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TRANSCRIPT
Value Creator Behind the Retail Industry
Keysheen
1/20 Keysheen Group
Keysheen Cayman Holdings Co., Ltd.
Investor Presentation
2015/11/26
Agenda
2
Company Introduction
Product and Marketing Strategy
Business Strategy
Financial Information
Shareholder Commitment
Future Prospects
Company Introduction Milestone
3
Company Introduction Group Structure
4
Keysheen(Cayman) Holdings Co., Limited
Yauchung Investment Corp.
Shanghai Keysheen Leisure Products Company Limited
Keysheen Industry(Shanghai) Co., Ltd.
Courtyard Creations Inc.
100%
100% 100%
100%
Company Introduction Manufacturing Location
5
Company Introduction Factory Profile
6
Item Keysheen Leisure
Products Company Keysheen Industry Total
Total Investment(USD Million) 1,140 9,500 10,640
Registered Capital(USD Million) 830 5,600 6,430
Land Area:(m2 ) 104,186 325,546 429,732
Red Pass(m2 ) 104,186 104,186
Blue Pass(m2 ) 325,546 325,546
Factory Area: (m2 ) 100,010 228,373 328,383
Self-contructed(m2 ) 78,355 228,373 306,728
Rent(m2 ) 21,655 0 21,655
Available Building Area(Million m2 ) 23.5
Product and Marketing Strategy Products
7
Urban Specialty Store Mass Merchant
MASS MERCHANT Major market for long-term management Customized products
URBAN Launching onto the market in 2012 Focusing on storage capability
Product and Marketing Strategy Market Segmentation
8
SPECIALTY STORE High-quality products High gross-profit products
Product and Marketing Strategy Marketing Strategy
9
Engagement in new product development with clients
Perfect offshore logistics distribution and after-sales service system
Innovative design and composite material development
Diversified products for customer demand and market segmentation
Customer-oriented sales and pricing strategies
Product and Marketing Strategy Major Customers / North America
10
Product and Marketing Strategy Major Customers / Europe & Other Areas
11
Product and Marketing Strategy Market and Product Sales Mix
12
USA, 80%
EUROPE, 8.9%
AU/NZ, 4.7%
CANADA, 3.8%
AFRICA, 1.5% ASIA, 1.1%
Market Sales Mix
Mass Merchant,
93%
Specialty Store, 4.2%
Urban, 2.8%
Product Sales Mix
2015 H1 2015 H1
Business Strategy
Balanced development of annual production & marketing
Effective inside-outside capacity policies
Professional training for multi-ability-worker Efficient manpower planning
13
Financial Information Five-Year Income Statement
14
NTD Million 2011 2012 2013 2014 2014/Q3 2015/Q3
Sales Revenue 7,240 6,609 5,801 6,426 4,289 3,786
COGS 5,573 5,125 4,657 5,121 3,606 2,782
Gross Profit 1,666 1,484 1,144 1,305 683 1004
Operating expense 933 980 972 1,129 821 767
Operating Profit 733 504 172 176 (138) 237
Income before Tax 856 588 350 (5) (327) 458
Net Income 724 435 231 (19) (239) 307
EPS(NTD) 8.95 4.02 2.14 (0.18) (2.22) 2.88
Gross Margin 23.01% 22.45% 19.72% 20.31% 15.92% 26.52%
Operating Margin 10.12% 7.63% 2.97% 2.74% -3.20% 6.26%
Net Margin 10.00% 6.58% 3.98% -0.30% -5.58% 8.11%
Sales Revenue YoY -5.90% -8.72% -12.23% 10.77% -11.72%
Operating Profit YoY -30.72% -31.24% -65.87% 2.33% 272.31%
Net Profit YoY -16.97% -39.92% -46.90% -108.23% 228.29%
Financial Information Annual Indicators
15
7,240 6,609
5,801 6,426
3,786
2011 2012 2013 2014 2015Q3
23.0% 22.5% 19.7% 20.3%
26.5%
733
504
172 176 237
2011 2012 2013 2014 2015Q3
10.1% 7.6%
3.0% 2.7% 6.3%
724
435
231
-19
307
2011 2012 2013 2014 2015/Q3
8.95 4.02
2.14 -0.18 2.88
Net Profit(NTD Million) Operating Profit(NTD Million) Sales Revenue(NTD Million)
Operating Margin(%) Gross Margin(%) EPS(NTD)
24.4% 23.9%
8.4%
21.8% 22.8% 21.6% 22.7% 22.1%
23.7%
6.6%
2.7%
20.6%
17.7%
9.2%
18.5%
29.1% 28.1%
15.2%
22.24%
Gross Margin
Financial Information Quarterly Indicators
16
4,101
1,227
322
1,591
3,619
1,021
362
1,606
3,085
724
257
1,736
3,081
934
275
2,137
3,221
375 190
555
87 (125)
217 492
11 (111)
112 397
(160) (185) 120 169
(156) (151)
314 540
(155) (147)
11/1Q 11/2Q 11/3Q 11/4Q 12/1Q 12/2Q 12/3Q 12/4Q 13/1Q 13/2Q 13/3Q 13/4Q 14/1Q 14/2Q 14/3Q 14/4Q 15/1Q 15/2Q 15/3Q
Sales Revenue(NTD Million) Operating Profit(NTD Million)
Shareholder Commitment
17
Solid financial structure
Increasing capacity 20% in 3 years
High payout ratio policy
Shareholder Commitment Dividend Policy - High Payout Ratio
18
Year Cash Divident
per Share(NTD) Stock Divident per Share(NTD)
Divident per Share(NTD)
EPS(NTD) Payout Ratio(%) Cash Divident
Yeild(%)*
2014 1.5 0 1.5 -0.18 N/A 3.21
2013 1.9 0 1.9 2.14 88.79 3.88
2012 3.5 0 3.5 4.02 87.06 5.54
2011 3 2 5 8.96 33.48 3.63
*Cash divident yield is based on Keysheen’s closing stock price on the day before ex-dividend day
Future Prospects
19
Developing
Global Layout
Promoting the Policy
of Product
Differentiation
Deeping the
Management
of High-end
Market
20
Q&A
Thank You for Your Attention