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The top documents of joe-cobbs
SpB 305: Sports Marketing FAST projects -- NKU basketball attendance
141 views
Visualizing Sports Rivalry with Social Network Analysis
367 views
Nichols Cobbs Raska; Rival team influence on cause-related sports marketing
84 views
Attenuating the negative effects of a low fit sponsorship
180 views
Global Growth in International Sport; AMS Conference 2014
43 views
Agha, Cobbs; Minor League Baseball: Farm team shuffle, nassm 2012
226 views
Groza Cobbs wmc2014_peru B2B Sponsorship
145 views
2013 ams schaefers cobbs groza - timing of sponsorship announcements
64 views
SpB 305: Sports Marketing FAST project NKU Athletics -- Group 9
115 views
Sponsorship portfolio brand spillover effects
123 views
Jensen, Walsh, Cobbs, Turner NASSM Conference 2014
59 views
2013 wmc schaefers cobbs groza - construal of sponsorship announcements
61 views
Rival Conceptions of Rivalry: Why some competitions mean more than others
98 views
Challenging unilateral brand spillover effects in sponsorship portfolios
210 views
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
212 views
The practice of brand extension through licensing: The Spalding challenge
212 views
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
213 views
Three Core Properties of Rivalry
138 views
Comparing Rivalry in Professional Sports
10 views
Sports rivalry comparison by geography: Are Canadians more friendly?
7 views