validate as you create: a new paradigm for marketing and innovation

© Catalyx. The material in this document is owned by Catalyx

Validate as You CreateA new paradigm for marketing and

innovation

Guy White,Managing Director, Catalyx

The current way most companies bring marketing and innovation to market is slow, wasteful, largely internal and expensive

COMPANY END USER

PRODUCT

PURCHASE

The current way most companies bring marketing and innovation to market is slow, wasteful, largely internal and expensive

When it goes wrong…

When it goes (really) wrong…

There are lots of companies finding online ways to do the same offline process bigger, better and faster…

Go


We try to disrupt the overall process….

By building ways for organisations to integrate the data, knowledge and creativity of 1,000s of end users into their processes.


By building and curating 2 bespoke communities of 500 consumers we helped P&G solve 7 strategic business questions for 6 brands across 2 countries in 6 weeks / country.

This new approach makes you dramatically faster


We turned 750 of Europe’s brightest engineering students into an innovation consultancy to help several global organisations find new answers to big innovation challenges

It connects different perspectives to find new solutions


By analyzing the online conversation of thousands of female undergraduates, we helped a global bank re-design how it thinks about recruiting females

It makes you braver and more disruptive


By understanding the postings and research habits of 100,000s of Americans and Japanese we helped Braun discover a whole new way to communicate and innovate. (not a single plane ticket was needed, nor a single conversation with an end user)

It helps you see your category in a completely new way


We helped the Association Cantonale Genevoise de Rugby (ACGR) rethink through its purpose and redesign branding through a 3 week process supported by the crowdsourced creation of over 200 logo permutations.

It gives smaller organization’s bigger scale.


We are helping the Red Cross rethink how it innovates by connecting its global organization together to identify and solve the most important of its social challenges

It gives bigger organisations agility, freshness and connectivity.


We helped #CSWGeneva learn what were the best (and worst) things about the conference so we can learn for next year, by offering free champagne.

It motivates groups to work together without them realizing it

#CSWGeneva / @thecatalyx / @crowdweek to your tweets please!


In under 2 months, we helped Shockwaves Hair Styling uncover new insights about its consumers and turn these into a validated 12 month digital strategy and content calendar by combining big data analysis, online community management, concept and content developed

Most of all – it allows creativity and innovation, research and validation to happen all at the same time.

Insight/ Ideate Generate Rank & Rate

Concept Votes

Hairspiration Scrapbook 20

X-Men Style 16

Shockwaves Says 13

Stand up Hair 13

Shockstar Members Club 11

New Do Day 11

Festival Style 10

Hairstyle Police 10

Mullet Month 8

Gig Prankster -3


Validate as you create – a new paradigm:

Faster to market

Better Return on Investment

Braver ideas, more disruptive products

[email protected] 22 345 0994

Please contact us for any more information
