Using Social Media for Faculty and Staff

Recruitment

Heidi Zahner-Younts, PHRHuman Resources Specialist

The University of Iowa

AGENDA

1. What is Social Media and how is it being used in Recruitment?

2. Overview of four popular social media platforms• Facebook• Google+• Twitter• LinkedIn

3. Legal Considerations

WHAT IS SOCIAL MEDIA?

• According to Tufts University: Social media refers to the means of interactions among people in which they create, share and /or exchange information in communities and networks

Social Media Interactions

• The key difference between social media and traditional media sources is interaction.

Good Social Media is:

• Interactive•Authentic•Transparent•Consistent

How can social media be used in recruitment?

• Building social online communities to attract a diverse and talented applicant pool (reach passive job seekers)

• Advertise job openings/formally or informally

• Sourcing Candidates • Screening Applicants

DISCLAIMER

Mom and Dad were right, just because you can do something doesn’t mean you should. Always check your schools social media recruitment policy or check with your schools legal department before starting any social media campaign

Excerpt from UI guideline regarding social media for recruitment

Use of social media sites for recruiting cannot be the only or primary source for recruiting as this may adversely impact the diversity of your applicant pool. These sites can be used to post information about an opportunity at the University; they should not be used to look for or screen applicants. Such action could violate principles of Affirmative Action if certain identifying information is gained…

What is Your Plan?• Research• Selection• Marketing Plan• Image/Brand• Description•Where does your talent live?• Goals•Metrics

Features of Social Media: Facebook Core Features

Cost

Formal

Source/Mine Candidates

Can Create Groups or Pages

Advertise openings

Estimate Unique Monthly Visitors

900 mil

Facebook Personal Profile

Facebook The University of Iowa Page

Facebook Promotion Ad & Direct Job Post

Features of Social Media: Google+ Core Features

Cost

Formal

Source/Mine Candidates

Can Create Groups or Pages

Advertise openings

Estimate Unique Monthly Visitors

900 mil 120 mil

Google+ Personal Profile

Google+ Iowa State University Profile

Google+ University of Iowa Profile

Features of Social Media: Twitter Core Features

Cost

Formal

Source/Mine Candidates

Can Create Groups or Pages

Advertise openings

Estimate Unique Monthly Visitors

900 mil 120 mil 310 mil

Twitter Personal Page

Twitter University of Iowa Page

Twitter Job Ad &Post

Features of Social Media: LinkedIn Core Features

Cost

Formal

Source/Mine Candidates

Can Create Groups or Pages

Advertise openings

Estimate Unique Monthly Visitors

900 mil 120 mil 310 mil 250 mil

LinkedIn Personal Profile

LinkedIn News Feed

Turn Off Broadcasts

Turn Off Broadcasts

Email Notifications

LinkedIn University of Iowa Page

LinkedIn University of Iowa Job Post

LinkedIn Groups

LinkedIn Sourcing & Recruiting Tools

Equal Employment Opportunity Counsel

• “The use of sites such as LinkedIn and Facebook can provide a valuable tool for identifying good candidates by searching for specific qualifications, panelists told the Commission. But the improper use of information obtained from such sites may be discriminatory since most individuals' race, gender, general age and possibly ethnicity can be discerned from information on these sites.” http://www.eeoc.gov/eeoc/newsroom/release/3-12-14.cfm

Department of Labor

http://www.dol.gov/ofccp/regs/compliance/faqs/iappfaqs.htm

Office of Federal Contract Compliance Programs, OFCCP

The Department of Labor, Office of Federal Contract Compliance Programs (OFCCP), enforces Executive Order (E.O.)11246 that prohibits employment discrimination by most government contractors and imposes affirmative action obligations. E.O. 11246 includes significant recordkeeping requirements relevant to affirmative action. Information on the OFCCP's rules, including the recordkeeping requirements, can be found at

www.dol.gov/dol/allcfr/ESA/Title_41/Chapter_60.htm. 

Internet Applicant: DefinedAn “Internet Applicant” is an individual who satisfies all four of the following criteria:The individual submitted an expression of interest

in employment through the Internet or related electronic data technologies;

The contractor considered the individual for employment in a particular position;

The individual's expression of interest indicated that the individual possesses the basic qualifications for the position; and

The individual, at no point in the contractor's selection process prior to receiving an offer of employment from the contractor, removed himself or herself from further consideration or otherwise indicated that he/she was no longer interested in the position.

Institutional Best Practice Guidelines

University of Iowa: Social Media Use on the Internet

Best Practice Guidelines in Using Social MediaWhen planning for any communication, you typically need to consider:

What group am I trying to reach?Which media work best to connect with that group?What is the purpose and focus of the message?What information supports my message?How will I keep the information current and who will be responsible for the communication?How will I keep the information interesting to connect with my audience?How will I respond to those who connect with me?How will I want to control the use/dissemination of the message?

http://www.uiowa.edu/hr/administration/social_media.html

Friend me, circle me, tweet me and add me to your professional network

• RESOURCES

• http://www.uiowa.edu/hr/administration/social_media.html• http://policy.ucop.edu/doc/4000582/SocialMediaRecruiting• http://

www.dol.gov/ofccp/regs/compliance/faqs/iappfaqs.htm• www.dol.gov/dol/allcfr/ESA/Title_41/Chapter_60.htm.• http://www.eeoc.gov/eeoc/newsroom/release/3-12-14.cfm• http://web.vanderbilt.edu/resources/social-media-handboo

k/• http

://www.adph.org/ruralhealth/assets/socialmediatoolkit.pdf