usability analysis of the lufthansa and alitalia websites juri strumpflohner matthias braunhofer
TRANSCRIPT
Usability analysis of the Lufthansa and Alitalia websites
Juri Strumpflohner
Matthias Braunhofer
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Content
Overview of the webpages
Target users
Analyzed scenarios
Methodologies
Evaluation examples
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Overview of the webpages
Alitalia Lufthansa
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Target users
Normal user booking holidays
Business users
Users with disabilities
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Analyzed scenarios
Search for flights
Book a domestic and international flight
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Methodologies
Universal usability analysis
„Can you break it“ analysis
Scenario evaluation against 8 golden rules
Competitive testing analysis
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Universal usability analysisAlitalia
Good
• Cross browser and OS compatibility
Bad• Internationalization
• No consistency among pages
• No assistive features
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Universal usability analysisAlitalia – Internationalization
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Universal usability analysisLufthansa
Good• Internationalization
• Consistency among pages
• Cross browser and OS compatibility
Bad
• No assistive features
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Universal usability analysisLufthansa - Internationalization
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„Can you break it“Alitalia
Unable to change country once remembered
Broken links and images
Filter flights
Appearance problems
W3C HTML validation
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„Can you break it“Alitalia – Change country
http://www.alitalia.com
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„Can you break it“Alitalia – Broken links
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„Can you break it“Lufthansa
Buggy translations
W3C HTML Validation
W3C CSS Validation
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„Can you break it“Lufthansa – Buggy translations
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Scenario evaluationAlitalia - Search for flights
1. Strive for consistency
2. Cater to universal usability
3. Offer informative feedback
4. Design dialogs with a closure
5. Prevent errors
6. Permit action reversal
7. Users should have control
8. Reduce short term memory load
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Scenario evaluationAlitalia – Error notifications
Selection causes an errorError notifications
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Scenario evaluationAlitalia – Book a flight
1. Strive for consistency
2. Cater to universal usability
3. Offer informative feedback
4. Design dialogs with a closure
5. Prevent errors
6. Permit action reversal
7. Users should have control
8. Reduce short term memory load
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Scenario evaluationAlitalia – Permit action reversal
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Scenario evaluationLufthansa - Search for flights
1. Strive for consistency
2. Cater to universal usability
3. Offer informative feedback
4. Design dialogs with a closure
5. Prevent errors
6. Permit action reversal
7. Users should have control
8. Reduce short term memory load
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Scenario evaluationLufthansa – Universal usability
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Scenario evaluationLufthansa – Book a flight
1. Strive for consistency
2. Cater to universal usability
3. Offer informative feedback
4. Design dialogs with a closure
5. Prevent errors
6. Permit action reversal
7. Users should have control
8. Reduce short term memory load
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Scenario evaluationLufthansa – Error notifications
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Competitive testing analysis
Lufthansa Alitalia
Universal usability
„Can you break it“
Search for flights
Book a flight
7 1 5 3
7 1 6 2
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Thank you for your attention!