Using the Economic Census to Support Entrepreneurs and

Small Business OwnersNCLA 59th Biennial Conference

October 6, 2011Mary G. Scanlon

Public Library Contributions to Local Economic DevelopmentJanuary 01, 2007

Carlos A. Manjarrez, Jessica Cigna, Beata Bajaj

Making Cities Stronger

Strategies

Mary G. Scanlon

Urban Institute’s Findings

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How to provide?

Shrinking budgets

Free, reliable sources?

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To the Rescue

The Economic Census!

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Outline

Definition & descriptionBenefits and limitationsHow to find data

Where is it?How is it organizedWhat’s included?Other data available through the CensusCase study (apply what we’ve learned)Other free sourcesQ&A

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Characteristics

Source: Bureau of the Census

Timing: Every 5 years, in years ending in ‘2’ and ‘7’

Scope: Strives to be comprehensive

Required

Self-reported

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Benefits & Limitations

Benefits:FreeReliableComparableData available at varying levels of granularity

From national to zip codeCurrent – kinda, sorta

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Benefits & Limitations

Limitations:Data dribbles outDomestic businessesCompanies with employeesPrivacy protection

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Data Release Schedule

Where to Find the Data

U. S. Census Bureau www.census.gov

Economic Censushttp://www.census.gov/econ/census07/

OR Through American Factfinder athttp://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml

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How is the Data Organized

North American Industrial Classification System

NAICS

Introduced in 1997

Replaced SIC codes (Standard Industrial Classification)

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NAICSNorth American Industrial Classification

System

Classification system for industry groups

Numerical

Hierarchical: the longer the number, the more

detailed the category

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NAICS

3118 Bakeries and Tortilla Manufacturing 31181 Bread and Bakery Product Manufacturing 311811 Retail Bakeries 311812 Commercial Bakeries 311813 Frozen Cakes, Pies, and Other Pastries Mfg 31182 Cookie, Cracker, and Pasta Manufacturing 311821 Cookie and Cracker Manufacturing

Mary G. Scanlon

NAICS Sectors(Sample)

2331 - 334244 - 4548 – 4951527172

ConstructionManufacturingWholesale tradeRetail tradeTransportation & warehousingInformationFinance and InsuranceArts, Entertainment and RecreationAccommodation and Food Service

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Terms

Companies vs. Establishments

Value of Shipments, Receipts, Contracts

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Case Study

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Business Plan

Documents the strategy and tactics for the business

Required by investors and bankers

Forecasts growth and profitability (among other

finances)

Industry data provides support for company forecasts

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From Data to Information

Industry size and growth rate

Number of employees

Payroll & benefits

Operating expenses: utilities, telephone, others

Capital investment

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Step 1

Find the NAICS code

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Mary G. Scanlon

Step 1

Step 1

Find the NAICS code

311811 Retail Bakeries

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Step 2

Find the data

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Find the Data

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Find the Data

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Find the Data

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Find Data

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Partial Data DownloadSector 31: Manufacturing: Industry Series: Detailed Statistics by Industry for the United States: 2007

Data based on the 2007 Economic Census. For information on confidentiality protection, sampling error, nonsampling error, and definitions, see Survey Methodology [pdf]. Data in this file represent those available when this file was created; data may not be available for all NAICS industries or geographies. Data in this table may be subject to employment-

and/or sales-size minimums that vary by industry.

2007 NAICS code

Meaning of 2007 NAICS code Companies

Number of establishments

Establishments with 1 to 19 employees

Establishments with 20 to 99 employees

Establishments with 100 employees or more

Number of employees

Annual payroll ($1,000)

Total fringe benefits ($1,000)

Employer's cost for health insurance ($1,000)

Employer's cost for defined benefit pension plans ($1,000)

311811 Retail bakeries (r)6,056 (r)6,249 (r)5,503 718 (r)28 (r)56,801 967,728 270,018 80,848 21,710

Employer's cost for defined contribution plans ($1,000)

Employer's cost for other fringe benefits ($1,000)

Production workers avg per year

Production workers - 1st qtr

Production workers - 2nd qtr

Production workers - 3rd qtr

Production workers - 4th qtr

Production workers hours (1,000)

Production workers, nonleased employees wages ($1,000)

Total cost of materials ($1,000)

Materials, parts, containers, packaging, etc. used ($1,000)

Cost of resales ($1,000)

8,428 159,032 (r)31,857 (r)32,066 (r)31,593 (r)31,765 (r)32,004 46,212 585,289 1,054,069 804,300 167,398

Cost of purchased fuels ($1,000)

Purchased electricity ($1,000)

Contract work ($1,000)

Quantity of electricity purchased (1,000 kWh)

Quantity of generated electricity (1,000 kWh)

Quant of electricity sold or transferred (1,000 kWh)

Total value of shipments ($1,000)

Primary products value of shipments ($1,000)

Secondary products value of shipments ($1,000)

Total misc receipts ($1,000)

Value of resales ($1,000)

Contract receipts ($1,000)

16,448 41,983 23,940 678,533 0 0 3,378,034 2,992,045 33,768 352,221 348,762 819

Other miscellaneous receipts ($1,000)

Primary products specialization ratio (%)

Value of primary products shipments made in all industries ($1,000)

Value of primary products shipments made in other industries ($1,000)

Coverage ratio (%)

Value added ($1,000)

Total BOY inventories ($1,000)

Finished goods inventories, BOY ($1,000)

Work-in-process inventories, BOY ($1,000)

Materials and supplies inventories, BOY ($1,000)

Total EOY inventories ($1,000)

Finished goods inventories, EOY ($1,000)

2,640 99 3,014,936 22,891 99 2,329,386 130,502 41,573 8,742 80,187 140,858 45,033

Mary G. Scanlon

From Data to Information

What’s here:

Industry size

Industry growth rate

Number of employees

Payroll & benefits

Operating expenses: materials, fuel, electricity

Capital investment

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From Data to Information

Industry size and growth rate

Number of establishments

Total value of shipments ($1,000)

2002 7,458 2,803,869

2007

6,249 3,378,034

% Chg -17% 20%

Mary G. Scanlon

From Data to Information

Number of employees

Number of establishments

Establishments with 1 to 19 employees

Establishments with 20 to 99

employees

Establishments with 100

employees or more

6,249 5,503 718 28

88% 11% 0.4%

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From Data to Information

Payroll & benefits

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Number of employees

Annual payroll ($1,000)

Total fringe benefits ($1,000)

Employer's cost for health insurance ($1,000)

Employer's cost for defined benefit pension plans ($1,000)

Employer's cost for defined contribution plans ($1,000)

Employer's cost for other fringe benefits ($1,000)

56,801 967,728 270,018 80,848 21,710 8,428 159,032

From Data to Information

Operating expenses: materials, fuel, electricity

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Materials, parts, containers, packaging, etc. used ($1,000)

Cost of purchased fuels ($1,000)

Purchased electricity ($1,000)

Quantity of electricity purchased (1,000 kWh)

804,300 16,448 41,983 678,533

From Data to Information

Capital investment

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Total capital expenditures (new and used) ($1,000)

Capital exp: buildings & other structures (new and used) ($1,000)

Capital exp: machinery and equipment (new and used) ($1,000)

Capital expenditures: autos, trucks, etc. for highway use ($1,000)

Capital expenditures: computer and data processing equipment ($1,000)

95,596 14,953 80,643 5,081 3,525

Summary of Information

Industry size

Industry growth rate

Number of employees

Payroll & benefits

Operating expenses

Capital investment

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What Else?

Financial data

Economic Census

Market information

County Business Patterns

Consumer Expenditure Tables

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American FactFinder

New interface at the Bureau of the Census

American FactFinder 2

Economic Census

County Business Patterns

Population

Housing

Many, many other data sources

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American FactFinder 2

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American FactFinder 2

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American FactFinder 2

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American FactFinder 2

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Local Competition

Retail bakeries in Winston Salem

6 Employer establishments at 311811

12 Non-employer establishments at 3118

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Consumer Expenditures

Bureau of Labor Statistics

www.bls.gov

http://www.bls.gov/cex/csxstnd.htm

Data is available from 1984 – 2010

In Excel from 2005, only

Expenditures segmented along a wide array of demographic

parameters

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2010 Expenditure TablesAge of reference person — (TXT) (PDF) (XLS)

Composition of consumer unit — (TXT) (PDF) (XLS)

Education of reference person — (TXT) (PDF) (XLS)

Higher income before taxes — (TXT) (PDF) (XLS)

Hispanic or Latino origin of reference person — (TXT) (PDF) (XLS)

Housing tenure and type of area — (TXT) (PDF) (XLS)

Income before taxes — (TXT) (PDF) (XLS)

Number of earners in consumer unit — (TXT) (PDF) (XLS)

Occupation of reference person — (TXT) (PDF) (XLS)

Population size of area of residence — (TXT) (PDF) (XLS)

Quintiles of income before taxes — (TXT) (PDF) (XLS)

Race of reference person — (TXT) (PDF) (XLS)

Region of residence — (TXT) (PDF) (XLS)

Size of consumer unit — (TXT) (PDF) (XLS)

Selected age of reference person — ( TXT) (PDF) (XLS)

Mary G. Scanlon

Consumer Expenditures

Item

Husband and wife consumer units

One parent, at least one child under

18

Single person and

other consumer

unitsTotal

Husband and wife

only

Husband and wife with children

Other husband and wife

consumer units

Total Oldest child under 6

Oldest child 6 to 17

Oldest child 18 or older

Number of consumer units (in thousands) 59,739 25,723 28,172 5,185 14,242 8,745 5,844 7,141 54,227

Income before taxes $85,296 $76,543 $93,627 $87,439 $94,807 $95,374 $83,666 $34,652 $41,012

Income after taxes $82,670 $73,835 $91,024 $85,151 $92,147 $92,678 $81,288 $35,214 $39,880

Age of reference person 50.0 58.0 42.8 32.2 40.9 52.0 49.4 37.5 50.4

Food $7,816 $6,494 $8,876 $7,056 $9,386 $9,054 $8,759 $5,227 $4,352

Food at home $4,670 $3,813 $5,314 $4,311 $5,476 $5,587 $5,514 $3,287 $2,493

Bakery products $434 $352 $501 $356 $533 $527 $491 $303 $232

Food away from home $3,147 $2,681 $3,562 $2,745 $3,910 $3,467 $3,245 $1,939 $1,859

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Consumer Expenditures

On average, families with children ages 6 and older spend $530

annually on bakery products that are consumed at home.

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Conclusion

Government agencies continue to provide free sources of

reliable data that supports entrepreneurs and small business

owners.

Mary G. Scanlon

Conclusion

Contact me:

Mary G. Scanlon

scanlomg@wfu.edu

336.758.4303

Mary G. Scanlon

Professional Resource

Business Librarians in North Carolina (BLINC)

Next meeting:

Thursday Feb 9th

May Memorial Library / Alamance Public Library

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BLINC at NCLA

Wednesday

1:30 – 2:45 pmLessons Learned: Getting the Most Out of LibGuides

Mary G. Scanlon

BLINC at NCLA

Thursday

9:00 – 10:00 am "Do we really need to pay for this anymore?" The best free v. fee sources for statistics and country research

11:00 -12:00 pm Embedded Librarians in North Carolina: A Panel Discussion

Mary G. Scanlon

BLINC at NCLA

Thursday 4:15-5:30 pm

Taking the Next Step: Using Spreadsheets to Process Library Statistics & Database Results

A Mission to Serve: What Libraries are Doing to Support Local Economic Development

The Smart Investing Case Study: From Grant Proposal Through Implementation

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BLINC at NCLA

Friday 8:30 – 9:30 am

Philanthropy and Grant-seeking: Helping Your Community and Your Library in Today's Economy

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Questions?

Are you using these resources?

Which other sources are you using?

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