user acquisition on mobile

An Introduction to User Acquisition on Mobile

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State of User Acquisition on Mobile

Acquiring new users, efficiently, on mobile is hard. Getting new users to convert, with a good user experience, is unheard of.

This is in part because advertisers couldn’t simply transfer their web advertising strategy to mobile, because mobile introduced many different factors to consider.


Mobile challenges include


Smaller screenssparking different user behavior




Poor mobile web experiencesrequiring creative formatting



Poor mobile web experiencesrequiring creative formatting

Network hang timescausing a decrease in engagement



“Most mobile apps live in their own silos… Instead of letting you tap through to a relevant page, mobile links generally direct you to the app’s own home page — leaving you to search around the

app, often in vain, for the whatever you’re really looking for.”

ReadwriteLauren Orsini

The challenges that come with mobile and this search disconnect caused mobile commerce companies to search for a new channel for customer acquisition.



And it works, contributing significantly to the $340 billion in revenue e-commerce earns yearly. So, with $100 billion in yearly mobile commerce revenue, it was important to successfully adapt this strategy to mobile.

Affiliate marketing is traditionally a model on desktop that allows publishers to monetize content without the disruptive experience that ads provide.


Get the full white paper to learn how mobile affiliate marketing can help your brand acquire new users, without sacrificing the user experience.

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