using social media as a professor and as a thought leader in the business world
DESCRIPTION
This presentation was made at the 2012 Business Professor Teaching Summit at Drexel University in Philadelphia. Presenters were Hannah Redmond and Leon Fraser.TRANSCRIPT
and as a thought leader in the business world
Business Professor Teaching Summit 2012
May 18, 2012
Leon Fraser and Hannah RedmondRutgers Business School
Using Social Media as a Professor
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Agenda
• Introduction
• Social Media in the Classroom
• You, as a Thought Leader
• Conclusion
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Introduction
• Internet provides 24-7 access to information, news, entertainment and communication
• It has given rise to user-generated content, also known as Web 2.0
• Social Media is the #1 activity on the web
• Mobile devices such as smart phones have intensified access to web and social media
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Rationale
• Today’s college and grad students are in the Gen Y demographic (born in 1980s and early 1990s), also known as the Net Generation
• 85% of students at 4-year universities have Facebook profiles
• “Students will expect their learning to mirror their interactive lives”
• Should professors change to enhance pedagogy?
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Social Media in the classroom
• Chat Rooms
• Blogs
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Facebook: Features
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Facebook: In the Classroom
• Professor’s sole course platform for students
• Student-only page for intra-communication
• Student-created page for Entrepreneurship course
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Facebook: Potential Uses
• Mentoring
• Facebook Groups for Schools
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Twitter: Features
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Twitter: In the Classroom
• Professor tweets students
• Professor tweets other professors
• Professor tweets followers
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Twitter: Potential Uses
Profs:• Send re-tweets
Students:• Submit assignment queries• Follow news feeds• Enter ‘search’ term • Tweet a company rep
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
LinkedIn: Features
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
LinkedIn: In the Classroom and Possible Uses
• Create a LinkedIn profile
• Create a LinkedIn group
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Chat : In the Classroom and Possible Uses
• Give class participation points
• Create multiple threads
• Answer student queries
• Keep “chat room hours”
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Blogs in the Classroom and Possible Uses
• Comment on professor blog
• Comment on student blog
• Comment on public blog
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Course Platforms with Social Media Features
Traditional:
Blackboard, Sakai, CourseSmart
Innovative:
Edmodo, My Big Campus, Socrative
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Social Media as a Thought Leader
• Promoting your work
• Brand awareness for your school
• Make comments on news and blogs
• Use Twitter to promote thought leadership
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Conclusion
• Why should professors incorporate social media in their teaching?– Will learning increase measurably? – Will it make money or save money? – Will teaching ratings go up?
• What are the barriers to increase use of social media? – Professor knowledge, comfort level, and time investment– University policies and committees– Student access to computers and smart phones
• Do you have any suggestions, stories, or case studies?
Using Social Media in the Classroom as a Professorand as a thought leader in the business world
Contact
Leon Fraser
Lecturer, Rutgers Business School
800 520 0818 x1495
www.linkedin.com/in/leonfraser
Hannah Redmond
Senior Public Relations Specialist, Rutgers Business School
www.linkedin.com/in/hannahredmond
@hannahlah & @rutgersbschool
hannahredmond.com