MISSIONSTATEMENT

Vain Youth is a fresh new company who focuses on keeping its customers looking stylish and comfortable for a variety of activites. From skating to a day at the beach Vain Youth is a go to choice for a stylish boy or girl who likes simplistic and modern style with a little

edge.

Vain Youth

TABLEOF

CONTENTS

Mission Statement 2

Logo 6

Marketing Strategy 10

Stationary 12

Storefront 14

Products 18 Advertising 28

Transportation 34

Website 36

LOGODEVELOPMENT

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MARKETINGSTRATEGY

Vain Youth looks to continue to grow its brand by implementing several marketing

and advertising strategies. (Do you want to put a time period after this, like in the com-ing months or in 2012 - 2013?) Key con-cepts include sponsorships, skateboard

contests, music festivals, viral videos, and billboards.

A main focus will be to produce 2-3 minute short videos featuring our skateboard team. Videos will be pushed through the following websites; frontarmy.com, vimeo, youtube,

and facebook. The goal will be for consum-ers to market our products by sharing via e-mail and their social media accounts.Another focal area will center on con-

certs and music festivals such as the Vans Warped Tour. Opportunities to promote

Vain Youth include sponsorships, handing out free stickers, and selling merchandise to

build interest in the brand.

STATIONARY

STOREFRONT

PRODUCTS

ADVERTISING

ADVERTISINGTRANSPORTATION

ADVERTISINGWEBSITE

Trevor LyonLewerkeApplied Branding