us digital audio market overview targetspot radio 2.0 paris 2013
TRANSCRIPT
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TARGETSPOT U.S. DIGITAL
AUDIO MARKET OVERVIEW
Radio 2.0 – October 15, 2013
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INTRO TO TARGETSPOT
TargetSpot is the largest digital audio ad network in the US
60M Monthly Uniques 3000+
Audio Content Destinations
2
60M Uniques 3000+ Destinations
80+ Premium Content Partners:Terrestrial Radio Groups and Pureplays
Reach and scale are most important to our agencies
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WE REPRESENT PREMIUM PARTNERS
3
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TargetSpot platform delivers one-to-one messaging with…
WE HAVEEXTENSIVECAPABILITIES
CONFIDENTIAL 4
TARGETING
• Demographic
• Geographic
• Day part
• Music genre
• Content category
• Top-level domain
• Behavioral
MEASUREMENT
• 3rd party tracking
(DART, Atlas, etc.)
• TargetSpot Analytics –
post-impression analysis
• 3rd party campaign
effectiveness studies
EASE
• Dedicated team with a
single point of contact
• Professional audio
production as needed
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INTERNET RADIO ADVERTISING IMPACT
STUDY & BENCHMARK DATA
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THE INTERNET RADIO LISTENING AUDIENCE
KEEPS GROWING
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42%OF THE U.S. POPULATION
IS LISTENING
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Internet Radio is growing, while
Broadcast Radio is going strong…
65%spend the SAME amount of time or more listening to traditional AM/FM radio
Daily Broadcast Radio use is 1.7X higher
among those who also listen to Internet Radio
Daily Internet use is 1.2X higher
among those who also listen to Internet Radio
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Internet Radio is growing, while
Broadcast Radio is going strong…
65%spend the SAME amount of time or more listening to traditional AM/FM radio
EXCEPTION: Adults 18-24 demographic
47% are spending LESS time with AM/FM radio
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THEY ARE A VALUABLE
AND DESIRABLE AUDIENCE…
46% 51%54% 46%FEMALE
51%MARRIED
42%ARE HH WITHCHILDREN
22%HAVE A HHIOF $100K+
64%OWN THEIR OWN HOME
54%MALE
22%
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THEY’RE LISTENINGFOR HOURS…
80%of all Internet Radio listeners spend 1–3 hours/day
35%of all Internet Radio listeners spend 1–3 hours/session
50%of listeners on a computer spend1+ hours/session
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INTERNET RADIO LISTENING DAY:10AM―10PM*(Much longer than we
expected)10
Complements Broadcast Radio, which still owns
morning drive time.*
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DEVICE OWNERSHIPIS ON THE RISE…
+87%ownership increase for tablets
+22%ownership increasefor smartphones
computer
ownership
FLAT
basic phone
ownership
DECLINED
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MULTIPLE DEVICESARE INCREASING ACCESS
SMARTPHONECOMPUTERTABLET
38%spend more time
listeningon a smartphone
SMARTPHONE
44%spend more time
listeningon a computer
COMPUTER
48%spend more time
listeningon a tablet
TABLET
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LISTENERS ACTIVELY CONNECT
WITH CONTENT
75%change Internet Radio
stations at least 1X daily (on the same service)(on the same service)
64%change Internet Radio
websites at least 1x daily(to a different service)
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AND THEY ARE LOOKING
TO BUY!
56%are researching
57%are actively
Emailing72% 57%70% 51%
a product for future purchase
shopping while listening
Listeners are also…
Searching Reading Gaming
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ADDING INTERNET RADIO TO AD CAMPAIGNS
INCREASES RESPONSE!
INTERNET BROADCAST
3.5X+ =INCREASE IN INTERNET
RADIOBROADCAST
RADIO CAMPAIGN
INTERNETRADIO
INTERNETCAMPAIGN
2X
+
+
=
=
INCREASE IN
AD RESPONSE
INCREASE IN
AD RESPONSE
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visited company website
searched online for product information
purchased product or service retail
4% 15%
4% 14%
4% 11%
+Those listening to Internet Radio and Broadcast Radio are up to
8X MORE LIKELY
TO RESPOND(online & offline) to ads they
hear on Broadcast Radio.
became a “fan” or clicked “like" on a social network
called the companyfor info
purchased product or service online
sent e-mail or text to company
0% 8%
0% 5%
2% 5%
1% 4%
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INTERNET RADIO LISTENERS ARE
MORE INTERACTIVE
63%
57%
49%
57%
52%
Search for new music
Play video clips
Search for artist or band info
49%42%
41%
39%
36%
35%
34%
32%
Play video clips
Review station recommendations
Access local concert info
Enter contests
2012 2011
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LISTENERS ARE ALSO
INCREASINGLY SOCIAL…
visit social networking site while listening
60%chat with
friends while listening
39%recommend or
share stations or websites
37%
while listening listening websites
look at what others are
listening to
36%link Internet Radio
profile to asocial network
35%Like to see songs /
websites that others are listening to
32%
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AND…
LISTENERS
CHOOSE TO
RECEIVE ADS!
86%of Internet Radio users
do not pay a fee for access to premium Digital Audio services
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DIGITAL AUDIO LISTENING IS NOT A TREND,
IT’S A BEHAVIORDIGITAL AUDIO IS FIRMLY ESTABLISHED
� 42% of the population is listening
� 10AM-10PM listening day
� 1-3 hours daily listening
LISTENERS REMAIN HIGHLY ENGAGED
� 75% change stations at least 1X a day� 75% change stations at least 1X a day
� 64% change websites at least 1X a day
� 67% often look at the player
DEVICES DRIVE INCREASED LISTENING
� 48% spend more time listening on a tablet
� 44% spend more time listening on a computer
� 38% spend more time listening on a smartphone
LISTENING IS INCREASINGLY SOCIAL
� 60% visit social networking site while listening
� 37% recommend or share Internet Radio stations or websites
� 35% link Internet Radio profile to a social network
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III Rencontres RADIO 2.0 Paris
Radio Augmentée & Publicité15 oct 2013 @ Ina Paris
250 professionnels / 50 intervenants
www.rr20.frwww.rr20.fr
Organisateurs :
250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres
Partenaires Platinum :
Organisateurs :
Nicolas Moulard
Xavier Filliol