valerie canva presentation
TRANSCRIPT
![Page 1: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/1.jpg)
■ D■ D■ D
November 2015
How to Leverage Your Sponsors’ Webinars to Drive Social Media
Engagement
![Page 2: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/2.jpg)
About Education Week■ Editorial Projects in
Education—the nonprofit publisher of Education Week, edweek.org, the Education Week Teacher online site, Digital Directions, and other print and digital products—is the leading independent provider of news and information in K-12 education.
![Page 3: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/3.jpg)
Presentation Details■ What is Canva?■ Why you should use Canva■ Our Canva Exploration■ Do’s and Don’ts■ Takeaways
![Page 4: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/4.jpg)
What is Canva?■ A free and easy-to-use
graphic designing website. ●Anyone can use it.
![Page 5: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/5.jpg)
Why You Should Use Canva■ Resizing capability■ No expertise needed■ More interactions & link
clicks■ Extend the life of your
content■ Freed tweet characters■ Under 15 mins
![Page 6: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/6.jpg)
Some of Our Designs
![Page 7: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/7.jpg)
![Page 8: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/8.jpg)
![Page 9: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/9.jpg)
Our Canva Exploration■ ALWAYS try to use pictures in Social Media.
![Page 10: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/10.jpg)
Why?■ 35.3% increase in impressions using a
picture.● +163% in engagements● +166% in retweets● +34% in favorites● +333% in link clicks **All data is from our own Twitter data
![Page 11: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/11.jpg)
Why?
+35% +58% +166% +35% +333%
![Page 12: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/12.jpg)
Canva vs. Art Department■ 23.7% more engagements● 39.2% more impressions than Photoshopped pics.
■ 9.1% more link clicks
**All data is from our own brand data
![Page 13: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/13.jpg)
Other Pinterest Users:
Shift
![Page 14: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/14.jpg)
Usage Do’s and Don’ts■ DO: Use Canvas for quotes■ DO: Experiment with style■ DO: Create brand templates■ DON’T: Underestimate simplicity■ DON’T: Only use “fun” Canvas on
**All data is from our own brand data
![Page 15: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/15.jpg)
Style Do’s and Don’ts■ Canva “Design School” ■ Style tips for beginners
![Page 16: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/16.jpg)
Basic■ Fonts for your brand■ Photo Filters
![Page 17: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/17.jpg)
Colors Matter
**From Canva’s Design School
![Page 18: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/18.jpg)
**From Canva’s Design School
Choosing Colors
![Page 19: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/19.jpg)
Golden Ratio■ Mathematical
ratio found in nature.
■ Aesthetically pleasing.
![Page 20: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/20.jpg)
What it Actually Means
![Page 21: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/21.jpg)
Golden Ratio■ Let the squares
guide each element.■ Focus your design
on the center of the spiral.
![Page 22: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/22.jpg)
Golden Ratio (Rule of Thirds)■ Use lines and intersections to draw the viewer’s
eye, create tension, & add interest.
![Page 23: Valerie Canva Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022081507/58a172a91a28ab04278b52bf/html5/thumbnails/23.jpg)
Takeaways■ Useful for almost any workplace■ Raise social media engagement■ For effective Canva use● Golden Ratio (rule of thirds)● Meaningful color scheme● Pair with meaningful Tweet content