using mobile library services to reach the underserved ala annual, anaheim, ca june 23, 21012 amanda...
TRANSCRIPT
USING MOBILE LIBRARY SERVICES TO REACH THE UNDERSERVED
ALA ANNUAL, ANAHEIM, CAJUNE 23 , 21012
AMANDA JACOBS FOUST
Serving Communities Outside the Walls of the Library
Marin County Free Library: Overview
All staff are encouraged to participate
1-2 hours per month/30 minutes per week
Five social media platforms: o Blogso Facebooko Flickro Twittero Youtube
Featured Blogs Stats
Four Featured Staff Blogs
Combined total of 90 entries
8,704 pageviews
Average views per entry: 98
Internal Blogs/The Website
Total pages views for site: 673, 284Total Visitors: 66,888Average visit duration: 3:31 minutesAverage page views per visit: 4.13
Of interest: Mobile Usage Top 5 Devices1. Apple iPads2. Apple iPhone3. Apple iPod Touch4. SonyEricsson LT15i Xperia Arc5. HTC EVO 4G
Facebook, Flickr & Twitter
Facebook: 163 LikesFlickr:
634 photos on the site Flickr views: 17,731 Average view per photo: 27 Daily average of views: 65
Twitter @marinlibrary: 284 followers 2298 tweets
• Twitter @annetkentroom: 216 followers 920 tweets
Youtube
29 videos2055 viewsAverage view per video is 71
Top 5 Videos on Youtube: 1. Banned Books Week Virtual Readout: A
Reading from Sylvester and the Magic Pebble2. Mt. Tamalpais and Muir Woods Railroad, 19263. Winnie the Witch4. Webstar Computer Build Tutorial5. Hotel Rafael March
Why?
Promote the library and it’s value to our communities
Reach out to people where they are already getting their information
Proactive customer servicePublicize events and servicesReplicate in-person experience online
How… website
How… blogs
How… blogs
How… blogs
How… Facebook
How… Flickr
How… Flickr
How… Flickr
How… Flickr
How… Flickr
How… Flickr
How… Twitter or #bookmobile
How… Twitter
How… Twitter
How… YouTube
Honorable Mention: Pinterest
Best Practices
Include photos or videos whenever possibleLimit one link per postBlog posts: 300-500 word limitFacebook: Six words, plus visual content &
link ideal, 3-5 times per dayTwitter: 20 times per day. Include visuals, one
link and don’t forget hashtagsDon’t be afraid to make mistakesHave fun!!!
Tips & Tricks
Maintain a social media binder at each location with logins, cheat sheets, toolkits and resources
Become a subject specialistMaintain a calendar posting commitmentsUse a content creation form to develop posts
and brainstormTalk to colleagues and patrons for inspirationSign up and use platforms to get a feel for their
strengths and differences. Use Hootsuite or similar tools
Resources
King, David Lee. (May 27, 2011). Facebook for Libraries. American Libraries. http://americanlibrariesmagazine.org/features/05272011/facebook-libraries
Abram, Carolyn & Pearlman, Leah. (2010). Facebook for Dummies Cheat Sheet. Dummies.com [website]. http://www.dummies.com/how-to/content/facebook-for-dummies-cheat-sheet.html
Video tour. http://www.flickr.com/tour/ (Simple, easy-to-follow instructions and overview)
Help section. http://www.flickr.com/help/ (Organized by category; simple explanations)
FAQ's. http://www.flickr.com/help/faq/ (Offers FAQ search box or topics divided by categories)
College Degrees [website]. (2008). 50+ resources for Libraries: Getting Started, Uses, Tools, & Guides. http://www.collegedegrees.com/blog/2008/06/24/how-to-make-flickr-work-for-your-library-50-resources/
Ault, Julia. (July, 2010). Using Twitter as your Personal Learning Network (PLN): Part 1 - Building Your Toolbox. http://www.slideshare.net/juliadesigns/usingtwitteraspln-part1
The Twitter Glossary has more lingo: http://support.twitter.com/entries/166337-the-twitter-glossary
Article - How Libraries Can Leverage Twitter: http://andyburkhardt.com/2011/04/26/how-libraries-can-leverage-twitter/
AtYourLibrary.org [YouTube channel]. (2011). American Library Association. http://www.youtube.com/user/AtYourLibraryOrg?ob=5#p/u/0/J74d_0UYoYs
Flipspotlight: Nonprofit Video Toolkit. (February 14, 2008). Cisco [tutorial]. http://www.youtube.com/user/flipvideospotlight Part 4 about editing is particularly helpful.
King, David Lee. (February, 2011). 5 Tips [3-part video series]. WebJunction. http://www.davidleeking.com/2011/02/24/5-tips-for-editing-videos/ http://www.davidleeking.com/2011/02/17/5-tips-to-video-what-to-say-how-to-look-good-saying-it/ http://www.davidleeking.com/2011/02/09/5-tips-on-videocameras-and-lighting/
Questions?
Amanda Jacobs FoustElectronic Services
(415) 473-7451