User Experience Design for Indiatimes Shopping

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Contents

Objectives, approach 3

Design execution- Overall 4- Home page 5- Product main page 7- Product details page 8

Content strategy 9

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Objectives, approachWe want to increase sales, engage users. What do we propose to do? Clarity – Give relevant/pertinent information.

Enable informed decisions.

Choice

Build trust

Prompt impulse buys – Suggest related products, bestsellers.

Interactivity – Get users to participate actively 3

Design executionOn all pages,

- Drop down menu on top to allow greater selectivity.

- Social media links to engage users even when they’re off the site.

- Trust symbols in header, footer.

- Price, discounts, call to action against all products.

- Recommended products to prompt impulse buys.

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Homepage

Prominent Silverlightbanner to showcasefeatured products.

Each featured category is an accordion. Users control what they see.

This also allows homepage to be comprehensive without looking crowded.

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Homepage

- Popular searches tag cloud is a different, interesting way to display popular products/categories.

- ‘Top brands’ and ‘Shop by brands’ to attract brand conscious buyers.

- ‘Express gifts’ highlights flexibility of delivery options. Also builds trust.

- Occasion driven products highlighted in ‘shop by festivals’, ‘IPL merchandise’.

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Products main page

- Brands, price, features are major product selection (b)

criteria. These are emphasized on this page. (a)

(a)

- Price slider, search by features & search by styles allow users to specify exactly what they want. (b)

(b)- Silverlight banner for featured products for

strong visual impact.

- In sub-categories menu in left margin, displayed products are classified by category. 7

Products detail pageTabs allow users to see only what they want to.

Prominent image, zoom options, multipleviews allow replication of touch-and-feelof offline shopping experience.

Reviews build trust, encourage interaction.

‘Recently viewed items’ and ‘customers who bought this also bought’ encourage further

buying.8

Content strategy for various pagesHome pageEmphasis on range, variety, choice. Wide range of products showcased to position

Indiatimes as a one-stop-shop for everything online.

Mobiles category page Emphasis on comprehensiveness. Exhaustive list of categories, products and types.

Product details page Emphasis on detail and quantity of information. Information given about product, buying process,

reviews, related products etc. so the customer has clarity to take a buying decision.

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Thank you