value of direct mail -keeping the conversation alive in your community
TRANSCRIPT
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Value of Direct Mail
Keep the Conversation Alive in Your Community
Session Framework
•Six tips to a successful direct mail campaign.
•Step-by-step postcard design to drive results.
• Close with five action points to start on today.
Session Framework
•Cole Directory published in 1947.
•Crisscross directory of addresses & phone numbers.
•Invaluable information for a number of industries:•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for businesses.
Background
Features:• Webinars• Articles• Buddy’s
Blog• Resources
You’ve got mail!
•250 million Do-Not-Call
•33 billion Spam Emails
•80% of U.S. direct mail
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Define Your Community
Define your Community
•List builders are free
•Accurate information
•Easy to use
•Your message should be:
•Consistent—uniform colors, design, font, etc.
•Professional—spelling & grammar counts!
•Personal--Promote your local connection.
•Relevant—audience, season, etc.
Be Memorable
Local reference
Years experience
Quality work
Rule of 7
Research Proves 7 impressions Make a Sale:
•More brand impressions=higher brand response.
•Builds trust.
•Creates buy-in.
•Establishes a relationship.
•Dance-craze theory.
Make an Impression
Using the Right Media
Why Direct Mail?
•Targeted
•80% are going to scan it
•More impressions less expensively
•Show Stopper
•Relevant Message
•Product Information
•Compelling offer
•QR Code
Perfect Postcard Design
Show Stopper
Relevant Message
Product Information
Compelling Offer
Compelling Offer
QR Code
Letter•Quote Letter
•Pre-Planning Letter
•I’m in your area
•Just Listed/sold
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• Define trade area
• Crunch the numbers
• Choose a media
• Design a campaign
• Commit & track
Five Action Points
Colecommunity.com Resource filled with webinars, videos, a blog and articles dedicated to small business owners grow their business.
Postcardbuilder.com Resource based in Minnesota who specializes in direct mail for small business owners.
Resources
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