How content can achieve so much more than just marketing…Mark Hillary – Carnaby - @markhillary

Supporting The Sales Team With Content

Mark Hillary

• Analyst / writer / journalist / blogger / ghostwriter

• 16 books on tech, work, CX, and globalization – biz use of tech

• London 2012 Olympic blogger• First ever UK government blogger • Advised UN and several governments on

tech policy• From London, based in São Paulo• Background in IT management, working

with suppliers etc…

Quick Overview

Blogs?Isn’t is just

something “nice to have” but not

essential? Isn’t this just marketing?

Thomas Hawk: https://flic.kr/p/fxhGt5

Why Content For B2B?

Content is critical for B2B sales today… check this Harvard

Business Review research

http://bit.ly/HBRB2BAnders: https://flic.kr/p/5p2od7

They All Check LinkedIn

82% of B2B buyers are influenced by what appears when they put your name into

Google and/or LinkedIn – 82%!

Thomas Hawk: https://flic.kr/p/ug7yP1

But I’m Too Busy To Blog!

But what if you have no time

or just no expertise in blogging?

Trisha: Fawver: https://flic.kr/p/oMafdN

Time For A Ghost

Outsource to a professional ghost-writer to create the

content that will make you look great when prospects search for your name before a meeting! A ghost-

blogger!Marc Dalmulder: https://flic.kr/p/pYcJ3P

How Does It Work?

You brief me:What your areas of focus are…Who the main influencers are…

Which analysts you follow…Which journals have relevant

news…

I’ll never publish without checking with you first!

Angelo Domini: https://flic.kr/p/rp9dWx

What Do You Get?1. Regular blogs commenting on your

business area2. Social media support to promote your

blogs3. You can look like a smart thought leader in

your field4. I can manage the entire process of writing

and getting the content online – you just need to check and give me a green light

What I Deliver To You

Mark Hillary: https://flic.kr/p/Jomvo4

Special Missions

Before visiting a prospect with a specific business proposal, create content related to that idea for your LinkedIn, corporate blog, relevant trade journals… we can get your name out there!

Chellseeyy: https://flic.kr/p/8cdRv3

Special Missions

For example, if you are meeting a company with an interest in nearshore CX… we can

ensure your LinkedIn, and a trade journal, features

several blogs talking about the future of nearshore CX before your meeting takes

placeJohn Watson https://flic.kr/p/7972f6

First impressions!

Overview

Content is not just about brand awareness and

marketing… Your prospects are checking

on you before meetings, make sure your LinkedIn and Google results look

great!Dara Or: https://flic.kr/p/okgMbA

mail@markhillary.com@markhillarywww.markhillary.com

Thank you