using podcasts and webinars for training

www.mediamatters-pr.co.uk

Using podcasts and webinarsfor training

Karen McNulty

3rd August 2012


Today

• What are podcasts and webinars?• When to use them for training• Setting up podcasts and webinars• Examples• Marketing them to delegates


Podcasts


A podcast is a type of digital media consisting of an episodic series of audio files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.

Wikipedia


Where do you find them?


Locations

• iTunes• Other mobile marketplaces• On business websites


http://itunes.apple.com/gb/podcast/projct-management-training/id348527757




On websites


When to use them for training


Training• Demonstrate expertise to a wider

audience• Support distance learning • Supplementary material• A record of training events• Training support using feedback from

face to face sessions


Making a podcast


What do you need?

• Best quality microphone you can afford• Room with good acoustics, soft

furnishings• Can use a PC – Audacity• Or Mac – Garageband• Both come free with computer


Example


Hosting

• Once your podcast is complete• Common to use your website• Upload link to your podcast to iTunes


iTunes help

• http://www.apple.com/uk/itunes/podcasts/specs.html

http://www.apple.com/uk/itunes/podcasts/specs.html

http://www.apple.com/uk/itunes/podcasts/specs.html


Podcast tips

• Must be free• Useful and factual• Encourage feedback• Best if on iTunes• Use website for supplementary material


Marketing your podcast

• Upload to iTunes• Add to your website• Email marketing• Inform delegates at other training

sessions


Webinars


Web conferencing (webinar) refers to a service that allows conferencing events to be shared with remote locations. In general the service is made possible by Internet technologies, particularly on TCP/IP connections.

Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer.

Wikipedia


Where do you find them?


Locations

• On business websites• By invitation


Website


Email invitation


When to use them for training


Training

• For engagement• When travel is not practical/distance

learning• Keep training costs down• Make money as supplementary support


Making a webinar


What do you need?

• Good quality headset or telephone• Quiet room• Service provider• Have a backup plan


Service providers• www.gotomeeting.co.uk/fec/webinar• www.workcast.co.uk/webinars_live_and_on_d

emand• www.clickwebinar.com • www.megameeting.co.uk• www.zentation.com• www.anymeeting.com

http://www.gotomeeting.co.uk/fec/webinar

http://www.workcast.co.uk/webinars_live_and_on_demand

http://www.workcast.co.uk/webinars_live_and_on_demand

http://www.clickwebinar.com/

http://www.megameeting.co.uk/

http://www.zentation.com/

http://www.anytmeeting.com/


GoTo Webinar


Example 1


Example 2


Registration

• Don’t ask too many questions• Confirm registration


Webinar tips


Create new material

• Use less than in a classroom• Tailor for online audience


Set up a practice webinar

• Do this with one or two colleagues• Avoids glitches• Familiarise with the software


Other tips

• Have a goal• Use an effective title• Make sure the service supports your

documents• Early registration• Follow up


Marketing your webinar

• Can be used as a marketing tool for other services

• Your website• Press release and online PR• Tell existing trainees


Using podcasts and webinarsfor training

Karen McNulty

3rd August 2012

using podcasts and webinars for training

Education