utilizing sports to produce successful social media and viral video campaigns - ceo wimmer, ufc
TRANSCRIPT
Utilizing Sports to Produce Successful Social Media and Viral Video Campaigns
Utilizing Sports to Produce Successful Social Media and Viral Video Campaigns
Who Is This Guy?
Who Is This Guy?
Who Is This Guy?
Who Is This Guy?
Who Is This Guy?
Who Is This Guy?
Adam BainCOO TwitterRoss LevinsohnFormer CEO YahooMatt JacobsonHead of Market DevelopmentFacebook#8 Employee
Who Is This Guy?
Who Is This Guy?
Who Is This Guy?
Who Is This Guy?The best brand advertising has to get more creative to get peoples attention and inspire them to share
The ProblemGetting Consumer to Connect with your Brand
SportsSports is the Greatest Drama on EarthDavid Hill Former Chairman Fo x Sports
Sports is the Greatest Drama on Earth
Sports is the Greatest Drama on Earth
Sports is the Greatest Drama on Earth
Sports is the Greatest Drama on Earth
Sports is the Greatest Drama on Earth
The SolutionViral Videos that connect people to their passion
The SolutionViral Videos that connect people to their passionSports
The Solution
Brand Love
Associate Your Brand with Consumers Passions
Brand Love
Creating Compelling Content = Brand Fuel
Brand Fuel
Creating Compelling Content = Brand Fuel
Surprise and Delight Blow People AwayOld Spice Manta Claus - Devastating Explosions
Creating Compelling Content = Brand Fuel
Creating Compelling Content = Brand Fuel
Creating Compelling Content = Brand FuelBud Light UFC#Budlightliving Champion -Champ for a Week Campaign
Brand Love
Surprise and Delight Blow People AwayBe Authentic to Your BrandStand for More Than Just Your Bottom LineTreat Content as Brand Fuel Create Experiences and AdventuresMake it Personal
Creating Compelling Content = Brand FuelMaking Content Go Viral
Blow People Away Create Great Content that they want to shareUtilize Influencers to Enhance and DistributeStrategically Place Content in Key Areas for Consumption Evoke High Arousal and EmotionsMake it Simple and Quickly ConsumedBe Relevant to the Brand and Newsworthy
Blow People Away
[email protected]@ceowimmer
Thank You!
Q & A