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The top documents of bernd-skiera
Comparison of Seeding Strategies (Hinz/Skiera/Barrot/Becker, 2011, Journal of Marketing)
11.672 views
Customer equity sustainability ratio (Skiera, Bermes and Horn)
1.236 views
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
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Skiera differences-structural-reduced-form-models
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Optimal Search Engine Marketing
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Should you use Facebook during classes? Obviously not and here are some slides that say why
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Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
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Sollen Studenten Facebook während des Unterrichts benutzen? Natürlich nicht und diese Beitrag zeigt auch warum nicht
79 views
The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
212 views
Using discrete choice experiments to estimate willingness-to-pay intervals
217 views
An analysis of the importance of the long tail in search engine marketing
216 views