using ict in career guidance services

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UNIVERSITY OF JYVÄSKYLÄ The experienced role of ICT in career guidance services in the Nordic region Guidance on a distance – Nordic challenges and solutions 12 April, 2015 - Oslo, Norway Jaana Kettunen, Finnish Institute for Educational Research, University of Jyväskylä, Finland

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UNIVERSITY OF JYVÄSKYLÄ

The experienced role of ICT in career guidance services

in the Nordic region

Guidance on a distance – Nordic challenges and solutions 12 April, 2015 - Oslo, Norway

Jaana Kettunen, Finnish Institute for Educational Research,University of Jyväskylä, Finland

UNIVERSITY OF JYVÄSKYLÄ

Organization of the presentation

Introduction Perceived role of ICT in relation to national Lifelong

Guidance policies Experienced role of existing and emerging

technologies in career guidance services What competence are needed for effective use of

existing and emerging technologies in career guidance?

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The increasing use of existing and emerging technologies (i.e social media) in career-related activities is placing new demands on career practitioners and on organizations (Bimrose & Barnes, 2010; Osborn, Dikel, & Sampson, 2011)

The locus of control in the Web is shifting from experts to a blend of expert and socially-constructed knowledge.

Emerging technologies provides new opportunities which were not possible in the past for practitioners to serve individuals

A key challenge for the immediate future is to ensure that the career guidance sector is equipped to respond to these new demands

Practitioners´ competency to work in this new mode is an area of increasing importance.

IntroductionIntroduction

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Career guidance

“A range of activities that enable citizens of any age, and at any point in their lives, to identify their capacities, competences and interests; to make meaningful educational, training and occupational decisions; and to manage their individual life paths in learning, work and other settings in which these capacities and competences are learned and/or used”

ELGPN (2014) European Lifelong Learning Guidance Policy Network Tools No. 2. Glossary

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PERCEIVED ROLE OF ICT IN RELATION TO NATIONAL LIFELONG GUIDANCE POLICIES

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Aim

To provide a basis for understanding the different ways

of developments in the use of Information and Communication

Technologies in relation to national Lifelong Guidance Policies

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Policy/strategy focus

gathering and publishing information

Rationale for ICT use costs

Approach to ICT technology focused

Functionof ICT

means for delivering information

Distance career services non-existent

Funding project

Monitoring/evaluation focus volume

“There is no official policy-

supported national online career services…”

Category 1: Unexploited

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Policy/strategy focus

developing the use of ICT

Rationale for ICT use widening access

Approach to ICT content focused

Functionof ICT

medium for one-to-one communication

Distance career services asynchronous

Funding programme

Monitoring/evaluation focus usability

“Policy makers are aware of the pending need for better use of ICT in guidance and steps are

being taken to change this…”

Category 2: Emerging

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Policy/strategy focus

maximising the use of ICT

Rationale for ICT use effectiveness

Approach to ICT methodically focused

Functionof ICT

space for career services

Distance career services synchronous

Funding co-funding

Monitoring/evaluation focus

impact

“…different specific strategic approaches

are integrated in sectorial services…”

Category 3: Acknowledged but fragmented

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Policy/strategy focus

systematising the use of ICT

Rationale for ICT use efficiency

Approach to ICT systemically focused

Functionof ICT

impetus for paradigm change and reform

Distance career services multi-synchronous

Funding statecoordinated

Monitoring/evaluation focus accountability

“A new law on guidance is launched

and attention to eGuidance is

strengthened.”

Category 4: Strategic

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Discussion

If the understood function of the ICT remains solely as an information delivery channel, the full potential is not utilized neither in formation of lifelong guidance policies nor in the integrated service delivery.  

To avoid fragmentation and to maintain and strengthen the political momentum of lifelong guidance policy development, it is necessary to further enhance the synergies among different guidance actors and stakeholders at national, regional, and local levels

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EXPERIENCED ROLE OF EXISTING AND EMERGING TECHNOLOGIES IN CAREER GUIDANCE SERVICES

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Aim

To provide a basis for understanding the different

ways in which career practitioners experience existing and emerging in career services

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Kettunen, J., Vuorinen, R., Sampson, J. P., Jr. (2013).Career practitioners ways of experiencing social media.

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DIMENSIONS OF VARIATION

CATEGORIES

Means for delivering

information

Medium for one-to-one

communication

Interactive working space

Impetus for paradigm

change and reform

Role of social media

Function of social media

Attitude

Rationale

Intervention paradigm

Nature of interaction

Practitioner's role

Kettunen, Vuorinen & Sampson 2014.

Career practitioners´ ways of experiencing social media in career services

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Category 1: Means for delivering information

Role of social media

useful tools

Purpose delivering information and advice

Attitude reserved

Rationale visibility

Perception challenge

Intervention paradigm

individual face-to-face intervention

Nature of interaction

practitioner individual

Practitioner's role

expert role

“It is used as, kind of like

the first step to something real/proper.”

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Category 2: Medium for one-to-one communication

Role of social media

useful tools viable alternative

Purpose delivering information and advice

delivering career services

Attitude reserved careful

Rationale visibility accessibility

Perception challenge change

Intervention paradigm

individual face-to-face intervention

individual intervention

Nature of interaction

practitioner individual

practitioner individual

Practitioner's role

expert role reflexive role

“How do I integrate these new practices into old, established

work routine? ”

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Category 3: Interactive workingspace

Role of social media

useful tools viable alternative

space for career services

Purpose delivering information and advice

delivering career services

collaborative career exploration

Attitude reserved careful adaptive

Rationale visibility accessibility

interactivity

Perception challenge change opportunity

Intervention paradigm

individual face-to-face intervention

individual intervention

group intervention

Nature of interaction

practitioner individual

practitioner individual

practitioner individual/groupindividual peers

Practitioner's role

expert role reflexive role

facilitating role

“It provides possibilities to bring together people who

are wrestling with the same problems...”

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Category 4: Impetus for paradigm change and reform

“When you go into social media you

accept that it is social media, and social

media works in social ways...”

Role of social media

useful tools

viable alternative

space for career services

participatory social space

Purpose delivering information and advice

delivering career services

Collaborativecareer exploration

co-careering

Attitude reserved careful adaptive proactive

Rationale visibility accessibility

interactivity

influence

Perception challenge change opportunity reform

Intervention paradigm

individual face-to-face intervention

individual intervention

group intervention

co-constructed intervention

Nature of interaction

practitioner individual

practitioner individual

practitioner individual/group

individual peers

individualcommunity members

individual professional

Practitioner's role

expert role

reflexive role

facilitating role

participating and engaging role

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Kettunen, J., Vuorinen, R., & Sampson, J. (2014). Practitioners experiences of social media in career services.

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Discussion

The challenge to guidance practitioners as a profession is to decide how to fully, and best use existing and emerging technologies

We have the opportunity to create new practices and paradigms to better reach individuals who need assistance with career exploration and decision making

If ICT is to play an increasing role in career services it is important

that practitioners function and utilize it in their practice within their scope of comfort and competence

to expand the awareness of the varying models of career interventions with online technologies

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SKILLS AND COMPETENCIES FOR EXISTING AND EMERGING TECHNOLOGIES IN CAREER GUIDANCE SERVICES

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Considerable research has been conducted on identifying the skills and competencies required for using ICT in career guidance services (e.g. Barnes & Watts, 2009; Bimrose, Barnes, & Atwell, 2010; Cogoi, 2005; Cedefop, 2009; Pyle 2000).

Careful consideration has also been given to ethical principles and guidelines related to the use of technologies in guidance practice (e.g. NBCC, NCDA, IAEVG).

Skills and competencies

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Kettunen, J., Sampson, J. P., Jr. Vuorinen, R. (2015). Career Practitioners Conceptions of Competency for Social Media in Career Services

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Discussions

Competency for existing and emerging technologies in career guidance services in not only about a particular set of new skills.

Success in developing competency for existing and emerging technologies in career guidance services is a dynamic combination of cognitive, social, emotional and ethical factors that are interwoven.

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Kiitos, thank you!

For further information, please contact:

Ms. Jaana KettunenFinnish Institute for Educational Research University of JyväskyläTel. + 358 40 805 4255E-mail: [email protected]

https://ktl.jyu.fi/en/staff/kettunen-jaana