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Maori Entrepreneurs: �From Incubating the Idea to Making it Happen

NGA WHETU HEI WHAI 2014

Vanessa Clark | Business Growth Manager 25 August, 2014

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LINEAR vs LEAN VALIDATION LAUNCH

Concept

Development

Testing

Launch

EXPERIMENT

METRIC

HYPOTHESES

Spend time and money

and see what happens …

PIVOT

Speed! Low cost!

LIN

EAR

: Rel

ies

on in

tern

al g

eniu

s!

Learn as you go, fast, with minimal

cost and maximum number of iterations

LEAN: Customer-led innovation

VS(

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HAVE it ALLs Businesses that fail

90% 0.1%

FAST, SMART AND ITERATIVE ASSUME-FAIL-LEARN CYCLE CAN LEAD TO HIGHER SURVIVAL RATES OF START UPS!

THE ENTREPRENEURIAL REALITY

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•  Building Capability = Doing things differently

•  Access to SMART… •  People •  Money •  Resources

•  Celebrating ‘fast failures’ as much as successes

GAPS TODAY

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EVENTS!-  SODA POP SOCIAL CLUB"-  INNES48 BUSINESS STARTUP

COMPETITION"-  FIELDAYS INNOVATION DEN"

COWORKING !-  OFFICE SPACE""

NETWORKS!-  INVESTORS"-  BUSINESS LEADERS"-  CONSULTANTS"-  MENTORS""

PROGRAMMES!-  SODA BRIDGE"-  SODA IGNITE WORKSHOP SERIES"-  SODA LIFT"-  SODA BOOST"

WHAT WE DO

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MARKETING & FINANCE FOR STARTUPS

MATAURANGA MAORI / IP & GOVERNANCE

LEAN VALIDATION & BUSINESS MODELS

HOW STARTUPS WORK & DESIGN THINKING

DUE DILIGENCE

ADMISSION PITCH

SODA BRIDGE

PITCH READY

BRIDGE SODA

Objective: Designed to rapidly build capability for budding entrepreneurs (individuals, whanau, hapu) and Marae Clusters. Provide awareness and exposure to proven methodologies, frameworks and concepts used by startups in Aotearoa/NZ and globally.

SODA IGNITE WORKSHOP

SODA ADVISOR SESSION(S)

ASSESSMENT FORM

INTRODUCTION TO SODA

DUE DILIGENCE

ADMISSION PITCH

Objective: to assess the fit of the entrepreneurs and their business ideas with SODA’s selection criteria. You have a business idea. You start with an introduction, assesment form and SODA Ignite Workshop series. The worshops include learning how to Validate your Market, Build your Business Model and Pitch your busness. You may then take your idea away for further development, or if you give a successful pitch to Team SODA, you can move into SODA Lift.

SODA IGNITE

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3 1 2 VALIDATE�

YOUR MARKET BUILD YOUR �BUSINESS MODEL �

PITCH�

YOUR BUSINESS Learn(how(using(Valida<onBoardTM(will(help(you(refine(your(business(solu<ons(to(profitably(respond(to(

validated(customers’(problems.(Stop(was<ng(<me,(effort((and(money!(Build(

things(customers(actually(want!(

Forget(long(business(plans.(Learn(how(to(use(Business(Model(CanvasTM(to(place(the(8(key(elements(of(your(

business(profitability((on(one(sheet(of(paper!(Iterate(to(iden<fy(the(best(

model(to(suit(your(business!(

Learn(how(to(effec<vely(present(the(key(value(proposi<on(elements(of(your(business(to(different(target(

audiences!(Maximise(buySin(of(investors,(partners,(customers(and(

the((global)(community!((

* Double key metric every 6 months (e.g. sales, exports, markets, jobs, profits, value-added)

SELECTION CRITERIA

+ LEADERSHIP IN DESIGN, SUSTAINABILITY AND SOCIAL RESPONSIBILITY

IDEA(

1.  High Growth Potential* 2.  Scalable and

Exportable 3.  Early Trading or Close

to Revenues

IMPACT(TEAM(

1.  Jobs created in Region and New Zealand(

2.  Export dollars to Region 3.  Connects Region to World 4.  Adds to NZ’s National

Competitiveness

1.  Motivation, Drive & Agility 2.  Cultural Fit with SODA &

our other ventures 3.  Skills and Coachability 4.  Global Mindset

We receive over 180 applications into SODA’s programme each year so we have a rigorous selection criteria that looks at the following:

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ADMISSION PITCH

BUSINESS MODEL

POWER OF PURPOSE

MARKET VALIDATION

SALES & MARKETING

FINANCE

INTERIM REVIEW PITCH

LEGAL / IP

INVESTMENT / GOVERNANCE

INTERNATIONALISATION

SUSTAINABILITY

STRATEGIC PLAN

FULL INCUBATION PITCH

DUE DILIGENCE

SODA LIFT

PLANNING SESSION 2

EXPERTS AS NEEDED

REVIEW WITH MENTOR

PREPARE PITCH

TEAM SODA SESSION

PLANNING SESSION 1

EXPERTS AS NEEDED

REVIEW WITH MENTOR

EXPERTS AS NEEDED

REVIEW WITH MENTOR

EXPERTS AS NEEDED

REVIEW WITH MENTOR

12X!

SODA BOOST

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º  First successful SODA graduate

º  250% revenue growth

º  Global product in cooperation with AUT

º  Minority language niche

(

º  Disrupting application monitoring with deep stack transaction analytics & insight

º  Hamilton, Sydney, Jakarta, Prague

º  Pilot in Born Global Programme

(

º  $5 milion revenue in 2014 (up from $800k when entered incubation)

º  Overseas expansion plan

º  9 Employees (

SUCCESSFUL GRADUATES - ALL WITH POTENTIAL �>$20M P.A

º  First company in SODA

º  Bought-out investors

º  Started selling to Hong Kong and Myanmar in early 2014

º  Plans to export to China in 2014

(

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º  Winner inaugural Fieldays Innovation Den 2013

º  $2M Revenues º  Global reach in 10

countries

(

º  Disrupting onfarm cooling systems (36C to 3C)

º  Applicable to food & beverage sector

º  Launched at Fieldays 2014

º  Won Best Pitch Fieldays Innovation Den

(

º  Eco-friendly flat-pack casket solution

º  Potential to disrupt funeral industry offering customers choice, affordability, control over their purchasing decisions

º  Launched July 2014 º  Full NZ Patent (

HIGH IMPACT POTENTIAL - RISING STARS

º  Winner Fieldays Innovation Den 2014

º  Sold 33 units since Fieldays

º  Full NZ Patent º  Fonterra approved º  Interest from

international partners for distribution

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•  Pickup a flyer for the next SODA Ignite Series beginning 3 September

•  Subscribe to SODA’s mailing list •  Connect on LinkedIn, Facebook & Twitter •  Attend SODA events, workshops and enquire

about our programme

GET INVOLVED

vanessa@sodainc.com | 022 0881 276 @SODAVanessa & @Soda_inc Facebook.com/SODAIncNZ www.sodainc.com !