Use analytics to increase enrollment rates and enhance user experience

As a leading online education institution, one of the most significant driving factors for building your revenue and reputation is to increase your student enrollment rate.

But the enrollment journey can be complicated and fraught with these challenges.

Filtering and targeting the right segment from a large population.

Ensuring smooth exchange of information between the students and your institution. Retaining the students.

Selecting the right students.

Your Need Our Analytics Support

For the ProspectsThe target students

To increase awareness amongst students and facilitate a seamless interaction between your institution and the students.

We can help you improve data credibility and extract more value from your data.

You can check the effectiveness of your website and advertising content. Bridge the gap between your Marketing and Technology teams.

Your Need Our Analytics Support

To provide a smooth experience to the students while submitting the RFI form to evaluate your school /program.

We can help you declutter the user interface and enhance user experience.

Avoid prospect dropout and boost lead conversion.

Trace the user journey to capture the students’ interests better.

Accelerate the performance of your marketing investments.

Your Need Our Analytics Support

To ensure a hassle-free admission process.

We can help you facilitate a unified student journey across marketing, enrollment and back-end systems.

Act as a catalyst for the CRM team to convert leads better.

Gain better visibility on how your tests are performing.

Your Need Our Analytics Support

To reduce dropout rate and increase retention of students.

We can help you find your best ranking schools and programs.

Profile students better based on different markers of geography and demographyLearn from competitors by studying their web assets.

Personalise student experience for outreach, selection and retainment of right students.

Creation and upgradation of relevant curriculum based on student requirement

For the LeadsThe interested students

For the Applicants The students who apply

For your Students The selected candidates

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At Nabler, with the effective use of analytics, we help you revolutionise the way you manage your institution and overcome the above challenges to achieve your critical goals.

With our expertise in Data Infrastructure, Business Intelligence, Data Science and Conversion Rate Optimization we can assist you at every step of your student enrollment journey with a plethora of advanced analytics solutions.

We understand the challenges you face as an institution in the ever-evolving education industry. And we would be happy to guide you to the next level of the enrollment maturity journey. Our comprehensive and flawless re-engineering of your digital initiatives will increase user experience to boost your enrollment numbers.

www.nabler.com

A leading online education company re-engineered their digital initiatives through a centralized data governance framework and enhanced user experience with Nabler

The client

The need

The Opportunity

For an organisation that caters to multiple microsites and sub-domains, Nabler provided a hugeopportunity to resolve data discrepancies by offering

The client is a US based leading online provider of higher education services and solutions and manages multiple microsites along with media landing pages

With multiple university micro sites and landing pages, the client needed comprehensive Data Governance to get a clear and consolidated view of how their multiple sites were performing. And useful insights into their user behaviour to boost user experience and lead conversion rate.

The client Website Analytics and Tag Implementation across their multiple sites to take data driven decisions confidently;

Insights into their content consumption and optimization.

To develop a centralized repository to gather all their data;

To create a unified student journey across the marketing, enrolment and back end websites;

To get a centralized view on their portfolio performance.

This served as a firm base not only to improve customer experience but obtain quality and accurate data to boost conversion through optimized websites. And also transform understanding of user behaviour across their sites.

Analytics data provides only aggregated quantitative reasoning which was not sufficient to unearth real problems faced by the client. In order to fully understand and resolve the hurdles we used our expertise to understand the key use cases of each of the microsites and landing pages with our four fold technical intervention.

Hence Our Approach Included:

Tag Implementation Audit - For accurate measurement of data and extract more value from it for better user insights to increase traffic.

CMS Migration - For unification and migration on client’s websites to improve conversion rate.

GA Enhancements And Enrichments - That included scroll tracking to fix the bounce rate, User ID for accurate user count and programme of interest implementation for tracing user journey and behavior.

Various Automated Intuitive Dashboards - for summarizing the performance of different schools, watching what was/wasn’t scoring on the website, fixing the bounce rate through scroll depth and learning about campaign performance for better marketing investments.

Comprehensive Reporting On Multiple Levels - To access their data effectively, check the performance of webpages & page load timings for better visibility and insights. To get a single view of all the aggregate school numbers and rankings.

Upgrading GA360 With Premium And Integrating With BigQuery - For pushing data into BigQuery to extract historical data for enhanced scalability.

Heat Map Session Recording Analysis - With Qualitative testing through navigation, form feeds, footers etc to understand user behavior better.

UX Discovery - Using optimal Navigation Scenario to avoid card abandonment with greater insights into the user behavior.

Personalization With Random Forest - For classifying and profiling different users to give them a personalized experience.

Optimizely Configuration Experiments - For comparing web page performances to boost conversion rate.

www.nabler.com

CSAT Score

8.910

C L I E N T S P E A K

Nabler is a Digital Analytics company. We help enterprises and media agencies analyse digital data to better understand customer behaviour and enable revenue driving decisions. Founded in 2004 with offices in Charlotte, San Jose and Bangalore, we have advised some of the top global brands, media agencies and Fortune 500 companies.

“These guys do some amazing work, which helps us track lot of changes that keep happening on our website. The team is proactive and a very enthusiastic bunch. Really appreciate the partnership with Nabler.”

Examples

Media Dashboard Webpage Test Report Dashboard

Website Traffic Summary Dashboard

Sample SDR Customer Segmentation

Data Governance & Building Data Lake

Significant Long-Term Business Benefits

A healthy website for better governance.

Increased ROI.

Better user experience for effectively engaging the students.

Improved enrolment rate.

www.nabler.com