinueuntil the arrival rate exceeded the service rate (therate at which a customerneed is satisfied). Atthis point,a queuewould form andgrowwithout bounds. Thisbasic

4 AT&T TECHNICAL JOURNAL. JULY/AUGUST 1992

principle applies notonly to queuesand manufacturingoperations, but to anyprocess.

The ordinate ofFigure 2 is the average through­put time, or timeit takesto complete a process. Noticethat the throughput timeis notconstant, andthat systemvariability decreases in directproportion to the variabilityin throughput time. Consequently, to assess the perfor­mance ofa process, wemustmeasure both the through­put timeanditsvariability.

There are two sourcesofvariability: the arrivalrateofentities andthe service rate. Onthe manufacturingfloor, the arrival rate at a given workstation may fluctuateformany reasons, suchas unpredictable arrival rateofcustomer orders,unsynchronized arrival rateofwork orquality deficiencies from preceding operations, or equip­mentfailures. Similarly, the service rate may be affectedbyequipment problems, variable setuptimes, lackofclearinstructions to the machine operators, quality problems atthe workstation, a lackofoperator skills, etc.Even if equip­mentis beingusedat an economically desirable capacity,suchas 80percent (seeFigure 2), small decreases intheservice rate (which use a higher level ofthe system's capa­city) leadto a largeincrease in throughput time, or manu­facturing intervals. Furthermore, increasing the variabilityofeither the arrival rate or the service rate also leadsto alargeincrease in throughput time.

Figure 4. Actualweekly demand datafor computer systemsmanufactured at theLittle Rock Opera­tions Center. Theaverage weeklydemand was forapproximately 85 sys­tems, but the actualweekly demandranged from 5 to 225systems, with a stan­dard deviation of 65systems per week.

y

- ,.....,.....

Total =2200- Average=84.6

,..... Standard deviation (0) =65.6 ,.....- ,..... Average + 2 0 =216

--

- - ,.....,.....-,..... - - ,.....

- -- -

- --

Innnnn~n In nI II III IV I II III IV I II III IV V I II III IV I II III IV I II III IV V

Jan Feb Mar A r Ma June

225

200

175~

I 150..8-fI) 125;:)0.o'0 100

BE 75~z

50

25

0

p

Manufacturing calendar (week)

Froma practical perspective, the challenge is tobalance the cost ofproviding the capacity or resourcestoperform a task against the desireofbeingable to meetcustomerdemand. Asthe previous discussion on queue­ingtheorydemonstrated, minimizing variability is oneway to optimize the use ofresourceswhile still meetingcustomerdemands.

Figure310 illustrates a successstoryat theAT&T Denver (Colorado) Works. Manufacturing inter­valsfora certain capacity wereslashedby systematicallyreducing internal processvariability usingprocessimprovement techniques. The net result is that theDenver Worksis now able to manufacture more prod­ucts in shorter intervals usingfewer resources.

Bettermanagement ofthe external forces thatcreatevariability alsoreducesmanufacturing intervals.Forexample, the AT&T little Rock (Arkansas) Opera­tionsCentermanufactures customized, built-to-ordercomputer systemsfora major customer. Contractually,AT&T is requiredto deliver these systemswithin a fixedinterval or risk incurring penalties. Their challenge is tomeet this goalin the face ofhighly volatile demand, cus­tomized orders with configurations defined at the lastmoment, and customers whodemand at least95-percentshipping performance.

Figure4 shows the dataforactual weekly

demand overa six-month period. The average weeklydemand wasforabout85systems, but the actual weeklydemand rangedfrom 5 to 225 systems. The standarddeviation for this nonnormal distribution wasabout65systems per week. To exceed95·percent shipping perfor­mance, the little Rock Operations Centerneeded tomaintain a production capacity ofgreater than 220 sys­temsper weekandholdconsiderable amounts ofinven­tory, both ofwhich werecostly. Every attempt was madeto streamline the internal processesand to operate atcapacity levels low enoughto minimize costand stillmeetcustomercommitments. Unfortunately, operatingat the edge ofcapacity levels duringpeakdemandperiods places the little Rock operation on the steeppartofFigure2,wherea largeincrease in demand variabilitywould result in a large increase in the throughput time,or manufacturing interval. Although generally pleasedwith the service level (except duringpeakperiods) andthe quality ofthe outgoing product, the customer wasnothappy with the costofthe service, which includedmaintaining underutilized capacity and resourcesduringnonpeak periods. Recognizing demand variability as oneofthe rootcauses,the little Rock Operations Centerminimized it by:- Requesting longerdelivery intervals (greaterthan30

days) for somecustomerorders.The factory could

AT&TTECHNICALJOURNAL.JULY/AUGUSfl992 5

Technological Innoy.lon .1Id Competltly......Unfortunately, reduction ofvariability only

addressesthe narrow set ofquality issuesassociated

Figure 5. A typical distribution of somequalityparameterovera givenperiod of time before and after Kalzen wasapplied to the process. Surface-mount circuit-board assem­blieswere visually Inspected. The lower bound (point A)remained fixed In value because of physical limits. As themean Inspection time approached pointA, It becameIncreasingly difficultto Improve the process.

with an existing processwithin an existing technology.This method doesnotencourage innovation to keeppacewith an evolving technology or breakthroughs requiredbychanging customer demands. Traditional quality con­trolcanspeedprogressalong the learning curve definedbya process, but it cannot redefine the learning curve bymaking fundamental changesin the system. Bowles andHammond" arguethat the Malcolm Baldrige Qualityassessment processevaluates a company mainly on itscloseness to the customer andon programs that mini­mize variability. However, the assessment processignores the process oftechnical innovation. Accordingly,the Malcolm Baldrige quality assessment process shouldnot be the solemeasure ofworld-class performance.

Another method ofassigning competitive priori­tiesemphasizes technological innovations, usingwhatsomecall the "giant leap," or "breakthrough," approach.Through technological innovations, a company candom­inate a marketsharebyproducing a unique product, orat leasta product that is technically superior in quality orperformance. Ifa company uses only variability reductionto lower defect levels andfails to introduce innovations ina manufacturing process, the processwill encounter"sticking points," or quality thresholds. When thesethresholds are reached, procedures that had previouslymaintained the currentquality level can nolongerimprove the processsignificantly. Atthis point, only afundamental changeto the system (eitherin technologyor methodology) will keepit from remaining stalled. Thisfundamental changeredefines the factory's learningcurve, establishing a newlearning curve andpropellingthe factory toward a new, improved quality, or perfor­mance, threshold.

Figure 5 illustrates typical distribution ofa qual­ityparameter overa given period oftime. Forthis discus­sion, assume that Figure 5 presentsdatadrawn from asurface-mount circuit-board assembly shop. The qualitymetric is the timeit takestovisually inspect a printedwiring board afterthe soldering process. Overtime,applying Kaizen reducesthe variability ofthe process, asFigure 5 shows. The reduction invariability is not sym­metric; the variability is decreased byeliminating thelonginspection times. The lower bound (designated byA) remains fixed invalue byphysical limits. Nomatterhow muchthe inspection operator tries, it is impossibleto manipulate the microscope morequickly thanA As aresult, Kaizen tendsto decrease variability asymmetri­cally, leading to a decrease inmeaninspection time.

- Original process- - - After Kalzen

Inspection time (minutes)

,\, \, \I II II II II II \I \I \I,I

A

then adjust order schedules to equalize production lev­els andminimize variability.

- Working with the customerto minimize the peakperiod byleveling the demand. This reduced demandvolatility and allowed manufacturing to cut the produc­tioncapacity (which, in tum, cut the cost) but stillmaintain highshipping performance.

- Adding other products to the production line. Thesehelpto buffer peaksandvalleys in the productionschedule andspreadthe costofoperating the produc­tion line.

- Asking the salesforce to encourage customers toorder standard configurations, which take less timetomake andwhich minimize inventory.

6 AT&T TECHNICALJOURNAL. JULY/AUGUST 1992

Table I. Typlcal1-Mblt DRAM Data

Item 1st Design 2nd Design 3rd Design

Designrule 1.2l!m 1.0l!m O.9l!mDiesize 65.5mm2 51.8mm2 44.2mm2

Access time 100/120/150 ns 80/100/120ns 70/80/100ns

This method precipitates only a limited amountofimprovement. Asthe meaninspection timeapproachespoint A, improving the processbecomes increasinglydifficult, and the meanasymptotically approaches A, theprocess"quality threshold." No matterhow muchaddi­tional effort is made, the processwill not improve unlessthe paradigm is changed. For this example, usingamachine vision system (Le., a machine-based inspectionsystem that canautomatically assess solderquality bycomparing it to preset standards) to replace a manualinspection mightchangethe paradigm.

Manufacturing Technology. Innovations in manufac­turingtechnology workin harmony with techniques toreducevariability in the manufacture ofmemory devices.To illustrate howbreaking throughquality thresholdsrelatesto variability reduction, considerthe highly com­petitive environment ofan integrated circuit memorydevice. The dynamic random accessmemory (DRAM)device is a high-volume productmanufactured by manyvendors and soldwith a narrow margin ofprofit. Thememory device is categorized by the amount ofmemoryavailable to the user (measured in bits) andhowquicklythe memory canbe accessed (measured in nanoseconds[ns]).Underthe naive assumption that memory devicepricesare entirely market-driven, the three major factorsthat determine priceare available memory, gross yield,and device speed.

Available memory and device speedare deter­mined by their manufacturing technology. The manufac­turingtechnology is defined bydesignrules,whichdetermine the minimum distance between designfea­tures on the device. Asdesignrulesshrink,the densityofthe features increases, as evidenced either in the avail­ablememory ofthe device or the numberofdevicesmadeper wafer. The 64-kilobit (kbit) DRAM wasinitiallydesigned forhigh-volume production using3.5-microm­eter {J.Lm) design rules. (Forthose unfamiliar with thismeasure, considerthat a humanhair is about50urnthick.) Further changes to the processshrank thedesign rule to 2.5 urn, which allowed the producer to

either makethe present64-kbit DRAM smaller andfasteror to expand it to a new256-kbit DRAM device. In eachnewdevice generation (industry estimates a new genera­tionevery three years),available memory increases andaccesstimedecreases. Introducing a generation ofnewdevices requiresmorethan techniques to reducevaria­bility; it often calls forinnovations in machinery andprocessesto increase the accuracy required forsmallerdesign rules.

Within eachtechnology, the two driving pricefactors areyield andspeed. Yield canbe increased inoneoftwo ways. Variability reduction encourages the slow,unending processofidentifying andeliminating prob­lems, eachofwhich appears to be minor whenviewed inisolation. This is particularly effective ina mature pro­cess. Overall yield is increased (as illustrated in Fig-ure 5) througha largenumberofsmall improvements,each marginally improving the yield. Product redesignand processchangesalso improve yield and speedwithina given technology, which, in turn,can leadto largeryield increases overshort periods oftime.

TableI shows typical changes. Asa ruleofthumb, within eachtechnology in the memory deviceindustry, a newdesign is issuedevery 12to 18months.By reducing the sizeofthe device duringa redesign,moredevices canbe madeusingthe sameraw material,which would instantly increase the numberofdevicesproduced. (The diesizein the first design listed inTableI is 50percentlargerthan the die sizein the thirddesign.) Reducing the device sizealso increases thespeedofthe device; the average accesstime forthethree designsdecreasesfrom 120 ns to 100 ns to 80ns.

Ofthe three possible accesstimesforeachdesign shown inTableI, the average accesstime isassumed to be the middle value. The three values foreach design reflect the variability ofthe process. Asaprocess maturesand the variability is reduced, pricesreflect the decreasein the variability ofaccesstimes. InMarch 1988, a 1ao-ns 256-kbit DRAM cost 56percentmorethan its 15O-ns counterpart. Three months later,

AT&TTECHNICAL JOURNAL • JULY/AUGUST 1992 7

DRAM price trends

versely, the mosttechnologically advanced manufacturerwould alsocloseits doors if it failed to reduce processvariability. There is a premium associated with enteringthe marketfirstwith memory devices, but the hugedemand quickly negatesanyearly entryadvantage. Ifreduction ofvariability is sacrificed to technological inno­vation (afault traditionally attributed to Western indus­try),a company cannotsurvive. However, a company pur­suingreduction ofvariability to the exclusion ofinnova­tion (in a changing market) is doomed to failure as well.

In ThI.I.....This issuefocuses on technical innovation that

supports bothquality and productivity improvements inmanufacturing.

ParkerandHarrison discussenvironmentalstress testing (ssr), In the past,burning-in, or "soaking,"a product at elevated temperatures duringthe manufac­turingprocesswasused to reducefailures in the field.However, bum-in wasnotalways effective andhad limita­tions. Since 1990, environmental stress screening, ortesting, has become widespread in the industry. DuringESf, the productundergoes rapid thermal cycling to iden­tifylatentdefects. ParkerandHarrison review ssr anddescribe innovations theyhave madein introducingproduct testingduringthe thermal cycling process.

Asthe physical features ofelectronic productsbecome finer, it is increasingly difficult, if not impossible,forhumansto ascertain the quality ofan assembly pro­cess accurately (e.g., solderjointquality). To date, thestate-of-the-art processcontrol systemhas been amachine vision systemthat capturesa two-dimensionalimage. Amir et al. describe a three-dimensional visionsystemthat measuressolderpastevolume and inspectscircuit-board assembly quality.

Electronic components are usually assembledby handon a circuit board. For high-volume circuit­boardcodes (where a codedenotesa unique circuit­boarddesign), progressive handassembly works best,while high-mix, low-volume codesare usually relegatedto the hopelessly antiquated batchassembly process.W. A Elliott breaksfrom the classical modeand des­cribeshowto apply progressive assembly techniquesto low-volume codes.

With time-to-market becoming an increasinglyimportant competitive priority, programmable integratedcircuits that provide customized functionality play an

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83

200

100

50

30:t::.ciL 20E...8-e?tIS 108

5

3

2

Figure 6. The summary of DRAM price trends shows thatevery three years, on average, the price efficiency of thenew technology overtakes that of the old technology.

the same DRAM cost only 8 percentmore. Asvariability isdriven down, largerquantities offasterdevices are madefora smaller premium.

Figure 6 showsa summary ofpricetrends in theDRAM business. Onaverage, everythree years the priceefficiency ofthe newtechnology overtakes that ofthe oldtechnology. (Until 1985, the 64-kbit DRAM wasthe mostcost-efficient DRAM. Today, the 4-megabit [Mbit] DRAM isprojected to be the mostcost-efficient.)

Vendors whocompete successfully in this fieldmustpursueboth manufacturing efficiency throughreduction ofvariability and more powerful productsthroughtechnological innovation. The mostefficient64-kbit DRAM producerin the world would go out ofbusi­ness if it didnot manufacture other products. Con-

8 AT&TTECHNICALJOURNAL • JULY/AUGUST 1992

expanding role. Unfortunately, largenumbersofcontinu­ally changing programmable logic devices createa logis­tical manufacturing nightmare. C.G. Bess,W. W. Jones,andE. E. Lewis designed and developed a highly flexibleprogrammable logic device programming and place­mentmachine.

Although cablemanufacture is not a glamorousaspectofelectronics manufacturing, it is critical to themanufacturing process. C. R Anderson, A R Brown, andG. G. Semensdescribehowthey automated the produc­tionofcablesto improve quality and reducecost.

Small increasesin service rate canleadto largedecreasesin throughputtime. B. 1. Farrell et al. discussa newapproach to monitoring service effectiveness inanintegrated circuit manufacturing environment, withexamples that showits effect on service time.

Finally, B. D.Tull, Jr., describesthe introduc­tionofa modem, three-dimensional, solids modelingcomputer-aided design/computer-aided manufacturing(CAD/CAM) systemthat slashes the timeandcost it takesto manufacture plastic parts.

SummaryFroman operations perspective, cost,quality,

service, flexibility, time, and technology are the keycom­petitive priorities. For a manufacturing concerntoimprove these metrics, it mustcontinually strive toimprove its operational processcapabilities and to intro­ducetechnological innovation. To achieve onewithoutthe other will yield, at best, short-term gainswithout sus­taining world-elass performance.

References1. R H.Hayes andS.C.Wheelwright, Restoring OurCompetitive

Edge, Competing Through Manufacturing, JohnWiley andSons,New York, 1984.

2. G.Stalk, Ir., andT. M.Hount, Competing Against Time, How Time­Based Competition isReshaping Global Markets, The FreePress,New York, 1990.

3. W.A Shewhart, Economic Control ofQuality ofManufacturingProcesses, D.Van Nostrand, New York, 1931.

4. M.Imai, KAlZEN, The Key tojapan's Competitive Success, Random

House, New York, 1986.5. K R Bhote, World Class Quality, Design ofExperiments Made

Easier, More Cost Effective than SPC, American Management Asso­ciation, New York, 1988.

6. G.Taguchi, System forExperimental Design: Engineering Methods toOptimize Quality andMinimize Cost, UNIPUB/Krause Interna­tional Publications, New York, 1987.

7. D.E. Peterson, 'The TeamThat Made Carmaking Magic," WorldMonitor, Vol. 4,No. 10, October 1991, pp.42-47.

8. D.C.Krupka, "Time as a Primary System Metric," Symposium onFoundations ofWorld Class Manufacturing Systems, Washington,D.C., June 19, 1991, National Academy ofSciences.

9. W.Whitt, 'The Queueing Network Analyzer," Bell System Tech­nicaljournal, Vol. 62, No.9,pp.2779-2815.

10. ]. D.Carboy, et al., "Striving forManufacturing Excellence at theDenver Works: ASummary," AT&TTechnicaljournal, Vol. 69, No.4,July/August 1990, pp.5-18.

11. ]. Bowles and]. Hammond, "Being 'Baldrige-Eligible' Isn'tEnough,"The New York Times, Section 3,page13, September 22, 1991.

(Manuscript received December 23, 1991)

George Foo is the director of Manufacturing and Engineeringin the Communications Products Sourcing and ManufacturingDivision of AT&T at the Little Rock (Arkansas) OperationsCenter. He is responsible for the manufacture and engineer­ing of communications products at the Little Rock OperationsCenter. Mr. Foo received a B.S. in metallurgical engineeringfrom New York Polytechnic Institute, Brooklyn; an M.B.A. infinance from New York University, New York; and a Ph.D. inmaterials engineering from the Massachusetts Institute ofTechnology, Cambridge. He joined AT&T in 1977.DavidJ. Friedman is a member of technical staff in the Manu­facturing Systems Engineering Department at AT&T BellLaboratories, Murray Hill, New Jersey. He works on applica­tions of statistical process control and experimental design inmanufacturing, especially of integrated circuits. Mr. Friedmanjoined AT&T in 1986, after receiving a B.E.S. in engineeringscience from Johns Hopkins University, Baltimore, Maryland,and an M.S. in operations research and a Ph.D. in industrialand systems engineering from the Georgia Institute of Tech­nology, Atlanta.

AT&T TECHNICAL JOURNAL. JULY/AUGUST 1992 9