usable apps published by brands
TRANSCRIPT
USABLE APPSPUBLISHED BY BRANDS
THE KEY TO CREATING BRANDED APPS
THAT PEOPLE WILL USE IS TO IDENTIFY
THE UTILITY IT CAN SERVE IN THEIR
LIVES
LIFE OF
CONSUMER
APP
UTILITY
WINNER!
APPS SHOULD BE TREATED AS A WAY TO
EXTEND OR ENHANCE THE PRODUCT’S
OFFERING, NOT AS A PLATFORM TO SHOUT
MARKETING MESSAGES FROM. THE MOST
SUCCESSFUL APPS BEAR RELEVANCE IN THE
CONSUMER’S LIFE.
1. EBAY BARCODE SCANNING FUNCTION
WHY IT’S GREAT: UNDERSTANDS THE RETAIL
EXPERIENCE AND COMPLETELY UNDERMINES
IT USING THE CONFIDENT INSIGHT THAT
YOU CAN ALMOST ALWAYS GET A BETTER
DEAL ON EBAY!
2. ‘FIND A FRIEND’ GEOTARGETING
FOR BIG DAY OUT/FESTIVALS
+ =
WHY IT WOULD BE GREAT: ONE OF MY
WORST EXPERIENCES WAS LOSING FRIENDS
AT BDO. TECHNOLOGY CAN FIX THIS! I
THINK THERE IS A REAL OPPORTUNITY FOR
EVENT ORGANISERS TO SLAP THEIR BRAND
ON A SOLUTION TO A COMMON PROBLEM.
3. MKR SOCIAL AND RECIPE APP
WHY IT’S GREAT: LEVERAGES THE RECENT
TREND OF SOCIAL TV/MULTI SCREEN
VIEWING. THE APP IS PROMOTED ON TV
AND CAN BE DOWNLOADED/USED
INSTANTANEOUSLY. GENIUS!
4. STARBUCKS MOBILE COMMERCE
WHY IT’S GREAT: BECAUSE IT ADDRESSES
THE ISSUE THAT I CAN’T MAKE A
COHERENT CONNECTION WITH ANOTHER
HUMAN BEING BEFORE I’VE HAD A COFFEE
BIGGER THAN MY HEAD. ALSO, MAYBE I’M
RUNNING LATE!
