using international accreditation to improve global positioning
DESCRIPTION
How does a business school move from being national to global? How can a school form partnerships and alliances across the globe to share experiences, faculty, students and knowledge? Becoming recognised in a world where there are at least 11,500 university business schools is difficult, but one thing is certain – accreditation by a major accrediting body indicates that the school is a member of a set of special management education institutions. There are three major accrediting bodies that are known around the world: EFMD (with EQUIS and EPAS), AACSB and AMBA. Accreditation brings with it many benefits, including a demonstrable signal that the school is committed to continuous quality improvement. This presentation, bringing together representatives of all three of the major accrediting bodies, discusses the benefits and value of international accreditation from the perspective of each body.TRANSCRIPT
6th QS-APPLE Annual Conference
Singapore, November 19, 2010
Session 2.7
Using international accreditation to improve global positioning: Perspectives from the business school world
- Association of MBAs
Professor Nigel Healey
Pro-Vice-Chancellor, University of Canterbury
International Accreditation Advisory Board, AMBA
Overview
Development of AMBA accreditation service Assessment criteria Some trends and data on accreditation The benefits of accreditation
Development of accreditation
• Founded in 1967 “to advance business education at postgraduate level”
• Accreditation service established in the late 1980s
• Criteria and process formalised in 1992
• International demand – formation of the IAAB in 1997
• Faculty of Assessors
• MBM and DBA assessment introduced 2004-05
• Criteria and process review 2005 – next review in process
AMBA’s objectives
Accreditation: Providing world class accreditation for postgraduate management programmes
Business Schools: Delivering information and networking to accredited business schools
Individuals: Creating an exclusive network for MBA students and graduates from accredited programmes and supporting their professional development.
Employers: Raising awareness of the MBA
Specific accreditation objectives
With so many graduate business programmes on offer worldwide, quality has become a key issue
The Association’s accreditation objectives are:
To promote graduate-level business education to institutions, prospective students, and employers, and to increase the supply of, and demand for, such programmes
To ensure that the quality of graduate-level business education produces professional business leaders
Characteristics of MBA accreditation
Independent process
Faculty of Assessors (3 + 1 AMBA)
International Accreditation Advisory Board
International
Market-driven
MBA-specific
Developmental/judgemental
International Accreditation Advisory Board
Mr David GravellsChair, IAABAssociation of MBAsUK
Professor Nick BinedellDeanGordon Institute of BusinessSouth Africa
Mr Christopher BonesDeanHenley Business SchoolUK
Professor Robert DixonDeanDurham BusinessSchoolUK
Professor Valerie GautierAssociate DeanHEC Paris France
Professor Santiago Iniguez de OnzonoDeanInstituto de EmpresaSpain
Professor Martyn JonesPro-Vice ChancellorKingston Business SchoolUK
Professor Nigel Healey Dean University of CanterburyNew Zealand
Professor Andrew LockDean EmeritusLeeds University Business SchoolUK
Ms Lyn HoffmanAssociate DeanLondon Business SchoolUK
International Accreditation Advisory Board
Mr Kai PetersCEOAshridgeUK
Professor Howard ThomasDeanSMU Business SchoolSingapore
Dr Mark OakleyAcademic DirectorArthur Lok Jack Graduate School of BusinessTrinidad
Professor James WrightDirectorFIA Univeristy of Sao PauloBrazil
Professor Larissa KartashovaDeputy Rector Sinerghia InstituteMoscowRussia
Professor Philip McLaughlinDeanBordeaux BSFrance
Professor Michael PatryDirectorHEC MontrealCanada
Professor Pritam SinghDeanMDIIndia
Professor Zhong Ming WangDirector, ZJU CAPS Zhejiang University PR China
Carlos Ramos International Advisor AMBAArgentina
Accreditation Criteria
• Definition of an MBA
The MBA is a career development generalist degree for those with significant relevant work experience, on which the learning process should build
The emphasis is on leadership through strategic management, with a significant practical and professional orientation to the programme of study
The criteria – an overview
Used as a base for accreditation recommendations
Developmental / judgemental
At least one programme will have graduated students for a minimum of 3 years
Conformation to the overall criteria for 3 years prior to candidacy
Scope The Institution
Faculty
Students
Purpose and Outcomes
Curriculum
Assessment
Mode and Duration
New Member (ie, Accredited) Schools1st July 2009 - 30th September 2010
Universidad ICESIColombia
Sun Yat-sen University BSP R China
INALDE Colombia
WU Executive AcademyAustria
Lingnan (University) CollegeP R China
Salford Business SchoolUK
Hult University London CampusUK
Massey UniversityNew Zealand
Mediterranean School of BusinessTunisia
Lorange Institute of BusinessSwitzerland
0
100
200
300
400
500
600
AMBA AACSB EQUIS
Association of MBAs, AACSB & EQUISMember Schools as of November 2009
Australia & New Zealand
Latin America
North America
Asia
Middle East and Africa
Eastern Europe
Western Europe
United Kingdom
AACSB is the oldest and largest...
0%
20%
40%
60%
80%
100%
120%
140%
AMBA09-200211-2009
AACSB09-200211-2009
EQUIS09-200211-2009
Growth of the International Accreditation From 2002 to 2009
...but AMBA and EQUIS are grower fastest...
0
100
200
300
400
500
600
AMBA 09-2002
AMBA 11-2009
AACSB 09-2002
AACSB 11-2009
EQUIS09-2002
EQUIS11-2009
ComparisonMember Schools in 2002 and 2009
Australia & New Zealand
Latin America
North America
Asia
Middle East and Africa
Eastern Europe
Western Europe
United Kingdom
...but AACSB is still accrediting more new schools...
0
5
10
15
20
25
30
35
40
AMBA2002
AMBA2009
AACSB2002
AACSB2009
EQUIS2002
EQUIS2009
Association of MBAs, AACSB & EQUISNumber of Countries with Accredited Schools
...all three have become more international...
0
20
40
60
80
100
120
140
160
180
AMBA09-2002
AMBA11-2009
3745
21
52
2
16
1
4
2
8
2
3
5
2 6
1
8
Association of MBAsSchool Members in 2002 and 2009
Australia & New Zealand
Latin America
North America
Asia
Middle East and Africa
Eastern Europe
Western Europe
United Kingdom
....AMBA is no longer just UK/EU...
170 member schools @ September 2010
The Benefits of Accreditation For students, accreditation provides a list of institutions/MBA provision
of guaranteed quality
For graduates, accreditation gives reassurance that their MBA will retain its value over time
For employers, accreditation gives a recognised pool of talented graduates from which to recruit
For institutions, accreditation gives international credibility (and visibility) to their MBA provision and benchmarks them against international standards
For deans, accreditation gives them an extra lever to make changes which the administration and/or faculty might otherwise oppose
Conclusions Accreditation gives a quality mark
Rigorous review of all aspects of an MBA portfolio
Learning experience for the institution
Increased credibility with all stakeholders
Provides potential students with reassurance
Leads to membership of a global network of quality institutions
For further information: www.mbaworld.com/accreditation