Utilizing Google Reputation Management to Protect Your Online Image

Google Reputation Management is a crucial process when you are trying to establish your online status. The simple fact is that most people use Google as their primary search tool while researching information concerning you or your organization.

There could be a vast quantity of personal information about you that may be easily found on the internet. If a person uses your name in a blog post, a Facebook/Twitter conversation, or if a photograph tagged with your name is posted, it is inevitable that this content will be indexed by Google. Some of this information could be private, confidential, derogatory, or just plain inaccurate.

It is therefore necessary that you take the appropriate steps to make sure that people gain the right impression of you. As a protective measure, Google has recently introduced a tool that makes it easier for you to manage your online reputation.

What Is The Google Reputation Management Tool?

In order to access the Google Reputation Management tool, you will first need to create a Google profile. The tool itself is entitled ‘Me on the Web’ and is visible on your Google account dashboard. It is located between the ‘Analytics’ and ‘Account Information’ tabs.

This tool allows you to keep track of any new information that may appear on search engines. You are simply required to set parameters based on the information in your profile, such as your name or contact address. The next time anyone posts new content that includes these parameters, Google sends you an Alert. In addition, there are methods provided to safeguard your reputation and aid in the removal of derogatory content.

Responding To Threats Reported By the Google Reputation Management Tool

If you are alerted to the presence of information that could be potentially embarrassing or damaging to your reputation, it is necessary to react quickly.

We are often the architects of our own misfortune and certain content or photos meant for private viewing on our Facebook/Picassa accounts may be viewable to the public at large. In this case, you can fix the problem by correcting the Privacy Settings on these accounts. If you have made comments or statements through your social media account or website that could cause damage to your status, it is important that you delete these comments or web pages. Pages/comments once deleted can be removed from any search engine results.

If the offending content is posted on a third party website or by a person you cannot contact, there is little you can do about it apart from requesting the publisher to withdraw the content. In the event of a refusal, the best way of counteracting this is by publishing

articles/content that promotes a more positive impression of you. You can include links to these articles within your Google account. Typically, content links found within your account command higher search engine rankings and can help bury any offending content.

Proper utilization of the tools provided by the Google Reputation Management system can help protect your online image.

Call Us Today!

702-530-3881