valley woman october 2014

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OCTOBER 2014 VOLUME 1 ISSUE 3 COMPLIMENTARY YOUR DESERT LIFESTYLE POWER NEW THIS ISSUE: PET COLUMN FIND SERENITY IN POCKET PARKS Why we need more women in office Small business: Beer brewer finds success EQUAL PAY: Jobs where you earn the same as a man FASHION CAN ALWAYS count on polka dots

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The free full-color newspaper will include an array of entertaining and educational stories and columns aimed to enrich the lives of women and their families with a focus on getting the most out of the desert lifestyle.

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Page 1: Valley Woman October 2014

OCTOBER 2014 VOlumE 1 issuE 3

COMPLIMENTARY YOUR DESERT LIFESTYLE

POWER

NEw ThIS ISSUE: Pet column

Find serenity in Pocket Parks

Why we needmore womenin office

small business:Beer brewerfinds success

EQUAL PAY: Jobs where you earn the same as a man

fAshion cAn ALwAYs count on polka dots

Page 2: Valley Woman October 2014
Page 3: Valley Woman October 2014

October | Valley Woman 3www.ValleyWoman.net

FROM OUR EDITOR IN THIS ISSUE

Publisher On Target media

Editor Jamie lee Pricer

[email protected]

Contributing Writers Angel J. Cardoz, June Corrigan,

Pamela Bieri, Timoth m. Jochen, m.D., Debra Kaye, Bill marchese, Jorie Parr,

John Welsh

Sales Manager Anthony Aniasco (760) 668-2226

[email protected]

Production Bendani Publishing

Client Services Manager Kristy mangum

(760) 668-2226 [email protected]

ON TARgET mEDiA 1001 s. Palm Canyon Drive #217

Palm springs, CA 92264 (760) 668-2226

www.valleywoman.net

submit your news and ideas to [email protected]

Every effort has been made to ensure the accuracy of information in this publication. Valley Woman cannot guarantee the accu-racy of information provided by advertisers, organizations or individual contributors.

More women need to run for officeHave you noticed? The ranks of women in local elected offices have thinned. in 2008, the majority of Coachella Valley cities were led by a woman mayor. This year? One.

With the retirement of seasoned poli-ticians Kathy DeRosa of Cathedral City, Yvonne Parks of Desert Hot springs , mary Roche of indian Wells, Terry Hen-derson of la Quinta and Jean Benson of Palm Desert — “that’s more than 90 years of experience,” pointed out Roche at a recent meeting of Women leaders Forum of the Coachella Valley.

They’ve paid their dues and will no doubt remain power nuggets in their own ways. But who is next?

in her current quest to run for mayor of la Quinta community leader linda Evans asks: Where’s the generation of leaders?

more women need to answer that challenge. Our story on page 10 offers tips.

Also in this issue, read about a woman who made a success brewing beer, and another who recovered from trau-matic injuries to discover her artistic talents. learn how polka dots might be an eternal style choice. We talk about jobs where you could earn the same as a man and remind you to think about water conservation and rip out your grass and replace it with low-water use desert-friendly plants.

Jamie lee Pricer, [email protected]

CurrentAccomplished women make news; series draw cream of the crop speakers; new chef takes helm at Purple Room by Pamela Bieri; get paid to remove your grass by Jamie lee Pricer; corporate executive finds new life in art by June Corrigan; introducing column from County Animal services

FeatureWhy we need more women in local elected positions and how they can get there. With mary Roche, Kay Hazen, linda Evans. By Debra Kaye

LooksTalking Fashion by Jorie Parr; in love with polka dots by Jorie Parr

DollarsBusiness is brewing by Bill marchese; Vision vs. mission by Angel J. Cardoz; Pay equality by staff

Body and mindscar treatments by Dr. Timothy m. Jochen; Pocket parks of serenity by Bill marchese; Body and mind Calendar

EscapeAn old-fashioned day trip on Highway 94 in san Diego County by Jamie lee Pricer

Calendar

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Page 4: Valley Woman October 2014

4 October | Valley Woman www.ValleyWoman.net

CURRENT

Noted

Agua Serena Spa launches WELLNESS and REDEFINED Membership options, starting at $125 a month! Monthly Inclusions ( just to name a few): - 50 minute service - 4 day passes for spa and fitness facility and movement classes - 4 day passes to Oasis Pool - Complimentary consultation from The Medical and Skin Spa - 20% o� spa & salon service, spa boutique, Lantana Restaurant and much more REDEFINE your WELLNESSAll the inclusions of the Wellness plan along with customized options for your monthly membership ( just to name a few): - Barbering Services - Pedi or Mani - Waxing Services - The Medical and Skin Spa services - Personal Training Series For complete Membership inclusions and to sign up now call Agua Serena Spa at 760.674.4100, mention this ad and receive complimentary travel size products.

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Reach more than 35,000 women in the Coachella Valley

Thinking of ways to increase your sales?Think - Valley Woman!

Women of the valley make 80% of the overall

buying decisions.

64% Own their homes

32% Own their own businesses

Aug/Sept 2014 Volume 1 iSSue 2

COMPLIMENTARY YOUR DESERT LIFESTYLE

CERTIFIED SPECIALIST

Twins find successin candy business

NEw ThIS ISSUE: small business column

Lisa Wherry knows her

vines, wines

JTnP classesFor women

Free, cheap Things To do in socal

how To keep self-confidence

choices, choices, choices:What to do in a day in Los Angeles

Savory Spice Shop Palm Desert, owned by Mary Cardas, was named Small Business of the Year by the Palm Desert Area Chamber of Commerce.

Valerie Ward

Among those to be honored at the 8th annual National Philanthropy Day awards luncheon Nov. 12 in Rancho Mirage are: Janice

Oliphant, outstanding fundraiser volunteer; Ruth Moir, outstanding

founder of a Coachella Valley nonprofit organization (The Steinway Society of Riverside County); Louise C. Cummings, outstanding fundraising professional; Valerie Ward, representing Burrtec Waste & Recycling Services, outstanding philanthropic corporation, and Edeltraud McCarthy (with her husband, Patrick), outstanding philanthropist.

Teresa Segovia has joined the Health Assessment Resource Center team as research and evaluation as-sociate. HARC gathers and inter-

prets health data for the cities of the Coachella Valley and beyond.

Dolores Vinci was presented an Outstanding Five Years of Excellence Award by the Ophelia Project, a program of the Healthy Living Foundation, at its 16th annual scholarship and awards luncheon at Miramonte Resort, Indian Wells.Pat Fraser, a member and former director of tennis at the Palm Desert Tennis Club, was inducted into the

Southern California Tennis Association’s Senior Hall of Fame on Sept. 17 in ceremonies at the Hyatt Regency Newport. During more than 35 years of senior competition, she won six national singles titles and eight national doubles titles. She represented the United States in three international competitions, in Spain, Brazil and Australia.

The American Heart Association, Western States Affiliate has appointed Beverly Greer, chief executive officer of the Stroke Recovery Center in Palm Springs, to serve as a member of the 2014-15 Stroke Task Force.

Kyle Radke is the new chief executive officer of the Jones Agency, a longtime public relations firm in Palm Springs.

Certified Community Association Manager designations have been awarded by the California Association of Community Managers to four valley women: Tiffany Goff of Albert Management Inc. in Indio, Erin Grossman with First Service Residential California LLC/Trilogy at La Quinta, Rebakah Mendoza with Prime Association Services in

Palm Desert and Joyce Witten of Management Trust—Monarch Group Division in Palm Desert.

The Rotary Club of Rancho Mirage has elected Pat Manhart, former owner of Advanced Hearing Systems, as president for the 2014-15 year.

Brenda Rincon and Tricia Geh-rlein have joined the JFK Memorial Hos-pital Governing Board. Rincon, a journal-ism and media practitioner, has served on the boards of directors of the Coach-ella Valley Housing Coalition, leadership Coachella Valley and the Desert Commu-nity Foundation. Gehrlein is the Regional Director for the Clinton Health Matters initiatives, Coachella Valley. She has worked for Desert Healthcare District and Desert Regional Medical Center.

Chase Berke is the new chief oper-ating officer for Pegasus Therapeutic Riding in Palm Desert.

Kate Spates has been elected president of the board of trustees at the Children’s Discovery Museum of the Desert.

Louise Cummings Ruth Moir

Janice OliphantEdeltraud McCarthy

Teresa Segovia

Kate Spates

Page 5: Valley Woman October 2014

October | Valley Woman 5www.ValleyWoman.net

CURRENT

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Two annual speaker series in the Coachella Valley give us a chance to keep our little brain cells thriving.

Desert Town Hall, presented by the H.N. and Frances C. Berger Foundation, has brought a selection of some of the most influential names in the world to the stage. Guests have listened to President George W. Bush, British Prime Minister Tony Blair, Archbishop Desmond Tutu and the late Benazir Bhutto.

SLATED TO APPEAR IN 2015 ARE:Mitt Romney: Mon., Jan. 19. Former governor of Massachusetts and 2012 Republican nominee for President of the United States of America.

Dr. Neil Degrasse Tyson: Thu., Feb. 12: Astrophysicist, author and science communicator, and host of Cosmos: A Spacetime Odyssey.

Platon: Fri., Feb. 27: Platon brings his photos to life as he shares with audiences the inspiring stories behind the photos, and connects on a human level to the human condi-tion and humanity of his subjects.

Charles Krauthammer: Wed., March 25: Named by The Financial Times as the most influen-tial commentator in America, hon-ored from every part of the political spectrum for his writing.

When: Talks start at 6 p.m. fol-lowed by cocktail reception at 7 p.m. and dinner at 7:30 p.m. for ticket holders. Where: Renaissance Esmeralda Resort & Spa, Indian Wells. Series tickets: All seats currently are sold out, but there is a wait list for tickets that may become avail-able through cancellation. A limited number of tickets may be available just prior to each program. Series $250-$500, $1,150 with cocktail reception and dinner More: (760) 610-2852, www.DesertTownHall.org

Who’s talking at Desert Town Hall, Rancho Mirage Speaker Series

By Staff reports

2015 Rancho Mirage Speaker Series The city of Rancho Mirage hosts an array of speakers from the political arena, entertainment and literary fields.

ON THE CALENDAR FOR 2015 ARE: Ambassador John Bolton: Tues.,

Jan. 27. Ambassador to the United Na-tions, author and columnist

Dick Cavett: Tues., Feb. 24.Emmy- winning TV show host, writer, comedian

Captain Richard Phillips: Tues., March 24. Captain of cargo ship Maersk Alabama, hijacked on Indian Ocean in 2009 by Somali pirates. Tom Hanks portrayed Phillips in a movie

based on Phillips’ book about the event.

When: Talks start at 7 p.m. Where: Helen Galen Auditorium at Eisenhower Medical Center Annenberg Center for Health Sciences, Rancho Mirage Tickets: Series tickets ($120-$150) go on sale Nov. 5, single tickets ($45-$60) go on sale Dec. 2. More: www.RMSpeakerSeries.com

Page 6: Valley Woman October 2014

6 October | Valley Woman www.ValleyWoman.net

CURRENT

WINe ANd dINe

Purple Room’s Chef Jennifer Town really “goes to town” on a new culinary direction

By Pamela Bieri

New executive chef at the Purple Room, Jennifer Town, brings a whole new focus to the culinary experience at the restaurant and entertainment stage.

“I wanted to bring in retro supper club favorites, but with a twist,” she said. “We changed the whole menu except for a few favorites and some different ones on the bar menu for happy hour and late night.”

Part of the new direction came as owners Tony Marchese and Mark Van Laanen modified the Purple Room logo and tagline to ‘restaurant and stage,’ “because people didn’t realize this is a full restaurant, not just a bar with entertainment,” said Town.

Town brings a Mediterranean influence to the menu, a cuisine she was immersed in as a child first living with her parents in Casale Monferrato, Italy, a tiny village just

across the border from Switzerland. She recalled the village “from stories and memories,” later to rediscover it as a young teenager when she visited family friends.

“At 15, I went back to spend a year with my parents’ best friends,” she said. “It was here I learned to love to cook.”

The experience later inspired Town to attend New England Culinary Institute in Vermont, where she earned an AOS in culinary arts. She returned to Casale Monferrato as an intern at Ristorante La Torre, where she studied under Chef Patrizia Grossi, head chef for the Italian Winter Sports Olympic team. Town learned the secrets of making fresh pastas, risotto and regional delicacies in a fine dining room in Northern Italy.

Town also holds a bachelor degree

in international relations from the University of Southern California.

Fruit and cheese One of the new items on the menu

is the Purple Pear, a dish she created for Marchese and Van Lanaan during a tasting for the job. The pear is poached in port wine and turns a bright purple. It is served in half with goat cheese piped in the center and spiced pecans on arugula, dressed with pomegranate vinaigrette.

Her charcuterie plate changes with a daily selection of cured meats, but will almost always have prosciutto and her house-made chicken liver pate. Greek and Kalamata olives, cornichons and whole grain mustard further illustrate the European touch here.

Town added a braised duck leg to the entrees, in the vein of the classic “Duck a l ’Orange,” but with an orange cherry sauce on the crispy-skinned meat.

Oldies but goodiesSome favorites remaining on the

Purple Room menu --- and that are popular on Marchese and Van Lanaan’s other restaurant, Trio’s menu --- are short ribs braised with Trio’s blend house red, served with sautéed Swiss chard and celery root

puree. Van Lanaan’s blanched and shaved Brussels sprouts salad also remains, served with feta cheese, dried cranberries and walnuts with lemon vinaigrette.

Happy hour and late night small plates include Town’s hot beer cheese dip with roasted garlic, Gouda and parmesan with grilled bread.

The crab, sweet potato and corn fritters is another, slightly south of the border twist, with a creamy jalapeno lime dipping sauce. Spicy chicken wings, coated with chili lime IPA comes with Maytag blue cheese sauce. Of course, there’s the classic burger with house special ketchup, bacon and cheddar fries.

Prior to her position at the Purple Room, Town was executive sous chef at the ACE Hotel & Swim Club across the street for five years. Before that, she was junior sous chef at The Ritz Carlton, St. Thomas, Virgin Islands for four years, where she trained under a master French pastry chef and served as interim chef de cuisine at the main restaurant.

“Tony and Mark encouraged me to play and come up with something special, to change things around,” said Town. It’s a big difference going from a big hotel to a restaurant.”

Bellatrix 75-200 Classic Club Blvd PD CA 92211 760.601.3690

Jennifer Town, Executive chef at the Purple Room in Palm Springs, first learned to cook in Italy. Photo by Pamela Bieri

Page 7: Valley Woman October 2014

October | Valley Woman 7www.ValleyWoman.net

CURRENT

GARdeNING

Rebate programs pay homeowners to remove water-thirsty grass

While the Coachella Valley experiences its most severe drought in more than 100 years, it’s a no brainer for residents to replace water-gulping lawns with desert landscaping.

It’s a sweaty task, but relieved by local cash incentive programs. Every desert city, by itself or linked with a water district, will pay you to remove your grass. Some programs also include installing smart irrigation controllers and replacing inefficient spray nozzles, often for free.

Need inspiration? To see a photo gallery of Coachella Valley homes with water-efficient and desert-friendly landscaping, or some prototype front yards, go to cvwd.org/conservation/rebates.php

It’s important to know

All grass-removal programs require approval before you begin. Don’t tear out any grass before you get approved! The approval process usually includes a visit from a water

By Jamie Lee Pricer

company official or asks you to submit photographs of your yard and lawn and a plan for your new water-efficient yard.

Cathedral City Residents that qualify will receive a dollar-for-dollar match, up to a maximum of $500 per property for removing grass and installing drought-tolerant landscaping in the front yard. City WaterSmart Landscapes Grant Program. Information: (760) 770-0369, www.cathedralcity.gov

Coachella Residents who qualify for the city’s turf removal program and install drought-tolerant landscaping in the front yard are eligible to receive up to $750 in rebates. Information: (760) 501-8100, click on programs at conservecoachella.com

Desert Hot Springs Other Mission Springs Water District service areas

MSWD has applied for a grant to offer a turf removal program, but likely won’t hear if the grant has been awarded until late this year.

Indian Wells With installation of water-efficient, drip-irrigated, desert-friendly landscape, residents are eligible to receive $1 per square foot of turf removed, up to a maximum of 1,000 square feet in the Coachella Valley Water District Lawn Conversion rebate program. Information: (760) 398-2651, cvwd.org/conservation/residential.php

Indio Residents are eligible to receive $750 in a program jointly administered by the Coachella Valley Water District and the Indio Water Authority. Each partner

contributes $375 to the rebate. Information: (760) 398-2651, cvwd.org/conservation/residential.php

La Quinta

With installation of water-efficient, drip-irrigated, desert-friendly landscape, residents are eligible to receive $1 per square foot of turf removed, up to a maximum of 1,000 square feet in the Coachella Valley Water District Lawn Conversion rebate program. Information: (760) 398-2651, cvwd.org/conservation/residential.php

Palm Desert With installation of water-efficient, drip-irrigated, desert-friendly landscape, residents are eligible to receive $1 per square foot of turf removed, up to a maximum of 1,000 square feet in the Coachella Valley Water District Lawn Conversion rebate program. Information: (760) 398-2651, cvwd.org/conservation/residential.php

Palm Springs The Desert Water Agency launched in August a residential turf buy-back program for front yard lawns that allows a $2 per-square-foot rebate up to $3,000. Participants are required to pay a minimum of 25 percent of the

project expense. Information: (760) 323-8214, www.dwa.org/turf

Rancho Mirage

With installation of water-efficient, drip-irrigated, desert-friendly landscape, residents are eligible to receive $1 per square foot of turf removed, up to a maximum of $1,000. This program is administered by the Coachella Valley Water District, but applicants must first seek approval from the city of Rancho Mirage before applying to CVWD. Information: (760) 398-2651, cvwd.org/conservation/residential.php

Unincorporated Bermuda Dunes, Mecca, Oasis, Thermal, Thousand Palms

With installation of water-efficient, drip-irrigated, desert-friendly landscape, residents of these communities are eligible to receive $1 per square foot of turf removed, up to a maximum of 1,000 square feet in the Coachella Valley Water District Lawn Conversion rebate program. Information: (760) 398-2651, cvwd.org/conservation/residential.php For more information on water conserva-tion opportunities in Coachella Valley, visit cvwatercounts.com

Maher Abdallah M.D., F.A.C.O.G

Reproductive Endocrinology and Infertility Medical Director / Double Board Certified

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Our state-of-the-art fertility center continues to advance the treatment of infertility. Our pregnancy rates are near the best in the nation.

WWW.AMERICANREPRODUCTIVECENTERS.COM1199 North Indian Canyon Drive, Palm Springs79-180 Corporate Center Drive Suite 102, La Quinta

Egg Freezing • Testicular Aspiration • Robotic Surgery (IVF) In-Vitro Fertilization• (IUI) Intrauterine Insemination

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SALE !

Featuring new and gently used upscale women’s designer clothes,

shoes, handbags, jewelry and more!

Specializing in St. John, Escada, Chanel & Jamie Sadock

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Please call us before bringing in your items.

Open Monday through Saturday10:30 am - 5:30 pm. Closed Sunday.

Amy and Isabel welcome you to

R e p e at B o u t i q u e

Featuring new and gently used upscale women’s designer clothes, shoes, handbags,

jewelry and more!

Specializing in St. John, Escada & Jamie Sadock

73-900 El Paseo, rear, 3, Palm Desert • 760-773-1988Behind Elephant Bar, in the parking lot,

El Paseo side, between Portola and San Luis Rey

Open Monday through Saturday, 10:30 am - 5:30 pm. Closed Sunday

SALE!Amy and Isabel welcome you to

Page 8: Valley Woman October 2014

8 October | Valley Woman www.ValleyWoman.net

CURRENT

LET’S ORGANIZE NOWNew Client Special _ 20% OFF 1st Day

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Let us do what we do best! Whether here for the season or year-round, let us assist

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ARt

Adversity as Muse Former corporate exec transforms into award-winning artist

By June Corrigan

The eye doesn’t quite know where to rest when first exposed to examples of Palm Desert resident Lauretta Lowell’s fine art. An assemblage and mixed media artist, her 2D and 3D compositions are intricate and unique blends of found objects. Each offers countless details to examine with many layers of meaning to discern.

Discarded lampshades, vintage kitchen implements, a hub cap from a 1947 Model A Ford, antique banister poles, parts from an old vacuum cleaner, a typewriter carriage from a bygone era – little escapes her notice at the estate sales, vintage marts, thrift stores and junkyards she frequents.

“I’ll dumpster dive if necessary,” Lowell says with a laugh. Indeed, she puts new meaning into the expression ‘one man’s trash is another man’s treasure.’

Lowell will bring home a newly uncovered “treasure,” set it down on her

studio table and give it time to speak to her. Before long she will cut, shape, paint, apply decoupage and embellish with still more found objects to create whimsically original pieces of fine art out of other people’s discards.

“I reconstruct everything,” she says, admitting to becoming very handy with power tools since she uses a lot of metal and often cuts large pieces.

It’s quite a contrast to her previous life. Once upon a time, she was a harried corporate marketing executive --- but then a serious head injury sustained in a small plane crash in 2002 put an end to that occupation. The head trauma later caused her to suffer a series of small strokes and ultimately develop a benign brain tumor. Lowell endured several challenging years when she had to relearn how to walk, talk and write.

During her long rehabilitation, she found herself increasingly drawn to

Lauretta Lowell of Palm Desert creates whimsical art pieces out of found objects.

SEE HER WORKWhat: City of Rancho Mirage’s Art AffaireWhen: 9:30 a.m.-4 p.m., Nov. 8, 9 rain or shineWhere: Rancho Mirage Community Park, formerly Whitewater Parkdetails: More than 100 artists from the Southwest display arts and crafts covering a gamut of disciplines including photography, sculpture, ceramics, glass, jewelry, textiles and more. Also, live smooth jazz musical performances, food, free parking both days. More: www.ranchomirageca.gov/art-affaire, whimsicalcuriosities.com

“Miss Che Vious,” Lauretta Lowell’s ribbon winner at the 2012 Indian Wells Art Festival. Photos courtesy of Lauretta Lowell

making things out of the weird antique-y objects she’d always collected.

“Physically building things --- that’s what’s helped my brain knit. That and a sense of humor – that’s what got me through,” Lowell says now.

In 2009 she started teaching collage in the Sun City community where she lives. Not long after she began participating in various art shows --- not to mention winning numerous awards --- in the desert area and along the coast. Lowell also started a business to market her art, dubbing it “Whimsical Curiosities” --- an apt description of her eclectic creations.

Sometimes Lowell will work in her studio until 4 o’clock in the morning.

“I can’t turn my brain off. It is the most wonderful gift I was given from this brain injury,” she says. “I’ve never been happier.”

Page 9: Valley Woman October 2014

October | Valley Woman 9www.ValleyWoman.net

CURRENT

PetS

Clinical Trial for the Surgical Treatmentof Lumbar Spinal Stenosis

Every year over 300,000 people are affected by a painful and sometimes debili-tating condition known as lumbar spinal stenosis (LSS). In LSS, the spine narrows and puts pressure on the spinal cord and nerves, causing back and leg pain. A. David Tahernia, MD of the Desert Orthopedic Center, is participating in a clinical trial to evaluate the safety and effectiveness of the ACADIA™ Facet Replacement System for those suffering from LSS. This is an investigational device designed to treat LSS without fusion, while maintaining the motion of the spine. Desert Orthopedic Center is one of up to 30 sites in the US approved for inclusion in this study.

The study is open to both male and female patients between the ages of 21-85, who have been diagnosed with LSS. Additional inclusion criteria must also be met.

For more information please contact Charlie Cyr, Study Coordinator at 760-766-2540 or email [email protected]

Editor’s note: This is the first column about pets provided to Valley Woman by the Riverside County Department of Animal Services. Look for more in future issues of Valley Woman.

By John Welsh

Riverside County Animal Services fills wide span of roles for Coachella Valley pet lovers

The Riverside County Department of Animal Services plays a major role in the Coachella Valley region. It provides officers and shelters for almost every city, performs veterinary outreaches to various communities and provides a healthy environment for families to find their family pet.

The department is a complaint-driven organization, meaning that service calls are generated by a resident’s concerns. Riverside County Animal Services relies heavily on the public’s assistance to report such matters as stray dogs, animal neglect or animal cruelty or when an attack has occurred and it’s critical that a dog is impounded as soon as possible to prevent further incidents.

Missing pets housedCounty animal control officers patrol streets and investigate animal cruelty in Cathedral City, Coachella, Desert Hot Springs, Indian Wells, Indio and Palm Desert. The cities of La Quinta and Rancho Mirage have their own officers, but all cities in the region with the exception of one – Palm Springs – contract with the county to shelter stray pets at the Coachella Valley Animal Campus in Thousand Palms.

That means a pet owner from every city, except Palm Springs, needs to visit the shelter in Thousand Palms to see if their missing pet has ended up in the county facility.

The shelter is at 72-050 Pet Land Place, just north of Interstate 10 at the Bob Hope Drive exit, in what has become a much more robust pocket of the Coachella Valley. (Note: Bob Hope Drive eventually becomes Rio Del Sol Road north of Varner Road. Motorists should keep a look out fairly quickly, on the right-hand side of Rio Del Sol Road, for the county shelter’s signage, located on a handsome boulder.)

Pet owners can also search www.petharbor.com to see if their pet is at the shelter. But Animal Services recommends a daily visit to the animal shelter for the best opportunity for a reunion. The department’s official Web site is www.rcdas.org, which is packed with helpful pet information, news updates and fun videos.

Menu of servicesA list of services the county provides at its Thousand Palms location includes adoptions, owner redemptions (pet reunions), owner surrenders (a pet can longer be cared for by its owner), stray turn-ins (a kind resident has found a stray dog), licensing, microchipping and humane euthanasia.

The shelter is also a great place for volunteerism. Residents can volunteer as many hours he or she desires.

Socializing cats or walking dogs are just two examples of volunteer acts, but there are many other ways a volunteer assists the county shelter’s pets.

TeamworkSome people may notice upon their first visit to the county shelter that it is located next door to another animal organization. In fact, the county shelter’s name includes the word “campus” for a reason. The concept by Coachella Valley leaders was to have a large campus-like setting that would feature the county animal shelter immediately next door to the desert’s longstanding nonprofit

organization, Animal Samaritans SPCA. Animal Samaritans is an organization

that features low-cost spay-and-neuter surgeries in its state-of-the-art clinic, vaccinations, pet adoptions and also rescue-

group networking. Although separate organizations, the county and Animal Samaritans

both work closely on an overall mission to saving lives, helping the community with critical pet needs and education programs.

John Welsh is senior public information specialist at Riverside County Animal Services.

[email protected]

Page 10: Valley Woman October 2014

10 October | Valley Woman www.ValleyWoman.net

With elections fast ap-proaching, former Indian Wells Mayor and now Councilwoman Mary

Roche scans voter ballots in cities across the Coachella Valley and sees what isn’t there.

“It concerns me that, with the retirement of so many elected women in our valley, there will now be far fewer women making decisions at the local level,’’ Roche said.

Roche, a founder of Women Leaders Forum, is stepping away from her political post after a decade of service on the City Council. Retiring too, are seasoned public office holders: Cathedral City Mayor Kathy DeRosa, Palm Desert Councilwoman and former Mayor Jean Benson and La Quinta Councilwoman Terry Henderson.

Yvonne Parks was narrowly defeated in a bid for re-election as mayor of Desert Hot Springs last year.

The departures of staid women leaders in the Coachella Valley have put a spotlight on Linda Evans, a JFK Memorial Hospital executive who opted not to run for re-election to her La Quinta city council seat in a bid to defeat incumbent Mayor Don Adolph.

Another closely watched race has unfolded in Coachella where two relative newcomers to public office, Carmen Manriguez and Coachella Councilwoman Magdalena Zepeda, are in a three-way race for mayor against Steven Hernandez.

More men on ballotThe Coachella Valley is no desert when it comes to women holding positions of power, but this year more than any other, there is a lot at stake.

In 2008, the Coachella Valley’s nine cities were represented by five wom-en mayors. Today, 13 seats on the

Woman leaders decry loss of womenin local-level government offices

IF WOMEN WANT TO HAVE VOICE IN COMMUNITY, THEY MUST STEP UP IN LEADERSHIP ROLES, THEY SAY

By Debra Kaye

dais of city councils from Coachella to Desert Hot Springs are occupied by women, among those still in the picture, Ginny Foat, Jan Pye, Jan Harnik, Susan Marie Weber, Elaine Holmes, Kristy Franklin and former Indio Mayor Guada-lupe “Lupe” Ramos Watson.

Still, disparity exists: The ballots for the upcoming municipal, health care, school and water board district election reveal the 25 women contenders in the field are out-distanced by a margin of more than three-to-one. There are 82 men in the race for 30 posts.

“If women want a greater voice in our community, it is imperative they consider

stepping up for leadership roles in their workplace, in local government and in the community at large,’’ Roche said.

Though Roche is retiring from elected office in Indian Wells, she and a handful of Coachella Valley leaders continue to play a role to empower local women for leadership positions.

Time crunchKay Hazen, a business owner, community leader and an 11-year board member on the Desert Healthcare District, said the reason there aren’t more women in public office is partly because they don’t run.

“This is still a relatively male-dominated

Looking to get into an elected public office? Here’s a quick little roadmap to get you there:1: Get involved in your community.2: Volunteer.3: Educate yourself on issues facing your

community.4: Be visible. Wall flowers wither on the

vine.5: Create a platform of issues affecting

your social, business and community groups; think of solutions.

6: Wear many hats, and switch them out to keep your balance.

7: Accept feedback, and solicit it from people you trust.

8: You can, but don’t have to, subscribe to advice that work on a commission, board or non-profit is mandatory to earn your time to a public office. It can be helpful, but other roles and paths can take you there.

9: Nurture other women; and chances are they will nurture you.

10: Do not substitute your work for per-sonal time-outs and good health. Those two-lunch days, with no play at the gym, will take a toll on you and your sphere of influence down the road.

Indian Wells City Councilwoman and former Mayor Mary Roche says women need to find leadership roles.

tIPS FRoM PolItIcoS

Page 11: Valley Woman October 2014

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Cathedral City City Council: Theresa HooksCoachella Mayor: Carmen Manriquez, Magda-lena Zepeda City Council: Maria Carrillo, Guada-lupe Rodriguez, Beatriz SanchezIndian Wells City Council: Gina PulsIndio City Council: Elaine HolmesLa Quinta Mayor: Linda EvansPalm Desert City Council: Jan C. Harnik, Lori Saleen RowanCollege of the Desert Trustee: Becky Broughton, Aurora WilsonCoachella Valley Unified Trustee: Karen Hernandez, Blanca Torres Hall, Anna Lisa Vargas, Alma Delia Silva, : Meagan CaressPalm Springs Unified Trustee: Karen Cornett, Anna Neve-nic, Vanessa Sheldon, Magdalena AndrasevitsDesert Healthcare District Director: Kay Hazen, Carol S. Rogers Coachella Valley Water District Director, Division 5: Deborah Livesay(Source: Riverside County Registrar of Voters certified candidate list)

Palm Springs businesswoman Kay Hazen says women should not fear that holding a local elected office is a full time job.

business world, and women still predom-inately are caretaker and providers at home, even if they are working,’’ Hazen said. “So what I’ve always said is, ‘The reason women aren’t more represented in public office is because they think they don’t have the time.’

“As women, we buy into that notion that we have to do all that other stuff because we’re doers,’’ Hazen continued. “Because women take on a lot, they need to make choices if they want to run for a political office.”

That choice is to create the time, Hazen said. “It’s simply one more choice.”

In 1993, when Roche moved to the valley from a metropolitan region she said it felt like she’d gone into a male-domi-nated time warp. Women were in the back-drop, so she was thrilled when she was approached by a man to seek office to strike a balance in Indian Wells.

It’s hard for a woman to be a wife, a mother, the caretaker of the home, Roche agreed. Unless you have a partner, friends, family or a network that is extra supportive, or someone who helps with the workload, women feel like they are in the race alone, Roche said.

Roche and two other women leaders – DeRosa and Henderson – began to meet for coffee to talk about how to maneuver in the political landscape to be effective in the community and their council chambers.

The trio, along with other women leaders, found the chats to be so fruitful a core group of women formed to mentor and support others who wanted to take on roles in politics, boards and entrepre-neurial businesses.

Women Leaders Forum was the off-shoot of that.

How to make it work“We’ve come a long way,’’ Roche

said. “I now believe societal roles have

WoMeN oN the Nov. 4 BAllot FoR locAl

level oFFIceS

changed to a point where men and women recognize the need for a wom-an’s touch in government to shape and grow communities.”

Evans sees a bright future for women seeking political office here. Appointed to an open seat on the La Quinta City Council in June 2009, the hospital exec-utive had been active with the Chamber of Commerce for years and health-related boards and let a term on a non-profit board expire to represent the community in new ways.

“I looked at the compliment of seasoned leaders, and said to myself, ‘Where’s the next generation?’ Everyone has done great work, but I had to ask, ‘Who’s next?’” Ev-ans recalled. “That was my impetus to seek out the office, and I’m glad I did.”

What did Evans give up to get there? Evans asked for work hour flexibility. She made sure her spouse, close friends and family were on board. Then, she pared her schedule to make it work.

“Keep in mind, in the local election arena this is not a full-time job. It can be, but it doesn’t have to be. Don’t disqualify yourself because you think you can’t give enough time,” Hazen said. “It’s nose in, fingers out.”

Linda Evans, who is running for mayor of La Quinta, says she trimmed her schedule to fit in time for politics.

Page 12: Valley Woman October 2014

12 October | Valley Woman www.ValleyWoman.net

LOOKS

Talking fashion With Jorie Parr

Our valley fashion doyenne, Susan Stein of Rancho Mirage, producer of Fashion Week El Paseo, checked out New York fashion week recently. For Spring 2015, here’s what she says. “It was a crazy mixed-up season and ‘those in the know’ report that there were no real winners.”

Susan did love the Zang Toi show, remember he was star designer at Fashion Week El Paseo last March. In New York “He ruled the runway with beautiful floral gowns.”

In general she forecasts “a lot of cropped tops, with higher-waist pants to compensate, I suppose.” The military look from Marc Jacobs has almost fall-like colors, darkish greens, tans and golds. “One of the biggest and least interesting looks for spring – the white shirt. And did I mention culottes? Seems it’s the next stage from the droopy drawer pants from last season.”

Susan likes culottes like she likes selfies. Not.

With the arrival of Patrick McDonald from New York, the Palm Springs style quotient soars. Patrick is the career dandy with the enhanced mole and wayward eyebrow we’ve seen in the media. Mr. Bill Cunningham often photographs him for the New York Times, and he’s glimpsed on film, in “Sex and the City,” “The Devil Wears Prada,” etc. He’ll help his twin brother, Michael McDonald, run their exquisite shop, No. 6, in the Palm Canyon Galleria.

Michael smiles. ”I’m the conservative twin. The good twin.” His impressive resumé lists Wilkes Bashford in San Francisco and Henri Bendel in New York. He’s curated a superb boutique featuring the Rod Keenan hats his brother sports. Plus items by Emilio Pucci, Hermès and Fornasetti. The place smells divine, thanks to the exclusive Santa Maria Novella fragrance from Florence.

Catch Patrick and he will sign his paperdoll book, “Dandies” ($12).

Two new rerun stores opened recently. First the Clothes Mentor, next to the 99 Cents outlet in Palm Desert, and more recently, Gypsyland in Palm Springs. The Clothes Mentor, as all bargain hunters know by now, is a big, well-ordered emporium of gently worn apparel. And you can take your own expendables in (at 10 a.m. opening is best timing) and get paid instantly.

Gypsyland, operating in Desert Hot Springs for a dozen years, is a favorite haunt of young L.A. weekenders. The DHS location specializes in, shall we say, more casual vintage. But the new location on upper Palm Canyon Drive showcases their very best. “I’ve been wanting to go upscale for a long time,” proprietor Zach Woodward says.

Zach designed the artistic clothes racks himself and at deadline time was working on the outdoor sign. But the new Gypsyland is easily recognized; it’s in the handsome gray building next to Kerston. Heads up after crossing Racquet Club Drive – it’s before Tram Road on the mountain side of the street.

Christina Zifcak, manager of the elegant mod apparel/home furnishings store, Kerston, welcomes the new neighbors. And right, now it’s a double-destination shopping location. Could it be the beginning of another boutique cluster?

Some of us hit the Altuzzara collaboration with Target event last month. After all, the CFDA (Council of Fashion Designers of America) had named Joseph Altuzzara designer of the year. Some of the best items, like the black $29 belt, were sold out, even on the Internet, before noon the first day.

Next month, Alexander Wang’s collection for H&M – he is the first American designer to take over Balenciaga --- drops Nov. 6. In advance, the sportif clothes, mostly black and neutral, at H&M look marvelous. Alas, in the H&M scheme of things, our Westfield store, considered medium sized, probably won’t get the Wangs.

Shari Applebaum of Palm Springs, a relentless shopper, says if necessary she would “make a dash into Beverly Hills.” That is, if she’s in the country. She may be abroad on a photo safari.

Mark your calendar for Dec. 8, when Andrea Marcovicci opens the cabaret series at Vicky’s of Santa Fe in Indian Wells. Always a fab dresser, she’ll wear a “gorgeous winter white gown…all-over crystals.” At her Studio City home, the chanteuse has converted her garage to a closet. With so many clothes and costumes, she had to.

Meanwhile, in the Halloween spirit, go to Hot Topic in Westfield Mall to pick up nail lacquer in little skull bottles, $5. Good colors and not bad polish, either.

Michael McDonald will soon be joined by his brother, career dandy Patrick McDonald, at No. 6 shop in Palm Springs. Photo by Jorie Parr

Zach Woodward, owner of Gypsyland in Desert Hot Springs, has opened a branch in Palm Springs that features more upscale gently used apparel. Photo by Jorie Parr

Page 13: Valley Woman October 2014

October | Valley Woman 13

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Polka dots have been popular since the mid-19th century. They were named, after all, for a then-hip dance craze. But it seems that this year they expanded to a new level. Where once big, bloated circles were clown material, last spring they loomed suddenly cool.

Consider Marimekko’s collaboration with Banana Republic. Stylish women flounced about in the full skirts, white background with big black spheres. At fashion events, the ladies gripped and grinned for selfies, dressed alike in the manner of Girl Scouts.

And it wasn’t over as summer ended. Polka dots prevailed in the Fall 2014 collection of Valentino. Insanely expensive, the elegant line features a spectacular cape, stiletto booties, and various tops and bottoms and dresses --- all in a brilliant black, white, red, pink polka dot pattern. (They probably could be ordered through Saks Fifth Avenue, if you have the bankroll.)

Hedi Slimane designed some

spectacular pieces with circle motifs for Saint Laurent fall 2014, too. Ralph Lauren shows a long white skirt printed with black dots with a black and white top for Resort 2015. Clearly, the unsubtle dizzy dots are not just for kiddies and flamenco dancers anymore.

Diane Keaton, the feisty fashionista, wore a black and white big-dot full skirt in the auditioning scene of the movie “And So It Goes.” All with the tacit approval of her co-star in the film, Michael Douglas, portrayed as a dapper dresser himself.

Graphic designers accent circles as well. Just look on the pages of the New York Times and USA Today and most any magazine. The esteemed artist, John Baldessari, places dots over faces; it’s his trademark. Our own sculptors Karen and Tony Barone of Rancho Mirage have made a big success of their painted steel polka dot R. Hero dogs. These jazzy Dalmatians are guarding fire stations nationwide.

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And then there’s the spotty vision of Yayoi Kasuma. The Japanese artist lives in a world of polka dots and has done since the 1960s.

Her cover story for the January 2014 W magazine issue is hard to forget. White bubbles on a black background frame George Clooney. If that isn’t the ultimate polka dot star statement, well… Kasuma customized his (polka dot) Giorgio Armani suit, shirt and shoes. Naturally, she wears dots herself constantly. It seems unkind to mention, though it’s no secret, that she resides in

a Tokyo psychiatric hospital. Heck, you can even smell like a polka

dot these days. Dot eau de parfum by Marc Jacobs, touted as “surprising and effervescent,” has a dreamy round bottle. It resembles an enceinte ladybug, if ladybugs could be chic.

Yes, this could be the year that huge polka dots, not just pin dots, became sartorially acceptable. At this writing, word from New York fashion week makes the case for checks taking over the limelight. But never mind, like Paris, we’ll always have polka dots.

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Page 14: Valley Woman October 2014

14 October | Valley Woman www.ValleyWoman.net

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Humphreys’ new business brews beyond expectations

By Bill Marchese

Jamie Humphrey is co-founder and co-owner of Coachella Valley Brewing in Thousand Palms. The company’s five large fermentation tanks each hold about 1,200 gallons of beer. It takes two weeks to brew one batch, about 40 barrels, of beer. Photo by Bill Marchese

When Coachella Valley Brewing Co. opened for business a year ago, the ambitious goal was to sell 500 barrels of beer in the first12 months. It missed by a long shot.

“We sold 1,700 barrels in the first year,” which ended on Labor Day weekend, said Jamie Humphrey, co-owner and co-founder of the Thousand Palms company.

CVB focuses on fresh crafted flavor--- blending locally grown dates, grapefruit and other fruit into the brew for a custom blend with a distinctive taste. The business is also getting a reputation for lively local events such as fundraisers for charity, receptions and parties at their headquarters.

But the main draw is 34 kinds of ale and lager, sold by the barrel, on tap and in thirst-quenching 22-ounce bottles. Some examples: Under the “Harvester” label, the beer offers a touch of Coachella Valley grapefruit. “Desert Swarm” blends local honey, kumquat and coriander. “Whopper” (like the malt ball candy of the same name) has a hint of cocoa and milk power. “Dubbel Date “combines famous dates from the valley. “Monument” beer won a silver medal at the Los Angeles International Beer Competition this summer.

“We are not afraid of trying new things,” Humphrey said, a reference to the beer blends and the moxie that she and her husband, attorney David Humphrey, must have had when they launched a million-dollar beer business from scratch without any previous experience.

“When we traveled on vacation, we always tasted local beers,“ she said.

They dreamed of opening a pub or brewery some day. The dream became a rough business plan in 2009. The

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Page 15: Valley Woman October 2014

October | Valley Woman 15www.ValleyWoman.net

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plan fermented for two years until they met Chris Anderson, an expert brewer from Alaska now living in Yucca Valley. Over coffee at Starbucks, they formed a partnership and David Humphrey began recruiting investors. The doors of CVB opened to the public on Aug 30, 2013, the eve of Labor Day weekend.

The beer is sold at more than 700 locations in California.

“We are expanding into Arizona in the next few weeks,” Jamie Humphrey said, “and there is always something new to buy” due to expansion of the business. They recently purchased equipment to bottle beer in-house rather than outsource it. A larger truck may soon be needed for the Arizona run.

The company employs 13 people, including an assistant brewer, delivery drivers, sales staff and others. Along with the Humphreys and Anderson, Dana Crosby is the chief financial officer and Ryan Markley is the quality control director. Matilda, a friendly English bulldog built like a beer barrel,

serves as door greeter.Humphrey introduces customers to

beer and the brewery, which features a large bar in the taproom and reception area. She worked as a party planner in Los Angeles and knows how to organize events. CVB has held wedding receptions and corporate parties inside the bar and brewing area. When the weather improves, plans are to have live music in an outdoor courtyard.

Fund raising events held on “Philanthropic Tuesdays” at the brewery have benefitted Animal Samaritans, Salton Sea restoration, various Rotary clubs and other non-profit organizations. The groups organize the event and earn a portion of the proceeds.

Humphrey serves on the board of the Women Leaders Forum and will participate in the Leadership Coachella Valley class of 2015. She is a member of the Pink Boots Society, an organization for women in the beer industry.

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David and Jamie Humphrey and some of the 34 kinds of ale and lager they make at Coachella Valley Brewing Co. in Thousand Palms. Photo by Bill Marchese

Page 16: Valley Woman October 2014

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Vision versus mission: Toe-MAY-Toe, Toe-MAH-Toe?

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Most small business owners have heard about a vision and a mission statement, but often struggle to distinguish between the two. This is not a

surprise, as many resources use these interchangeably, but this is not accurate.

A mission statement answers the question “what do we stand for?” while the vision statement answers the

question “what does the business want to become?”

Developing a vision statement is often considered the first step in developing a business strategy; before you can get to your destination you need to know where you are going. IBM founder Tom Watson Sr. said “At the beginning, I had a very clear picture of what the company would look like when it was finally done…I then asked myself how a company which looked like that would have to act.”

There are benefits to developing a vision statement. First, it helps ensure that all key stakeholders understand the direction the company is heading.

Second, it helps management allocate adequate resources around a common purpose. Third, it provides a basis to organize goals, objectives and activities. And finally, it helps management become more aware of new opportunities that may align with the company’s vision.

Here are a few tips when developing your vision statement: 1. Keep it short. (1-2 sentences) 2. Keep a mid-range time horizon.

(About 5 years) 3. Involve as many managers as

possible in the development process.

Angel J. Cardoz

4. Consider the future contributions your company will make to others.

5. Ask yourself “what does the business want to become?” General Motor’s provides an

excellent example of a vision statement, “General Motor’s vision is to be the world’s leader in transportation products and related services.” It is short, relevant, ambitious, and nicely balanced.

The mission statement represents the company’s beliefs, values, business philosophy, principles, and purpose. It should include the company’s stance on serving customers, employees, and other stakeholders. It should mention the company’s products/services and/or markets served.

Developing a mission statement also provides several benefits. First, it achieves clarity of purpose among all stakeholders. Second, it helps resolve divergent views among employees and managers. Third, it helps customers, partners, and employees understand what to expect from the company. And fourth, it helps guide future company endeavors.

Here are a few things to keep in mind when you develop your company mission statement. 1. Involve as many managers as

possible. 2. Make it inspiring. 3. Keep it broad; meaning, do

not include numbers, ratios, percentages...etc.

4. Consider all company stakeholders. 5. Make it enduring. 6. Consider the environment,

community, and society. 7. Keep it short, so that anyone

working in the organization can memorize it.

8. Ask yourself “what do we stand for?” An excellent example is Dell’s mission

statement: “Our mission is to be the most successful IT systems company in the world by delivering the best customer experience in all markets we serve. In doing so, Dell will meet customer expectations of: highest quality, leading technology, competitive pricing, individual and company accountability, best-in-class service and support, flexible customization capability, superior corporate citizenship”.

There is no “correct” way to write a mission or vision; at the end, it should be a reflection of your company’s passion, potential and purpose.

Angel J. Cardoz is the director of the Coachella Valley Women’s Business Center that serves to counsel, teach, encourage, and inspire women business owners at every stage of development and expansion.

16 October | Valley Woman www.ValleyWoman.net

Page 17: Valley Woman October 2014

October | Valley Woman 17www.ValleyWoman.net

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Gaps between male and female workers can vary dramatically between occupations, as shown in a study by Bizwoman, an online newsletter.

Men and women are reasonably close to being equal in many fields, including food services, education, transportation and light factory work. But they’re far apart in many others, such as heavy industry, law enforcement, nursing and secretarial work.

Bizwomen analyzed 111 major occupational groups, looking for jobs that employ men and women in roughly equal numbers at comparable pay levels. Those two factors — the distribution of jobs and median earnings — drove the formula that determined each field’s final score.

An occupation could earn a perfect score of 100 points only if it were completely balanced. The numbers of full-time male and female employees would need to be identical, as would the median weekly earnings for both genders.

It should come as no surprise that no such perfect occupation exists.

But there is one that comes close. So which job is it?

Food preparation workers are No. 1 in Bizwomen’s rankings, with a gender equity score of 96.67 on a 100-point scale. Full-time food preparation jobs are almost evenly distributed: 51.9 percent men, 48.1 percent women. Median weekly earnings are virtually

Do you earn as much as a man? It depends on your jobBy Staff reports

are bakers (where women earn 7.4 percent more) and wholesale and retail buyers (6.8 percent more).The bottom 10At the opposite end of the equity scale are these 10 occupations, beginning with last place:111. Driver/sales workers and truck

drivers110. First-line supervisors of production

and operating workers109. Miscellaneous agricultural workers108. Secretaries and administrative

assistants107. Receptionists and information

clerks106. Securities, commodities and

financial services sales agents105. Laborers and freight, stock and

material movers104. Police and sheriff’s patrol officers103. Personal financial advisers102. Software developers,

applications and systems softwareMen enjoy huge edges in

employment in eight of the bottom 10

occupations. But women are similarly prominent among secretaries and administrative assistants (94.6 percent of all jobs) and receptionists and information clerks (91.9 percent).

Median earnings are larger for men in all 10 of the lowest-rated occupations. The biggest gap exists among securities, commodities and financial services sales agents, who are more commonly known as stockbrokers. The typical woman in that field earns 37.9 percent less than her male counterpart.

the same: $392 for males, $380 for females.The top 10The U.S. Bureau of Labor Statistics occupational titles provide the best available breakdown of jobs across the country. Here are the 10 occupations that received the best gender equity scores from Bizwomen:1. Food preparation workers2. Electrical, electronics and

electromechanical assemblers3. Packers and packagers, hand4. Bakers5. Biological scientists6. Purchasing managers7. Compliance officers8. Wholesale and retail buyers,

except farm products9. Bus drivers10. Emergency medical technicians

and paramedicsWomen hold a majority of the

jobs in four of these fields, peaking at 55.3 percent for wholesale and retail buyers. Men are most prevalent among emergency medical technicians and paramedics, holding 58.6 percent of those jobs.

Median paychecks are larger for men in eight of the top 10 occupations, with the widest advantage being 10.5 percent among biological scientists and purchasing managers. The exceptions

Page 18: Valley Woman October 2014

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BODY & MIND

Cuts, scrapes, burns, trauma brought about by surgery, acne and other skin conditions, even pregnancy can contribute to the formation of scars. Some may be easy to conceal or are

so minor only time is required for them to mostly disappear. But other scars can result in disfigurement and are not so readily disguised. Scars can cause real emotional and sometimes even physical pain.

We do have a variety of techniques and technology available today to help improve the appearance of a new and old scar, and in many cases, make it nearly undetectable.

Many factors determine a scar’s ap-pearance and ultimately its treatment. Degree of severity of the initial wound or cut and its location matter, as do age, heredity, gender and ethnicity. Sometimes a single method is effective. Other times a combination of treatments is necessary to achieve optimum results. Acne scars Acne scars are among the most com-mon scars we treat. Many people who have been bothered by them for years are excited to know there is hope for a smoother, more even complexion again.

Many types of treatments offer solutions for scars

Solutions like dermabrasion, micronee-dling and a variety of laser resurfacing therapies can work wonders. Minor surgical techniques can be performed to elevate deeper scars while filler injec-tions plump skin depressions. Usually a combination of treatments works best for acne scars. Hypopigmented or white scars A thin white scar is the result of natural healing and a reduction of melanin, the substance responsible for skin pigmenta-tion. This type of scar is one of the most difficult to reverse. Effective treatments include silicone sheeting, surgical graft-ing, microneedling and treatment with an Excimer.

Laser, and even a revolutionary ap-proach involving the use of Latisse (yes, the product that makes your eyelashes grow) in combination with other thera-pies such as fractional lasers are all methods that can help a hypopig-mented scar. Keloid, other raised scars A raised scar results when healing is overaggressive and an abundance of collagen is produced. If it extends be-yond the original injury, it is known as a keloid scar. These irregularly shaped, hard and rubbery textured scars range in color from pink to red and brown. Itchy and painful, they can grow quite large, be unsightly and even impede movement.

Typically they occur after surgery or an accident, but have been known to appear spontaneously or as the result of some minor inflammation like acne or a burn or even after a piercing in people who are susceptible to this formation. A combination of treatments is usually required and runs the gamut from steroid injections to lasers to reduce redness, compression dressings made of silicone that flatten, to a freezing technique known as cryotherapy, among other treatments. Road rash scars These scars are usually incurred in acci-dent situations that revolve around skate-boarding, mountain biking and similar pursuits, where skin makes contact with asphalt or gravel and absorbs it. These scars may be helped by chemical peels, Retin-A and other topical creams. Burn scars Laser therapies, microneedling, pre-scription and non-prescription antibiotic creams are just a few of the methods that can improve the appearance of red and raised scars left in the wake of a burn injury. Burn patients, who can run an increased risk of developing compli-cations such as squamous cell carcino-ma, are closely monitored.

Timothy M. Jochen, M.D.

This patient had a scar following surgery and it was treated with the Vbeam laser,which helped lighten and flatten the scar tissue. Courtesy photo.

Timothy M. Jochen, M.D. is a board certi-fied dermatologist specializing in medical and cosmetic dermatology at Contour Dermatology with offices in Rancho Mi-rage and Palm Springs. Jochen is also an assistant clinical professor at USC where he has been named teacher of the year multiple times. (760) 416-6971 or www.contourderm.com

18 October | Valley Woman www.ValleyWoman.net

Visit us online at www.ValleyWoman.Net or “Like” our FaceBook page @ www.facebook.com/cvvalleywoman

Page 19: Valley Woman October 2014

October | Valley Woman 19www.ValleyWoman.net

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BODY & MIND

It may not be Walden Pond where Hen-ry David Thoreau spent more than two years immersed in nature while living in a simple cabin, but there are places where you can get away from it all for some peace and quiet. They are closer than you think.

Rancho Mirage Cancer Survivors Park in Rancho Mirage is one acre of land just east of Frank Sinatra Drive next to Rancho Mirage City Hall. You can stroll the “Positive Mental Attitude Walk” under the trees and beside a pond. A water-fall almost drowns the sound of traffic on Highway 111 nearby.

Sit on a bench and watch the world go by.

You can read the plaques designed to inspire hope and encouragement to can-cer survivors: “Cancer is the most curable of all chronic diseases.” Or, “There are treatments for every type of cancer.”

A sculpture at the park entrance shows eight life-sized figures walking through a maze of doorways. The

figures represent the task of meeting the challenges of cancer or life in general, and you can walk through the maze with them.

Indio The Walk at Shields is behind Shields Date Garden store and café at 80-225 Highway 111, east of Jefferson Street. A wide lane winds between scores of date palms, offering stunning vistas with ponds, flower gardens, fountains and benches to sit and relax.

One sign reminds visitors that the Walk offers opportunities for “pausing reflectively, to engage your senses, your mind and spirit.” The religious theme of the park centers on 14 episodes in the life of Jesus, from birth to crucifixion and resurrection, all depicted in realistic life-size cast resin sculptures.. Entry fee is $5 per person but is free with purchase of $25 or more at the store or for Shield’s café patrons. The Walk is handicapped accessible. www.kingswalkatshields.com

Pocket parks send a serenity messageBy Bill Marchese

Water lilies and abstract sculpture adorn the pondat Cancer Survivors Park in Rancho Mirage. Photos by Bill Marchese

A waterfall trickles down the hillside at

Cancer Survivors Park and a nearby

bench is there if you want to view

the palm trees, a pond and the

hillside.

A beautiful pond, water features and palm trees awaitvisitors to The Walk at Shields behind the store and cafe in Indio.

Page 20: Valley Woman October 2014

20 October | Valley Woman www.ValleyWoman.net

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Aquatic exercise: Palm Springs Swim Center, 405 S. Pavilion Way, Palm Springs. 11 a.m.-noon or 5-6 p.m. Mon., Wed., Fri. through April. $3 per class. (760) 323-8278, www.palmsprings-ca.gov

Lunch and Lose: Short and long-term weight management, weight loss and nutrition support group. Speaker is Lisa Lindley, M.D. Noon-1 p.m. Monday. Annenberg Center for Health Sciences at Eisenhower, 39-000 Bob Hope Drive, Rancho Mirage. Bring lunch or reserve $6 lunch. Make reservation at (760) 610-7205 or [email protected].

Lap Swim: Palm Desert Aquatic Cen-ter, 73-751 Magnesia Falls Drive, Palm Desert. 5:30 a.m.-7 p.m. Mon.-Fri., 7 a.m.-7 p.m. Sat., 8 a.m.-7 p.m. Sun. in 25-yard short course or 50-meter long course. $2.50-$4 Palm Desert resident, $3.75-$6 nonresident. (760) 565-7467, www.desertymca.org

Lap Swim: Palm Springs Swim Center, 405 S. Pavilion Way, Palm Springs.

Adult lap swim 5:30-8:30 a.m., 5-7 p.m. Mon.-Fri.; 7 -11 a.m. Sat., Sun. $4 residents, $5 nonresidents, $3 kids ages 3-12. (760) 323-8278, www.palmsprings-ca.gov

Tru-Core: Exercises from Yoga, Pilates, martial arts in boot camp-style program. Exercises are progressive, everyone can work at own level. 10:30-11:30 a.m. Mon., Wed. through December. Punch card for 10 classes $100, $12 drop-in. 401 S. Pavilion Way, Palm Springs. (760) 323-8272, www.palmsprings-ca-gov

Total Body Fitness: Warm up, exercis-es focused on large muscle groups for all levels, stretch, cool down. 10:30-11:30 Tues., Thu. through December. $50 month, $12 drop-in. 401 S. Pavilion Way, Palm Springs. (760) 323-8272, www.palmsprings-ca-gov

Zumba: 9-10 a.m., Tues., Thu., Palm Springs Pavilion, 401 S. Pavilion Way. Monthly fee $37-$77. (760) 323-8272, www.palmspringsca.gov

october 4 Saturday Morning Hike: 9-11:30 a.m. Dead Indian and Carrizo canyons, may see Bighorn sheep, other critters. Meet at Art Smith trailhead just past Santa Rosa and San Jacinto Mountains National Monument Visitor Center on Highway 74. Easy-to-moderate, 2-3 mile round trip hike, elevation gain 100-500 feet. By Friends of the Desert Mountains. RSVP (760) 862-9984. Also, Oct. 9, 11, 16 and 18.

7 Tuesday Morning Hike: 8:30 a.m.-1 p.m. Museum Trail to Lykken Trailhead near Ramon Road, then back. Meet at north parking lot, Palm Springs Art Museum, 101 Museum Way. Moderate, about 5 miles round trip. Elevation gain about 1,000 feet. By Friends of the Desert Mountains. RSVP (760) 862-9984

11 Hike with Philip Ferranti: 9 a.m. Meet at Art Smith Trail parking lot off Highway 74 about three miles south of Highway 111 for easy-moderate, ap-proximately 5-mile hike in Garner Valley. (760) 777-7090, [email protected].

12 Y Be Fit: Palm Desert Challenge reverse mini-marathon, 5K run, 10-mile hike, 300 meter swim, 1K color run. Palm Desert Civic Center Park. Benefits YMCA of the Desert. Fees $5-$90. (760) 568-1441

19 Red Dome Hike: 4 miles round-trip with 50-foot elevation gain at Whitewater Preserve, good introduction to hiking in Whitewater Canyon. Bring at least one liter of water, a snack, sun protection. Those preferring a shorter, one-mile hike can turn around at the Pacific Crest Trail junction. RSVP required at (760) 325-7222, www.wildlandsconservancy.org.

21 Palm Springs Tuesday Hike: 8:30 a.m.-1 p.m. Shannon Trail Loop Hike. Take Highway 111 to Araby Drive in Palm Springs and proceed through the wash and park on the left side by the gate. Interpretive hike rating is moderate and approximately 7 miles round trip. Elevation gain of approximately 1,000 ft. By Friends of the Desert Mountains. RSVP at (760) 862-9984.

Page 21: Valley Woman October 2014

October | Valley Woman 21www.ValleyWoman.net

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Desert View Tower near the East San Diego County town of Jacumba was built in 1900 as "a monument to the

pioneers" of the area. An alligator-like critter, foreground, is one of about a dozen creatures and faces carved in

1933 from boulders similar to those in Joshua Tree National Park. Photo by

Jamie Lee Pricer

Objective: A leisurely road trip with fun stops along a route never explored. The road: Highway 94, a twisting stretch with little traffic and new paving. It started life as the main stagecoach route between San Diego and Yuma, Ar-izona. It was replaced by old Highway 80, which in turn parallels Interstate 8.

From the Coachella Valley, take High-way 74 from Palm Desert to Highway 371 to Highway 79. Continue through Julian and Cuyamaca Rancho State Park to Interstate 8. Drive under I-8 to Jamul to Highway 94 and head east. Trip down and back is about 250 miles.

Note: At several points on this route you will be less than two miles from the Mexican border. Your cell phone might tell you that you are in an international call zone.

The scene: Classic Southern Califor-nia landscape of chaparral-covered hills, oak trees and a scatter of pine trees at higher elevations.

What to do: Drive west to east along Highway 94, here are four places to stop.

The eats: Who would have thought you’d find top-notch fish and chips along this rural route? Barrett Junction Café & Mercantile, in business since the 1880s, is noted for its deep-fried, lightly coated Alas-ka cod loin chunks. Another fav, barbecue pork, comes with two sauces --- sweet red and vinegar based. Owner Leon Herzog is proud to say “ninety percent of the food we serve here is made here.”

Décor in the café calls for a look-see. In the fun jumble, life-size statues of Marilyn Monroe and Elvis oversee the family-style tables with red-checked table cloths. Around you --- a bar, big screen TV, small stage, historical photos that recall the area’s cattle and rodeo days and display cases of western-style memorabilia and antiques. Lunch $4-$10, dinner $10-$21.

Train fans: This is your place --- the Pacific Southwest Railway Museum. A couple gents thought up the idea for a rail-road museum in 1949. Museum “stock” --- steam and diesel locomotives, freight cars, passenger cars, cabooses and support equipment --- was acquired and stashed on tracks all over Southern California. Finally, it all came together in 1980 when a site was bought in Campo.

Trainophiles could spend a day here. A one-hour ride on weekends takes you slowly along 12 miles. Special holiday experiences for kids include The Pumpkin Express and North Pole Limited.

Naughty treat: Tiny Wisteria Can-dy Cottage in the village of Boulevard has been family-owned and operated since

1921. Candies are handmade on the spot, which over the years has been a home, school house, candy kitchen and shop. Wisteria specialties are almond, cashew, macadamia and pecan turtles. Sugar-free choices are available.

The view: Bounce along a rutted road to reach Desert View Tower for a treat of folk art, tourist kitsch, a great selection of desert travel books, a reading room with couches and sleepy dogs and 54 wide wood steps that take you to the top of the 60-foot tower for a panorama view of the desert and mountain landscape.

IF YOU GO:Barrett Junction Café & Mercantile, at Barrett Lake Road, Dulzura. (619) 468-3215, www.barrettjunctioncafe.com; Pacific Southwest Railway Museum, 750 Depot St. Campo, (619) 478-9937, www.psrm.org; Wisteria Candy Cottage, Old Highway 80 in Boulevard. (619) 766-4453, www.wisteriacandycottage.com; Desert View Tower, north side of Interstate 8 at In-Ko-Pah Park Road. (619) 766-4612

Road trip: Adventures onOld Highway 94 By Jamie Lee Pricer

Page 22: Valley Woman October 2014

22 October | Valley Woman www.ValleyWoman.net

CALENDAR

BUSINESS…october2 Business Expo: By Palm Desert Area Chamber of Commerce, 4-7:30 p.m. Fantasy Springs Resort Casino, 84-245 Indio Springs Parkway, Indio. $5. (760) 346-6111.

15 Business Seminar: Recruitment & Selection Strategies, 9-11 a.m., Workforce Development Center, Suite B, 44-199 Mon-roe St., Indio. Pre-registration advised. (909) 983-5005, http://iesmallbusiness.com

28 Mixer: By Palm Springs Chamber of Commerce, 5 p.m. Appetito PS, 1700 S. Camino Real, Palm Springs. Free members, $15 guests. (760) 325-1577, pschamber.org

30 2014 Coachella Valley Economic Summit: Keynote speaker Dan Schawbel of Millennial Branding, also economist Dr.

John Husing. 11 a.m. JW Marriott Desert Springs Resort & Spa, Palm Desert. $95. (760) 340-1575, cvepsummit.com

….BEFORE PLAYongoing

COD Street Fair: 7 a.m.-2 p.m. Satur-day, Sunday. College of the Desert, 43-500 Monterey Ave., Palm Desert. (760) 340-1045, www.codstreetfair.net

Indio Open Air Market: 4-10 p.m. Wednesday, Saturday. Riverside County Fairgrounds parking lot, 46-350 Arabia St., Indio. (800) 222-7457

Certified Farmers Markets: La Quin-ta, 8 a.m.-12:30 p.m. Sunday. 78-100 Main St., Old Town La Quinta. Palm Desert, 8 a.m.-12:30 p.m. Wednesday. Palm Des-

ert Area Chamber of Commerce, 72-567 Highway 111. Palm Springs, 8 a.m.-12:30 p.m. Saturday. Camelot Theatre Parking Lot, 2300 E. Baristo Road, (760) 898-5250, www.certifiedfarmersmarket.org

Palm Springs VillageFest: 6-10 p.m. Thursday. Palm Canyon Drive, Palm Springs, between Baristo and Amado roads. www.palmspringsvilagefest.com

3 7th annual Concert for Autism: With The Pedestrians, Machin’, Blasting Echo, You Know Who. 7 p.m.-1 a.m., Schmidy’s Tavern, 72-286 Highway 111, Palm Desert. (760) 837-3800

3 Desert Art Center 65th opening: Reception, high school scholarship fundraiser. 6-8 p.m., Desert Art Center, 550 N. Palm Canyon Drive, Palm Springs. Free. (760) 323-7973, desertartcenter.org

3-19 American Craft Week: Full sched-ule of events at lqaf.com. Many activities free, some cost for supplies. La Quinta Arts Foundation, 78-150 Calle Tampico, Suite 215, La Quinta. (760) 564-1244

5 Under & Out 3: Fashion show by Chelsea Lane Bodywear, poolside party with women’s, men’s swimwear, men’s underwear designs. 3-6 p.m. The Saguaro in Palm Springs Co-presented by Destination PSP. Benefits Desert AIDS Project. Free, no host bar, silent auction. VIP seats $250. (760) 278-1278

10-13 Modernism Week Fall Preview: Poolside beach party, outdoor movie, peek of Palm Springs Art Museum’s Architecture & Design museum, fall edition of annual Modernism Show & Sale, tours of Frey House II and Steel House #1, architec-tural walking, bus and bike tours, cocktail receptions, Modernism Yard Sale, “Lost, Saved and Endangered” lecture. Complete schedule at modernismweek.com

12 Carousel of Hope: Learn about Desert Guild of Big Hearts for Little Hearts of Loma Linda University Children’s Hospital at family fun event. 4-7 p.m. Balloon artists, magicians, henna artist, arts and crafts, ed-ucational games, DJ, other carnival games, Johnny Bench, Fred Williamson appearanc-es. Palm Desert Oasis Seventh-day Adventist Church. Free but RSVP to (760) 413-4469, [email protected].

17 State of the Park: What’s up at Joshua Tree National Park. Panel discussion with JTNP superintendent, chiefs of resourc-es, interpretation. 7-8:30 p.m., Bell Center Copper Mountain College, Joshua Tree. Free. Preregister at www.joshuatree.org

17 Desert Ensemble Theatre Company: Benefit performance of “Broadway D-Lights,” with vocalists Keisha D, Charles Herrera, Jerome Elliott. 7 p.m. performance, preceded by a reception. Pearl McManus Theater (Palm Springs Woman’s Club), 314 S. Cahuilla Road. $30. (760) 565-2476, www.brownpapertickets.com/event/848586.

18 Desert Garden Community Day: Speakers, information booths, workshops, guided tours of select Living Desert gardens. 9 a.m.-1 p.m. Living Desert, 47-900 Portola, Palm Desert. Free. Deserthorticulturalsociety.org

25 Palm Springs Aerial Tram Road Challenge 6K: For runners, walkers. 7 a.m. start on Tramway Road. Free awards breakfast, health fair follows at Desert Regional Medical Center, 1150 N. Indian Canyon Drive, Palm Springs. Benefits United Way of the Desert. Entry $40-$60. www.kleinclarksports.com

26 Reel Women’s Movie Marathon: Films from 10 a.m.-7 p.m. Camelot Theatres, 2300 E. Baristo Road, Palm Springs. Benefits breast cancer programs in Coachella Valley. $40-$100. (760) 594-9100, [email protected]

Page 23: Valley Woman October 2014

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Page 24: Valley Woman October 2014