using facebook and linkedin for business
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Pete Codella, Founder of Codella marketing gave this presentation at the 2012 Utah Rural Business Conference in Richfield, Utah.TRANSCRIPT
H t F b k dH t F b k dHow to use Facebook andHow to use Facebook andLinkedIn for businessLinkedIn for businessLinkedIn for businessLinkedIn for business
10th A l R l B i C f10th Annual Rural Business Conferenceby Pete Codella, APRby Pete Codella, APR
April 12, 2012
about.me/petecodella/p
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CodellaMarketing.com PeteCodella.com
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About FacebookAbout Facebook
• More than 845 million active usersMore than 845 million active users• 50% of active users log on to Facebook every dayday
• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook
CodellaMarketing.com PeteCodella.comnewsroom.fb.com
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Facebook is for Facebook is for people . . .people . . .p pp p
It’ l fIt’ l f b db dIt’s also for It’s also for brands.brands.
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CodellaMarketing.com PeteCodella.combit.ly/o0U3I0
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ApproachApproach
Use Facebook personallyUse Facebook personally,Then use it on behalf of a brand.
. . . same goes for other social platforms.
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What to postWhat to post
• Links to important Web pages• Blog posts• News releases• News releases• In the news items• Videos• Photo galleries• Online presentations• Awards received
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• Awards received
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Rule of ThumbRule of Thumb
If i ’ liIf i ’ liIf it’s online,If it’s online,you can post it on .you can post it on .you can post it on .you can post it on .
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Rule of ThumbRule of Thumb
If i ’ liIf i ’ liIf it’s online,If it’s online,you can post it on .you can post it on .you can post it on .you can post it on .
CodellaMarketing.com PeteCodella.com
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Rule of ThumbRule of Thumb
If i ’ liIf i ’ liIf it’s online,If it’s online,you can post it on .you can post it on .
every other social every other social media platformmedia platformyou can post it on .you can post it on .media platformmedia platform
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Polls
Videos
Photos
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Practical mattersPractical matters
• Identify the objective for the pageIdentify the objective for the page– Who’s your target audience?– What do you want them to do there?y
• Goals– How many likes do you want?How many likes do you want?
• Set a vanity URL• Keep it fresh — people expect frequent (lik d il )• Keep it fresh — people expect frequent (like daily)updates
• Have fun!
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• Have fun!
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Vanity URLVanity URL
CodellaMarketing.com PeteCodella.comfacebook.com/username
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URL is your key phraseURL is your key phrase
Keep in mind that your URL becomes theKeep in mind that your URL becomes the primary text associated with your Facebook pagepage.
E l F b k /C d ll M k iExample: Facebook.com/CodellaMarketingIn a Google Search for “Codella Marketing”h F b k li k k #8the Facebook link ranks #8.
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Edit your pageEdit your page
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Link to TwitterLink to Twitter
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Page resourcesPage resources
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CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/docs/plugins
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CodellaMarketing.com PeteCodella.comfacebook.com/badges
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Recommended toolRecommended tool
CodellaMarketing.com PeteCodella.comshortstack.com
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CodellaMarketing.com PeteCodella.comdevelopers.facebook.com/showcase
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A few suggestionsA few suggestions
Ask your team, customers, vendors and business partners who already know you to like your Facebook page.
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A few suggestionsA few suggestions
Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.
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A few suggestionsA few suggestions
Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.
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A few suggestionsA few suggestions
Find the resources to respond to your fans’ questions and inquiries.
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A few suggestionsA few suggestions
If you have a physical location, use Facebook Places (facebook.com/places) to drive traffic to your door.
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A few suggestionsA few suggestions
Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.
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A few suggestionsA few suggestions
Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.
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A few suggestionsA few suggestions
Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.
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CodellaMarketing.com PeteCodella.comsearch on mashable.com
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CodellaMarketing.com PeteCodella.comsearch for “facebook pages”
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First things firstFirst things first
• Profile – 100% completeProfile 100% complete• Company profile
i• Join groups (public/private)• List and apply for jobs• Post and answer polls• Link to other channels – SlideShare TwitterLink to other channels SlideShare, Twitter, blogs, etc.
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CodellaMarketing.com PeteCodella.comsearch for linkedin on mashable.com
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CodellaMarketing.com PeteCodella.comsearch for linkedin on socialmediaexplorer.com
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Baby stepsBaby steps
Feeling overwhelmed?Feeling overwhelmed?Take it one step at a time.
l i l d f lPersonal experience leads to successful professional experience.
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You’ll be a Facebook and LinkedIn You’ll be a Facebook and LinkedIn superhero in no time!superhero in no time!
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Pete Codella, APR (Accredited in Public Relations)
801 448 7383801.448.7383
about.me/petecodella/p
TXT prpete to 50500for my SMS business cardby Contxts.com
CodellaMarketing.com PeteCodella.com