using social media for your brand
TRANSCRIPT
Social Media Marketing Tips For Your Personal Brand
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
Where To Find Me
We Will Cover
Personal branding
Using social media
Tips to getting started
Where you should connect
Your Personal Brand
How you see
yourself
How others
seeyou
YourPersonal
Brand
Successful Brand Elements
Being an expert in your industry Published books and materials Media interviews Corporate clients and sponsorships Speaking engagements
Social Media & Your Brand
Use Social Media To:
Grow your reputation Gain more clients or customers Increase your credibility Expand your reach
@daniellericks
Social Media Revolution
https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False
Getting Started
• Create a website, blog or both• Define topics to be shared• Stand out as an expert• Use hashtags effectively• Determine posting schedule• Develop a strategic social
media plan
Social Media Channels
Facebook Twitter LinkedIn Website Blog
Find Social Media platforms that support your brand
3 Ways To Get Started
Your purpose for using social media
Step # 1
• Raise awareness? • Promote a cause?• Discover opportunities?• Sell products?
Identify your target audience (age, gender, occupation, income, interests, etc.)Determine your tone (serious, playful, casual)Benchmark your competition (what are they doing well, where are they missing the mark)Develop your messaging (what will you say and when will you say it)
Step #2
Build your content Create a social media planDevelop your posting scheduleCreate educational contentDetermine who to followStart sharing!
Step #3
1.09BillionActiveDailyUsers
March 2016 Source: newsroom.fb.com/company-info/
400+MillionActive
Monthly Users
April 2016 Source Instagram.com/press/
400Million Active
Monthly Users
March 2016 Source: about.twitter.com/company
100+ MillionActive
Monthly Users
April 2016 Source: snapchat.com/ads
433+Million
Reported Users
April 2016 Source: press.linkedin.com/about-linkedin
Where To Connect
Consistent Branding
DesignProfile imageBioLinked accountsContact Information
The fewer variations you have across platforms the easier and more memorable your brand will be. Create conformity in the following areas:
Be Results Driven
Monitor traffic to your social sitesMeasure results so you know what works and what doesn’t Watch your posts to see what gets responsesLook for trends related to particular topics Make adjustments to posts as necessary
We Covered…
Developing your personal brandGetting started in social mediaGoal settingDeveloping your voiceConnecting via social media
