usaw digital sponsorship proposal

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For more information contact: Harris Kalofonos - Manager of Marketing & Development at: [email protected] or 719-265-3629. Experience the Business behind the Sport

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Reach the wrestling world

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For more information contact: Harris Kalofonos - Manager of Marketing & Development at: [email protected] or 719-265-3629.

Experience the Business behind the Sport

History - USA Wrestling is designated the U. S. Olympic Committee as the National Governing

Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroots efforts of the sport.

Quick glance at what we do1. Train & support Olympic and elite athletes.2. Organize quality wrestling events.3. Foster grassroots development for the sport.4. Network the wrestling community.5. Educate tomorrow’s wrestling leaders & coaches.

Top 10 States in Wrestling Participation

Every 4 Years

Annually

USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900

Demographics Age groups of registered members

age > 19 = 5%

age < 10 = 29%

11 < age < 14 = 33%

15 < age < 18 = 33%

5%

33% 29%

33%

1 M ission

18 O lympians

63 National Team

13,500 Youth Pro grams

1,900 S anc tioned Events

3,511 USA Wrestl ing Clubs

181,240 Registered M emb ers

6,400,000 Website Visits Annually

62,300 Faceb o ok M emb ers and G rowing

273,403 Wresting H igh S cho ol Athletes

10,270 H igh S cho ol Wrestl ing Clubs in the U.S

USA Wrestling by numbers

History - USA Wrestling is designated by the U. S. Olympic

Committee as the National Governing Body assigning all responsibilities

of managing the Olympic Wrestling Team & all grassroot efforts of the sport.

*Other insert opprtunities available on demand

Circulation Pages Distrubution Format

6 times a year 44 120,000 Full Color

USA Wrestler The Largest Wrestling Publication in the World

Full Page 8.625’’ by 11.125’’

Half PageVertical

8.5’’ by 9.875’’

Half PageHorizontal

7.375’’ by 4.75’’

QuarterPage

3.5’’ by 4.75’’

One Third Page Hor. 7.375’’ by 3.275’’

Quarter Page Hor. 7.375’’ by 2.45’’

One

Third

Ver.

2.28’’

by

9.875’’

One

Sixth

Ver.

2.28’’

by

4.75’’

Magazine Ad Size Examples

Married70%

Single23%

Divorced7%

*Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents

Annual Household income

Home Owners

Marital Status

No26%

Yes74%

<$25,000

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000+

Ye s7 4 %

N o26% M a r r i e d

7 0 %

S i n g l e 2 3 %

D i v o r c e d

USA Wrestling’s Website: www.TheMat.com Annual Average (April 1st 2009 - April 1st 2010)

Source: Google Analytics

One of the top 3 websites in the U.S. Olympic Movement over the past 10 years in traffic & unique visitors

METRICS: Access to USA Wrestling’s

Google Analytics Reports

NY 8%

CA 8%

PA 7.5%

IA 6.3% IL

6.1%

MN4.5%

OH 4.4%

NJ 3.4%

CO 3.3%

MI 3.2%

MO3.1%

WI3%

VA3%

FL3%

TX 2.6%

AZ2.1%

NC2.1%

IN 2%

OK 2%

MD 1.7%

GA1.7%

WA1.7%

OR1.5%

NE1.5%

KS1.4%

MA 1%

*All other states under 1%

One of USA Wrestling’s core objective is to

network with the wrestling community

Did you know:

- The highest traffic day of the week is Monday

- Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia

Visits PageViews Page/Visits

6,400,506 35,608,114 10 8 min Avg. Time on Site

Date in 2010 Event Athlete Participant

January 3-5 Virginia Duals   1000

February 3-6 Dave Schultz Memorial International 240

March 25-26 FILA * Cadet Youth Olympic Games Qualifier 1000

March 27-28 North West Regional Champioship 220

April 1-3 Asics Folkstyle National Championships 2266

April 8-11 ASICS FILA *Cadet Youth Olympic Qualifer & University 1000

April 21-22 FILA Junior Nationals 300

www.usawrestlingevents.com

May 14-15 BB Womans National Championship 210

May 28-30 Southeast Regional Championship 300

June 10-12 World Team Trials 200

June 24-28 Junior National Duals 500

June 28-30 ASICS Kids National Championships 700

July 18-24 Cadet & ASICS/Vaughan Junior Nationals 4000

October 23-25 Sunkist Kids Internationl Open 210

October 31 USA Wrestling Preseason Nationals 870

November 15 Chicago Cup International Duals, USA vs Russia 1500

November 14 NYAC Holiday International Open 247

- Title Sponor

- Presenting Sponsor

- Title of Mat at Event

- Booth Opprtunities

- Public Announcements

Event Exposure Opportunities

- Public Announcements

- Sponsor an Event Series

- Banner placement (size 3ftx8ft)

- Activation activities during events

USA Wrestling’s Major National & Regional Events

Events - USA Wrestling hosts 40 events annually for all

ages & sanctions around 1900 events across the U.S.

More than 11

9~11

6~8

4~5

2~3

0~1

Number of Wrestling events attended annually

USA Wrestling’Events

Olympic wrestling medals wonby theU.S. Teams

Gold: 49

Silver: 43

Bronze: 30

Marketing Philosophy

Sponsorship Activation Model

Develop Singature Program

Target Groups

Club Leader, Coaches, Parents

1. Heighten program profile to USAW

website & social media accets

2. Develop strong presence at events

3. Create interactive programs web/events

Enhance Brand Image

Increase Awareness

1. Editorial support online & print

2. Connect club leaders and parents

3. Promote program via video and USAW

YouTube channel, e-mail blasts, and

newsletters, Facebook

Promote Signature Program

Promote Benefits

1. Create target groups approch model

2. Provide exposure to benefits & awards

N a t i o n a l P a r t n e r s

National Team Apparel Official Insurance Company Wellness & Chiropractice Exclusive Merchandiser

Signature Activation Programs

Olympic, World, Natonal Responsible Sports Wellness Advisory Counsil Wrestling Products

Shoe & Apparel Provider Coaches & Parent Education National & Grassroots Athletes Events Distribution

National Team Airline Official Anti-fungal partner Official Mat Provide National Team Exclusive Scale Womans Team Sponsor

Signature Activation Programs

International & Domestic Sponsor of Athlete of the Week Sponsor of National Coaches Events Scales Womans Wrestling Clincs

Skin Cleaner Partner

Partnering with USA Wrestling

Philosophy -

All agreements are tailored to meet

your corporation’s marketing

objectives. USA Wrestling

plans, organizes, executes and

measures sponsor’s exposure

and activation plans in cooperation

with its national partners.

Market Reach -

A plethora of avenues for companies and organizations

to reach their target markets through its:

- Events

- Website

- Social Media Assets

- Membership

- Publication

- Special Programs

- Fundraising events

Levels of Engagement

- Customized Program (cost based on benefits received)

- National Sponsor (All included)

- Supplier

- Event Sponsor

- Official Sponsor of USAW website & social network

- National Coaches Education Program sponsor

Contact -

For more information, please contact:

Harris Kalofonos - Manager of Marketing & Development

at: [email protected] or 719-265-3629.

For more information contact: Harris Kalofonos - Manager of Marketing & Development at: [email protected] or 719-265-3629.